{"id":9732,"date":"2023-02-02T16:32:24","date_gmt":"2023-02-02T16:32:24","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9732"},"modified":"2023-02-02T16:35:36","modified_gmt":"2023-02-02T16:35:36","slug":"para-alcanzar-los-objetivos-hay-que-esforzarse","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/o2\/para-alcanzar-los-objetivos-hay-que-esforzarse","title":{"rendered":"Para alcanzar los objetivos hay que esforzarse"},"content":{"rendered":"<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-U4jXR wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><span style=\"font-weight: 400;\">O2 lanza en el mercado espa\u00f1ol la red 5G y para ello ha contado otra vez con el mejor\u00a0 protagonista para hacerlo: \u201cBlue Bear\u201d. En esta nueva campa\u00f1a, el oso de la marca se traslada a un gimnasio para que, a trav\u00e9s de la practica de disciplinas deportivas perfectas, nos muestre<\/span><span style=\"font-weight: 400;\"> todo el trabajo y esfuerzo que hay detr\u00e1s para poder ofrecer el mejor servicio a sus clientes.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero no fue una producci\u00f3n simple. Hubo muchas sesiones de trabajo entre productora, anunciante y agencia para definir cada momento sin margen de error.\u00a0 Sab\u00edamos perfectamente lo que esper\u00e1bamos de la pieza, por eso se consult\u00f3 a gimnastas ol\u00edmpicos para preparar las rutinas que realizar\u00eda nuestro oso. Se adapt\u00f3 un recinto deportivo y se utilizaron deportistas de \u00e9lite como referencia para que el acabado de la pieza sea fidedigno.<\/span><\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><span style=\"font-weight: 400;\">Con el objetivo de conseguir la confianza de una amplia base social de <\/span><span style=\"font-weight: 400;\">consumidores, O2 se esfuerza con esta campa\u00f1a en mostrar su trabajo constante, en b\u00fasqueda de ofrecer el mejor servicio de conectividad, junto con la mayor red de fibra y tecnolog\u00eda 5G, valores que la marca contin\u00faa plasmando en su mensaje de campa\u00f1a \u201cSolo O2 hace las cosas como O2\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a incluye spots de TV, cu\u00f1as de radio, patrocinios, acciones en el medio digital y plataformas de social media y exterior gran formato, centros comerciales y exterior digital.<\/span><\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2lu8rj wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source 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