{"id":9814,"date":"2023-07-24T16:06:09","date_gmt":"2023-07-24T15:06:09","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/work\/%client_name%\/get-out-there"},"modified":"2023-07-24T16:06:09","modified_gmt":"2023-07-24T15:06:09","slug":"get-out-there","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/easyjet\/get-out-there","title":{"rendered":"GET OUT THERE"},"content":{"rendered":"<div class=\"lazyblock-video-72Y5y wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/FDAE5yXY5yg?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-9nkiK wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        u003cpu003eu003cstrongu003eLondon \u2013 24th July 2023:u003c\/strongu003e With summer holidays in full swing, Europe\u2019s leading airline and the UK\u2019s fastest growing holiday provider, easyJet, is back on the airwaves with a new fully integrated campaign and brand platform.u003c\/pu003enu003cpu003eHolidays are precious. Despite the cost of living crisis people are continuing to prioritise travelu003ca href=u0022#_ftn1u0022 name=u0022_ftnref1u0022u003eu003csupu003e[1]u003c\/supu003eu003c\/au003e. To bring this sentiment to life, u003cstrongu003eeasyJetu003c\/strongu003e and creative agency of record, u003cstrongu003eVCCP London,u003c\/strongu003e have embarked on a new creative direction; producing a distinctive and memorable campaign that premieres its new brand platform, u003cemu003e\u2018Get Out There\u2019. u003c\/emu003eThe platform encapsulates the emotion of travel alongside embodying the brand&#8217;s bold challenger spirit.u003c\/pu003enu003cpu003eIn the pan-European campaign, crowd-drawing objects of tourism become the tourists themselves. Breaking free from their frames and plinths to experience the tonic to life&#8217;s noise, travel. Mona Lisa, Girl with the Pearl Earring, David, The Thinker and even a couple of cherubs learn what it&#8217;s like to fully immerse themselves in the unbounded joy of travel.u003c\/pu003enu003cpu003eInstead of creating the protagonists in digital form or using AI, u003cstrongu003eeasyJetu003c\/strongu003e and u003cstrongu003eVCCP Londonu003c\/strongu003e opted to cast across Europe to find real people to capture the humanity and unbounded spirit of these historic icons experiencing travel for the first time.u003c\/pu003enu003cpu003eTheir story unfolds in a 30\u201d film directed by renowned commercial and music video director, Patrick Daughters. The spot opens in Paris\u2019 most famous gallery, Le Louvre, with the shocking scene of Mona Lisa having left her frame. We cut to see Mona Lisa, passport in hand, escaping her everyday and checking in for an easyJet flight with a boarding pass &#8211; destination: Athens. Over the next few scenes, other familiar faces are seen, unexpectedly experiencing the best that Europe has to offer, from sunbathing on the beach to taking a road trip up the coast. A sentiment that is also captured in impactful stills that support the campaign and which will run across owned channels.u003c\/pu003enu003cpu003e___________________u003c\/pu003enu003cpu003eu003ca href=u0022#_ftnref1u0022 name=u0022_ftn1u0022u003eu003csupu003e[1]u003c\/supu003eu003c\/au003e https:\/\/corporate.easyjet.com\/~\/media\/Files\/E\/Easyjet\/FY23%20H1%20Trading%20Update%20Final.pdfu003c\/pu003e        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eTheir story unfolds in a 30\u201d film directed by renowned commercial and music video director, Patrick Daughters. The spot opens in Paris\u2019 most famous gallery, Le Louvre, with the shocking scene of Mona Lisa having left her frame. We cut to see Mona Lisa, passport in hand, escaping her everyday and checking in for an easyJet flight with a boarding pass &#8211; destination: Athens. Over the next few scenes, other familiar faces are seen, unexpectedly experiencing the best that Europe has to offer, from sunbathing on the beach to taking a road trip up the coast. A sentiment that is also captured in impactful stills that support the campaign and which will run across owned channels.u003c\/pu003enu003cpu003eSocial sits at the heart of this campaign, with bespoke content featuring the \u2018Get Out There\u2019 characters. By taking the body language of travel influencers and overlaying it with the campaign idea, we elevated how the brand shows up across its social channels. Running across paid campaign assets and always-on organic content, each piece of content adheres to platform best-practice for both Meta and TikTok providing an authentic and unique approach to amplifying the campaign through social channels.u003c\/pu003enu003cpu003eu003cstrongu003eGabriella Neudecker, Customer and Marketing Director at easyJet, said: u003c\/strongu003e\u201cWe are so excited about our new brand platform. With this campaign we have redefined the role of advertising at easyJet and taken it back to fundamental marketing principles. We know travel is a category where distinctiveness is a challenge, and we think this work makes easyJet more emotional and memorable than we&#8217;ve ever been before.\u201du003c\/pu003enu003cpu003eu003cstrongu003eDavid Masterman, Deputy Executive Creative Director at VCCP u003c\/strongu003eaddedu003cstrongu003e:u003c\/strongu003e \u201cWho better than someone who\u2019s been stuck in one place for 500 years to demonstrate the powerful benefits of travel. We\u2019ve freed them and turned them into travel influencers.\u201du003c\/pu003enu003cpu003eThe integrated campaign is\u00a0 running for 8 weeks across multiple platforms including TV, BVOD, Online, DOOH, Display and Social and across easyJet\u2019s key markets UK, Italy, France, Switzerland, Germany, Netherlands, Portugal.u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-HMt80 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.003-scaled.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.003-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.004-scaled.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.004-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.007-scaled.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.007-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.010-scaled.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.010-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.005-scaled.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/07\/PR_Stills.005-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                <div class=\"carousel-controls\">\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Previous<\/span>\n          <\/a>\n    \n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-ZFQHdU wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Who better than someone who\u2019s been stuck in one place for 500 years to demonstrate the powerful benefits of travel. We\u2019ve freed them and turned them into travel influencers. \n        <cite>David Masterman, Deputy Executive Creative Director at VCCP <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-9814","work","type-work","status-publish","hentry"],"acf":{"client_id":"3819"},"lang":"en-gb","translations":{"en-gb":9814},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/9814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=9814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}