{"id":9279,"date":"2020-06-29T13:05:00","date_gmt":"2020-06-29T12:05:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9279"},"modified":"2023-02-07T09:57:59","modified_gmt":"2023-02-07T09:57:59","slug":"1kwhat","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/innoenergy\/1kwhat","title":{"rendered":"Creamos \u20181KWhat?\u2019  para EIT InnoEnergy"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2ebec2 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">\u00bfQu\u00e9 es un kWh? \u00bfQu\u00e9 puedes hacer con \u00e9l?<\/h2>\n    \n    <p><span style=\"font-weight: 400\">Hoy en d\u00eda, cada vez m\u00e1s personas, empresas y ciudades se preocupan por la transici\u00f3n energ\u00e9tica. Mediante el uso de bombillas de luz LED, la reducci\u00f3n de nuestras emisiones de CO2 o el apoyo a las innovaciones <\/span><span style=\"font-weight: 400\">en<\/span><span style=\"font-weight: 400\"> energ\u00eda renovable, todos <\/span><span style=\"font-weight: 400\">avanzamos hacia<\/span><span style=\"font-weight: 400\"> un futuro energ\u00e9tico m\u00e1s brillante. Pero hay un problema importante que EIT InnoEnergy est\u00e1 decidido a abordar: la gente realmente no entiende la energ\u00eda.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1qhvCi wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Para construir un futuro mas sostenible, los europeos deber\u00edan unirse por una causa com\u00fan: la transici\u00f3n energ\u00e9tica. Comprender que es un kWh seria el primer paso para lograr este futuro que todos tenemos en mente.          <cite>Beto Nahmad, Executive Creative Director VCCP<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">EIT InnoEnergy existe para impulsar la transici\u00f3n hacia energ\u00edas m\u00e1s eficientes, limpias y sostenibles. Para alcanzar este objetivo, es importante que la gente entienda mejor la energ\u00eda y tome conciencia de que la transici\u00f3n energ\u00e9tica no es una<\/span><span style=\"font-weight: 400\"> realidad<\/span><span style=\"font-weight: 400\"> lejana, sino que su comportamiento<\/span><span style=\"font-weight: 400\"> en el <\/span><span style=\"font-weight: 400\">d\u00eda a d\u00eda tiene un impacto en la consecuci\u00f3n de este objetivo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por eso, como socio estrat\u00e9gico de EIT InnoEnergy, VCCP ha creado el 1kWhat?: Un innovador dispositivo para ayudar a las personas a entender qu\u00e9 es la energ\u00eda de una manera divertida y did\u00e1ctica. En colaboraci\u00f3n con el estudio de dise\u00f1o h\u00edbrido <a href=\"http:\/\/www.espadaysantacruz.com\/\" target=\"_blank\" rel=\"noopener\">EspadaySantaCruz<\/a>, VCCP y <a href=\"https:\/\/www.innoenergy.com\/\" target=\"_blank\" rel=\"noopener\">EIT InnoEnergy<\/a> idearon un dispositivo que nos permite visualizar cu\u00e1nta energ\u00eda consumen nuestros electrodom\u00e9sticos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Los usuarios pueden <\/span><span style=\"font-weight: 400\">entender<\/span><span style=\"font-weight: 400\"> cu\u00e1nto es un kWh conectando varios electrodom\u00e9sticos <\/span><span style=\"font-weight: 400\">a<\/span><span style=\"font-weight: 400\"> 1kWhat?. <\/span><span style=\"font-weight: 400\">Al<\/span><span style=\"font-weight: 400\"> comenzar a usarlos<\/span><span style=\"font-weight: 400\">,<\/span><span style=\"font-weight: 400\"> se <\/span><span style=\"font-weight: 400\">activar\u00e1n<\/span><span style=\"font-weight: 400\"> autom\u00e1ticamente una cuenta <\/span><span style=\"font-weight: 400\">atr\u00e1s<\/span><span style=\"font-weight: 400\"> de energ\u00eda y un temporizador.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-NVpuc wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/_tl4Vfm9mQ8?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-IcR43 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        \u20181KWhat?\u2019 es un dispositivo que ayuda a hacer tangible el uso de la energ\u00eda. Pero realmente es m\u00e1s que eso, ya que genera preguntas e inquietudes en las personas  sobre la energ\u00eda. \n        <cite>Celine Jullien, Jefa de Compromiso Ciudadano EIT InnoEnergy<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Mj1W4 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Para dar a conocer el nuevo y \u00fanico dispositivo <em>\u20181KWhat?\u2019<\/em>, VCCP lanz\u00f3 tres videos dirigidos al consumidor final. Estos videos reflejan a tres targets: ni\u00f1os, adolescentes y adultos, desafi\u00e1ndolos sobre qu\u00e9 hacer con 1kWh en su d\u00eda a d\u00eda. Partiendo de la idea &#8220;cuanto m\u00e1s aprendamos sobre energ\u00eda hoy, mejores decisiones tomaremos ma\u00f1ana&#8221;, los videos fueron creados para ayudar a las personas a comprender el impacto de sus acciones diarias en t\u00e9rminos de energ\u00eda, para que puedan tomar mejores decisiones en el futuro. La comprensi\u00f3n correcta de su consumo de energ\u00eda puede marcar claramente una diferencia para el resto de sus vidas.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-8eUdW wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/WfCgXdCVn3A?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/nPmwFdgHmXY?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/WYSv-96BYho?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                <div class=\"carousel-controls\">\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Previous<\/span>\n          <\/a>\n    \n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1hcOd3 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">1kWhat? est\u00e1 <\/span><span style=\"font-weight: 400\">dirigido a personas con poder de decisi\u00f3n, que buscan formas innovadoras para ense\u00f1ar a la gente a<\/span><span style=\"font-weight: 400\"> comprender y utilizar mejor la energ\u00eda. Es un dispositivo simple y disruptivo que desaf\u00eda a los usuarios a experimentar con la energ\u00eda en tiempo real.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Vhn6c wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        El uso y la exploraci\u00f3n creativa de la tecnolog\u00eda nos permite resolver problemas, hacer preguntas y comprender mejor el mundo que nos rodea. \u20181KWhat?\u2019 es un buen ejemplo de c\u00f3mo hacer visible y comprensible el impacto de nuestro uso diario de la energ\u00eda. \n        <cite>Espadaysantacruz Studio<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z77YY8 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Porque cuanto m\u00e1s aprendamos sobre la energ\u00eda hoy, mejores decisiones tomaremos ma\u00f1ana.<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-9279","work","type-work","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":9288,"id":9288,"title":"horiz 1kwhat vFinal","filename":"horiz-1kwhat-vFinal.jpg","filesize":2479525,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/innoenergy\/1kwhat\/attachment\/horiz-1kwhat-vfinal","alt":"1kWhat? Hero","author":"23","description":"","caption":"","name":"horiz-1kwhat-vfinal","status":"inherit","uploaded_to":9276,"date":"2020-11-05 17:17:33","modified":"2020-11-05 17:17:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":900,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-300x141.jpg","medium-width":300,"medium-height":141,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x360.jpg","medium_large-width":640,"medium_large-height":300,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1024x480.jpg","large-width":640,"large-height":300,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1536x720.jpg","1536x1536-width":1536,"1536x1536-height":720,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal.jpg","2048x2048-width":1920,"2048x2048-height":900,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal.jpg","Wide-width":1920,"Wide-height":900,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x900.jpg","Mobile-width":768,"Mobile-height":900,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"\u00bfQu\u00e9 es un kWh? \u00bfQu\u00e9 puedes hacer con \u00e9l?","meta-description":"Hoy en d\u00eda, cada vez m\u00e1s personas, empresas y ciudades se preocupan por la transici\u00f3n energ\u00e9tica. Mediante el uso de bombillas de luz LED, la reducci\u00f3n de nuestras emisiones de CO2 o el apoyo a las innovaciones de energ\u00eda renovable, todos estamos tratando de lograr un futuro energ\u00e9tico m\u00e1s brillante. Pero hay un problema importante que EIT InnoEnergy est\u00e1 decidido a abordar: la gente realmente no entiende la energ\u00eda.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/11\/1x1-1kwhat.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8692,"post_author":"5","post_date":"2020-01-30 15:48:22","post_date_gmt":"2020-01-30 15:48:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385959046\",\"blockId\":\"sUrS2\",\"blockUniqueClass\":\"lazyblock-video-sUrS2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe telecommunications operator 02, owned by Telef\u00f3nica, launched an innovative integrated campaign last weekend created by VCCP Spain , the agency responsible for managing the O2 brand in Spain since its launch in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith the aim of continuing to increase the notoriety and positioning of the brand, the campaign is aimed directly at dissatisfied customers in the sector with a close and friendly tone, inviting those who remain with other companies only out of inertia to think.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign tries to appeal to the latent feeling of frustration in a large part of the telephony users, with the aim of awakening them to reflect on them and, with this, promote the process of change to O2.\\u003c\/p\\u003e\",\"quote\":\"O2 is a brand that dares to make consumers think. As a creative, it is always a challenge and a huge pleasure to work for these types of brands.\",\"blockId\":\"Z1yN8Ut\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1yN8Ut\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2202_fish_closeup%22,%22caption%22:%22%22,%22id%22:8677,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_closeup%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_closeup.jpg%22%7D\",\"blockId\":\"1mJTW9\",\"blockUniqueClass\":\"lazyblock-image-full-width-1mJTW9\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"To do this, the campaign shows a flying fish that, realizing that it has wings, leaves the school of fish, rises to the surface and, driven by its wings, flies. The main message of the campaign is: \\u0022You have wings, aren't you going to use them?\\u0022\",\"blockId\":\"Z2uIJtS\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z2uIJtS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAs in the previous campaign, the one in charge of giving voice to all the pieces has been the actress and composer Leonor Watling . For the music there has been an original music from the Neuman group.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cPez\u201d is an integrated campaign with a significant presence on TV with 25 \u201dspots, as well as in the outdoor environment , underground, canopies and columns. It also has a wide digital and social media campaign.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAfter its launch in 2018, O2 revolutionized the Spanish market with a differentiated value proposition, based on an ethical and simple service, a clear offer and a fair price.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking hand in hand with the VCCP Spain agency, O2 has established itself with remarkable success as a close operator that offers a new way of relating to the consumer that is much simpler, personal and non-intrusive, being the alternative for the high percentage of disappointed people with the telephony sector.\\u003c\/p\\u003e\",\"blockId\":\"LkHDJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LkHDJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22O2_fish_campaign_Bellas_Artes_Madrid_billboard%22,%22caption%22:%22%22,%22id%22:8675,%22link%22:%22https:\/\/www.vccp.com\/madrid\/o2_fish_campaign_bellas_artes_madrid_billboard%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/O2_fish_campaign_Bellas_Artes_Madrid_billboard.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2202_fish_campaign_close_up%22,%22caption%22:%22%22,%22id%22:8676,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_campaign_close_up%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_campaign_close_up.jpg%22%7D%7D%5D\",\"blockId\":\"1DVCDz\",\"blockUniqueClass\":\"lazyblock-two-column-images-1DVCDz\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the new campaign, we remain faithful to our line of communication relying on our values \u200b\u200bof proposing to the client that has shown us is the pillar of differentiation of O2 in the sector, and at the same time visually innovating with a beautiful high quality advertisement where the Flying Fish together with the unique elements of the brand, the gradient blue and bubble, form a great team\",\"quotee\":\"Gema Perona, O2.\",\"blockId\":\"Z1XL67r\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1XL67r\"} \/-->","post_title":"Pez Volador","post_excerpt":"Spot de O2 que usa un pez volador para rellenar su mensaje.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pez-volador","to_ping":"","pinged":"","post_modified":"2020-09-07 13:29:27","post_modified_gmt":"2020-09-07 12:29:27","post_content_filtered":"","post_parent":8553,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8692","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8930,"post_author":"2","post_date":"2020-07-16 17:09:00","post_date_gmt":"2020-07-16 16:09:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003e\\u0022RECUPEREMOS NUESTRO ESP\u00cdRITU MEDITERR\u00c1NEO\u201d, UNA CAMPA\u00d1A DE VERANO PARA VOLVER A DISFRUTAR DE LA VIDA BIEN VIVIDA\\u003c\/h4\\u003e\",\"blockId\":\"28T1Oq\",\"blockUniqueClass\":\"lazyblock-text-full-width-28T1Oq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22LARIOS_WEB3%22,%22caption%22:%22%22,%22id%22:8928,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2020\/07\/larios-summer-2020\/attachment\/larios_web3%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB3.jpg%22%7D\",\"title\":\"La nueva campa\u00f1a de verano de Larios ya est\u00e1 aqu\u00ed\",\"text\":\"\\u003cp\\u003e\u201cRecuperemos nuestro Esp\u00edritu Mediterr\u00e1neo\u201d es una campa\u00f1a que pretende poner en valor la importancia de celebrar las peque\u00f1as cosas, como\\u003c\/p\\u003e\\n\\u003cp\\u003epasar tiempo con los amigos y disfrutar juntos de los peque\u00f1os placeres de la vida, invitando a reconectar con el mood mediterr\u00e1neo en este\\u003c\/p\\u003e\\n\\u003cp\\u003everano tan particular.\\u003c\/p\\u003e\",\"blockId\":\"1nQpXr\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-1nQpXr\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003ePlayas mediterr\u00e1neas, atardeceres de ensue\u00f1o, brindis con amigos, forman parte de esos veranos eternos inolvidables. Las im\u00e1genes de la pieza audiovisual de Larios reflejan una mirada optimista para seguir disfrutando de los buenos momentos, despu\u00e9s de estos.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \\u003cspan style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003emeses tan complicados. Puedes disfrutar de ella en nuestro canal de YouTube:\u00a0\\u003c\/span\\u003e\\u003ca style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022 href=\\u0022https:\/\/youtu.be\/0Vij_6X25Zo\\u0022\\u003ehttps:\/\/youtu.be\/0Vij_6X25Zo\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eLa banda sonora de la campa\u00f1a tambi\u00e9n tiene un papel fundamental en la campa\u00f1a. Se ha elegido la canci\u00f3n (Sittin\u2019 on) the Dock of the Bay de Otis Redding conocido como el \u201cpadre del soul\u201d. El m\u00edtico silbido de este tema consigue trasladar al espectador directamente a esos momentos \u00fanicos que reflejan lo que significa vivir bien.\\u003c\/p\\u003e\",\"quote\":\"Es un honor para nosotros trabajar junto a una marca incre\u00edble como Larios y poder recuperar aquello que nos hacen sentir bien. La m\u00fasica optimista e ic\u00f3nica de Otis Redding, y los mensajes positivos, son parte de ese mismo pensamiento\",\"blockId\":\"Zz4tm0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zz4tm0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LARIOS_WEB2%22,%22caption%22:%22%22,%22id%22:8927,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2020\/07\/larios-summer-2020\/attachment\/larios_web2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB2.jpg%22%7D\",\"blockId\":\"21KktR\",\"blockUniqueClass\":\"lazyblock-image-full-width-21KktR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Despu\u00e9s de un tiempo dif\u00edcil para todos, son muchas las cosas que han cambiado, pero es importante que no perdamos nuestra esencia. Con esta campa\u00f1a de Larios queremos que la gente siga disfrutando en su d\u00eda a d\u00eda de las peque\u00f1as cosas que son parte del estilo de vida mediterr\u00e1neo\",\"quotee\":\"Marcos de la Torre, director de Marketing de Maxxium Espa\u00f1a\",\"blockId\":\"1tbqr4\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1tbqr4\"} \/-->","post_title":"Recuperemos nuestro esp\u00edritu mediterr\u00e1neo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"larios-summer-2020","to_ping":"","pinged":"","post_modified":"2023-02-07 10:32:39","post_modified_gmt":"2023-02-07 10:32:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8930","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8717,"post_author":"5","post_date":"2020-06-29 18:39:44","post_date_gmt":"2020-06-29 17:39:44","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left\\u0022\\u003eFeels like being there\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVccp Espa\u00f1a es el encargado de la bajada digital del concepto \u201cFeels like being there\u201d que tiene la intenci\u00f3n de reactivar al consumidor internacional de las marcas Mahou, San Miguel, Alhambra y Sol\u00e1n de Cabras a trav\u00e9s de las redes sociales, tras la crisis sanitaria por Covid 19.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eEsta acci\u00f3n est\u00e1 enfocada a recordar el estilo de vida espa\u00f1ol desde la positividad, cercan\u00eda, empat\u00eda y disfrute.\\u003c\/p\\u003e\",\"blockId\":\"Z1skoBS\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1skoBS\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"431414332\",\"blockId\":\"ZVm2gL\",\"blockUniqueClass\":\"lazyblock-video-ZVm2gL\"} \/-->","post_title":"Feels like being there","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mahou-san-miguel-feels-like-being-there","to_ping":"","pinged":"","post_modified":"2023-02-07 09:57:43","post_modified_gmt":"2023-02-07 09:57:43","post_content_filtered":"","post_parent":3765,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8717","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"capability_ids":["3505","3510","3512"],"client_id":"3646"},"lang":"es-es","translations":{"es-es":9279,"en-gb":9276},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/9279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=9279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}