{"id":8649,"date":"2019-04-22T14:17:52","date_gmt":"2019-04-22T13:17:52","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8649"},"modified":"2020-09-07T13:32:16","modified_gmt":"2020-09-07T12:32:16","slug":"dragon","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/alsa\/dragon","title":{"rendered":"Dragon"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-12KFzF wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The objective of this campaign is to increase notoriety and brand recognition.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1sYHc6 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/ALSA-Dragon.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1pdoGK wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This is our first campaign for ALSA.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This campaign relies on a number of TV ads and digital elements (such as on social media). The creatively dynamic approach is very much based on the origins and destinations of national routes covered by ASLA, its prices (which vary at different points of time), and the vast array of existing brand benefits.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8649","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3496"],"client_id":"3822","hero_video":"326650547","hero_image":{"ID":8651,"id":8651,"title":"VCCP_dragon_ALSA","filename":"VCCP_dragon_ALSA.jpg","filesize":605875,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/alsa\/dragon\/attachment\/vccp_dragon_alsa","alt":"","author":"2","description":"","caption":"","name":"vccp_dragon_alsa","status":"inherit","uploaded_to":8649,"date":"2020-08-14 13:07:39","modified":"2020-08-14 13:08:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"Se trata de la primera campa\u00f1a de VCCP Spain para ALSA, con el objetivo de aumentar la notoriedad y consideraci\u00f3n de la marca.  Esta campa\u00f1a cuenta con m\u00faltiples ejecuciones de spots de televisi\u00f3n y piezas digitales (display y social media) con creatividades din\u00e1micas en funci\u00f3n del origen y destino de los diferentes trayectos nacionales que cubre ALSA, de sus precios (que var\u00edan con el tiempo) y de los diferentes beneficios de la marca.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8671,"post_author":"5","post_date":"2019-04-12 15:38:21","post_date_gmt":"2019-04-12 14:38:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301565290\",\"blockId\":\"Z1mgmVh\",\"blockUniqueClass\":\"lazyblock-video-Z1mgmVh\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLory Money is the leader of SUAJ, a surrealist political party that promotes the democratization of technology. The action also count with the collaboration of the journalist Tom\u00e1s Roncero and the kitchen blogger Abel Arana.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn the electoral proposal of Lory Money are initiatives such as creating the Memesterio, less taxes, more means of electric transport, better resolutions or promote policy with more flavour, under this campaign, Worten customers can find different commercial proposal and promotions aligned under the hashtag #VotaSuaj.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn\u00eas Drummond Borges, Marketing Manager at Worten Iberia, points out:\\u0022With the aim of offering a differential and disruptive campaign, we are once again betting on a daring campaign with Lory Money as the protagonist. #VotaSuaj will add a touch of humour to the current journey, while at the same time, as a company, we offer the best commercial proposals to our customers\\u0022.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign devised by VCCP Spain will include different actions, such as a rally at the Worten store in Valencia (Bonaire Shopping Center) on 17 April, where attendees will be able to purchase products at special prices. In addition, there will be an end-of-campaign party in San Sebastian de los Reyes Worten and a technological referendum will be held, the dates of which will be announced on social networks and on the campaign website.\\u003c\/p\\u003e\\n\\u003cp\\u003eLory Money was already the protagonist of \\u0022Estate al Lory\\u0022, another hilarious Black Friday campaign for the company. Worten has not hesitated to count on the rapper\u00b4s \\u0022punch\\u0022 in this new campaign.\\u003c\/p\\u003e\",\"quote\":\"We turned the famous rapper Lory Money into a candidate to the Elections by the SUAJ Party in our latest campaign for Worten.\\n\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lory-President%22,%22caption%22:%22%22,%22id%22:8670,%22link%22:%22https:\/\/www.vccp.com\/madrid\/lory-president%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Lory-President.jpg%22%7D\",\"blockId\":\"ZwUKqO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZwUKqO\"} \/-->","post_title":"Vota SUAJ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"votasuaj","to_ping":"","pinged":"","post_modified":"2020-09-07 13:38:05","post_modified_gmt":"2020-09-07 12:38:05","post_content_filtered":"","post_parent":3866,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8671","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-31 09:21:47","post_modified_gmt":"2020-08-31 08:21:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2025-03-19 14:44:18","post_modified_gmt":"2025-03-19 14:44:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":["1"],"meta_title":"","hide_related_items":[]},"lang":"en-gb","translations":{"en-gb":8649,"es-es":8656},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/8649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}