{"id":10150,"date":"2026-02-02T09:15:09","date_gmt":"2026-02-02T09:15:09","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=work&p=10150"},"modified":"2026-02-02T09:19:10","modified_gmt":"2026-02-02T09:19:10","slug":"o2-arranca-2026-apostando-por-la-tranquilidad-de-haber-elegido-bien","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/o2\/o2-arranca-2026-apostando-por-la-tranquilidad-de-haber-elegido-bien","title":{"rendered":"O2 kicks off 2026 by championing the peace of mind that comes from choosing well"},"content":{"rendered":"
\n
\n \n \n

The start of the year is a time filled with decisions, expectations and, often, noise and uncertainty. In this context, O2<\/strong> faced the challenge of reconnecting with consumers from a truly distinctive territory: reminding them that choosing the right fibre and mobile provider can mean one less thing to worry about in their everyday lives.<\/p>\n

The challenge was to reinforce O2\u2019s value proposition \u2014 market-leading connectivity, high-quality service and competitive pricing \u2014 without resorting to aggressive messaging or over-promising, while staying true to the brand\u2019s essence: calm, honest and customer-focused.<\/p>\n <\/div>\n<\/section><\/div>\n\n

\n
\"\"<\/figure><\/div>\n\n
\n
\n \n \n

In collaboration with VCCP<\/strong>, O2 launches a new campaign centred on the satisfaction that comes from making the right decision. Once again, the brand\u2019s iconic Blue Bear takes centre stage \u2014 this time enjoying a relaxed bike ride through the city, free from the stress and concerns typically associated with the beginning of the year.<\/p>\n

The campaign builds a calm, friendly and optimistic visual and narrative universe, enhanced by the choice of the classic track \u201cRaindrops Keep Fallin\u2019 on My Head\u201d<\/em> by B. J. Thomas. Together, image and sound convey that almost magical feeling that appears when we know we\u2019ve chosen well.<\/p>\n

The campaign is rolled out across a fully integrated media plan, including TV spots in multiple formats, digital and display assets, social media, digital and large-format outdoor, radio and special media activations.<\/p>\n <\/div>\n<\/section><\/div>\n\n

\n
\"\"<\/figure><\/div>\n\n
\n
\n \n \n

The campaign strengthens the consistency and solidity of O2\u2019s positioning, consolidating a distinctive space within a highly competitive market. A message built around calm, trust and customer care \u2014 values that O2 has communicated consistently since entering the Spanish market.<\/p>\n

From O2, the campaign is highlighted as a natural evolution of the brand\u2019s communication, reinforcing its core values without losing what defines it. From VCCP, the emphasis is placed on the power of conveying tranquillity and optimism in an increasingly chaotic environment. A memorable execution that proves that sometimes the most powerful way to stand out is through simplicity and calm.<\/p>\n <\/div>\n<\/section><\/div>\n\n

\n
\"\"<\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-10150","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"3899","hero_video":"","hero_image":{"ID":10152,"id":10152,"title":"IMAGEN 2","filename":"IMAGEN-2.png","filesize":2065585,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2.png","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/o2\/o2-arranca-2026-apostando-por-la-tranquilidad-de-haber-elegido-bien\/attachment\/imagen-2-2","alt":"","author":"23","description":"","caption":"","name":"imagen-2-2","status":"inherit","uploaded_to":10151,"date":"2026-02-02 09:06:07","modified":"2026-02-02 09:06:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-768x384.png","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-1024x512.png","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-1536x768.png","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2.png","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/02\/IMAGEN-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"O2 arranca 2026 con una nueva campa\u00f1a junto a VCCP","meta-description":"O2 lanza una nueva campa\u00f1a creada por VCCP que apela a la tranquilidad de haber elegido bien la compa\u00f1\u00eda de fibra y m\u00f3vil para empezar el a\u00f1o con una preocupaci\u00f3n menos.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10130,"post_author":"23","post_date":"2025-12-10 16:33:36","post_date_gmt":"2025-12-10 16:33:36","post_content":"\n\n\n\n\n
\"\"<\/figure>\n\n\n","post_title":"WE'RE ADWEEK'S INTERNATIONAL AGENCY OF THE YEAR","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-adweeks-international-agency-of-the-year","to_ping":"","pinged":"","post_modified":"2025-12-10 16:40:54","post_modified_gmt":"2025-12-10 16:40:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&p=10130","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10044,"post_author":"23","post_date":"2025-04-28 10:08:48","post_date_gmt":"2025-04-28 09:08:48","post_content":"\n\n\n\n","post_title":"Mar\u00eda Imedio joins VCCP as Account Director\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"maria-imedio-joins-vccp-as-account-director","to_ping":"","pinged":"","post_modified":"2025-04-28 10:10:24","post_modified_gmt":"2025-04-28 09:10:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&p=10044","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9971,"post_author":"23","post_date":"2024-11-14 03:01:00","post_date_gmt":"2024-11-14 03:01:00","post_content":"\n\n\n
\"\"<\/figure>\n\n\n\n\n\n
\"\"<\/figure>\n\n\n\n\n\n
\"\"<\/figure>\n\n\n","post_title":"Launch of Girl&Bear Spain, the content creation studio reaches the Spanish market","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"llega-girlandbear-spain-el-estudio-de-creacion-de-contenidos-de-vccp","to_ping":"","pinged":"","post_modified":"2024-11-13 16:15:59","post_modified_gmt":"2024-11-13 16:15:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&p=9971","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"lang":"en-gb","translations":{"en-gb":10150,"es-es":10151},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/10150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}