{"id":9823,"date":"2023-09-04T11:18:23","date_gmt":"2023-09-04T10:18:23","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/work\/%client_name%\/the-stuff-of-life"},"modified":"2023-09-05T09:50:16","modified_gmt":"2023-09-05T08:50:16","slug":"the-stuff-of-life","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/canon\/the-stuff-of-life","title":{"rendered":"For The Stuff Of Life"},"content":{"rendered":"<div class=\"lazyblock-video-2wT7Ma wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/859070589?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-298tPO wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>u003cpu003eu003cspan style=u0022font-weight: 400u0022u003eCanon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eCreated in partnership with EMEA creative agency of record, u003c\/spanu003eu003cbu003eVCCPu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the \u2018last-minute school project\u2019 admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the \u2018home office space\u2019 plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eA hero 30\u201d AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids\u2019 artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work &#8211; the stuff of life. u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe films were directed by world renowned HLA director Simon Ratigan with post production and animation by multi-award winning VFX company Electric Theatre Collective. <strong>Girl&amp;Bear<\/strong>, VCCP\u2019s global content creation studio, managed all social post production and the transcreation process, with the campaign running in key markets: UK, Germany and France across TV, digital and social until 5th November.u003c\/spanu003eu003c\/pu003e<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>A further 11 European markets have been supplied with localised versions of the hero and social campaign assets to run local campaigns. With such a spread of markets there has been great effort in both translation and transcreation to accurately capture the tonality and charm VCCP have pursued.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eSusie Donaldson, u003c\/bu003eu003cbu003eEuropean Marketing Directoru003c\/bu003e u003cbu003eat Canonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e said:u003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003e\u201cIt\u2019s a simple truth that our lives now overlap and merge more than ever before as the home office has become the nerve centre of the modern household. PIXMA is the calm, reliable, creative tool that keeps things moving as chaos unfolds all around and we juggle a multitude of personal and work priorities. We know what it takes to get that balance right and wanted to celebrate PIXMA\u2019s ability to handle The Stuff Of Life.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eJim Capp, Creative Director atu003c\/bu003eu003cbu003e VCCP London u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003eadded: \u201cIf my own family is anything to go by, modern life is a chaotic mix of the fun stuff, the admin stuff and life stuff. We really enjoyed the home made process of capturing this for Canon\u2019s range of home office PIXMA printers.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign launches today in key markets including UK, Germany and France across TV, digital and social until 5th November. A further 11 European markets will run localised versions of the campaign. Media planning and buying is managed by Merkle and Dentsu.u003c\/spanu003eu003c\/pu003e<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1U16Aw wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We really enjoyed the home made process of capturing this for Canon\u2019s range of home office PIXMA printers. \n        <cite>Jim Capp, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZpcHIv wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div 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08:46:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"visible_on_home_page":["1"],"meta-description":"The pan-European campaign celebrates the versatility of PIXMA Printers that thrive in the chaos of Hybrid home and work lives ","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/09\/15-FAMILY-16x9-still.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8698,"post_author":"5","post_date":"2020-06-15 17:44:48","post_date_gmt":"2020-06-15 16:44:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eeasyJet are celebrating their first day of flying and the reopening of Europe with a new social campaign created by VCCP.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe work features a variety of evocative destinations around Europe with open signs to signal they are \u2018open\u2019 again.\\u003c\/p\\u003e\\n\\u003cp\\u003eAlongside this, easyJet will be opening up their social channels to small businesses around Europe who usually rely on tourism. The businesses will be able to post content using the #europening hashtag, and easyJet will then share the best submissions with their followers.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign sits alongside easyJet\u2019s \u2018Europe with Confidence\u2019 pledge - a promise to easyJet customers that the airline will look out for their wellbeing, reaffirm their commitment to sustainability, and continue to offer great value.\\u003c\/p\\u003e\",\"quote\":\"The work will run across all nine of easyJet's markets.\",\"blockId\":\"1jTc0r\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1jTc0r\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Europening%20artwork%201%22,%22caption%22:%22%22,%22id%22:11167,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11167%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Europening-artwork-1.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Europening%20artwork%203%22,%22caption%22:%22%22,%22id%22:11169,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11169%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Europening-artwork-3-1.jpg%22%7D%7D%5D\",\"blockId\":\"1aNpQU\",\"blockUniqueClass\":\"lazyblock-two-column-images-1aNpQU\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This campaign is able to reassure, inform and inspire travellers across Europe. And it has, at its heart, the beach bars, tavernas, coffee shops and hotels that we depend on.\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"2n9r1l\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2n9r1l\"} \/-->","post_title":"#Europening","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"europening","to_ping":"","pinged":"","post_modified":"2020-09-07 14:38:16","post_modified_gmt":"2020-09-07 13:38:16","post_content_filtered":"","post_parent":3762,"guid":"https:\/\/www.vccp.com\/madrid\/work\/%client_name%\/europening","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8657,"post_author":"5","post_date":"2019-09-04 14:24:39","post_date_gmt":"2019-09-04 13:24:39","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"Z15RlQ6\",\"blockUniqueClass\":\"lazyblock-video-Z15RlQ6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"ZfnTGy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZfnTGy\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:8658,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=8658%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z24cKGa\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z24cKGa\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"Z26tmjl\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z26tmjl\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-09-07 13:34:09","post_modified_gmt":"2020-09-07 12:34:09","post_content_filtered":"","post_parent":3762,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8657","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9276,"post_author":"23","post_date":"2020-06-29 13:05:00","post_date_gmt":"2020-06-29 12:05:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"What is a kWh? What can you actually do with it?\",\"text\":\"\\u003cp\\u003eNowadays more and more people, companies and cities are becoming concerned about the energy transition. By using LED light bulbs, reducing our CO2 emissions or supporting renewable energy innovations we all are trying to achieve a brighter energy future. But there is a major issue that EIT InnoEnergy is determined to tackle: people don\\u2019t really understand energy.\\u003c\\\/p\\u003e\",\"blockId\":\"Z1woxu2\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1woxu2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEIT InnoEnergy exists to drive the transition towards more efficient, cleaner and sustainable energies. To do so, it is important that people better understand energy and become aware that the energy transition is not a distant thing for them and their day-to-day behavior has an impact on achieving this goal. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFor this reason, as a key partner of EIT InnoEnergy, VCCP created 1kWhat?: a ground-breaking device to help people understand what energy is in an enjoyable and didactical way. In collaboration with the hybrid design studio \\u003ca href=\\u0022http:\\\/\\\/www.espadaysantacruz.com\\\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eEspadaySantaCruz\\u003c\\\/a\\u003e, VCCP and \\u003ca href=\\u0022https:\\\/\\\/www.innoenergy.com\\\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eEIT InnoEnergy\\u003c\\\/a\\u003e introduced a device that visualizes how much energy our electrical appliances consume.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eUsers can understand how much is a kWh by plugging multiple appliances in 1kWhat? and start using them to automatically trigger a countdown of energy and a timer.\\u003c\\\/p\\u003e\",\"quote\":\"To build a more sustainable future, Europeans should unite for the same cause: the energy transition. Understanding what a kWh is would be the first step to achieve this future that we all have in mind.\",\"quotee\":\"Beto Nahmad, Executive Creative Director VCCP\",\"blockId\":\"ZiAgtN\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZiAgtN\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22_tl4Vfm9mQ8%22,%22text%22:%22%22%7D%5D\",\"blockId\":\"1apuSU\",\"blockUniqueClass\":\"lazyblock-carousel-1apuSU\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"1kWhat? is a clever way to make energy use tangible. More than that, it generates the right surprises and questions about energy.\",\"quotee\":\"Celine Jullien, Head of Citizen Engagement EIT InnoEnergy\",\"blockId\":\"ZJMl5V\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZJMl5V\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAlong with this unique device, VCCP launched three videos of how to use the device, all of which are targeted at the final consumer. These videos involve 3 different groups of people: kids, teenagers and adults, challenging them on what to do with 1kWh in their daily activities. Departing from the idea \\u003cem\\u003e\\u201cthe more we learn about energy today, the better decisions we will make tomorrow\\u201d,\\u003c\\\/em\\u003e the videos were created to help people understand the impact of their daily actions in terms of energy, so they can make better decisions in the future. 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