{"id":9848,"date":"2023-09-18T14:34:15","date_gmt":"2023-09-18T13:34:15","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/work\/%client_name%\/next-level-nachos"},"modified":"2023-09-18T17:03:11","modified_gmt":"2023-09-18T16:03:11","slug":"next-level-nachos","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/doritos\/next-level-nachos","title":{"rendered":"Next Level Nachos"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-dIpkz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>u003cp style=u0022text-align: leftu0022u003eu003cbu003eDoritosu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and their UK agency u003c\/spanu003eu003cbu003eVCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an \u2018unBRIElievable\u2019 stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency u003c\/spanu003eu003cbu003eGood Relationsu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, global production studio u003c\/spanu003eu003cbu003eGirl&amp;Bearu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and u003c\/spanu003eu003cbu003eVCCP Pragueu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eDoritos Dippers are designed to be thicker and crunchier* &#8211; so they don\u2019t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos &#8211; cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eDoritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain\u2019s favourite cheese, Cheddar Gorge. u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eSpecially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world\u2019s highest ever cheese pull.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eCheese pulls have become a viral trend on TikTok, with u003c\/spanu003eu003ca href=u0022https:\/\/www.tiktok.com\/discover\/Cheese-Pulls?lang=enu0022u003eu003cspan style=u0022font-weight: 400u0022u003echeese pull videos receiving over 1.5 billion views to dateu003c\/spanu003eu003c\/au003eu003cspan style=u0022font-weight: 400u0022u003e. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft).u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe record-breaking stunt was captured in a film which will be shared across Dorito\u2019s social platforms and PR as part of Doritos\u2019 Next Level Nachos campaign.u003c\/spanu003eu003c\/pu003e<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z16VrOA wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/864743636?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-21pjCh wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    u003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe integrated campaign features film content from VCCP London who used photographer Scott Grummett to shoot mouth watering, dynamic crops of delicious, fully loaded nachos crafted with Doritos Dippers. Inspired by epic movie trailers, they then worked with VCCP Prague and Girlu0026amp;Bear to develop playful CG animations to further elevate nachos to the next level featuring helicopters, velociraptors and even a dragon! Iconic VO artist, Redd Pepper, was chosen to deliver the campaign message and give the bold visuals even more energy and a cinematic tone.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eRob Pothier, Senior Marketing Manager at Doritosu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, said: u0022u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eThis is nacho everyday stunt, this is a Doritos world record to celebrate National Guacamole Day. The day may not be celebrated by everyone, but this is our cup final, our Christmas and our New Year rolled into one. The cheese pull was an epic display of Doritos taking nachos to the next level.u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003e This is as gouda as it gets.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eMatt Lloyd, Creative Director at VCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, added: \u201cNational Guacamole Day is the perfect time to launch an epic integrated campaign to celebrate Doritos\u2019 Next Level Nachos and taking inspiration from movie trailers with helicopters, velociraptors and an iconic voiceover to boost the drama and match the crunch delivered by Doritos Dippers.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eLiam Maguire, Executive Director at Good Relationsu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e,u003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003epart of the VCCP Group,u003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003eadded: \u201cBrave stunts like this take braver clients. The team at Doritos took a punt on this bonkers idea because of their natural challenger spirit and desire to want to disrupt at every turn. It\u2019s been an epic journey and the final film, stunt, creative and media execution is next level.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign will run across AV, D\/OOH, social, digital and retail until 29th October with media planning and buying carried out by u003c\/spanu003eu003cbu003eMG OMDu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e.u003c\/spanu003eu003c\/pu003e\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-9848","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3501"],"hero_image":{"ID":9852,"id":9852,"title":"NachosArtboard-2","filename":"NachosArtboard-2.png","filesize":2919931,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2.png","link":"https:\/\/www.vccp.com\/spain\/work\/doritos\/next-level-nachos\/attachment\/nachosartboard-2","alt":"","author":"57","description":"","caption":"","name":"nachosartboard-2","status":"inherit","uploaded_to":9848,"date":"2023-09-18 15:56:05","modified":"2023-09-18 15:56:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"visible_on_home_page":["1"],"meta-description":"Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/NachosArtboard-3.png","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8698,"post_author":"5","post_date":"2020-06-15 17:44:48","post_date_gmt":"2020-06-15 16:44:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eeasyJet are celebrating their first day of flying and the reopening of Europe with a new social campaign created by VCCP.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe work features a variety of evocative destinations around Europe with open signs to signal they are \u2018open\u2019 again.\\u003c\/p\\u003e\\n\\u003cp\\u003eAlongside this, easyJet will be opening up their social channels to small businesses around Europe who usually rely on tourism. 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