{"id":9588,"date":"2013-07-22T10:04:00","date_gmt":"2013-07-22T09:04:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9588"},"modified":"2022-07-22T11:21:56","modified_gmt":"2022-07-22T10:21:56","slug":"el-corte-ingles-seguros-el-valor-de-la-experiencia","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/el-corte-ingles-seguros\/el-corte-ingles-seguros-el-valor-de-la-experiencia","title":{"rendered":"EL CORTE INGL\u00c9S SEGUROS: El valor de la experiencia"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-2hemPh wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><b>PROBLEMA<\/b><\/p>\n<p style=\"text-align: left\">El Corte Ingl\u00e9s Seguros es el mayor retailer de seguros de Espa\u00f1a. Sus comerciales conocen cada seguro al detalle para poder ofrecer el mejor a cada tipo de cliente\u2026 \u00a1pero nadie lo sabe!<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left\"><b>IDEA<\/b><\/p>\n<p style=\"text-align: left\">La persona que mejor puede recomendar el seguro adecuado a cada cliente es quien ha vivido en carne propia los riesgos que cubre cada seguro. Por eso, decidimos enfrentar a los propios asesores de El Corte Ingl\u00e9s a situaciones de riesgo reales cubiertas por los seguros que ellos comercializan: accidente de coche, salto al vac\u00edo, comer insectos o sobrevivir al fuego, entre otros. Porque el mejor asesoramiento nace de la experiencia. Rodamos las situaciones donde los propios asesores se pusieron en la piel de sus clientes y lanzamos 6 spots de televisi\u00f3n, campa\u00f1a gr\u00e1fica en peri\u00f3dicos y revistas, un microsite donde los clientes pod\u00edan ver todo el contenido de la campa\u00f1a y pedir un presupuesto a cada uno de los asesores.\u00a0<\/p>\n<p style=\"text-align: left\"><br \/><b>RESULTADOS<\/b><\/p>\n<p style=\"text-align: left\">Se duplic\u00f3 el reconocimiento de marca, aument\u00f3 la motivaci\u00f3n de los empleados y las ventas crecieron un 9%.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2pG8oH wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  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Sus comerciales conocen cada seguro al detalle para poder ofrecer el mejor a cada tipo de cliente\u2026 \u00a1pero nadie lo sabe!","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":[],"capability_ids":["3510","3504"],"client_id":"9586"},"lang":"es-es","translations":{"es-es":9588,"en-gb":9584},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/9588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=9588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}