{"id":8714,"date":"2020-06-29T18:39:44","date_gmt":"2020-06-29T17:39:44","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8714"},"modified":"2020-09-07T14:36:27","modified_gmt":"2020-09-07T13:36:27","slug":"mahou-san-miguel-feels-like-being-there","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/san-miguel\/mahou-san-miguel-feels-like-being-there","title":{"rendered":"Mahou San Miguel &#8211; Feels like being there"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2fR20 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4 style=\"text-align: left;\">Feels like being there<\/h4>\n<p style=\"text-align: left;\">Vccp Spain has created the digital for the \u201cFeels like being there\u201d concept campaign, which intends to reactivate the international consumer for Mahou, San Miguel, Alhambra and Sol\u00e1n de Cabras brands, through social media, after the Covid 19 health crisis.<\/p>\n<p style=\"text-align: left;\">This digital campaign aims to reconnect their consumers with the unique Spanish lifestyle, focusing on it\u2019s positivity, closeness, empathy and enjoyment.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ThSIy wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/431414332?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8714","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3495","3494","3496"],"client_id":"3827","hero_video":"","hero_image":{"ID":8715,"id":8715,"title":"MSM 29062020 (1)","filename":"MSM-29062020-1.jpg","filesize":81590,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/san-miguel\/mahou-san-miguel-feels-like-being-there\/attachment\/msm-29062020-1","alt":"","author":"2","description":"","caption":"","name":"msm-29062020-1","status":"inherit","uploaded_to":8714,"date":"2020-08-14 17:42:34","modified":"2020-08-14 17:42:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/MSM-29062020-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You 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{\"items\":\"%5B%7B%22text%22:%22%3Cp%3E%3Cstrong%3EWorten%20The%20Good%20Print%20Test%3C\\\/strong%3E%3C\\\/p%3E%5Cn%3Cp%3EWith%20the%20aim%20of%20raising%20awareness%20about%20bone%20marrow%20donation%20and%20supporting%20this%20type%20of%20donation%20from%20Worten,%20we%20innovated%20by%20giving%20new%20use%20to%20the%20first%20test%20pages%20of%20the%20new%20printers.%3C\\\/p%3E%5Cn%3Cp%3EPages%20that%20do%20not%20usually%20contain%20relevant%20information%20and%20that%20usually%20end%20up%20directly%20in%20the%20trash.%3C\\\/p%3E%5Cn%3Cp%3EWith%20this%20initiative%20and%20with%20the%20collaboration%20of%20the%20ONT,%20since%20June%20more%20than%206,000%20printers%20in%20Worten%20stores%20include%20valuable%20and%20supportive%20information%20on%20their%20first%20test%20page;%20a%20page%20that%20can%20give%20%5C%22a%20lot%20of%20life%5C%22.%3C\\\/p%3E%5Cn%3Cp%3EBy%20purchasing%20the%20products,%20the%20customer%20can%20access%20the%20website%20www.thegoodprinttest.es%20to%20install%20the%20software%20easily%20and%20simply%20and%20contribute%20directly%20to%20organ%20donation,%20especially%20with%20bone%20marrow%20campaigns.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3E%3Cstrong%3EWorldvision%20Unbox%20Child%20Labour%3C\\\/strong%3E%3C\\\/p%3E%5Cn%3Cp%3EThe%20Unboxing%20phenomenon%20produces%20more%20than%20150%20million%20searches%20in%20the%20world.%20Thousands%20of%20people%20search,%20watch%20and%20create%20their%20own%20%5C%22Unboxing%5C%22%20videos.%20It%20is%20a%20phenomenon%20in%20social%20networks,%20which%20does%20not%20stop%20growing%20and%20reaches%20all%20age%20segments.%3C\\\/p%3E%5Cn%3Cp%3EWe%20take%20advantage%20of%20this%20trend%20to%20make%20visible%20a%20reality%20that%20is%20too%20often%20hidden:%20more%20than%20150%20million%20children%20are%20exploited%20in%20the%20world.%3C\\\/p%3E%5Cn%3Cp%3EChild%20labor%20prevents%20children%20from%20enjoying%20their%20childhood%20and%20receiving%20an%20education,%20affecting%20their%20physical%20and%20mental%20health.%20Currently,%20conflicts,%20wars%20and%20migration%20crises%20have%20led%20to%20an%20increase%20in%20child%20labor%20among%20refugee,%20internally%20displaced%20children%20and%20other%20vulnerable%20populations,%20especially%20in%20the%20Middle%20East,%20Asia%20and%20North%20Africa.%3C\\\/p%3E%5Cn%3Cp%3EIn%20order%20to%20impact%20the%20target%20at%20the%20most%20effective%20moment,%20we%20designed%203%20unskipable%20prerolls%20(one%20for%20each%20theme:%20technology,%20fashion,%20toys)%20that%20appear%20directly%20and%20without%20the%20possibility%20of%20being%20canceled,%20their%20complete%20vision,%20thus%20ensuring%20that%20before%20each%20Unboxing%20our%20target%20has%20seen%20the%20reality%20of%20previous%20boxing,%20which%20on%20too%20many%20occasions%20is%20about%20child%20labor.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"1DY5i4\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-1DY5i4\"} 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Cervezas Alhambra has obtained two Silver in the \\u201cBest Digital\\u201d and \\u201cBest Graphic\\u201d in the Best Awards.\\u003c\\\/h4\\u003e\",\"blockId\":\"KjrFH\",\"blockUniqueClass\":\"lazyblock-text-full-width-KjrFH\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3ELapso%20is%20an%20illustrated%20novel%20format,%20through%20which%20we%20talk%20about%20the%20origin%20of%20Cervezas%20Alhambra%20and%20the%20mystery%20of%20the%20city%20of%20Granada%20in%20an%20entertaining%20and%20current%20way.%20Constant%20span%20of%206%20recent%20chapters,%20to%20be%20distributed%20during%202019.%20These%20chapters%20are%20located%20on%20the%20public%20website.%20Each%20of%20these%20chapters%20will%20be%20self-conclusive%20and%20therefore%20the%20user%20will%20be%20able%20to%20read%20any%20of%20them%20without%20losing%20the%20thread%20of%20the%20story.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EEach%20chapter%20has%20an%20associated%20mystery%20that%20the%20user%20solves%20in%20the%20private%20area.%20The%20mysteries%20housed%20in%20the%20private%20area%20of%20Cervezas%20Alhambra.%20Each%20mystery%20will%20be%20valid%20for%20one%20month%20for%20users%20to%20participate,%20but%20the%20mysteries%20may%20be%20completed%20a%20posteriori,%20although%20they%20will%20no%20longer%20opt%20for%20its%20ad%20hoc%20incentive.%20If%20the%20user%20completes%20all%20the%20draws%20he%20will%20choose%20a%20global%20incentive%20when%20completing%20all.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"Z12jLQD\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z12jLQD\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LAPSO_BESTAWARDS%22,%22caption%22:%22%22,%22id%22:8908,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8908%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/04\\\/LAPSO_BESTAWARDS.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LAPSO_BESTAWARDS2%22,%22caption%22:%22%22,%22id%22:8907,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8907%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/04\\\/LAPSO_BESTAWARDS2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"rtoOf\",\"blockUniqueClass\":\"lazyblock-carousel-rtoOf\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Lapso is a mysterious digital graphic novel that takes place in the city of Granada.\",\"quotee\":\"VCCP Madrid\",\"blockId\":\"1nHsHw\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1nHsHw\"} \/-->","post_title":"VCCP Spain wins 2 Silver Best Awards with LAPSO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-wins-2-silver-best-awards-with-lapso","to_ping":"","pinged":"","post_modified":"2020-08-27 15:36:37","post_modified_gmt":"2020-08-27 14:36:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8905","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8942,"post_author":"2","post_date":"2020-03-23 17:45:00","post_date_gmt":"2020-03-23 17:45:00","post_content":"<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3E%3Cstrong%3EVCCP%20Spain%3C\\\/strong%3E%C2%A0has%20won%20the%20Larios%20account%20after%20holding%20an%20agency%20competition%20that%20took%20place%20recently%20and%20in%20which%204%20agencies%20participated.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EAs%20a%20result%20of%20the%20contest,%20VCCP%20Spain%20is%20the%20new%20agency%20responsible%20for%20both%20strategic%20development%20and%20the%20creation%20and%20production%20of%20the%20different%20Larios%20campaigns%20at%20all%20contact%20points,%20working%20closely%20with%20the%20brand's%20media%20and%20public%20relations%20agencies.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"Z1DRWEi\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1DRWEi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very excited and confident in the path that we started together with VCCP, during the few weeks that we have been together they have already shown sensitivity and freshness to defend the Mediterranean lifestyle that Larios is flagging. We feel fortunate that they have put their talents at the service of Larios\",\"quotee\":\"Marcos de la Torre, Marketing Director, Maxxium Inc.\",\"blockId\":\"ZyzeOe\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZyzeOe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eDespite the complex situation of the gin category, which after 8 years of growth begins to decrease in volume, Larios maintains leadership thanks to the brand transformation plan undertaken in recent years.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eIn Javier Suso, CEO of VCCP Spain, words: \\u0022We must highlight Larios for his deep roots, his relevance in Spanish popular culture, his personality and, above all, for the ambition of his future project, in which we will have lucky to participate. We are very grateful to the brand team for the trust placed in us\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eThe work that VCCP Spain will carry out for the brand aims to consolidate Larios' sustainable leadership in the gin category in the coming years, increasing brand equity, relevance and brand differentiation in an increasingly competitive sector, intensifying the emotional bond with the Larios brand, as well as optimizing the brand experience.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Larios is a great brand, one of those that every agency wants to work for\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Familia%20LariosEspiritu%20Mediterraneocitrus%22,%22caption%22:%22%22,%22id%22:8943,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8943%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/Familia-LariosEspiritu-Mediterraneocitrus.jpg%22%7D\",\"blockId\":\"1gUQIv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gUQIv\"} \/-->","post_title":"VCCP Spain wins Larios account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-gana-la-cuenta-de-larios","to_ping":"","pinged":"","post_modified":"2020-11-10 15:19:03","post_modified_gmt":"2020-11-10 15:19:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8942","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":["1"],"meta_title":"","hide_related_items":[]},"lang":"en-gb","translations":{"en-gb":8714,"es-es":8717},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}