{"id":8661,"date":"2020-01-01T14:05:39","date_gmt":"2020-01-01T14:05:39","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8661"},"modified":"2020-09-07T13:30:21","modified_gmt":"2020-09-07T12:30:21","slug":"this-doesnt-need-to-end","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/cadbury\/this-doesnt-need-to-end","title":{"rendered":"This Doesn&#8217;t Need To End"},"content":{"rendered":"<div class=\"lazyblock-video-2alO6n wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/414009107?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-sJVbR wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Celebrating the myriad acts of kindness, big and small, happening during the coronavirus pandemic.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors up and down the country.<\/p>\n<p>The result is \u201cThis doesn\u2019t need to end\u201d, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and championing that we retain these generous behaviours once we&#8217;re out of lockdown. The footage was all captured by Clouded Vision&#8217;s network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.<\/p>\n<p>The film launched during Gogglebox on 1st May, and remains available to watch on Cadbury\u2019s owned social channels.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-Za8cSV wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/01\/Screen-Shot-20200501-at-152820.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/01\/Screen-Shot-20200501-at-152820.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/01\/Screen-Shot-20200501-at-152926.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/01\/Screen-Shot-20200501-at-152926.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8661","work","type-work","status-publish","hentry"],"acf":{"client_id":"3662","capability_ids":["3504"],"meta-description":"Cadbury launched a new film","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"","relateditems":[{"relateditem":false},{"relateditem":false},{"relateditem":false}],"hero_video":"","hero_image":false,"visible_on_home_page":[],"meta_title":"","hide_related_items":[]},"lang":"es-es","translations":{"es-es":8661,"en-gb":8654},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}