{"id":9989,"date":"2024-11-25T11:24:38","date_gmt":"2024-11-25T11:24:38","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&p=9989"},"modified":"2024-11-25T11:29:33","modified_gmt":"2024-11-25T11:29:33","slug":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/san-miguel\/san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","title":{"rendered":"Bringing the Spanish Sun to London"},"content":{"rendered":"
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In its quest to solidify its position as Europe\u2019s leading Spanish beer, San Miguel has launched an innovative campaign in the UK: \u201cSummer Saving Time\u201d<\/strong>. Developed in collaboration with VCCP Spain<\/strong>, this initiative aims to “gift” Londoners an extra hour and a half of sunlight, capturing the warm and vibrant essence of Spanish culture and bringing it directly to the heart of London.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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The campaign centers around a spectacular artistic intervention on Europe\u2019s largest advertising mural, located in the iconic Shoreditch district. This mural, designed by renowned Spanish artist Asis Percales<\/strong> and executed by Global Street Art<\/strong>, transforms the urban space into a vibrant tribute to the warmth and vitality of Spain. Additionally, the mural will feature a dazzling daily light show from October 24th to November 3rd, lighting up the streets and uplifting spirits as daylight hours shorten.<\/p> <\/div>\n \n <\/div>\n\n <\/div> \n <\/div>\n

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This comprehensive campaign strategy includes multiple elements:<\/p>\n