{"id":9665,"date":"2022-09-06T10:24:00","date_gmt":"2022-09-06T09:24:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9665"},"modified":"2023-02-07T09:57:25","modified_gmt":"2023-02-07T09:57:25","slug":"alsa-dragon","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/alsa\/alsa-dragon","title":{"rendered":"Drag\u00f3n"},"content":{"rendered":"<div class=\"lazyblock-video-1JSBF0 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/326650547?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2jmfBr wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4 style=\"text-align: left\">\u00bfC\u00f3mo incentivar la baja demanda de movilidad tras los periodos vacacionales o puentes?<\/h4>\n<p>\u00a0<\/p>\n<p style=\"text-align: left\">Alsa quiere trasladar a sus potenciales clientes las ganas de moverse y de viajar los fines de semana a las diferentes ciudades hasta donde llega su flota. Queremos posicionar a Alsa como el mejor medio de transporte y la forma m\u00e1s inteligente de viajar de una manera racional y atractiva.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left\">Una campa\u00f1a con m\u00faltiples ejecuciones de spots de televisi\u00f3n y piezas digitales (display y social media) con creatividades din\u00e1micas en funci\u00f3n del origen y destino de los diferentes trayectos nacionales que cubre ALSA, de sus precios (que var\u00edan con el tiempo) y de los diferentes beneficios de la marca.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2hhRWe wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          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data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.59.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.59.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.31.23.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.31.23.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.31.30.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.31.30.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n             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xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Previous<\/span>\n          <\/a>\n    \n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-29GHkS wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        La soluci\u00f3n consigui\u00f3 un incremento en la venta de billetes y un aumento del reconocimiento y notoriedad de la marca. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-9665","work","type-work","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":9659,"id":9659,"title":"Alsa - Drag\u00f3n","filename":"Screen-Shot-2022-09-13-at-10.30.27.png","filesize":786416,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27.png","link":"https:\/\/www.vccp.com\/spain\/work\/alsa\/alsa-dragon\/attachment\/screen-shot-2022-09-13-at-10-30-27","alt":"Alsa - Drag\u00f3n","author":"23","description":"","caption":"","name":"screen-shot-2022-09-13-at-10-30-27","status":"inherit","uploaded_to":9658,"date":"2022-09-13 08:39:33","modified":"2022-09-13 08:43:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":2880,"height":1800,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-300x188.png","medium-width":300,"medium-height":188,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x480.png","medium_large-width":640,"medium_large-height":400,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1024x640.png","large-width":640,"large-height":400,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1536x960.png","1536x1536-width":1536,"1536x1536-height":960,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-2048x1280.png","2048x2048-width":2048,"2048x2048-height":1280,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"Alsa presenta su campa\u00f1a Drag\u00f3n","meta-description":"Incremento de ventas de billetes y aumento del reconocimiento y notoriedad de marca.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9632,"post_author":"23","post_date":"2022-09-06 10:44:34","post_date_gmt":"2022-09-06 09:44:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cstrong\\u003eTras los buenos resultados obtenidos en su \u00faltima campa\u00f1a, O2 sigue apostando por VCCP para el lanzamiento de su nueva campa\u00f1a de publicidad.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eCon el objetivo de conseguir la confianza de una amplia base social de consumidores en O2, la marca toma conciencia ante la situaci\u00f3n actual de subida de precios e incertidumbre generalizada, poniendo el foco en ofrecer a sus clientes tranquilidad, tanto en la calidad de servicio, como en precio, y contando adem\u00e1s con una atenci\u00f3n excelente. Valores de marca, que contin\u00faan plasm\u00e1ndose en su mensaje de campa\u00f1a \u201c\\u003cem\\u003eSolo O2 hace las cosas como O2\u201d. \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eEn esta campa\u00f1a, a diferencia de las anteriores, se ven representados diferentes segmentos del target, dotando as\u00ed a la marca de una mayor popularidad y accesibilidad. 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"El m\u00e9rito de O2 es haber creado un tono y un estilo propio que refleja su forma de ser y actuar, siempre en beneficio del consumidor, y que ha ayuda a construir la marca \",\"quotee\":\"Juan Cenoz, Director Creativo de VCCP Spain\",\"blockId\":\"Z2lSa29\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2lSa29\"} \/-->","post_title":"Solo O2 hace las cosas como O2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-presenta-la-nueva-campana-de-o2","to_ping":"","pinged":"","post_modified":"2023-02-07 11:18:17","post_modified_gmt":"2023-02-07 11:18:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9632","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9470,"post_author":"23","post_date":"2021-12-01 19:15:33","post_date_gmt":"2021-12-01 19:15:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHonda Motorcycles, el mayor fabricante de motocicletas del mundo, lanza su nueva campa\u00f1a integrada en toda Europa de la mano de VCCP. Esta nueva campa\u00f1a est\u00e1 dise\u00f1ada para conectar con un amplio grupo demogr\u00e1fico de motociclistas y apoyar\u00e1 la ambici\u00f3n de Honda Motorcycles de aumentar su cuota de mercado en Europa.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA diferencia de campa\u00f1as anteriores, el nuevo enfoque de la marca se centra en las sensaciones y experiencias del piloto de motos Honda m\u00e1s que en la propia motocicleta, todo ello en l\u00ednea al posicionamiento de la marca, que se encuentra muy presente en esta nueva campa\u00f1a.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1otXjO\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1otXjO\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2222YM_CBR1000RR-R_SP_GrandPrixRed_R380_Location_KV%20(1)%22,%22caption%22:%22%22,%22id%22:9484,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/noticias\/2021\/dec\/vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe\/attachment\/22ym_cbr1000rr-r_sp_grandprixred_r380_location_kv-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2021\/12\/22YM_CBR1000RR-R_SP_GrandPrixRed_R380_Location_KV-1.jpeg%22%7D\",\"blockId\":\"pHNtr\",\"blockUniqueClass\":\"lazyblock-hero-pHNtr\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"En Honda Motorcycles, nuestros pilotos son el coraz\u00f3n de nuestra marca. La belleza de una motocicleta Honda radica en facilitar experiencias de viaje incre\u00edbles y recuerdos maravillosos que permanecen con nosotros para siempre, y esto ha sido as\u00ed desde los inicios de la marca en 1948. Para crear una nueva plataforma de marca era fundamental hacer de nuestros pilotos el Core de esta campa\u00f1a.\",\"quotee\":\"Andrew Saxon, director de marketing europeo de la divisi\u00f3n de motocicletas de Honda Motor Europe Ltd.\",\"blockId\":\"ZsBPYH\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZsBPYH\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLa campa\u00f1a se lanza con un video de dos minutos que enfatiza el esp\u00edritu incansable de la Honda Motorcycles, que se remonta a los or\u00edgenes de la marca. Dicho video, producido por \\u003c\/span\\u003e\\u003cb\\u003eOther Lands\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e y\\u003c\/span\\u003e\\u003cb\\u003e Band Originale\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, envuelve al espectador compartiendo la historia de Honda Motorcycles a trav\u00e9s de un poderoso viaje visual en el que se muestran las motocicletas m\u00e1s ic\u00f3nicas de Honda recorriendo carreteras remotas, pistas de carreras, entornos urbanos y algunos de los paisajes m\u00e1s bellos del mundo.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLa pieza es un homenaje a los ingenieros fundadores que se atrevieron a so\u00f1ar por primera vez, y que han convertido a Honda Motorcycles en la marca que es hoy.\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEl video cuenta con la participaci\u00f3n de Marc M\u00e1rquez, embajador de Honda, 8 veces campe\u00f3n del mundo y el piloto m\u00e1s joven en ganar un campeonato de MotoGP.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLa nueva campa\u00f1a, construida desde el posicionamiento \\u0022\\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003eThe Power of dreams\\u0022,\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e encarna la emoci\u00f3n principal asociada a Honda Motorcycles y enfatiza la verdadera raz\u00f3n por la que los seres humanos siguen luchando por el \u00e9xito gracias a la innovaci\u00f3n, sin cuestionar nunca los l\u00edmites de una motocicleta.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1Uas2F\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Uas2F\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"K3q4pqfO1io\",\"blockId\":\"lAyRx\",\"blockUniqueClass\":\"lazyblock-video-lAyRx\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Honda Motorcycles es una marca ic\u00f3nica mundialmente conocida. 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La creatividad se desplegar\u00e1 en medios digitales, social media y medios impresos. Tambi\u00e9n se amplificar\u00e1 a trav\u00e9s de los posteriores lanzamientos de productos en los pr\u00f3ximos meses. La agencia de medios encargada de todo ello ha sido UM.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLa nueva campa\u00f1a, creada por VCCP, es el primer trabajo realizado por la agencia tras la adjudicaci\u00f3n de la cuenta europea en un concurso celebrado a finales de 2020. Dicha gesti\u00f3n se est\u00e1 llevando a cabo desde VCCP Spain y VCCP Londres de manera conjunta.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2mfrgB\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2mfrgB\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2222YM_NT1100_LOCATION_Action_09220KV%20(1)%22,%22caption%22:%22%22,%22id%22:9486,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/noticias\/2021\/dec\/vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe\/attachment\/22ym_nt1100_location_action_09220kv-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2021\/12\/22YM_NT1100_LOCATION_Action_09220KV-1.jpeg%22%7D\",\"blockId\":\"wsks9\",\"blockUniqueClass\":\"lazyblock-hero-wsks9\"} \/-->","post_title":"Lanzamos la nueva campa\u00f1a paneuropea de Honda Motos","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe","to_ping":"","pinged":"","post_modified":"2023-02-07 10:29:47","post_modified_gmt":"2023-02-07 10:29:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9470","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9642,"post_author":"23","post_date":"2022-09-08 10:24:11","post_date_gmt":"2022-09-08 09:24:11","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"305706906\",\"blockId\":\"Z25gnwN\",\"blockUniqueClass\":\"lazyblock-video-Z25gnwN\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left\\u0022\\u003eLa F1 es un deporte apasionante para muchos pero para otros puede resultar muy sacrificado y aburrido madrugar un domingo para ver 52 vueltas a un mismo circuito.\\u003c\/h4\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cF\u00f3rmula Rock\u201d, un poco de rock\\u0026amp;roll para conseguir enamorar a todas esas personas menos aficionadas a la F1. 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