{"id":10182,"date":"2026-03-23T16:02:33","date_gmt":"2026-03-23T16:02:33","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10182"},"modified":"2026-03-23T16:02:34","modified_gmt":"2026-03-23T16:02:34","slug":"una-revision-al-ano-no-hace-dano-la-campana-de-vitaldent-que-busca-cambiar-un-habito-en-espana","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/vitaldent\/una-revision-al-ano-no-hace-dano-la-campana-de-vitaldent-que-busca-cambiar-un-habito-en-espana","title":{"rendered":"\u201cUna revisi\u00f3n al a\u00f1o no hace da\u00f1o\u201d: la campa\u00f1a de Vitaldent que busca cambiar un h\u00e1bito en Espa\u00f1a"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1VkPG9 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">En Espa\u00f1a existe una brecha clara entre lo que sabemos y lo que hacemos en materia de salud bucodental. Aunque el 87% de los espa\u00f1oles es consciente de la importancia de acudir al dentista al menos una vez al a\u00f1o, solo el 52% lo hace, situando al pa\u00eds a la cola de Europa en revisiones peri\u00f3dicas .<\/p>\n<p style=\"text-align: left\" data-start=\"572\" data-end=\"933\">Ante este contexto, Vitaldent, como l\u00edder del sector, asume un reto ambicioso: no solo comunicar la importancia de la prevenci\u00f3n, sino provocar un cambio real de h\u00e1bito en la poblaci\u00f3n. El objetivo es claro: pasar del \u201cvoy cuando me duele\u201d al \u201cvoy para que no me duela\u201d, posicionando la revisi\u00f3n anual como un gesto sencillo pero clave para la salud integral.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1-1024x512.jpg\" alt=\"\" class=\"wp-image-10187\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1-1024x512.jpg 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1-300x150.jpg 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1-768x384.jpg 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1-1536x768.jpg 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-1mWQB6 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Para abordar este desaf\u00edo, VCCP ha desarrollado la campa\u00f1a <strong data-start=\"1048\" data-end=\"1086\">\u201cUna revisi\u00f3n al a\u00f1o no hace da\u00f1o\u201d<\/strong>, una idea simple, directa y memorable que pone en el centro una verdad universal que todos entendemos.<\/p>\n<p style=\"text-align: left\" data-start=\"1193\" data-end=\"1245\">La ejecuci\u00f3n creativa se apoya en dos pilares clave:<\/p>\n<ul style=\"text-align: left\" data-start=\"1247\" data-end=\"1535\">\n<li data-section-id=\"1ynhw4f\" data-start=\"1247\" data-end=\"1396\"><strong data-start=\"1249\" data-end=\"1273\">Credibilidad y rigor<\/strong>, representados por el periodista Roberto Arce, quien aporta confianza a un mensaje de salud dirigido a toda la sociedad.<\/li>\n<li data-section-id=\"1ytkzvi\" data-start=\"1397\" data-end=\"1535\"><strong data-start=\"1399\" data-end=\"1428\">Emoci\u00f3n y alcance popular<\/strong>, a trav\u00e9s de Tom\u00e1s Roncero, cuya personalidad reconocible introduce una dimensi\u00f3n m\u00e1s cercana y emocional.<\/li>\n<\/ul>\n<p style=\"text-align: left\" data-start=\"1537\" data-end=\"1745\">Adem\u00e1s, la campa\u00f1a utiliza un recurso creativo potente: el <strong data-start=\"1596\" data-end=\"1632\">consenso entre perfiles opuestos<\/strong>. Cuando voces distintas coinciden en una misma idea, el mensaje se refuerza, ganando universalidad y relevancia.<\/p>\n<p style=\"text-align: left\" data-start=\"1747\" data-end=\"1958\">El despliegue se plantea en formato <strong data-start=\"1783\" data-end=\"1791\">360\u00ba<\/strong>, incluyendo televisi\u00f3n, exterior (digital y gran formato), radio y redes sociales, garantizando una cobertura amplia y consistente para impactar a todos los p\u00fablicos.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1T6n0C wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/UYxWFRfyTK4?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\n                      \n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-2g7UnF wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">La campa\u00f1a supone un paso adelante en el posicionamiento de Vitaldent como marca comprometida con la sociedad, no solo desde el liderazgo del sector, sino desde la responsabilidad de impulsar cambios reales en los h\u00e1bitos de salud.<\/p>\n<p style=\"text-align: left\" data-start=\"2249\" data-end=\"2424\">Desde la marca, destacan el impacto tangible y cercano de la iniciativa, as\u00ed como la alineaci\u00f3n estrat\u00e9gica con VCCP, que ha permitido trasladar su visi\u00f3n de forma efectiva.<\/p>\n<p style=\"text-align: left\" data-start=\"2426\" data-end=\"2705\" data-is-last-node=\"\" data-is-only-node=\"\">M\u00e1s all\u00e1 de la notoriedad, el verdadero \u00e9xito de la campa\u00f1a reside en su capacidad para trascender la comunicaci\u00f3n publicitaria y convertirse en un mensaje con vocaci\u00f3n de cambio: una idea sencilla, memorable y con potencial para mejorar la salud bucodental de toda la poblaci\u00f3n.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-10182","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3504"],"client_id":"10185","hero_video":"","hero_image":{"ID":10186,"id":10186,"title":"Roncero_Campan\u0303a_Vitaldent_VCCP (2)","filename":"Roncero_Campana_Vitaldent_VCCP-2.jpg","filesize":359167,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/vitaldent\/una-revision-al-ano-no-hace-dano-la-campana-de-vitaldent-que-busca-cambiar-un-habito-en-espana\/attachment\/roncero_campana_vitaldent_vccp-2","alt":"","author":"23","description":"","caption":"","name":"roncero_campana_vitaldent_vccp-2","status":"inherit","uploaded_to":10182,"date":"2026-03-23 15:17:17","modified":"2026-03-23 15:17:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Roncero_Campana_Vitaldent_VCCP-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"Vitaldent y VCCP lanzan \u201cUna revisi\u00f3n al a\u00f1o no hace da\u00f1o\u201d","meta-description":"Descubre c\u00f3mo VCCP ha creado para Vitaldent una campa\u00f1a 360\u00ba para fomentar la revisi\u00f3n dental anual y promover un cambio de h\u00e1bito en Espa\u00f1a.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10163,"post_author":"23","post_date":"2026-02-18 11:59:46","post_date_gmt":"2026-02-18 11:59:46","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eEl Creative Circle ha anunciado la incorporaci\u00f3n de \\u003cstrong\\u003eBeto Nahmad\\u003c\/strong\\u003e, Director Creativo Ejecutivo de VCCP Madrid, como miembro de su jurado en la pr\u00f3xima edici\u00f3n del festival. Su nombramiento lo convierte en el \\u003cstrong\\u003e\u00fanico jurado espa\u00f1ol\\u003c\/strong\\u003e del certamen, uno de los encuentros m\u00e1s influyentes de la industria creativa internacional.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eEl Creative Circle re\u00fane durante dos d\u00edas a la comunidad creativa del Reino Unido en un entorno dise\u00f1ado para compartir conocimiento, generar inspiraci\u00f3n y celebrar la excelencia creativa. El festival se consolida como un espacio clave para el networking, el intercambio de ideas y la reflexi\u00f3n sobre el futuro del sector.\\u003c\/p\\u003e\\n\\u003cp\\u003eSobre su participaci\u00f3n, Beto Nahmad afirma:\\u003c\/p\\u003e\",\"blockId\":\"ZGpm6H\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZGpm6H\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Para m\u00ed es un aut\u00e9ntico placer poder elegir las mejores piezas del Reino Unido. Se trata de seguir aprendiendo y de que podamos estar cada vez m\u00e1s cerca\",\"blockId\":\"ckUXG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ckUXG\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eUna declaraci\u00f3n que refleja el esp\u00edritu del festival, centrado en la conexi\u00f3n entre profesionales, el aprendizaje continuo y la evoluci\u00f3n constante de la creatividad.\\u003c\/p\\u003e\",\"blockId\":\"1Sa3rv\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Sa3rv\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"VCCP, creatividad challenger con impacto global\",\"text\":\"\\u003cp\\u003eVCCP es \u201cThe Challenger Network for Challenger Brands\u201d, una red global que crea plataformas de marca duraderas y genera valor de negocio a trav\u00e9s de ideas creativas de alta calidad. La compa\u00f1\u00eda trabaja con algunas de las marcas challenger m\u00e1s relevantes a nivel internacional como Google, Cadbury, Primark o Cathay Pacific, y en Espa\u00f1a con compa\u00f1\u00edas como Telef\u00f3nica, Grupo Mahou-San Miguel, Pernod Ricard o MG, entre otras.\\u003c\/p\\u003e\\n\\u003cp\\u003ePresente en el mercado espa\u00f1ol desde 2012, VCCP se ha consolidado como una de las agencias m\u00e1s innovadoras y premiadas del sector, destacando en festivales nacionales e internacionales como Cannes Lions, Premios Eficacia, El Sol o Eurobest.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa oficina espa\u00f1ola cuenta con clientes de \u00e1mbito nacional e internacional como Telef\u00f3nica (O2 y eSim FLAG), Grupo Mahou San Miguel (Mahou, San Miguel y Alhambra), Honda Motorbikes Europa, MG, Pernod Ricard (Seagram\u2019s), Donte Group (Vitaldent, Moonz y MAEX), GBfoods (Yatekomo), Alsa, Codere, Cadena 100 o Hero Internacional, entre otros.\\u003c\/p\\u003e\\n\\u003cp\\u003eAsimismo, Girl\\u0026amp;Bear \u2014estudio global de dise\u00f1o y producci\u00f3n de contenidos publicitarios de VCCP\u2014 integra creatividad, dise\u00f1o y producci\u00f3n con un modelo \u00e1gil y escalable, permitiendo a las marcas adaptarse al ritmo del mercado con soluciones de alta calidad y ejecuci\u00f3n eficiente.\\u003c\/p\\u003e\",\"blockId\":\"Z1tndWu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1tndWu\"} \/-->","post_title":"Beto Nahmad, \u00fanico jurado espa\u00f1ol en el Creative Circle del Reino Unido","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beto-nahmad-unico-jurado-espanol-en-el-creative-circle-del-reino-unido","to_ping":"","pinged":"","post_modified":"2026-02-18 11:59:46","post_modified_gmt":"2026-02-18 11:59:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10163","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10132,"post_author":"23","post_date":"2025-12-10 16:33:36","post_date_gmt":"2025-12-10 16:33:36","post_content":"<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\u00a1VCCP es la Agencia Internacional del A\u00f1o seg\u00fan @ADWEEK!\",\"blockId\":\"Z1jdcyI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1jdcyI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u002251\\u0022 data-end=\\u0022159\\u0022\\u003eUn d\u00eda brillante para formar parte de VCCP, ya que \\u003cstrong data-start=\\u0022102\\u0022 data-end=\\u0022158\\u0022\\u003eADWEEK nos corona como Agencia Internacional del A\u00f1o\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022161\\u0022 data-end=\\u0022461\\u0022\\u003eEste reconocimiento, el primero para nosotros, es un testimonio de c\u00f3mo llevamos el esp\u00edritu retador de VCCP a cada cliente con el que trabajamos, y una evidencia de que nuestro mantra \\u003cem data-start=\\u0022344\\u0022 data-end=\\u0022382\\u0022\\u003e\u00abit only works when it all works\u00bb\\u003c\/em\\u003e nos gu\u00eda a elevar continuamente el list\u00f3n, aportando mayor relevancia y valor.\\u003c\/p\\u003e\",\"blockId\":\"Z7pF3O\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z7pF3O\"} \/-->\n\n<!-- wp:image {\"id\":10133,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png\" alt=\"\" class=\"wp-image-10133\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022141\\u0022 data-end=\\u0022372\\u0022\\u003eEste reconocimiento refleja \\u003cstrong data-start=\\u0022169\\u0022 data-end=\\u0022217\\u0022\\u003e12 meses realmente decisivos para VCCP Group\\u003c\/strong\\u003e, marcados por un crecimiento significativo, m\u00e1s de \\u003cstrong data-start=\\u0022269\\u0022 data-end=\\u0022299\\u0022\\u003e80 nuevas cuentas globales\\u003c\/strong\\u003e y una \\u003cstrong data-start=\\u0022306\\u0022 data-end=\\u0022338\\u0022\\u003eexcelencia creativa premiada\\u003c\/strong\\u003e al servicio de nuestros clientes.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022374\\u0022 data-end=\\u0022573\\u0022\\u003eSabemos que desafiar lo establecido desbloquea verdadero valor. Este reconocimiento demuestra el impacto de nuestro \\u003cstrong data-start=\\u0022490\\u0022 data-end=\\u0022511\\u0022\\u003emodelo \u2018one roof\u2019\\u003c\/strong\\u003e y nuestra experiencia en \\u003cstrong data-start=\\u0022537\\u0022 data-end=\\u0022572\\u0022\\u003etodas las disciplinas de medios\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022575\\u0022 data-end=\\u0022657\\u0022\\u003e\\u003ca class=\\u0022decorated-link\\u0022 href=\\u0022https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/?utm_source=chatgpt.com\\u0022 target=\\u0022_new\\u0022 rel=\\u0022noopener\\u0022 data-start=\\u0022575\\u0022 data-end=\\u0022657\\u0022\\u003ehttps:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1iq0cQ\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1iq0cQ\"} \/-->","post_title":"Somos la Agencia Internacional del A\u00f1o para ADWEEK","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"somos-la-agencia-internacional-del-anyo-para-adweek","to_ping":"","pinged":"","post_modified":"2025-12-11 09:30:47","post_modified_gmt":"2025-12-11 09:30:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10132","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10033,"post_author":"23","post_date":"2025-03-11 18:46:19","post_date_gmt":"2025-03-11 18:46:19","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-start=\\u0022544\\u0022 data-end=\\u0022916\\u0022\\u003eVCCP Madrid ha sido seleccionada como la agencia creativa de \\u003cstrong data-start=\\u0022604\\u0022 data-end=\\u0022619\\u0022\\u003eDONTE GROUP\\u003c\/strong\\u003e, el grupo l\u00edder en salud y cuidado bucodental en Espa\u00f1a. Tras un proceso de selecci\u00f3n en el que participaron diversas agencias, VCCP asumir\u00e1 la estrategia creativa de \\u003cstrong data-start=\\u0022787\\u0022 data-end=\\u0022825\\u0022\\u003eVitaldent, Smysecret, Moonz y MAEX\\u003c\/strong\\u003e, con el objetivo de fortalecer su posicionamiento y optimizar el tr\u00e1fico a sus cl\u00ednicas.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u0022918\\u0022 data-end=\\u00221126\\u0022\\u003eLa colaboraci\u00f3n busca una integraci\u00f3n coherente en todos los medios, canales y plataformas de comunicaci\u00f3n a lo largo del funnel de conversi\u00f3n, asegurando una mayor visibilidad y conexi\u00f3n con los pacientes.\\u003c\/p\\u003e\",\"blockId\":\"Z1nvLf9\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1nvLf9\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22IMAGEN_WEB_VCCP_VITALDENT_1920x960%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-300x150.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-300x150.png%20300w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-1024x512.png%201024w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-768x384.png%20768w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-1536x768.png%201536w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:10036,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=10036%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"Z1izPSo\",\"blockUniqueClass\":\"lazyblock-carousel-Z1izPSo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-start=\\u00221128\\u0022 data-end=\\u00221509\\u0022\\u003eSeg\u00fan \\u003cstrong data-start=\\u00221134\\u0022 data-end=\\u00221156\\u0022\\u003eGonzalo Echavarr\u00eda\\u003c\/strong\\u003e, Director de Marketing y Cartera de DONTE GROUP, \\u003cem data-start=\\u00221206\\u0022 data-end=\\u00221506\\u0022\\u003e\\u0022VCCP ha demostrado comprender los desaf\u00edos de nuestro negocio desde el primer momento, tanto en la construcci\u00f3n de marca como en la generaci\u00f3n de visitas a nuestras cl\u00ednicas. Confiamos en que su experiencia nos permitir\u00e1 consolidarnos como referentes en el sector de la salud bucodental en Espa\u00f1a\u201d\\u003c\/em\\u003e.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221511\\u0022 data-end=\\u00221881\\u0022\\u003ePor su parte, \\u003cstrong data-start=\\u00221525\\u0022 data-end=\\u00221540\\u0022\\u003eJavier Suso\\u003c\/strong\\u003e, CEO de VCCP en Espa\u00f1a, destaca la relevancia de esta adjudicaci\u00f3n: \\u003cem data-start=\\u00221609\\u0022 data-end=\\u00221878\\u0022\\u003e\\u0022Nos ilusiona enormemente comenzar a trabajar con el grupo l\u00edder en salud bucodental en Espa\u00f1a. En VCCP creemos en la construcci\u00f3n de marca como un medio para optimizar de manera sostenida la inversi\u00f3n de nuestros clientes, una visi\u00f3n que compartimos con DONTE GROUP\u201d\\u003c\/em\\u003e.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221883\\u0022 data-end=\\u00222193\\u0022\\u003eLa agencia ya est\u00e1 desarrollando su primera campa\u00f1a para \\u003cstrong data-start=\\u00221940\\u0022 data-end=\\u00221965\\u0022\\u003eVitaldent y Smysecret\\u003c\/strong\\u003e, cuyo lanzamiento est\u00e1 previsto en las pr\u00f3ximas semanas. Adem\u00e1s, el estudio de producci\u00f3n creativa \\u003cstrong data-start=\\u00222065\\u0022 data-end=\\u00222084\\u0022\\u003eGirl\\u0026amp;Bear Spain\\u003c\/strong\\u003e, parte de VCCP, se encargar\u00e1 de la adaptaci\u00f3n de las piezas creativas a los distintos canales de la marca.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222195\\u0022 data-end=\\u00222341\\u0022\\u003eCon esta nueva colaboraci\u00f3n, VCCP refuerza su posici\u00f3n en el sector salud, sumando a su portafolio una de las marcas m\u00e1s prestigiosas en Espa\u00f1a.\\u003c\/p\\u003e\",\"blockId\":\"5vMfU\",\"blockUniqueClass\":\"lazyblock-text-full-width-5vMfU\"} \/-->","post_title":"VCCP gana la cuenta de VITALDENT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-se-convierte-en-la-agencia-creativa-de-vitaldent","to_ping":"","pinged":"","post_modified":"2025-03-12 09:37:29","post_modified_gmt":"2025-03-12 09:37:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10033","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[]},"lang":"es-es","translations":{"es-es":10182,"en-gb":10181},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/10182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}