{"id":8673,"date":"2019-03-01T15:43:37","date_gmt":"2019-03-01T15:43:37","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8673"},"modified":"2020-09-07T13:39:46","modified_gmt":"2020-09-07T12:39:46","slug":"respira","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/o2\/respira","title":{"rendered":"Respira"},"content":{"rendered":"<div class=\"lazyblock-video-1fqND3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/348566690?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-yK32l wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          O2 have launched in Spain with the help of VCCP Madrid.\n                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The campaign, which has launched with a TV spot titled &#8220;Hello&#8221;, positions the brand as a simpler, more personal alternative to the current networks in Spain. It builds on the work that has been done over the last 16 years for the brand in the UK, and closes on the word &#8220;Respira&#8221;, which translates to &#8220;Breathe&#8221;.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZAoKoY wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/348567676?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z2rfDNj wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The fully integrated campaign creates a unique identity for the brand built around bubbles. It draws on O2&#8217;s founding insight about the importance of digital oxygen to help everyone feel more alive &#8211; from staying social, starting passions and making memories.\n<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8673","work","type-work","status-publish","hentry"],"acf":{"visible_on_home_page":["1"],"capability_ids":["988","3495","3496"],"client_id":"3899","hero_video":"304346765","hero_image":{"ID":8690,"id":8690,"title":"1440x40_O2_Respira","filename":"1440x40_O2_Respira.jpg","filesize":578933,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/o2\/respira\/attachment\/1440x40_o2_respira-2","alt":"","author":"2","description":"","caption":"","name":"1440x40_o2_respira-2","status":"inherit","uploaded_to":8673,"date":"2020-08-14 16:02:54","modified":"2020-08-14 16:02:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2019\/03\/1440x40_O2_Respira-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8649,"post_author":"5","post_date":"2019-04-22 14:17:52","post_date_gmt":"2019-04-22 13:17:52","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"The objective of this campaign is to increase notoriety and brand recognition.\",\"blockId\":\"12KFzF\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-12KFzF\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ALSA-Dragon%22,%22caption%22:%22%22,%22id%22:8655,%22link%22:%22https:\/\/www.vccp.com\/madrid\/work\/alsa\/dragon\/attachment\/alsa-dragon%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/ALSA-Dragon.jpg%22%7D\",\"blockId\":\"1sYHc6\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sYHc6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis campaign relies on a number of TV ads and digital elements (such as on social media). The creatively dynamic approach is very much based on the origins and destinations of national routes covered by ASLA, its prices (which vary at different points of time), and the vast array of existing brand benefits.\\u003c\/p\\u003e\",\"quote\":\"This is our first campaign for ALSA.\",\"blockId\":\"Z1pdoGK\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pdoGK\"} \/-->","post_title":"Dragon","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dragon","to_ping":"","pinged":"","post_modified":"2020-09-07 13:32:16","post_modified_gmt":"2020-09-07 12:32:16","post_content_filtered":"","post_parent":3762,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8649","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8671,"post_author":"5","post_date":"2019-04-12 15:38:21","post_date_gmt":"2019-04-12 14:38:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301565290\",\"blockId\":\"Z1mgmVh\",\"blockUniqueClass\":\"lazyblock-video-Z1mgmVh\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLory Money is the leader of SUAJ, a surrealist political party that promotes the democratization of technology. The action also count with the collaboration of the journalist Tom\u00e1s Roncero and the kitchen blogger Abel Arana.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn the electoral proposal of Lory Money are initiatives such as creating the Memesterio, less taxes, more means of electric transport, better resolutions or promote policy with more flavour, under this campaign, Worten customers can find different commercial proposal and promotions aligned under the hashtag #VotaSuaj.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn\u00eas Drummond Borges, Marketing Manager at Worten Iberia, points out:\\u0022With the aim of offering a differential and disruptive campaign, we are once again betting on a daring campaign with Lory Money as the protagonist. #VotaSuaj will add a touch of humour to the current journey, while at the same time, as a company, we offer the best commercial proposals to our customers\\u0022.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign devised by VCCP Spain will include different actions, such as a rally at the Worten store in Valencia (Bonaire Shopping Center) on 17 April, where attendees will be able to purchase products at special prices. In addition, there will be an end-of-campaign party in San Sebastian de los Reyes Worten and a technological referendum will be held, the dates of which will be announced on social networks and on the campaign website.\\u003c\/p\\u003e\\n\\u003cp\\u003eLory Money was already the protagonist of \\u0022Estate al Lory\\u0022, another hilarious Black Friday campaign for the company. Worten has not hesitated to count on the rapper\u00b4s \\u0022punch\\u0022 in this new campaign.\\u003c\/p\\u003e\",\"quote\":\"We turned the famous rapper Lory Money into a candidate to the Elections by the SUAJ Party in our latest campaign for Worten.\\n\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lory-President%22,%22caption%22:%22%22,%22id%22:8670,%22link%22:%22https:\/\/www.vccp.com\/madrid\/lory-president%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Lory-President.jpg%22%7D\",\"blockId\":\"ZwUKqO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZwUKqO\"} \/-->","post_title":"Vota SUAJ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"votasuaj","to_ping":"","pinged":"","post_modified":"2020-09-07 13:38:05","post_modified_gmt":"2020-09-07 12:38:05","post_content_filtered":"","post_parent":3866,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8671","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-31 09:21:47","post_modified_gmt":"2020-08-31 08:21:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"meta_title":"","hide_related_items":[]},"lang":"en-gb","translations":{"en-gb":8673,"es-es":8691},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}