{"id":8691,"date":"2019-03-01T15:43:37","date_gmt":"2019-03-01T15:43:37","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8691"},"modified":"2020-09-03T13:36:43","modified_gmt":"2020-09-03T12:36:43","slug":"respira","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/o2\/respira","title":{"rendered":"Respira"},"content":{"rendered":"<div class=\"lazyblock-video-Zqcmrq wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/348566690?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1KRLSC wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Respira es la campa\u00f1a de lanzamiento de O2 en Espa\u00f1a.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>O2 es un nuevo operador cercano que ofrece una nueva forma de relaci\u00f3n con el consumidor mucho m\u00e1s simple, personal y no intrusiva. Una compa\u00f1\u00eda que ayuda al consumidor, que no le complica la vida, tratando incluso de conseguir que se olvide de qu\u00e9 compa\u00f1\u00eda es.<\/p>\n<p>Adem\u00e1s de en televisi\u00f3n, con spots de 25 y 20 segundos, la campa\u00f1a de lanzamiento estuvo activa en los medios exterior, digital, con acciones especiales cualitativas de gran notoriedad que ponen de relieve la propuesta de valor de O2, y en redes sociales.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z14Rvw2 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/348567676?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z22CT44 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        La campa\u00f1a crea un territorio de comunicaci\u00f3n innovador de la marca O2. Se trata de una identidad propia que se construye alrededor de las burbujas, elemento visual diferencial e identificativo de la marca O2. Una burbuja de ox\u00edgeno que llega para dar un soplo de aire fresco a un sector, el de las compa\u00f1\u00edas de telecomunicaciones, cada d\u00eda menos personal y m\u00e1s automatizado. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"template":"","class_list":["post-8691","work","type-work","status-publish","hentry"],"acf":{"visible_on_home_page":["1"],"capability_ids":["3507","3508","3504"],"client_id":"8553","hero_video":"304346765","hero_image":{"ID":8690,"id":8690,"title":"1440x40_O2_Respira","filename":"1440x40_O2_Respira.jpg","filesize":578933,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/o2\/respira\/attachment\/1440x40_o2_respira-2","alt":"","author":"2","description":"","caption":"","name":"1440x40_o2_respira-2","status":"inherit","uploaded_to":8673,"date":"2020-08-14 16:02:54","modified":"2020-08-14 16:02:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You 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ejecuciones de spots de televisi\u00f3n y piezas digitales (display y social media) con creatividades din\u00e1micas en funci\u00f3n del origen y destino de los diferentes trayectos nacionales que cubre ALSA, de sus precios (que var\u00edan con el tiempo) y de los diferentes beneficios de la marca.\\u003c\/p\\u003e\",\"quote\":\"Nuestra primera campa\u00f1a para ALSA.\",\"blockId\":\"2kdsTW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2kdsTW\"} \/-->","post_title":"Drag\u00f3n","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dragon","to_ping":"","pinged":"","post_modified":"2023-02-07 09:59:34","post_modified_gmt":"2023-02-07 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La acci\u00f3n tambi\u00e9n cuenta con la colaboraci\u00f3n del periodista Tom\u00e1s Roncero y blogger de cocina Abel Arana.\\u003c\/p\\u003e\\n\\u003cp\\u003eEn la propuesta electoral de Lory Money se encuentran iniciativas como crear el Memesterio, Menos Impuestos, M\u00e1s medios de transportes el\u00e9ctricos, Mejores Resoluciones o Promover una pol\u00edtica con M\u00e1s sabor. Bajo esta campa\u00f1a, los clientes de Worten podr\u00e1n encontrar diferentes propuestas comerciales y promociones alineadas bajo el hashtag #VotaSuaj.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn\u00eas Drummond Borges, Responsable de Marketing en Worten Iberia, se\u00f1ala: \\u0022Con el objetivo de ofrecer una campa\u00f1a diferencial y disruptiva volvemos a apostar por una campa\u00f1a atrevida con Lory Money como protagonista. #VotaSuaj pondr\u00e1 un toque de humor al periplo actual, al mismo tiempo que, como compa\u00f1\u00eda, ofreceremos las mejores propuestas comerciales a nuestros clientes\\u0022.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa campa\u00f1a ideada por VCCP Spain incluir\u00e1 diferentes acciones, como un mitin en la tienda Worten de Valencia (Centro Comercial Bonaire) el pr\u00f3ximo 17 de abril y en el que los asistentes podr\u00e1n adquirir productos a precios especiales. Adem\u00e1s, celebrar\u00e1 una fiesta fin de campa\u00f1a en Worten San Sebastian los Reyes y se realizar\u00e1 un refer\u00e9ndum tecnol\u00f3gico, cuyas fechas anunciar\u00e1 en redes sociales y en la web de la campa\u00f1a.\\u003c\/p\\u003e\\n\\u003cp\\u003eLory Money ya fue el protagonista de \\u0022Estate al Lory\\u0022, otra hilarante campa\u00f1a de Black Friday para la compa\u00f1\u00eda. Worten no ha dudado en volver a contar con el \\u0022punch\\u0022 del rapero en esta nueva campa\u00f1a.\\u003c\/p\\u003e\",\"quote\":\"Convertimos al famoso rapero Lory Money en Candidato a las Elecciones por el Partido SUAJ en nuestra \u00faltima campa\u00f1a para Worten.\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lory-President%22,%22caption%22:%22%22,%22id%22:8670,%22link%22:%22https:\/\/www.vccp.com\/madrid\/lory-president%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Lory-President.jpg%22%7D\",\"blockId\":\"sEJ2g\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-sEJ2g\"} \/-->","post_title":"Vota SUAJ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"votasuaj","to_ping":"","pinged":"","post_modified":"2020-09-07 13:35:39","post_modified_gmt":"2020-09-07 12:35:39","post_content_filtered":"","post_parent":3867,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8693","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":1032,"post_author":"2","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capacidades\",\"blockId\":\"Z1Qr647\",\"blockUniqueClass\":\"lazyblock-page-title-Z1Qr647\"} \/-->","post_title":"Capacidades","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capacidades","to_ping":"","pinged":"","post_modified":"2020-08-27 14:36:32","post_modified_gmt":"2020-08-27 13:36:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=1032","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"meta_title":"","hide_related_items":[]},"lang":"es-es","translations":{"es-es":8691,"en-gb":8673},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/9"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}