{"id":8697,"date":"2018-06-01T17:32:59","date_gmt":"2018-06-01T16:32:59","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8697"},"modified":"2023-02-07T09:59:47","modified_gmt":"2023-02-07T09:59:47","slug":"bicoordenadas","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/bifrutas\/bicoordenadas","title":{"rendered":"Bicoordenadas"},"content":{"rendered":"<div class=\"lazyblock-video-ZDXOpv wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/279028172?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z18SJbo wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          La clave de la campa\u00f1a se basa en los n\u00fameros de serie de los packs de Bifrutas que equivalen a coordenadas reales en un mapa.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>BICOORDENADAS, la nueva activaci\u00f3n para Bifrutas en la que los usuarios pueden ganar una Ins\u00f3lita Vuelta al Mundo por los 5 destinos Bifrutas (Tropical, Mediterr\u00e1neo, Ibiza, Pac\u00edfico y Hawaii) y cientos de premios cada d\u00eda.<\/p>\n<p>La acci\u00f3n \u201cBICOORDENADAS\u201d se basa en un dato muy curioso: los n\u00fameros de serie de los packs de Bifrutas equivalen a coordenadas reales en un mapa. De esta forma cada pack de Bifrutas conforma un c\u00f3digo que puede llevar al usuario a dar una Ins\u00f3lita Vuelta al Mundo.<\/p>\n<p>Adem\u00e1s, la campa\u00f1a cuenta con la colaboraci\u00f3n de los influencers Fortfast y RoEnLaRed, los dos afortunados que van a poder vivir la Ins\u00f3lita Vuelta al Mundo en primicia y contarnos todos los detalles a trav\u00e9s de una webserie exclusiva de Bifrutas para mostrar a los usuarios todas las experiencias que podr\u00e1n vivir los ganadores.<\/p>\n<p>Con m\u00e1s de 60.000 participaciones la acci\u00f3n ha sido un \u00e9xito rotundo demostrando c\u00f3mo una propuesta promocional innovadora que adem\u00e1s pone el foco principal en el propio producto, puede llevar a la acci\u00f3n a un p\u00fablico joven generalmente menos participativo.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-vckzE wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Con m\u00e1s de 60.000 participaciones la acci\u00f3n ha sido un \u00e9xito rotundo!<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>BICOORDENADAS, la nueva activaci&#243;n para Bifrutas en la que los usuarios pueden ganar una Ins&#243;lita Vuelta al Mundo por los 5 destinos Bifrutas (Tropical, Mediterr&#225;neo, Ibiza, Pac&#237;fico y Hawaii) y cientos de premios cada d&#237;a<\/p>\n","protected":false},"author":5,"template":"","class_list":["post-8697","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3506","3508","3512"],"client_id":"3869","hero_video":"316508212","hero_image":{"ID":8696,"id":8696,"title":"BI_CABECERVCCP","filename":"BI_CABECERVCCP.jpg","filesize":66997,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/bifrutas\/bicoordenadas\/attachment\/bi_cabecervccp","alt":"","author":"2","description":"","caption":"","name":"bi_cabecervccp","status":"inherit","uploaded_to":8695,"date":"2020-08-14 16:36:57","modified":"2020-08-14 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