{"id":10296,"date":"2026-10-20T10:31:13","date_gmt":"2026-10-20T09:31:13","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10296"},"modified":"2026-10-20T10:31:14","modified_gmt":"2026-10-20T09:31:14","slug":"movistar-swap-la-hermosa-sensacion-de-vivir-estrenando","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/telefonica\/movistar-swap-la-hermosa-sensacion-de-vivir-estrenando","title":{"rendered":"Movistar Swap: la hermosa sensaci\u00f3n de vivir estrenando"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1He0Cq wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\" data-pm-slice=\"1 1 []\">Estrenar algo nuevo siempre despierta una emoci\u00f3n especial. Pero \u00bfy si pudi\u00e9ramos disfrutar de esa sensaci\u00f3n una y otra vez?<\/p>\n<p style=\"text-align: left\">Movistar nos plante\u00f3 el reto de desarrollar una plataforma de comunicaci\u00f3n capaz de conectar su servicio Movistar Swap con las emociones que despierta estrenar un nuevo iPhone. El objetivo era dar a conocer una propuesta que permite acceder a los \u00faltimos modelos de iPhone mediante una cuota mensual y renovarlos cada dos a\u00f1os, convirtiendo una ventaja funcional en una experiencia emocionalmente relevante.<\/p>\n<p style=\"text-align: left\">Un desaf\u00edo que marc\u00f3, adem\u00e1s, el inicio de nuestra colaboraci\u00f3n creativa con Movistar, tras ocho a\u00f1os trabajando para Telef\u00f3nica en Espa\u00f1a.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960-1024x512.jpg\" alt=\"\" class=\"wp-image-10293\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960-1024x512.jpg 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960-300x150.jpg 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960-768x384.jpg 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960-1536x768.jpg 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-17TJOq wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\" data-pm-slice=\"1 1 []\"><strong>\u201cDisfruta la hermosa sensaci\u00f3n de vivir estrenando\u201d.<\/strong><\/p>\n<p style=\"text-align: left\">Partimos de un insight universal: lo mejor de estrenar algo no es solo tenerlo, sino todo lo que empezamos a vivir gracias a ello.<\/p>\n<p style=\"text-align: left\">Con esta idea desarrollamos una plataforma creativa para Movistar Swap que conecta la innovaci\u00f3n tecnol\u00f3gica con las experiencias cotidianas de las personas. Una propuesta que pone el foco en la ilusi\u00f3n, la curiosidad y las nuevas posibilidades que se abren al estrenar un iPhone.<\/p>\n<p style=\"text-align: left\">La plataforma cobr\u00f3 vida a trav\u00e9s de dos campa\u00f1as integradas: la primera, vinculada al iPhone 17, y la segunda, coincidiendo con el lanzamiento del nuevo iPhone 18 Pro.<\/p>\n<p style=\"text-align: left\">Ambas campa\u00f1as se desplegaron mediante una estrategia de comunicaci\u00f3n 360\u00ba, con ejecuciones en televisi\u00f3n, televisi\u00f3n conectada, exterior digital y gran formato, audio, medios digitales y redes sociales.<\/p>\n<p style=\"text-align: left\">Una idea creativa consistente, flexible y capaz de adaptarse a distintos formatos y momentos de comunicaci\u00f3n.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960-1024x512.jpg\" alt=\"\" class=\"wp-image-10295\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960-1024x512.jpg 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960-300x150.jpg 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960-768x384.jpg 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960-1536x768.jpg 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1dxLYS wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\" data-pm-slice=\"1 1 []\">Con Movistar Swap conseguimos transformar una propuesta de acceso y renovaci\u00f3n de dispositivos en una plataforma de comunicaci\u00f3n construida alrededor de una emoci\u00f3n universal: el placer de estrenar.<\/p>\n<p style=\"text-align: left\">Las dos campa\u00f1as permiten comunicar de forma cercana y relevante las ventajas del servicio, reforzando el posicionamiento de Movistar como facilitador del acceso a las \u00faltimas innovaciones tecnol\u00f3gicas.<\/p>\n<p style=\"text-align: left\">Un proyecto desarrollado conjuntamente por los equipos de Movistar y VCCP Spain, que representa un nuevo hito en nuestra colaboraci\u00f3n con Telef\u00f3nica y el comienzo de una etapa creativa junto a dos marcas ic\u00f3nicas: Movistar y Apple.<\/p>\n<p style=\"text-align: left\"><strong>Porque la tecnolog\u00eda evoluciona, pero la emoci\u00f3n de estrenar sigue siendo \u00fanica.<\/strong><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-10296","work","type-work","status-publish","hentry"],"acf":{"hero_video":"1237533284","hero_image":{"ID":10293,"id":10293,"title":"movistar_swap_NDP_OP2_1920x960","filename":"movistar_swap_NDP_OP2_1920x960.jpg","filesize":606747,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/telefonica\/movistar-swap-the-beautiful-feeling-of-always-having-something-new\/attachment\/movistar_swap_ndp_op2_1920x960","alt":"","author":"23","description":"","caption":"","name":"movistar_swap_ndp_op2_1920x960","status":"inherit","uploaded_to":10292,"date":"2026-10-20 09:13:00","modified":"2026-10-20 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Swap: el placer de estrenar un iPhone | VCCP Spain","meta-description":"VCCP Spain crea la plataforma creativa de Movistar Swap y dos campa\u00f1as 360\u00ba que celebran la emoci\u00f3n de estrenar un nuevo iPhone.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also 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