{"id":10079,"date":"2025-10-10T15:05:27","date_gmt":"2025-10-10T14:05:27","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=work&p=10079"},"modified":"2025-10-10T15:07:24","modified_gmt":"2025-10-10T14:07:24","slug":"la-capital-by-lamine-la-edicion-mas-picante-de-yatekomo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/yatekomo\/la-capital-by-lamine-la-edicion-mas-picante-de-yatekomo","title":{"rendered":"La Capital by Lamine, la edici\u00f3n m\u00e1s picante de Yatekomo"},"content":{"rendered":"
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En 2025, GBfoods confi\u00f3 en VCCP como su nueva agencia creativa para Yatekomo en Espa\u00f1a. El reto era claro: revitalizar la marca y conectar con una nueva generaci\u00f3n de consumidores m\u00e1s j\u00f3venes, atrevidos y apasionados por la cultura del f\u00fatbol y el entretenimiento digital.<\/p>\n


El lanzamiento deb\u00eda transmitir la energ\u00eda de Yatekomo y reflejar la autenticidad y car\u00e1cter de una colaboraci\u00f3n muy especial con Lamine Yamal<\/strong> y su equipo de la Kings League, La Capital<\/strong>.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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VCCP respondi\u00f3 con una campa\u00f1a 360\u00ba<\/strong> para el lanzamiento de Yatekomo La Capital by Lamine<\/strong>, una edici\u00f3n limitada<\/strong> con dos nuevos sabores: Fuego<\/strong> e Infierno<\/strong>.<\/p>\n


El trabajo combin\u00f3 innovaci\u00f3n en producto y frescura en la comunicaci\u00f3n, apostando por una narrativa que celebra la pasi\u00f3n, el juego y la autenticidad.<\/p>\n


La agencia trabaj\u00f3 mano a mano con Yatekomo para crear una plataforma integral que abarc\u00f3 televisi\u00f3n, digital y punto de venta<\/strong>, con la participaci\u00f3n del streamer y YouTuber La Cobra<\/strong>, presidente de La Capital, reforzando as\u00ed el v\u00ednculo con el universo de la Kings League y el p\u00fablico joven.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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El lanzamiento de Yatekomo La Capital by Lamine ha supuesto un soplo de aire fresco para la categor\u00eda, atrayendo a consumidores que buscan experiencias intensas y sabores que desaf\u00edan.<\/p>\n


La colaboraci\u00f3n entre GBfoods y VCCP se ha consolidado como una alianza basada en la creatividad estrat\u00e9gica, la pasi\u00f3n y la ejecuci\u00f3n impecable.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n Desde el primer momento, VCCP entendi\u00f3 perfectamente lo que quer\u00edamos transmitir. Ha sido incre\u00edblemente f\u00e1cil trabajar con ellos, y eso se nota en el resultado: una campa\u00f1a impactante que nos ayudar\u00e1 a conectar con los m\u00e1s j\u00f3venes. \n Mireia Mulet, Marketing Director Spain de GBfoods<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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Por su parte, Beto Nahmad<\/strong>, Executive Creative Director de VCCP, resume la esencia del proyecto:<\/p>\n

\u201cEsto va mucho m\u00e1s all\u00e1 de una campa\u00f1a: es trabajo en equipo, en su forma m\u00e1s aut\u00e9ntica.\u201d<\/p>\n <\/div>\n<\/section><\/div>\n\n

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