{"id":8665,"date":"2019-11-18T15:33:11","date_gmt":"2019-11-18T15:33:11","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8665"},"modified":"2020-09-07T13:31:05","modified_gmt":"2020-09-07T12:31:05","slug":"worthen-xxl","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/worten\/worthen-xxl","title":{"rendered":"\u201cXXL\u201d new campaign from VCCP Spain to Worten."},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-Z2tYwV2 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>VCCP Spain is creating the new Worten campaign for the most important promotional period of the year, Black Friday. The company is aiming to have a Black friday of \u201cXXL\u201d proportions.\n<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1xR8mL wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/GirafaQuemandoDinero.jpg 768w\">\r\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/GirafaQuemandoDinero.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>After the success of the &#8220;Estate al Lory&#8221; campaign last year, the brand is continuing to opt for different and disruptive initiatives, with the intention of positively differentiating themselves from other brands in the digital market.\u00a0<\/p>\n<p>This year, they have picked up the Glitch Gyals, a musical group formed by Alejandro and Pilar (better known as Jirafa Rey and LaPili), who have become a phenomenon since their performance of the song &#8220;C\u00f3meme el donut&#8221; (amongst other hits) on the X Factor, and they have amassed more than 35 million views on Youtube.<\/p>\n<p>For the retail sector in general, and especially in the case of eletronic and home appliance brands, Black Friday represents an incredibly important commercial opportunity, that also marks the beginnning of the Christmas sales period.<\/p>\n<p>The campaign is solely online, and will be launched on digital mediums and social media (Youtube, Instagram, Facebook).<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-15kvI6 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Once again, Worten continues to strengthen its position as a pioneering and innovative company, that aims to stand out creatively and as well as in terms of communication.\n \n              <\/blockquote>\n\n    <\/div>\n  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