{"id":9980,"date":"2024-11-14T08:10:58","date_gmt":"2024-11-14T08:10:58","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/work\/%client_name%\/ai-granny-scambaiter"},"modified":"2024-11-21T11:02:50","modified_gmt":"2024-11-21T11:02:50","slug":"ai-granny-scambaiter","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/o2\/ai-granny-scambaiter","title":{"rendered":"AI Granny Scambaiter"},"content":{"rendered":"<div class=\"lazyblock-video-pCOsB wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1028802326?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z9Q42D wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        u003cpu003eu003cspan style=u0022font-weight: 400u0022u003eWith one in five Brits (22%) experiencing a fraud attempt every single week*, u003c\/spanu003eu003cbu003eO2u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and u003c\/spanu003eu003cbu003eVCCPu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e\u2019su003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003eAI creative agency u003c\/spanu003eu003cbu003efaith u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003ehave today launched a first of its kind campaign to fight back against scammers.\u00a0\u00a0u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eAt the heart of the campaign is Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy, a lifelike state-of-the-art Conversational AI designed to speak with scammers and keep them on the phone for as long as possible to waste their time and keep them away from the public.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe newest member of O2\u2019s fraud prevention team, Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy was created using a range of cutting-edge AI technology that is completely indistinguishable from a real person. Based on a real life granny at VCCP to ensure total believability, playing on scammer\u2019s own stereotypical views. Whilst anyone can be a victim of a scam, criminal fraud gangs often target the elderly so we leaned into scammers&#8217; own biases to create an AI granny based on a real relative of a VCCP employee.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe scammers &#8211; including many posing as some of the UK\u2019s most trusted businesses &#8211; thought they\u2019d got their hands on an easy target, but Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy has been beating them at their own horrible game.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eDu003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24\/7, and over the course of many hours of scam calls she\u2019s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details. By tricking the scammers into thinking they were defrauding a real person, Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy has prevented scammers from targeting real victims and exposed the common tactics used so customers can learn what to watch out for.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eO2 and faith worked with leading UK scambaiter Jim Browning to ensure Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy was armed with the best information and tactics that kept some phone scammers on the line for more than forty minutes &#8211; having followed Jim\u2019s expert advice on how to attract dodgy calls.\u00a0u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eDu003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy herself was created by combining a selection of Generative Models, a LLM was trained to inform her personality and knowledgebase, and her voice was modelled on a VCCP staff member\u2019s grandmother to ensure total believability. She was brought to life visually by custom-training a Diffusion Model, creating a photo-real character for the campaign, along with a cutting edge image-to-video model to make her move.u003c\/spanu003eu003c\/pu003e        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eu003cbu003eu003ciu003eSimon Valcarcel, Marketing Director at Virgin Media O2,u003c\/iu003eu003c\/bu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003e said \u201cAt O2, we\u2019ve been investing heavily in the fightback against fraud and this campaign demonstrates the lengths we\u2019re willing to go to keep our customers safe. I\u2019m thrilled to launch the newest member of our fraud team, Du003c\/spanu003eu003c\/iu003eu003cbu003eu003ciu003eaiu003c\/iu003eu003c\/bu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003esy: She\u2019s our secret weapon against scammers &#8211; indistinguishable from a real person, an AI hiding in plain sight, dedicated to wasting fraudsters time!\u201du003c\/spanu003eu003c\/iu003eu003c\/pu003enu003cpu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003e\u201cYet she also shows no matter how persuasive callers seem, they aren\u2019t always who you think they are \u2013 so we all must remain vigilant. With scammers operating full-time call centres specifically to target Brits, we\u2019re urging everyone to leave the scambaiting to the professionals and instead help play their part by forwarding-on dodgy calls and messages to 7726 for free.\u201du003c\/spanu003eu003c\/iu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eScambaiter Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy has been created in response to new research from O2 revealing 7 in 10 (71%) of Brits would like to get their own back against scammers that have tried to trick them or their loved ones*. However, wasting their own time ranked the top reason why they wouldn\u2019t bait scammers themselves in future (53%)*.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eA PR-first campaign, a two minute hero film has been created showing Du003c\/spanu003eu003cbu003eaiu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esy in action with two, shorter, 30 second cut downs created to run on meta and TikTok.\u00a0u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eAs part of the campaign, O2 is also working with Former Love Islander and scam victim, Amy Hart, to expose fraudsters&#8217; crooked tactics and help O2 customers swerve the scammers. Amy Hart was herself scammed and her involvement aims to help the brand connect to the Gen-Z audience who often think themselves too tech-savvy to fall for phone scams.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eO2 blocks millions of fraudulent texts and calls from reaching customers&#8217; phones every month and is releasing\u00a0 new AI-powered spam-fighting tools and enhanced caller identification services for free to all mobile customers to help protect them. To help make life easier for customers, O2 has launched a new webpage offering tips, tricks, and advice so they know what to look out for. Visit u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003e[O2 Swerve the Scammers website]u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003e to find out more information.u003c\/spanu003eu003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1BrCuj wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        I\u2019m thrilled to launch the newest member of our fraud team, Daisy: She\u2019s our secret weapon against scammers &#8211; indistinguishable from a real person, an AI hiding in plain sight, dedicated to wasting fraudsters time! \n        <cite>Simon Valcarcel, Marketing Director at Virgin Media O2<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-1jhbCa wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/11\/O2-Scambaiters-Daisy-2.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/11\/O2-Scambaiters-Daisy-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/11\/O2-Scambaiters-Daisy-3.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/11\/O2-Scambaiters-Daisy-3.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/11\/O2-Scambaiters-Daisy-4.png 1152w\">\n             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11:00:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Granny-Scambaiter-Website-Header-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"visible_on_home_page":["1"],"meta-description":"With one in five Brits (22%) experiencing a fraud attempt every single week*, O2 and VCCP\u2019s AI creative agency faith have today launched a first of its kind campaign to fight back against scammers.  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If, in addition, you present yourself to consumers as a disruptive brand, with a different way of doing things, in many ways totally opposed to how the competition offers its services and commercial proposals, the challenge is even greater.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 trusted VCCP Spain to accompany it on this journey. A journey that is now in its 5th year and where it has been demonstrated that \\u0022Only O2 does things like O2\\u0022. The brand and its commitments have been built and communicated little by little in a consistent way. The brand's values, shared by its customers, have consistently grown the brand, making it grow in the market and positioning it as one of the consumers' favorite choices.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eHow to represent in the new campaign what these 5 years of promises fulfilled mean for both customers and the brand? That was the challenge of this campaign.\\u003c\/p\\u003e\",\"blockId\":\"Z2hT7Bw\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2hT7Bw\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22865517313%22%7D%5D\",\"blockId\":\"1j7m05\",\"blockUniqueClass\":\"lazyblock-carousel-1j7m05\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our job is to evolve the brand's communication and convey the trust and confidence that O2 customers have felt over the years\",\"quotee\":\"Juan Cen\u00f3z, Creative Director in VCCP Spain\",\"blockId\":\"2tBxaT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2tBxaT\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9860,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/09\/Oso-flota-1024x576.png\" alt=\"\" class=\"wp-image-9860\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eTaking advantage of our blue bear, O2's benchmark, and which has achieved such good results, the brand continues to bet on the territory of effort to demonstrate all that the company does to offer a great service and a great price to its customers. Following on from the previous campaign, it was decided to take advantage of this \\u0022sporty\\u0022 line to create a campaign where our bear goes from inside the gym to the outside of a stadium, pole vaulting over obstacles and flying beyond physical restrictions.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe messages reinforced during the campaign, in the different channels, have revolved around this effort to fulfill the promises to its customers during the 5 years of life of the brand: Improve the tariff first to its customers, No Permanence, No surprises in your bill, With the largest fiber network and with 5G technology are some of the promises that have accompanied O2 since its birth and that it offers as brand values and services.\\u003c\/p\\u003e\",\"blockId\":\"1du2Xs\",\"blockUniqueClass\":\"lazyblock-text-full-width-1du2Xs\"} \/-->","post_title":"5 years of fullfilled promises","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-anos-de-promesas-cumplidas","to_ping":"","pinged":"","post_modified":"2023-10-25 10:36:25","post_modified_gmt":"2023-10-25 09:36:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9856","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9626,"post_author":"23","post_date":"2022-09-06 10:44:34","post_date_gmt":"2022-09-06 09:44:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"After the good results obtained in its last campaign, O2 continues to bet on VCCP for the launch of its new advertising campaign.\",\"text\":\"\\u003cp\\u003eWith the aim of gaining the trust of a broad social base of consumers in O2, the brand is aware of the current situation of rising prices and widespread uncertainty, focusing on offering its customers peace of mind, both in terms of quality of service, as in price, and also counting on excellent attention. Brand values, which continue to be reflected in its campaign message \u201cOnly O2 does things like O2\u201d.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn this campaign, unlike the previous ones, different segments of the target are represented, thus giving the brand greater popularity and accessibility. O2 is the safe bet in the telecommunications sector, offering its customers access to the largest network at a great price, without permanence, without surprises on the bill and always backed by the quality of Telef\u00f3nica.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe blue Bear that represents the brand, brings us closer to consumers and allows O2 to transmit a message of trust and tranquility, in the different media where O2 communicates.\\u003c\/p\\u003e\",\"blockId\":\"Z1HjyrE\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1HjyrE\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%221920x960_IMAGEN-NDP_1%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9628,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9628%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"Z1W1Kb7\",\"blockUniqueClass\":\"lazyblock-hero-Z1W1Kb7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This new campaign has a main message of tranquility, in service, in quality and also in price that, given the current moment of uncertainty and rise in many basic services, we believe is relevant. 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That's what it's all about, it's that easy\",\"quotee\":\"Beto Nahmad, Executive Creative Director of VCCP Spain\",\"blockId\":\"ZuYdJY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZuYdJY\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%221920x960_IMAGEN-NDP_4%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9630,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9630%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"ZcBMDb\",\"blockUniqueClass\":\"lazyblock-hero-ZcBMDb\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Each brief that comes from O2 is a huge challenge for the agency. 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