{"id":8688,"date":"2019-10-04T16:43:00","date_gmt":"2019-10-04T15:43:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8688"},"modified":"2023-02-07T09:59:27","modified_gmt":"2023-02-07T09:59:27","slug":"be-better-energy-by-europeans","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/innoenergy\/be-better-energy-by-europeans","title":{"rendered":"Better Energy by Europeans"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-Z1fP8do wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Be, Better Energy by Europeans es la iniciativa de EIT InnoEnergy para impulsar el cambio social hacia un mejor uso y percepci\u00f3n de la energ\u00eda por parte de los europeos y para los europeos.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1WU58j wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Su objetivo es acelerar la conciencia ciudadana, la percepci\u00f3n y la capacidad de elegir soluciones energ\u00e9ticas sostenibles. BE est\u00e1 100% centrado en las personas, siguiendo la creencia de que la participaci\u00f3n ciudadana es clave para lograr la transici\u00f3n energ\u00e9tica.<\/p>\n<p>Los ciudadanos pueden contribuir a la misi\u00f3n de EIT InnoEnergy de acelerar la evoluci\u00f3n hacia la energ\u00eda sostenible en Europa, al ser actores clave para superar los desaf\u00edos de la transici\u00f3n energ\u00e9tica.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>BE dise\u00f1a activos inspiradores, desarrolla campa\u00f1as creativas y organiza eventos disruptivos en toda Europa para involucrar a ciudadanos de todas las edades, g\u00e9neros y roles en la sociedad.<\/p>\n<p>VCCP es el socio clave de EIT InnoEnergy desde 2016 desarrollando marcas, activos creativos y servicios de comunicaci\u00f3n para los activos de InnoEnergy.<\/p>\n<p>Porque cuanto m\u00e1s aprendamos sobre energ\u00eda hoy, mejores decisiones tomaremos ma\u00f1ana.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z18G17 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/393890124?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z24hRR5 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Estamos muy activos en Europa para marcar la diferencia en el sector energ\u00e9tico.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>En palabras de C\u00e9line Jullien, Head of Citizen Engagement, InnoEnergy S.E. :<\/p>\n<p>&#8220;Desde 2016 y con la colaboraci\u00f3n de la agencia de publicidad VCCP trabajamos para fomentar la transici\u00f3n a la energ\u00eda sostenible e involucrar a todos los ciudadanos europeos. Juntos estamos desarrollando nuevos servicios creativos y creando nuevas iniciativas que contribuyan a acelerar la transici\u00f3n energ\u00e9tica.&#8221;<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-iipQx wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Este trabajo viene a demostrar que, cuando se aplica el talento creativo de una agencia a la resoluci\u00f3n de problemas de negocio, el output es siempre innovador y disruptivo, abriendo nuevos \u00e1ngulos antes no explorados que generan valor de una manera relevante y diferente, tanto para la sociedad como para cualquier tipo de agente. \n        <cite>Javier Suso, CEO VCCP Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZyCEAi wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/be.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/be.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BE, Better Energy by Europeans is EIT InnoEnergy\u2019s initiative to trigger societal change towards a better use and understanding of energy by Europeans for Europeans.<\/p>\n","protected":false},"author":5,"template":"","class_list":["post-8688","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3505"],"client_id":"3646","hero_video":"","hero_image":{"ID":8687,"id":8687,"title":"inno_energy_beach","filename":"inno_energy_beach.jpg","filesize":59993,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/inno_energy_beach.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/innoenergy\/be-better-energy-for-europeans\/attachment\/inno_energy_beach","alt":"","author":"2","description":"","caption":"","name":"inno_energy_beach","status":"inherit","uploaded_to":8685,"date":"2020-08-14 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