{"id":9276,"date":"2020-06-29T13:05:00","date_gmt":"2020-06-29T12:05:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9276"},"modified":"2020-12-16T09:01:24","modified_gmt":"2020-12-16T09:01:24","slug":"1kwhat","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/innoenergy\/1kwhat","title":{"rendered":"VCCP created the groundbreaking  \u201c1kWhat?\u201d for EIT InnoEnergy"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1woxu2 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">What is a kWh? What can you actually do with it?<\/h2>\n    \n    <p>Nowadays more and more people, companies and cities are becoming concerned about the energy transition. By using LED light bulbs, reducing our CO2 emissions or supporting renewable energy innovations we all are trying to achieve a brighter energy future. But there is a major issue that EIT InnoEnergy is determined to tackle: people don\u2019t really understand energy.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZiAgtN wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          To build a more sustainable future, Europeans should unite for the same cause: the energy transition. Understanding what a kWh is would be the first step to achieve this future that we all have in mind.          <cite>Beto Nahmad, Executive Creative Director VCCP<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">EIT InnoEnergy exists to drive the transition towards more efficient, cleaner and sustainable energies. To do so, it is important that people better understand energy and become aware that the energy transition is not a distant thing for them and their day-to-day behavior has an impact on achieving this goal. <\/span><\/p>\n<p>For this reason, as a key partner of EIT InnoEnergy, VCCP created 1kWhat?: a ground-breaking device to help people understand what energy is in an enjoyable and didactical way. In collaboration with the hybrid design studio <a href=\"http:\/\/www.espadaysantacruz.com\/\" target=\"_blank\" rel=\"noopener\">EspadaySantaCruz<\/a>, VCCP and <a href=\"https:\/\/www.innoenergy.com\/\" target=\"_blank\" rel=\"noopener\">EIT InnoEnergy<\/a> introduced a device that visualizes how much energy our electrical appliances consume.<\/p>\n<p>Users can understand how much is a kWh by plugging multiple appliances in 1kWhat? and start using them to automatically trigger a countdown of energy and a timer.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1apuSU wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/_tl4Vfm9mQ8?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-ZJMl5V wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        1kWhat? is a clever way to make energy use tangible. More than that, it generates the right surprises and questions about energy. \n        <cite>Celine Jullien, Head of Citizen Engagement EIT InnoEnergy<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1pt8Uv wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Along with this unique device, VCCP launched three videos of how to use the device, all of which are targeted at the final consumer. These videos involve 3 different groups of people: kids, teenagers and adults, challenging them on what to do with 1kWh in their daily activities. Departing from the idea <em>\u201cthe more we learn about energy today, the better decisions we will make tomorrow\u201d,<\/em> the videos were created to help people understand the impact of their daily actions in terms of energy, so they can make better decisions in the future. The right understanding of their energy consumption can clearly make a difference in their lives.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-yyymO wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/WfCgXdCVn3A?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/nPmwFdgHmXY?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/WYSv-96BYho?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                <div class=\"carousel-controls\">\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Previous<\/span>\n          <\/a>\n    \n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-2wCpmN wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>1kWhat? is targeted at decision makers who seek cutting-edge ways to train people on how to better understand and use energy.\u00a0 It is a simple and a disruptive device to challenge teams of users and ask them to give feedback on what they are experiencing.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z11FIhP wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The use and creative exploration of technology enables us to solve problems, ask questions, and better understand the world around us. 1kWhat? is a good example of how to make visible and understandable the impact of our daily energy use. \n        <cite>Espadaysantacruz Studio<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z1sRtoE wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Because the more we learn about energy today, the better decisions we will make tomorrow.<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-9276","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3493","3497","3499"],"hero_video":"","hero_image":{"ID":9288,"id":9288,"title":"horiz 1kwhat vFinal","filename":"horiz-1kwhat-vFinal.jpg","filesize":2479525,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/innoenergy\/1kwhat\/attachment\/horiz-1kwhat-vfinal","alt":"1kWhat? Hero","author":"23","description":"","caption":"","name":"horiz-1kwhat-vfinal","status":"inherit","uploaded_to":9276,"date":"2020-11-05 17:17:33","modified":"2020-11-05 17:17:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":900,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-300x141.jpg","medium-width":300,"medium-height":141,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x360.jpg","medium_large-width":640,"medium_large-height":300,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1024x480.jpg","large-width":640,"large-height":300,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1536x720.jpg","1536x1536-width":1536,"1536x1536-height":720,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal.jpg","2048x2048-width":1920,"2048x2048-height":900,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal.jpg","Wide-width":1920,"Wide-height":900,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x900.jpg","Mobile-width":768,"Mobile-height":900,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/06\/horiz-1kwhat-vFinal-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"What is a kWh? What can you actually do with it?","meta-description":"Hoy en d\u00eda, cada vez m\u00e1s personas, empresas y ciudades se preocupan por la transici\u00f3n energ\u00e9tica. Mediante el uso de bombillas de luz LED, la reducci\u00f3n de nuestras emisiones de CO2 o el apoyo a las innovaciones de energ\u00eda renovable, todos estamos tratando de lograr un futuro energ\u00e9tico m\u00e1s brillante. Pero hay un problema importante que EIT InnoEnergy est\u00e1 decidido a abordar: la gente realmente no entiende la energ\u00eda.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/11\/1x1-1kwhat.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8679,"post_author":"5","post_date":"2020-01-30 15:48:22","post_date_gmt":"2020-01-30 15:48:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385959046\",\"blockId\":\"2rfcqz\",\"blockUniqueClass\":\"lazyblock-video-2rfcqz\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe telecoms operator O2, launched an innovative integrated campaign last week created by VCCP Spain. 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In a creative sense, its always a great challenge, and an enormous pleasure to work with these types of brands.\\n\",\"blockId\":\"2dwbO9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2dwbO9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2202_fish_closeup%22,%22caption%22:%22%22,%22id%22:8677,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_closeup%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_closeup.jpg%22%7D\",\"blockId\":\"Z1M8aWc\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1M8aWc\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"This campaign shows a flying fish, that upon realising that it has wings, abandons the other fish, swims towards the surface, and propels itself into the air. 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It also relies on a variety of\u00a0\\u003cstrong\\u003edigital\u00a0\\u003c\/strong\\u003eand\u00a0\\u003cstrong\\u003esocial media\u00a0\\u003c\/strong\\u003ecampaigns.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eSince its launch in 2018, O2 revolutionised the Spanish market with a new offer, conveying an ethical, and simple message, prioritising clarity at a fair price.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking side by side with VCCP Spain, O2 has successfully established itself as a relatable operator which offers a simpler, more personal and unobtrusive relationship with the customer, an alternative for the many people that feel disillusioned with the telephone industry.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Uy9Ru\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Uy9Ru\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22O2_fish_campaign_Bellas_Artes_Madrid_billboard%22,%22caption%22:%22%22,%22id%22:8675,%22link%22:%22https:\/\/www.vccp.com\/madrid\/o2_fish_campaign_bellas_artes_madrid_billboard%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/O2_fish_campaign_Bellas_Artes_Madrid_billboard.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2202_fish_campaign_close_up%22,%22caption%22:%22%22,%22id%22:8676,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_campaign_close_up%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_campaign_close_up.jpg%22%7D%7D%5D\",\"blockId\":\"1GmVXw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1GmVXw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the new campaign, we stick to our value based proposal to the customer, which has demonstrated to us that this is the pillar of differentiation between O2 and other companies in the sector. At the same time as this, we have innovated visually with a high quality advert where the Flying Fish, together with unique elements of the brand, such as the light blue colour and the bubble, come together to represent the brand brilliantly\\n\",\"quotee\":\"Gema Perona, O2.\",\"blockId\":\"Wp2PG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Wp2PG\"} \/-->","post_title":"Flying Fish","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"flying-fish","to_ping":"","pinged":"","post_modified":"2020-09-07 13:28:23","post_modified_gmt":"2020-09-07 12:28:23","post_content_filtered":"","post_parent":3899,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8679","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8925,"post_author":"2","post_date":"2020-07-16 17:09:00","post_date_gmt":"2020-07-16 16:09:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003ch4\\u003e\\u0022LET\\u2019S RECOVER OUR MEDITERRANEAN SPIRIT\\u201d, A SUMMER CAMPAIGN TO GO BACK TO OUR ESSENCE OF REALLY ENJOYING LIFE\\u003c\\\/h4\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\",\"blockId\":\"M6huD\",\"blockUniqueClass\":\"lazyblock-text-full-width-M6huD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22LARIOS_WEB3%22,%22caption%22:%22%22,%22id%22:8928,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8928%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LARIOS_WEB3.jpg%22%7D\",\"title\":\"The new Larios Summer campaign is here\",\"text\":\"\\u003cp\\u003eLet's recover our Mediterranean Spirit\\u201d campaign aims at highlighting the real value of celebrating that special things in life, such as spending time with friends whilst enjoying together the small pleasures of life. The campaign invites consumers to reconnect with the Mediterranean mood this particular summer after Covid 19.\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"8qvqQ\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-8qvqQ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eMediterranean beaches, dreamy sunsets, friends having a nice drink, are part of those unforgettable eternal summers images we all bear in our memories. The scenes in this \\u00a0audiovisual piece reflect an optimistic tone to continue enjoying the good times, after such complicated months we have left behind.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe selected soundtrack also plays a key role in the campaign. The song (Sittin \\u2019on) the Dock of the Bay by Otis Redding known as the\\u201c father of soul \\u201dhas been chosen. The mythical whistle of this song is able to mesmerise\\u00a0customers directly to those unique moments that reflect what it means to live in a Mediterranean summer style.\\u003c\\\/p\\u003e\",\"quote\":\"It is an honour for us to work together with an incredible brand like Larios and to be able to recover what makes us feel good. Otis Redding's iconic, upbeat music and positive messages are part of that same thought.\",\"blockId\":\"OlfKV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-OlfKV\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LARIOS_WEB2%22,%22caption%22:%22%22,%22id%22:8927,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8927%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LARIOS_WEB2.jpg%22%7D\",\"blockId\":\"Znpcxa\",\"blockUniqueClass\":\"lazyblock-image-full-width-Znpcxa\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"After a difficult time for everyone, many things have changed, it is still important that we do not lose our essence. 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