{"id":9833,"date":"2023-09-07T14:54:03","date_gmt":"2023-09-07T13:54:03","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/work\/%client_name%\/we-love-potatoes-so-you-can-love-walkers"},"modified":"2023-09-12T16:28:25","modified_gmt":"2023-09-12T15:28:25","slug":"we-love-potatoes-so-you-can-love-walkers","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/walkers\/we-love-potatoes-so-you-can-love-walkers","title":{"rendered":"We love potatoes, so you can love Walkers"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1AVpqm wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>u003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eWalkers, u003c\/spanu003eu003ca href=u0022http:\/\/www.walkers.co.uk\/mostlovedu0022u003eu003cspan style=u0022font-weight: 400u0022u003eBritain\u2019s most loved crispsu003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003e and creative au003c\/spanu003eu003c\/au003eu003cspan style=u0022font-weight: 400u0022u003egency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eShowing farm to crisp packet, the campaign aims to celebrate the humble spud, and the British farmers that grow them. Walkers are sharing the love for the sustainably grown, 100% British potatoesu003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003e which make their crisps so delicious, while giving a humorous nod to how they\u2019re consumed.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe integrated campaign features a hero 30\u201d TVC which depicts real Walkers potato farmers on a real Walkers farm showing how they care for their crops, soundtracked by Frankie Goes to Hollywood\u2019s number one hit \u2018The Power of Love\u2019. The film then flips the script with a cheeky take on the provenance-based TV ad, contrasting the beautiful romanticised depiction of farming with the down to earth, idiosyncratic ways in which people love to devour their tasty crisps, making sure they get to every last crumb.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eMarking a new creative direction for the brand, OOH and digital elements of the campaign juxtapose beautiful shots of Walkers farmers with the many locations and ways in which people snack on a bag of Walkers\u2019 crisps, making reference to its famous u003c\/spanu003eu003cbu003e#CrispIN or #CrispOUTu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e brand platform.u003c\/spanu003eu003c\/pu003e<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2fLgub wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/0B2IDccVsgk?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZdYcVz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    u003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThis campaign is also supported by a playful radio spot which shares how much Walkers farmers love their sustainably grown, 100% British potatoes. They love them, like they really, love them. And it\u2019s clear that the public love them too as we hear their crisp packets rustling and crumbs being polished off.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eWalkers are working to show that there are many reasons to love Walkers and one of those is their commitment to British farmers and sustainable farming practices which in turn makes them the tastiest and best quality crisp around.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eRachael Smith, Senior Marketing Lead at Walkers u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003esaid: \u201cWith taste the number one driver for snacking purchases, quality potatoes grown with love and care are crucial to delivering the great taste of Walkers crisps. With our latest campaign we wanted to showcase the partnership we have with our Walkers farmers to source our sustainably grown, 100% British potatoes to make Britain\u2019s most loved crisps.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eMatt Lloyd, Creative Director atu003c\/bu003eu003cbu003e VCCP u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003eadded: \u201cWe&#8217;re a nation of Walkers crisp lovers. Whether we&#8217;re squashing them into a sarnie or up-ending a pack in public, we just can&#8217;t get enough of them. But nobody really thinks very much about the humble potato. Until now. Step forward Gavin, Margaret, Emily and Tim. Real, genuine Walkers farmers, putting their 100% British potatoes on a pedestal, raising them up like newborns, and demonstrating the care, love and devotion that goes into every packet of scoffed-in-seconds Salt u0026amp; Vinegar.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe multichannel campaign will go live from todu003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eay until 7th November acru003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eoss TV, Radio, u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eDOOH and OOH, Social, Online and will also be supported by a PR campaign.\u00a0u003c\/spanu003eu003c\/pu003e\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-9833","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"hero_image":{"ID":9847,"id":9847,"title":"Walkers 2","filename":"Walkers-2.png","filesize":2763839,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/Walkers-2.png","link":"https:\/\/www.vccp.com\/spain\/work\/walkers\/we-love-potatoes-so-you-can-love-walkers\/attachment\/walkers-2","alt":"","author":"57","description":"","caption":"","name":"walkers-2","status":"inherit","uploaded_to":9833,"date":"2023-09-12 15:27:36","modified":"2023-09-12 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Britain\u2019s most loved crisps and creative agency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/Walkers-2.png","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9823,"post_author":"57","post_date":"2023-09-04 11:18:23","post_date_gmt":"2023-09-04 10:18:23","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"859070589\",\"blockId\":\"2wT7Ma\",\"blockUniqueClass\":\"lazyblock-video-2wT7Ma\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eCanon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eCreated in partnership with EMEA creative agency of record, u003c\/spanu003eu003cbu003eVCCPu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the \u2018last-minute school project\u2019 admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the \u2018home office space\u2019 plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eA hero 30\u201d AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids\u2019 artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work - the stuff of life. u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe films were directed by world renowned HLA director Simon Ratigan with post production and animation by multi-award winning VFX company Electric Theatre Collective. \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\/strong\\u003e, VCCP\u2019s global content creation studio, managed all social post production and the transcreation process, with the campaign running in key markets: UK, Germany and France across TV, digital and social until 5th November.u003c\/spanu003eu003c\/pu003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eA further 11 European markets have been supplied with localised versions of the hero and social campaign assets to run local campaigns. With such a spread of markets there has been great effort in both translation and transcreation to accurately capture the tonality and charm VCCP have pursued.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eSusie Donaldson, u003c\/bu003eu003cbu003eEuropean Marketing Directoru003c\/bu003e u003cbu003eat Canonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e said:u003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003e\u201cIt\u2019s a simple truth that our lives now overlap and merge more than ever before as the home office has become the nerve centre of the modern household. PIXMA is the calm, reliable, creative tool that keeps things moving as chaos unfolds all around and we juggle a multitude of personal and work priorities. We know what it takes to get that balance right and wanted to celebrate PIXMA\u2019s ability to handle The Stuff Of Life.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eJim Capp, Creative Director atu003c\/bu003eu003cbu003e VCCP London u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003eadded: \u201cIf my own family is anything to go by, modern life is a chaotic mix of the fun stuff, the admin stuff and life stuff. We really enjoyed the home made process of capturing this for Canon\u2019s range of home office PIXMA printers.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign launches today in key markets including UK, Germany and France across TV, digital and social until 5th November. A further 11 European markets will run localised versions of the campaign. Media planning and buying is managed by Merkle and Dentsu.u003c\/spanu003eu003c\/pu003e\\u003c\/p\\u003e\",\"blockId\":\"298tPO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-298tPO\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We really enjoyed the home made process of capturing this for Canon\u2019s range of home office PIXMA printers.\",\"quotee\":\"Jim Capp, Creative Director at VCCP London\",\"blockId\":\"1U16Aw\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1U16Aw\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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