{"id":9658,"date":"2022-09-06T10:24:00","date_gmt":"2022-09-06T09:24:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9658"},"modified":"2022-09-13T10:25:47","modified_gmt":"2022-09-13T09:25:47","slug":"alsa-dragon","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/alsa\/alsa-dragon","title":{"rendered":"ALSA &#8211; DRAGON"},"content":{"rendered":"<div class=\"lazyblock-video-ZtsAgG wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/326650547?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Ziv0Uq wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4 style=\"text-align: left\">How to incentivize the low demand for mobility after holiday periods or long weekends?<\/h4>\n<p>\u00a0<\/p>\n<p style=\"text-align: left\">Alsa wants to convey to its potential customers the desire to move and travel on weekends to the different cities where its fleet reaches. We want to position Alsa as the best means of transport and the smartest way to travel in a rational and attractive way.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left\">The idea was creating a\u00a0campaign with multiple executions of TV spots and digital pieces (display and social media) with dynamic creativities depending on the origin and destination of the different national routes covered by ALSA, its prices (which vary over time) and the different benefits of the brand.<\/p>\n<p>\u00a0<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2rcYS2 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n 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1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.59.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.31.23.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.31.23.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            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class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2dOmn5 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The solution increased the ticket sales, the brand recognition and the notoriety. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-9658","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3496","3500"],"client_id":"3822","hero_video":"","hero_image":{"ID":9659,"id":9659,"title":"Alsa - Drag\u00f3n","filename":"Screen-Shot-2022-09-13-at-10.30.27.png","filesize":786416,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27.png","link":"https:\/\/www.vccp.com\/spain\/work\/alsa\/alsa-dragon\/attachment\/screen-shot-2022-09-13-at-10-30-27","alt":"Alsa - Drag\u00f3n","author":"23","description":"","caption":"","name":"screen-shot-2022-09-13-at-10-30-27","status":"inherit","uploaded_to":9658,"date":"2022-09-13 08:39:33","modified":"2022-09-13 08:43:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":2880,"height":1800,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-300x188.png","medium-width":300,"medium-height":188,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x480.png","medium_large-width":640,"medium_large-height":400,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1024x640.png","large-width":640,"large-height":400,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1536x960.png","1536x1536-width":1536,"1536x1536-height":960,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-2048x1280.png","2048x2048-width":2048,"2048x2048-height":1280,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-13-at-10.30.27-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"Alsa presenta su campa\u00f1a Drag\u00f3n","meta-description":"Incremento de ventas de billetes y aumento del reconocimiento y notoriedad de marca.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9626,"post_author":"23","post_date":"2022-09-06 10:44:34","post_date_gmt":"2022-09-06 09:44:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"After the good results obtained in its last campaign, O2 continues to bet on VCCP for the launch of its new advertising campaign.\",\"text\":\"\\u003cp\\u003eWith the aim of gaining the trust of a broad social base of consumers in O2, the brand is aware of the current situation of rising prices and widespread uncertainty, focusing on offering its customers peace of mind, both in terms of quality of service, as in price, and also counting on excellent attention. Brand values, which continue to be reflected in its campaign message \u201cOnly O2 does things like O2\u201d.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn this campaign, unlike the previous ones, different segments of the target are represented, thus giving the brand greater popularity and accessibility. O2 is the safe bet in the telecommunications sector, offering its customers access to the largest network at a great price, without permanence, without surprises on the bill and always backed by the quality of Telef\u00f3nica.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe blue Bear that represents the brand, brings us closer to consumers and allows O2 to transmit a message of trust and tranquility, in the different media where O2 communicates.\\u003c\/p\\u003e\",\"blockId\":\"Z1HjyrE\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1HjyrE\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%221920x960_IMAGEN-NDP_1%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9628,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9628%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_1-1.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"Z1W1Kb7\",\"blockUniqueClass\":\"lazyblock-hero-Z1W1Kb7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This new campaign has a main message of tranquility, in service, in quality and also in price that, given the current moment of uncertainty and rise in many basic services, we believe is relevant. We are very happy with the final result, it fulfills and transmits this message in a conspicuous, elegant way, and with a Blue BEAR as a representation of the brand, with all its strength and security. In addition, it coincides with the improvement that we have just made in our rates, and that as always we have applied first directly to current O2 customers, so that they feel before anyone else that peace and tranquility that defines us\",\"quotee\":\"Gema Perona, head of marketing and communication at O2\",\"blockId\":\"1VVMAK\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1VVMAK\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%221920x960_IMAGEN-NDP_2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2-1024x512.jpg%201024w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2-1536x768.jpg%201536w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2.jpg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9629,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9629%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_2.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"ZTw19M\",\"blockUniqueClass\":\"lazyblock-hero-ZTw19M\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It is an honor for us to continue working hand in hand with O2. An honest, simple brand without strange things. Now more than ever people need that, not to have surprises in the bill and have the best network to be connected without problems to be able to work, talk with a friend or with the family whenever you want\\u0022. That's what it's all about, it's that easy\",\"quotee\":\"Beto Nahmad, Executive Creative Director of VCCP Spain\",\"blockId\":\"ZuYdJY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZuYdJY\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%221920x960_IMAGEN-NDP_4%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9630,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9630%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/1920x960_IMAGEN-NDP_4.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"ZcBMDb\",\"blockUniqueClass\":\"lazyblock-hero-ZcBMDb\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Each brief that comes from O2 is a huge challenge for the agency. The brand has a tone and style that have positioned it within the market and that, even if we change the message and the execution, we must respect and continue building\",\"quotee\":\"Juan Cenoz, Creative Director of VCCP Spain\",\"blockId\":\"Z1DP1zP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1DP1zP\"} \/-->","post_title":"VCCP presents the new O2 campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-presenta-la-nueva-campana-de-o2","to_ping":"","pinged":"","post_modified":"2022-09-06 12:05:18","post_modified_gmt":"2022-09-06 11:05:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9626","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9464,"post_author":"23","post_date":"2021-12-01 19:15:33","post_date_gmt":"2021-12-01 19:15:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHonda Motorcycles, the world's largest motorcycle manufacturer, has\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e today \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunched a full 360 pan-European integrated campaign. The\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enew\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign is designed to appeal to a broad demographic of both current riders, and future riders, and will support Honda Motorcycles\\u2019 ambition of increasing its market share in Europe. Unlike previous campaigns, the new brand positioning focuses on the experience of the Honda bike rider, rather than the bike itself, a further nod to dreams which is at the heart of the new campaign.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z28Ilfd\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z28Ilfd\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2222YM_CBR1000RR-R_SP_GrandPrixRed_R380_Location_KV%20(1)%22,%22caption%22:%22%22,%22id%22:9484,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/es-es\\\/noticias\\\/2021\\\/dec\\\/vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe\\\/attachment\\\/22ym_cbr1000rr-r_sp_grandprixred_r380_location_kv-1%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/12\\\/22YM_CBR1000RR-R_SP_GrandPrixRed_R380_Location_KV-1.jpeg%22%7D\",\"blockId\":\"1GTCR0\",\"blockUniqueClass\":\"lazyblock-hero-1GTCR0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At Honda Motorcycles, our riders are very much at the heart of our brand. The beauty of a Honda motorcycle is that they facilitate incredible journeys and wonderful memories that stay with us forever, and this has been the case since the very beginnings of the brand back in 1948. In order to create a new brand platform it was critical that we placed our riders at the very core of this campaign.\",\"quotee\":\"Andrew Saxon Head of European Marketing - Motorcycle division at Honda Motor Europe Ltd\",\"blockId\":\"ZxTNaW\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZxTNaW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewith a 2 minute hero film celebrating a restless \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003espirit which is rooted all the way back to the origins of Honda Motorcycles'. 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The cinematic experience begins with the narrator asking \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhat is it that stirs your heart, ignites your passion and spurs you onwards, upwards?\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 He answers with \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018it\\u2019s your dream.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe visually bold film showcases the iconic Honda motorcycles riding across remote roads, race tracks, cityscapes and some of the most beautiful scenery in the world, with the motivational voiceover sharing the Honda Motorcycles\\u2019 story.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new brand campaign, building on \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018The Power of Dreams\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0embodies the core emotion associated with the Honda Motorcycles brand, and translates the real reason why humans by nature continue to strive for success, push for innovation, and never question the limits of a motorcycle.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZYN1lB\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZYN1lB\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"K3q4pqfO1io\",\"blockId\":\"Zs1eXi\",\"blockUniqueClass\":\"lazyblock-video-Zs1eXi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Honda Motorcycles is a world famous brand, and it's a true honour to be tasked with the responsibility of spearheading its European brand relaunch. 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The creative will roll out across owned media, paid digital, social, online and print. It will also be amplified through the subsequent product launches in the coming months. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by UM.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign, created by VCCP, is the first piece of work to run since winning the European business at the end of 2020. 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