{"id":10103,"date":"2025-11-06T11:09:32","date_gmt":"2025-11-06T11:09:32","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=work&p=10103"},"modified":"2026-02-02T10:13:12","modified_gmt":"2026-02-02T10:13:12","slug":"vccp-impulsa-el-lanzamiento-global-de-esimflag","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/work\/telefonica\/vccp-impulsa-el-lanzamiento-global-de-esimflag","title":{"rendered":"VCCP drives the global launch of eSimFLAG"},"content":{"rendered":"
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Telef\u00f3nica set out to launch a new international connectivity brand designed to deliver a seamless, borderless digital experience. The challenge went far beyond communicating a new product: it required building a brand from the ground up \u2014 its identity, positioning, and storytelling \u2014 while expressing Telef\u00f3nica\u2019s purpose of making the world more human by connecting people\u2019s lives<\/em>.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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VCCP led the project through an integrated international team connecting its Madrid and London offices, alongside SomeOne \u2014 the group\u2019s branding agency \u2014 and Girl&Bear, its in-house production studio.
The agency developed the visual identity, strategic positioning, and full communications rollout across all touchpoints, with a special focus on digital channels.<\/p>\n

The creative idea revolved around the concept \u201cOne World, One Flag\u201d<\/strong>, a claim that symbolises the disappearance of digital borders and celebrates the freedom to move around the world with complete ease. This vision was brought to life through a distinctive visual identity and a user experience that encapsulates eSimFLAG\u2019s essence: unlimited connection, effortless simplicity, and truly global reach.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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The launch of eSimFLAG<\/strong> positions Telef\u00f3nica as a leading player in international connectivity, offering travellers a unique, non-expiring eSIM with unlimited data and automatic activation in over 170 destinations worldwide.
The brand has partnered with major names in the travel sector \u2014 including Cabify, Europ Assistance, PANGEA, HBX Group, and Vivof\u00e1cil \u2014 expanding its presence and strengthening its value proposition.<\/p>\n

As Javier Suso, CEO of VCCP Spain, explains: \u201cThis project demonstrates how Telef\u00f3nica and VCCP can create and launch a global brand with the agility and efficiency of a startup.\u201d<\/em><\/p>\n

With eSimFLAG<\/strong>, Telef\u00f3nica and VCCP continue to strengthen their strategic alliance to deliver innovative solutions that make travelling simpler, safer, and more enjoyable.<\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-10103","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3493"],"client_id":"10109","hero_video":"","hero_image":{"ID":10141,"id":10141,"title":"ESIM FLAG","filename":"ESIM-FLAG.jpg","filesize":265246,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/telefonica\/vccp-impulsa-el-lanzamiento-global-de-esimflag\/attachment\/esim-flag","alt":"","author":"23","description":"","caption":"","name":"esim-flag","status":"inherit","uploaded_to":10104,"date":"2025-12-10 16:54:07","modified":"2025-12-10 16:54:07","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/ESIM-FLAG-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"","meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":[]},"lang":"en-gb","translations":{"en-gb":10103},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/10103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}