{"id":8695,"date":"2018-06-01T17:32:59","date_gmt":"2018-06-01T16:32:59","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8695"},"modified":"2020-09-07T15:13:56","modified_gmt":"2020-09-07T14:13:56","slug":"bicoordenadas","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/bifrutas\/bicoordenadas","title":{"rendered":"Bicoordenadas"},"content":{"rendered":"<div class=\"lazyblock-video-2fkkxT wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/279028172?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZyWgq7 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The clever campaign is based on the serial numbers on each of the Bifrutas packs                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We have developed a new activation for VCCP Madrid, in which customers can win an ;Unusual Tour of the World&#8217; for the five Bifrutas destinations (Tropical, Mediterranean, Ibiza, Pacific and Hawaii) and hundreds of other prizes.<\/p>\n<p>The campaign is based on the serial numbers on each of the Bifrutas packs, which are equivalent to real coordinates on a map. Each pack of Bifrutas therefore forms a code which, if it corresponds with any of the Bifrutas zones, can take you on an &#8216;Unusual Tour of the World&#8217;.<\/p>\n<p>The campaign is running on social media and also has .a web series alongside it with two well-known Spanish influencers, Fortfast and RoEnLaRed. It is also on-pack, microsite and in-store.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z2cOKBa wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The competition received over 60,000 entries.<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8695","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3494","3496","3499"],"client_id":"3868","hero_video":"316508212","hero_image":{"ID":8696,"id":8696,"title":"BI_CABECERVCCP","filename":"BI_CABECERVCCP.jpg","filesize":66997,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/bifrutas\/bicoordenadas\/attachment\/bi_cabecervccp","alt":"","author":"2","description":"","caption":"","name":"bi_cabecervccp","status":"inherit","uploaded_to":8695,"date":"2020-08-14 16:36:57","modified":"2020-08-14 16:36:57","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1152,"height":1152,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP.jpg","1536x1536-width":1152,"1536x1536-height":1152,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP.jpg","2048x2048-width":1152,"2048x2048-height":1152,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-1152x720.jpg","Header-width":1152,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-1152x960.jpg","Wide-width":1152,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-1152x1152.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-768x1152.jpg","Tall-width":307,"Tall-height":461,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-1152x630.jpg","Facebook-width":1152,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"BICOORDENADAS, la nueva activaci\u00f3n para Bifrutas en la que los usuarios pueden ganar una Ins\u00f3lita Vuelta al Mundo por los 5 destinos Bifrutas (Tropical, Mediterr\u00e1neo, Ibiza, Pac\u00edfico y Hawaii) y cientos de premios cada d\u00eda","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/BI_CABECERVCCP.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":false,"visible_on_home_page":["1"],"meta_title":"","hide_related_items":[]},"lang":"en-gb","translations":{"en-gb":8695,"es-es":8697},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}