{"id":8656,"date":"2019-04-22T14:17:52","date_gmt":"2019-04-22T13:17:52","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8656"},"modified":"2023-02-07T09:59:34","modified_gmt":"2023-02-07T09:59:34","slug":"dragon","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/alsa\/dragon","title":{"rendered":"Drag\u00f3n"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-1pGycM wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>La primera campa\u00f1a de VCCP Spain para ALSA, con el objetivo de aumentar la notoriedad y consideraci\u00f3n de la marca.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-2pIcGa wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/ALSA-Dragon.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2kdsTW wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Nuestra primera campa\u00f1a para ALSA.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Esta campa\u00f1a cuenta con m\u00faltiples ejecuciones de spots de televisi\u00f3n y piezas digitales (display y social media) con creatividades din\u00e1micas en funci\u00f3n del origen y destino de los diferentes trayectos nacionales que cubre ALSA, de sus precios (que var\u00edan con el tiempo) y de los diferentes beneficios de la marca.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8656","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3508","3504"],"client_id":"3824","hero_video":"326650547","hero_image":{"ID":8651,"id":8651,"title":"VCCP_dragon_ALSA","filename":"VCCP_dragon_ALSA.jpg","filesize":605875,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/alsa\/dragon\/attachment\/vccp_dragon_alsa","alt":"","author":"2","description":"","caption":"","name":"vccp_dragon_alsa","status":"inherit","uploaded_to":8649,"date":"2020-08-14 13:07:39","modified":"2020-08-14 13:08:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"Se trata de la primera campa\u00f1a de VCCP Spain para ALSA, con el objetivo de aumentar la notoriedad y consideraci\u00f3n de la marca.  Esta campa\u00f1a cuenta con m\u00faltiples ejecuciones de spots de televisi\u00f3n y piezas digitales (display y social media) con creatividades din\u00e1micas en funci\u00f3n del origen y destino de los diferentes trayectos nacionales que cubre ALSA, de sus precios (que var\u00edan con el tiempo) y de los diferentes beneficios de la marca.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8693,"post_author":"5","post_date":"2019-04-12 15:38:21","post_date_gmt":"2019-04-12 14:38:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301565290\",\"blockId\":\"27MXr5\",\"blockUniqueClass\":\"lazyblock-video-27MXr5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLory Money es el l\u00edder del SUAJ, un surrealista partido pol\u00edtico que promueve la democratizaci\u00f3n de la tecnolog\u00eda. La acci\u00f3n tambi\u00e9n cuenta con la colaboraci\u00f3n del periodista Tom\u00e1s Roncero y blogger de cocina Abel Arana.\\u003c\/p\\u003e\\n\\u003cp\\u003eEn la propuesta electoral de Lory Money se encuentran iniciativas como crear el Memesterio, Menos Impuestos, M\u00e1s medios de transportes el\u00e9ctricos, Mejores Resoluciones o Promover una pol\u00edtica con M\u00e1s sabor. Bajo esta campa\u00f1a, los clientes de Worten podr\u00e1n encontrar diferentes propuestas comerciales y promociones alineadas bajo el hashtag #VotaSuaj.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn\u00eas Drummond Borges, Responsable de Marketing en Worten Iberia, se\u00f1ala: \\u0022Con el objetivo de ofrecer una campa\u00f1a diferencial y disruptiva volvemos a apostar por una campa\u00f1a atrevida con Lory Money como protagonista. #VotaSuaj pondr\u00e1 un toque de humor al periplo actual, al mismo tiempo que, como compa\u00f1\u00eda, ofreceremos las mejores propuestas comerciales a nuestros clientes\\u0022.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa campa\u00f1a ideada por VCCP Spain incluir\u00e1 diferentes acciones, como un mitin en la tienda Worten de Valencia (Centro Comercial Bonaire) el pr\u00f3ximo 17 de abril y en el que los asistentes podr\u00e1n adquirir productos a precios especiales. Adem\u00e1s, celebrar\u00e1 una fiesta fin de campa\u00f1a en Worten San Sebastian los Reyes y se realizar\u00e1 un refer\u00e9ndum tecnol\u00f3gico, cuyas fechas anunciar\u00e1 en redes sociales y en la web de la campa\u00f1a.\\u003c\/p\\u003e\\n\\u003cp\\u003eLory Money ya fue el protagonista de \\u0022Estate al Lory\\u0022, otra hilarante campa\u00f1a de Black Friday para la compa\u00f1\u00eda. Worten no ha dudado en volver a contar con el \\u0022punch\\u0022 del rapero en esta nueva campa\u00f1a.\\u003c\/p\\u003e\",\"quote\":\"Convertimos al famoso rapero Lory Money en Candidato a las Elecciones por el Partido SUAJ en nuestra \u00faltima campa\u00f1a para Worten.\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lory-President%22,%22caption%22:%22%22,%22id%22:8670,%22link%22:%22https:\/\/www.vccp.com\/madrid\/lory-president%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Lory-President.jpg%22%7D\",\"blockId\":\"sEJ2g\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-sEJ2g\"} \/-->","post_title":"Vota SUAJ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"votasuaj","to_ping":"","pinged":"","post_modified":"2020-09-07 13:35:39","post_modified_gmt":"2020-09-07 12:35:39","post_content_filtered":"","post_parent":3867,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8693","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":1032,"post_author":"2","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capacidades\",\"blockId\":\"Z1Qr647\",\"blockUniqueClass\":\"lazyblock-page-title-Z1Qr647\"} \/-->","post_title":"Capacidades","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capacidades","to_ping":"","pinged":"","post_modified":"2020-08-27 14:36:32","post_modified_gmt":"2020-08-27 13:36:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=1032","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":1026,"post_author":"2","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Trabajo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"trabajo","to_ping":"","pinged":"","post_modified":"2020-07-09 19:05:32","post_modified_gmt":"2020-07-09 18:05:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=1026","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":["1"],"meta_title":"","hide_related_items":[]},"lang":"es-es","translations":{"es-es":8656,"en-gb":8649},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}