{"id":8660,"date":"2019-09-04T14:24:39","date_gmt":"2019-09-04T13:24:39","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8660"},"modified":"2020-09-07T13:35:01","modified_gmt":"2020-09-07T12:35:01","slug":"donate-your-words","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/cadbury\/donate-your-words","title":{"rendered":"Donate Your Words"},"content":{"rendered":"<div class=\"lazyblock-video-Z20ajCa wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/357765945?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1T3Tmn wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          There&#8217;s a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>That\u2019s why Cadbury Dairy Milk have launched a new brand campaign, &#8216;Donate Your Words&#8217;, in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is &#8216;donating&#8217; them to the Charity to help alleviate loneliness amongst older people.\u00a0<\/p>\n<p>The limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.<\/p>\n<p>The campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-ZlVyWT wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/ChatBot-1.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1L4uG9 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019re so proud to announce this partnership and to be supporting Age UK &#8211; it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people. \n        <cite>Laura Gray, Brand Manager at Mondelez<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8660","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3505","3507","3512","3504"],"client_id":"3662","hero_video":"","hero_image":{"ID":8659,"id":8659,"title":"Wordless Bar still","filename":"Wordless-Bar-still.jpg","filesize":31701,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/cadbury\/donate-your-words\/attachment\/wordless-bar-still","alt":"","author":"2","description":"","caption":"","name":"wordless-bar-still","status":"inherit","uploaded_to":8657,"date":"2020-08-14 13:25:46","modified":"2020-08-14 13:25:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-description":"Cadbury Dairy Milk announces partnership with Age UK to help combat loneliness.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Wordless-Bar-still.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":false,"visible_on_home_page":["1"],"meta_title":"","hide_related_items":[]},"lang":"es-es","translations":{"es-es":8660,"en-gb":8657},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}