{"id":18,"date":"2020-06-15T12:01:30","date_gmt":"2020-06-15T11:01:30","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?page_id=18"},"modified":"2026-04-10T13:39:09","modified_gmt":"2026-04-10T12:39:09","slug":"home","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/spain\/","title":{"rendered":"Home"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":{"vimeo_video_id":"1053322730","hero_image":false,"meta-description":"At VCCP Madrid our challenger attitute transforms the fortunes of our clients.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","office_name":"Madrid","office_address":"C\/ Cardenal Marcelo Sp\u00ednola, 2, 6\u00aa Planta,<br>28016<br>Madrid","office_contact_number":"+34 91 524 95 00","office_contact_email":"vccpspain@vccp.com","new_business_contact_name":"Javier Suso","new_business_contact_number":"","new_business_contact_email":"suso@vccp.com","office_image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/07\/Madrid.jpg","meta_title":"VCCP Madrid","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":896,"post_author":"5","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2024-02-07 09:42:41","post_modified_gmt":"2024-02-07 09:42:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":598,"post_author":"2","post_date":"2024-02-06 13:35:24","post_date_gmt":"2024-02-06 13:35:24","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAt VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We have a motto: it only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client's business, we can challenge what's around it, and then transform it.\\u003c\/p\\u003e\\n\\u003cp\\u003eVCCP Madrid was born in July 2012, when at the peak of the financial crisis several frontline professionals decided to leave the comfort of their agencies to do things in a much more human, transparent and innovative way. Since then, VCCP Madrid has not stopped growing, currently working for several of the largest brands in this country.\u00a0\\u003c\/p\\u003e\",\"quote\":\"At VCCP our challenger attitude transforms the fortunes of our clients.\",\"blockId\":\"1izwBP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1izwBP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Our principles\",\"text\":\"\\u003cp\\u003eVCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.\\u003c\/p\\u003e\",\"blockId\":\"1QbR9N\",\"blockUniqueClass\":\"lazyblock-text-full-width-1QbR9N\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cdiv class=\\u0022fullwidth fullwidth\\u002d\\u002dbottom-lg fullwidth\\u002d\\u002doverflow\\u0022\\u003e\\n    \\u003cdiv class=\\u0022container\\u0022\\u003e\\n        \\u003cdiv class=\\u0022embed-responsive embed-responsive-5by2 principles\\u0022\\u003e\\n            \\u003cdiv class=\\u0022embed-responsive-item\\u0022\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dontime\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beOnTime.svg\\u0022 alt=\\u0022Be on time\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe on time\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dhonest principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beHonest.svg\\u0022 alt=\\u0022Be honest\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe honest\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dapproachable\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beApproachable.svg\\u0022 alt=\\u0022Be approachable\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe approachable\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d18 principle-item\\u002d\\u002dhappy\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beHappy.svg\\u0022 alt=\\u0022Be happy\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe happy\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d18 principle-item\\u002d\\u002dclear\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beClear.svg\\u0022 alt=\\u0022Be clear\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe clear\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dagile principle-item\\u002d\\u002dreverse principle-item\\u002d\\u002dtop\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beAgile.svg\\u0022 alt=\\u0022Be agile\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe agile\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dlean\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beLean.svg\\u0022 alt=\\u0022Be lean\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe lean\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dproud\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beProud.svg\\u0022 alt=\\u0022Be proud\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe proud\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dresponsible principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beResponsible.svg\\u0022 alt=\\u0022Be responsible\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe responsible\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n                \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dunprecious\\u0022\\u003e\\n                    \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beUnprecious.svg\\u0022 alt=\\u0022Be unprecious\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                    \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe unprecious\\u003c\/span\\u003e\\n                \\u003c\/div\\u003e\\n            \\u003c\/div\\u003e\\n        \\u003c\/div\\u003e\\n\\n        \\u003cdiv class=\\u0022row justify-content-center principles\\u002d\\u002dcarousel\\u0022\\u003e\\n            \\u003cdiv class=\\u0022col-sm-10 col-md-8\\u0022\\u003e\\n                \\u003cdiv id=\\u0022imageCarousel\\u0022 class=\\u0022carousel slide\\u0022 data-ride=\\u0022carousel\\u0022 data-interval=\\u0022false\\u0022\\u003e\\n                    \\u003cdiv class=\\u0022carousel-inner\\u0022 style=\\u0022min-height: 0px\\u0022\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item active\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dontime\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beOnTime.svg\\u0022 alt=\\u0022Be on time\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe on time\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beHonest.svg\\u0022 alt=\\u0022Be honest\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe honest\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dapproachable\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beApproachable.svg\\u0022 alt=\\u0022Be approachable\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe approachable\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d20 principle-item\\u002d\\u002dhappy\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beHappy.svg\\u0022 alt=\\u0022Be happy\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe happy\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d20 principle-item\\u002d\\u002dclear\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beClear.svg\\u0022 alt=\\u0022Be clear\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe clear\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d15 principle-item\\u002d\\u002dagile principle-item\\u002d\\u002dreverse principle-item\\u002d\\u002dtop\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beAgile.svg\\u0022 alt=\\u0022Be agile\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe agile\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dlean\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beLean.svg\\u0022 alt=\\u0022Be lean\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe lean\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dproud\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beProud.svg\\u0022 alt=\\u0022Be proud\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe proud\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dresponsible principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beResponsible.svg\\u0022 alt=\\u0022Be responsible\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe responsible\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                        \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\n                            \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dunprecious\\u0022\\u003e\\n                                \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/beUnprecious.svg\\u0022 alt=\\u0022Be unprecious\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n                                \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe unprecious\\u003c\/span\\u003e\\n                            \\u003c\/div\\u003e\\n                        \\u003c\/div\\u003e\\n                    \\u003c\/div\\u003e\\n                    \\u003ca class=\\u0022carousel-control-prev btn btn-sm btn-icon-only h5\\u0022 href=\\u0022#imageCarousel\\u0022 role=\\u0022button\\u0022 data-slide=\\u0022prev\\u0022\\u003e\\n                        \\n                        \\u003cspan class=\\u0022sr-only\\u0022\\u003ePrevious\\u003c\/span\\u003e\\n                    \\u003c\/a\\u003e\\n                    \\u003ca class=\\u0022carousel-control-next btn btn-sm btn-icon-only h5\\u0022 href=\\u0022#imageCarousel\\u0022 role=\\u0022button\\u0022 data-slide=\\u0022next\\u0022\\u003e\\n                        \\n                        \\u003cspan class=\\u0022sr-only\\u0022\\u003eNext\\u003c\/span\\u003e\\n                    \\u003c\/a\\u003e\\n                \\u003c\/div\\u003e\\n            \\u003c\/div\\u003e\\n        \\u003c\/div\\u003e\\n    \\u003c\/div\\u003e\\n\\u003c\/div\\u003e\",\"blockId\":\"1zi0Ql\",\"blockUniqueClass\":\"lazyblock-custom-php-1zi0Ql\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Our People\",\"blockId\":\"2ium6H\",\"blockUniqueClass\":\"lazyblock-text-full-width-2ium6H\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Javier%20Suso%22,%22title%22:%22Javier%20Suso%22,%22caption%22:%22%22,%22id%22:9321,%22link%22:%22https:\/\/www.vccp.com\/madrid\/javier-suso-avatar-2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2021\/02\/Javier-Suso-Avatar-1.png%22%7D\",\"image-border-bottom\":true,\"title\":\"Javier Suso\",\"sub-title\":\"CEO\",\"text\":\"Javier Suso has more than 20 years of experience in the communication industry in Spain. He is a renowned professional with extensive experience in agency leadership, highlighted by his strategic vision and sensitivity for creative work.\\n\\nBefore becoming CEO of VCCP Spain, Suso worked in senior positions at agencies such as Shackleton where he was Managing Director of the Madrid office (2007-2012) and CEO of Gray Spain (2015-2018). In addition, he was also part of the founding team and Managing Director of VCCP Spain (2012-2015).\\n\\nJavier Suso has a degree in Business Administration, an Executive MBA from IE Business School and an Executive Master in Relational Marketing CRM and e-commerce from ICEMD. He has been Co-Director of El Sol (2017 and 2018), collaborates with numerous business schools as a speaker and has been a jury of El Sol, CdeC, FIAP, Inspirational, Imam, IMC European Awards and Aster Awards.\",\"blockId\":\"ZtfKqm\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZtfKqm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Beto-Nahmad%22,%22caption%22:%22%22,%22id%22:3465,%22link%22:%22https:\/\/www.vccp.com\/madrid\/about-us\/attachment\/beto-nahmad%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Beto-Nahmad.png%22%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Beto Nahmad\",\"sub-title\":\"Executive Creative Director\",\"text\":\"Beto began his career at the Argentine agency Agulla y Baccetti. Following on from that, he worked for several multinational agencies in Spain before becoming the Executive Creative Director and Innovation Lead at DraftFCB.\\n\\nBeto has developed award-winning advertising, digital, experiential and branded content campaigns at Cannes Lions, El Sol, FIAP, El Ojo de Iberoam\u00e9rica, Caples, Laus or ECHO Awards, among others.\\n\\nHe is a Media Technician, studied Film and Advertising in Buenos Aires and, in his spare time, writes and directs short films.\",\"blockId\":\"eFnxk\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-eFnxk\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Alvaro%20Ojeda%20Head%20Strategy%22,%22title%22:%22Alvaro%20ojeda%22,%22caption%22:%22%22,%22id%22:9339,%22link%22:%22https:\/\/www.vccp.com\/madrid\/people\/alvaro-ojeda\/attachment\/alvaro-ojeda%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2021\/03\/Alvaro-ojeda.png%22%7D\",\"image-border-bottom\":true,\"title\":\"Alvaro Ojeda\",\"sub-title\":\"Head of Strategic Planning\",\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00c1lvaro has extensive international experience leading strategy teams where he has had the opportunity to work for brands such as EE (leading telco brand in the UK), Nestl\u00e9, Heineken global, Samsung, and Sky. Prior to joining VCCP Spain, he worked in London in strategic management positions at Publicis \u2022 Poke, Engine Group, and The Mill. His work has been recognised by awards such as WARC, The Drum, BIMA, The Lovie Awards, and YouTube Works for Brands for 'Best Long-Term Effectiveness \u201d. He has a degree in Advertising and Public Relations from the University of Navarra, a diploma in Digital Media from Hyper Island Stockholm and has completed several strategic training programs at the London APG.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"107FPT\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-107FPT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Eliana-Cantonati-AVATAR-OK-2021-1%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9748,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/sobre-nosotros\/attachment\/eliana-cantonati-avatar-ok-2021-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1.png%22,%22height%22:2000,%22width%22:2000,%22orientation%22:%22landscape%22%7D%7D%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Eliana Cantonati\",\"sub-title\":\"Head of Account Services \\u0026amp; Head of Girl\\u0026amp;Bear Spain\",\"text\":\"\\u003cp\\u003eEliana Cantonati joined VCCP Spain as Client Services Director in 2019\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0was promoted to Head of Account Services at VCCP Spain in 2023. She has previously worked at agencies such as VML, PS21,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0Yslandia,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0for high-profile clients such as Grupo Mahou San Miguel, Telef\u00f3nica, Netflix, Warner Bros, PepsiCo, Casa Tarradellas, Merck Group,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0DIA. Throughout her career, she has worked on both national\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0international projects, developing her expertise in areas such as trade marketing, digital marketing, traditional advertising,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0experiential marketing.\\u003c\/p\\u003e\",\"blockId\":\"ZhNO62\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZhNO62\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Carlota%20Arriols%22,%22title%22:%22CARLOTA%20ARRIOLS%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9741,%22link%22:%22https:\/\/www.vccp.com\/madrid\/people\/carlota-arriols\/attachment\/carlota-v2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2.png%22,%22height%22:3544,%22width%22:3544,%22orientation%22:%22landscape%22%7D%7D%7D\",\"image-border-bottom\":true,\"title\":\"Carlota Arriols\",\"sub-title\":\"Client Service Director\",\"text\":\"\\u003cp\\u003eCarlota started her professional career more than 9 years ago at MCCann Erickson Madrid after winning the first 'Creatividad en Vivo' award. Here she had the opportunity to learn how to manage a brand such as Repsol YPF. Later, she spent almost two years at PS21 (formerly dommo) as Brand Manager, working for clients such as Shiseido, Nars, Buckler 0'0 or Ikea. Since 2013 she has been part of the VCCP team and has had the good fortune to continue developing her career with major clients such as Pl\u00e1tano de Canarias, Nike, Worten, Alsa and Grupo Liberty Seguros. She has a degree in Advertising and Public Relations from the Universidad Complutense de Madrid.\\u003c\/p\\u003e\",\"blockId\":\"garl4\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-garl4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22LUIS-V2%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9749,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/sobre-nosotros\/attachment\/luis-v2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2.png%22,%22height%22:3544,%22width%22:3544,%22orientation%22:%22landscape%22%7D%7D%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Luis Alberto L\u00f3pez\",\"sub-title\":\"Head of Digital\",\"text\":\"\\u003cp\\u003eLuis Alberto has an Engineering degree from the Polytechnic University in Madrid and has studies in Business Administration and Management from the UOC. He also brings training and experience in Project \\u0026amp; Operations Management and Specialization in Digital Marketing.\\u003c\/p\\u003e\\n\\u003cp\\u003eBefore holding the position of Head of Digital at VCCP, he has been Digital Global Account Manager and Digital Project Manager at Lola MullenLowe and at DDB \/ C14torce.\\u003c\/p\\u003e\",\"blockId\":\"Zss9tm\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Zss9tm\"} \/-->","post_title":"Our vision","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"about-us","to_ping":"","pinged":"","post_modified":"2024-11-27 17:10:24","post_modified_gmt":"2024-11-27 17:10:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=598","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2025-03-19 14:44:18","post_modified_gmt":"2025-03-19 14:44:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"featured_posts":[{"post":{"ID":10194,"post_author":"23","post_date":"2026-04-10 13:15:42","post_date_gmt":"2026-04-10 12:15:42","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eIn a context where technology is present in every part of daily life, O2 needed to reinforce a distinctive brand position: showing that the true value of a service lies not in making noise, but in working reliably, simply and without friction.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022506\\u0022 data-end=\\u0022762\\u0022\\u003eThe challenge was to bring this invisible benefit \u2014 peace of mind \u2014 into an emotional and everyday territory, connecting with something people value more than ever: being able to stop worrying about connectivity and focus their time on what really matters.\\u003c\/p\\u003e\",\"blockId\":\"1IIn6l\",\"blockUniqueClass\":\"lazyblock-text-full-width-1IIn6l\"} \/-->\n\n<!-- wp:image {\"id\":10197,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/04\/1920X960_3-1-1024x512.png\" alt=\"\" class=\"wp-image-10197\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eAt VCCP Spain, we developed an integrated campaign for O2 built around one clear idea: \\u003cstrong data-start=\\u0022894\\u0022 data-end=\\u0022932\\u0022\\u003ewhen everything works, you breathe\\u003c\/strong\\u003e. A creative platform that highlights the real impact of a reliable service on people\u2019s lives, turning peace of mind into a tangible and meaningful benefit.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221092\\u0022 data-end=\\u00221528\\u0022\\u003eThe campaign once again features O2\u2019s iconic blue bear as its protagonist \u2014 a brand asset that represents the customer and helps bring to life, in a warm and relatable way, how trust in O2 plays out across everyday moments. Through this approach, the creative work shows that when technology does not interrupt, people regain time, mental space and energy to focus on their plans, their relationships and the moments that matter most.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221530\\u0022 data-end=\\u00221831\\u0022\\u003eThe campaign was developed as a fully integrated project to ensure maximum strategic and creative consistency across every touchpoint, with audiovisual assets in 30\u201d, 20\u201d and 10\u201d formats, alongside display, social media, radio and large-format outdoor executions.\\u003c\/p\\u003e\",\"blockId\":\"ZaLSXC\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZaLSXC\"} \/-->\n\n<!-- wp:image {\"id\":10198,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/04\/1920X960_2-1024x512.png\" alt=\"\" class=\"wp-image-10198\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eWith this campaign, O2 reinforces its commitment to delivering a simple, consistent and hassle-free customer experience, further strengthening its brand territory around peace of mind. The creative work succeeds in translating a service promise into something clear, relatable and emotionally relevant for consumers.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222195\\u0022 data-end=\\u00222565\\u0022\\u003eThe result is a campaign that feels fully aligned with O2\u2019s essence and the way the brand communicates: simple, honest and direct. A strong brand piece that not only reinforces its positioning, but also shows how effective creative strategy can give value to something that, precisely because it works so well, often goes unnoticed.\\u003c\/p\\u003e\",\"blockId\":\"ZUU9GV\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZUU9GV\"} \/-->\n\n<!-- wp:image {\"id\":10199,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/04\/1920X960_1-1024x512.png\" alt=\"\" class=\"wp-image-10199\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"O2 and VCCP Spain turn peace of mind into a brand experience","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-and-vccp-spain-turn-peace-of-mind-into-a-brand-experience","to_ping":"","pinged":"","post_modified":"2026-04-10 13:25:21","post_modified_gmt":"2026-04-10 12:25:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10194","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10170,"post_author":"23","post_date":"2026-03-12 11:03:14","post_date_gmt":"2026-03-12 11:03:14","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eSan Miguel wanted to connect with British audiences through a very specific cultural and emotional truth: the arrival of winter in the UK and the loss of daylight hours, a shift that has a direct impact on people\u2019s mood. The challenge was to turn that context into a relevant and distinctive brand opportunity with the power to generate conversation, affinity and real business impact.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022544\\u0022 data-end=\\u0022985\\u0022\\u003eTo answer that challenge, VCCP Spain developed \\u003cstrong data-start=\\u0022634\\u0022 data-end=\\u0022668\\u0022\\u003e\u201cSeeking the Spanish Sunshine\u201d\\u003c\/strong\\u003e, an idea built around one of the most universal symbols associated with Spain: the sun. The execution turned that concept into a tangible experience in London through the creation of the largest mural in Europe in Shoreditch, a 300-square-metre piece painted by Spanish artist As\u00eds Percales over more than 300 hours.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022987\\u0022 data-end=\\u00221108\\u0022\\u003eEvery evening, as the sun set in London, the mural lit up in real time for as long as the sun was still shining in Spain.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221110\\u0022 data-end=\\u00221526\\u0022\\u003eThe campaign was further amplified at a key consumption moment through \\u003cstrong data-start=\\u00221181\\u0022 data-end=\\u00221208\\u0022\\u003e\u201cHappy Hour and a Half\u201d\\u003c\/strong\\u003e, an activation across hundreds of pubs offering discounts on San Miguel, symbolically bringing Spanish sunshine to the British capital. The campaign combined urban art, technology, point-of-sale activation, digital amplification and PR to create a culturally relevant experience fully rooted in the brand\u2019s territory.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221528\\u0022 data-end=\\u00221823\\u0022\\u003eThe campaign became one of the year\u2019s standout activations in the food and beverage sector. It won \\u003cstrong data-start=\\u00221669\\u0022 data-end=\\u00221716\\u0022\\u003efour awards at the Best in Food Awards 2026\\u003c\/strong\\u003e: two Golds in \\u003cstrong data-start=\\u00221731\\u0022 data-end=\\u00221745\\u0022\\u003eActivation\\u003c\/strong\\u003e and \\u003cstrong data-start=\\u00221750\\u0022 data-end=\\u00221756\\u0022\\u003ePR\\u003c\/strong\\u003e, one Silver in \\u003cstrong data-start=\\u00221772\\u0022 data-end=\\u00221794\\u0022\\u003eDigital Innovation\\u003c\/strong\\u003e and one Bronze in \\u003cstrong data-start=\\u00221813\\u0022 data-end=\\u00221822\\u0022\\u003ePrint\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221825\\u0022 data-end=\\u00222189\\u0022\\u003eIt also delivered \\u003cstrong data-start=\\u00221843\\u0022 data-end=\\u00221888\\u0022\\u003emore than 6.3 million organic impressions\\u003c\/strong\\u003e, coverage in \\u003cstrong data-start=\\u00221902\\u0022 data-end=\\u00221933\\u0022\\u003emore than 200 media outlets\\u003c\/strong\\u003e, and helped drive \\u003cstrong data-start=\\u00221952\\u0022 data-end=\\u00221994\\u0022\\u003e9.1% off-trade sales growth in October\\u003c\/strong\\u003e. The result is a clear demonstration of how a creatively powerful, culturally relevant and well-executed idea can generate awareness, audience connection and real business impact for the client.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222191\\u0022 data-end=\\u00222271\\u0022\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1KbmSB\",\"blockUniqueClass\":\"lazyblock-text-full-width-1KbmSB\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"With \u2018Seeking the Spanish Sunshine\u2019, we wanted to show that great ideas are born when you connect a cultural truth with a brand. The sun is one of the most powerful symbols associated with Spain, and turning it into a real medium in London allowed us to create an experience that felt relevant both to people and to the consumption moment. It makes us proud to see how such a simple yet culturally powerful idea can generate conversation, business impact and creative recognition.\",\"quotee\":\"Jes\u00fas Mellado, Creative Director at VCCP Spain\",\"blockId\":\"Z4hs1a\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z4hs1a\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"VCCP Spain triumphs at Best in Food Awards with San Miguel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-triumphs-at-best-in-food-awards-with-san-miguel","to_ping":"","pinged":"","post_modified":"2026-03-12 11:08:02","post_modified_gmt":"2026-03-12 11:08:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10170","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10125,"post_author":"23","post_date":"2025-12-04 16:18:57","post_date_gmt":"2025-12-04 16:18:57","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u002295\\u0022 data-end=\\u0022345\\u0022\\u003e\\u003cstrong data-start=\\u002295\\u0022 data-end=\\u0022345\\u0022\\u003eVCCP strengthens its commitment to growth, creativity and excellence in client service by incorporating new talent into its Account Management, Creative and Social Media departments \u2014 with a strategic and dynamic focus on the digital environment.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022347\\u0022 data-end=\\u0022656\\u0022\\u003eJoining the Account Management department is \\u003cstrong data-start=\\u0022392\\u0022 data-end=\\u0022429\\u0022\\u003eMarina Barry as Account Executive\\u003c\/strong\\u003e. Marina completed an Account Executive Course at The Atomic Garden, where she had the opportunity to explore different areas of marketing, from social media management to customer service and the creation of graphic materials.\\u003c\/p\\u003e\",\"blockId\":\"BqX57\",\"blockUniqueClass\":\"lazyblock-text-full-width-BqX57\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Marina has demonstrated a remarkable ability to manage international clients with confidence and rigour. We particularly value her professionalism, her proactive attitude and her eagerness to take on increasing responsibilities. She is developing very quickly within the team, and her contribution is felt in our day-to-day work.\",\"quotee\":\"Eliana Cantonati, Head of Account Services at VCCP Spain and Head of Girl\\u0026amp;Bear Spain\",\"blockId\":\"Z1CvAQF\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1CvAQF\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221091\\u0022 data-end=\\u00221322\\u0022\\u003eMeanwhile, the Creative department welcomes \\u003cstrong data-start=\\u00221135\\u0022 data-end=\\u00221170\\u0022\\u003eIsabel Barahona as Art Director\\u003c\/strong\\u003e and \\u003cstrong data-start=\\u00221175\\u0022 data-end=\\u00221205\\u0022\\u003eAnxea Garc\u00eda as Copywriter\\u003c\/strong\\u003e. Both will be part of \\u003cstrong data-start=\\u00221228\\u0022 data-end=\\u00221247\\u0022\\u003eJes\u00fas Mellado\u2019s\\u003c\/strong\\u003e team, bringing their talent to the brands they are currently working with.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221324\\u0022 data-end=\\u00221522\\u0022\\u003eIsabel studied a Master\u2019s in Creativity at Brother Madrid and, during her two-year professional career, has worked for brands such as Forus Gyms, the Spanish Association Against Cancer, and Disney+.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221524\\u0022 data-end=\\u00222069\\u0022\\u003eAfter moving to Madrid to study the Master\u2019s in Advertising Creativity at The Atomic Garden, \\u003cstrong data-start=\\u00221617\\u0022 data-end=\\u00221626\\u0022\\u003eAnxea\\u003c\/strong\\u003e took part in the \\u003cem data-start=\\u00221644\\u0022 data-end=\\u00221657\\u0022\\u003eAtomic Fest\\u003c\/em\\u003e competition and was awarded the scholarship for Best Creative Project. After completing her studies, she joined the agency Yslandia, where she worked for clients including Popeyes, Cervezas Alhambra, Fundaci\u00f3n Telef\u00f3nica and Total Energies, among others. Over the past few years, her talent has been recognised at festivals such as \\u003cem data-start=\\u00221990\\u0022 data-end=\\u00222018\\u0022\\u003eJ\u00f3venes Creativos del CdeC\\u003c\/em\\u003e and \\u003cem data-start=\\u00222023\\u0022 data-end=\\u00222040\\u0022\\u003eNuevos Talentos\\u003c\/em\\u003e at \\u003cem data-start=\\u00222044\\u0022 data-end=\\u00222068\\u0022\\u003eEl Ojo de Iberoam\u00e9rica\\u003c\/em\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"VfDGi\",\"blockUniqueClass\":\"lazyblock-text-full-width-VfDGi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The addition of Isabel and Anxea strengthens the team where it matters most: in our ability to generate ideas and execute them with quality. Their arrival brings new perspectives and freshness that always add value to the agency\u2019s day-to-day.\",\"quotee\":\"Jes\u00fas Mellado, Creative Director at VCCP Spain and Head of Content \\u0026amp; Design at Girl\\u0026amp;Bear\",\"blockId\":\"Z1X4lSx\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1X4lSx\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222423\\u0022 data-end=\\u00223039\\u0022\\u003eFinally, \\u003cstrong data-start=\\u00222432\\u0022 data-end=\\u00222448\\u0022\\u003eSof\u00eda Rivera\\u003c\/strong\\u003e joins the Social Media department as \\u003cstrong data-start=\\u00222486\\u0022 data-end=\\u00222512\\u0022\\u003eSocial Media Executive\\u003c\/strong\\u003e, bringing her creative vision and passion for digital communication. She is driven by exploring new formats and connecting authentically with audiences. A graduate in Corporate and Advertising Communication from Complutense University of Madrid, she began her career at FuelYourBrands, discovering the world of influencer marketing. She has also worked as a UGC content creator for beauty, lifestyle and fashion brands, collaborating on campaigns and product launches for companies such as Miravia, Hunkem\u00f6ller and Matchaflix.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00223041\\u0022 data-end=\\u00223467\\u0022\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"U635A\",\"blockUniqueClass\":\"lazyblock-text-full-width-U635A\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Sof\u00eda has an instinctive understanding of how social networks operate at a time when they are becoming less \u2018social\u2019 and more entertainment-driven. Her experience as a content creator gives her a strong command of native digital language, clearly reflected in her work. I am convinced that her talent and energy will be a great asset to the team.\",\"quotee\":\"\u00c1lvaro Ojeda, CSO VCCP Spain \\u0026amp; International Head of Strategy\",\"blockId\":\"Og22C\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Og22C\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"VCCP reinforces its Account, Creative and Social Media teams","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-refuerza-sus-departamentos-de-cuentas-creatividad-y-social-media","to_ping":"","pinged":"","post_modified":"2025-12-04 16:25:13","post_modified_gmt":"2025-12-04 16:25:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10125","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10130,"post_author":"23","post_date":"2025-12-10 16:33:36","post_date_gmt":"2025-12-10 16:33:36","post_content":"<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP is @ADWEEK\u2019s International Agency of the Year!\",\"blockId\":\"1FT0jo\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1FT0jo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eA brilliant day to be part of VCCP, as \\u003cstrong\\u003eADWEEK crowns us International Agency of the Year. \\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThis recognition, a first for us, is a testament to the way we bring the VCCP challenger spirit to each partner we work with, and evidence that our mantra of \u2018\\u003cem\\u003eit only works when it all works\\u003c\/em\\u003e\u2019 guides us to relentlessly raise the bar, delivering greater relevance and value.\\u003c\/p\\u003e\",\"blockId\":\"ZX3lq6\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZX3lq6\"} \/-->\n\n<!-- wp:image {\"id\":10133,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png\" alt=\"\" class=\"wp-image-10133\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThis recognition reflects a truly pivotal 12 months for the VCCP Group, marked by expanded scale, over 80 new global accounts, and award-winning creative excellence for our clients.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eWe know that challenging convention unlocks true value. This recognition demonstrates the impact of our 'one roof' model and expertise across all media disciplines.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/\\u0022\\u003ehttps:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Znh3hz\",\"blockUniqueClass\":\"lazyblock-text-full-width-Znh3hz\"} \/-->","post_title":"WE'RE ADWEEK'S INTERNATIONAL AGENCY OF THE YEAR","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-adweeks-international-agency-of-the-year","to_ping":"","pinged":"","post_modified":"2025-12-10 16:40:54","post_modified_gmt":"2025-12-10 16:40:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10130","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10181,"post_author":"23","post_date":"2026-03-23 16:02:33","post_date_gmt":"2026-03-23 16:02:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eIn Spain, there is a clear gap between awareness and action when it comes to oral health. While 87% of Spaniards know they should visit the dentist at least once a year, only 52% actually do so, placing the country among the lowest in Europe for regular check-ups .\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022542\\u0022 data-end=\\u0022907\\u0022\\u003eIn this context, Vitaldent, as a sector leader, took on an ambitious challenge: not only to communicate the importance of prevention, but to drive a real behavioural change across the population. The goal was clear \u2014 to shift from \u201cI go when it hurts\u201d to \u201cI go so it doesn\u2019t hurt\u201d, positioning the annual check-up as a simple yet essential habit for overall health.\\u003c\/p\\u003e\",\"blockId\":\"Z1upgnQ\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1upgnQ\"} \/-->\n\n<!-- wp:image {\"id\":10187,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/03\/Imagen_Campana_Vitaldent_VCCP_1920x960-1-1-1024x512.jpg\" alt=\"\" class=\"wp-image-10187\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eTo tackle this challenge, VCCP developed the campaign \\u003cstrong data-start=\\u00221011\\u0022 data-end=\\u00221047\\u0022\\u003e\u201cA yearly check-up does no harm\u201d\\u003c\/strong\\u003e, a simple, direct and memorable idea that places a universal truth at its core \u2014 one that everyone understands instantly.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221173\\u0022 data-end=\\u00221224\\u0022\\u003eThe creative execution is built on two key pillars:\\u003c\/p\\u003e\\n\\u003cul style=\\u0022text-align: left\\u0022 data-start=\\u00221226\\u0022 data-end=\\u00221519\\u0022\\u003e\\n\\u003cli data-section-id=\\u00221ey0xnk\\u0022 data-start=\\u00221226\\u0022 data-end=\\u00221377\\u0022\\u003e\\u003cstrong data-start=\\u00221228\\u0022 data-end=\\u00221253\\u0022\\u003eCredibility and trust\\u003c\/strong\\u003e, embodied by journalist Roberto Arce, who brings authority and reassurance to a health message aimed at the wider public.\\u003c\/li\\u003e\\n\\u003cli data-section-id=\\u0022l6amhm\\u0022 data-start=\\u00221378\\u0022 data-end=\\u00221519\\u0022\\u003e\\u003cstrong data-start=\\u00221380\\u0022 data-end=\\u00221420\\u0022\\u003eEmotional connection and mass appeal\\u003c\/strong\\u003e, through Tom\u00e1s Roncero, whose well-known personality adds a more relatable and engaging dimension.\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221521\\u0022 data-end=\\u00221752\\u0022\\u003eThe campaign also leverages a powerful creative device: \\u003cstrong data-start=\\u00221577\\u0022 data-end=\\u00221617\\u0022\\u003econsensus between contrasting voices\\u003c\/strong\\u003e. When individuals with different perspectives agree on the same idea, the message becomes stronger, more universal, and more credible.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221754\\u0022 data-end=\\u00221915\\u0022\\u003eThe rollout follows a \\u003cstrong data-start=\\u00221776\\u0022 data-end=\\u00221793\\u0022\\u003e360\u00b0 approach\\u003c\/strong\\u003e, spanning TV, digital and large-format outdoor, radio, and social media \u2014 ensuring consistent reach across all audiences.\\u003c\/p\\u003e\",\"blockId\":\"1VDT4M\",\"blockUniqueClass\":\"lazyblock-text-full-width-1VDT4M\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22UYxWFRfyTK4%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D%5D\",\"blockId\":\"Z2mMcdW\",\"blockUniqueClass\":\"lazyblock-carousel-Z2mMcdW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign represents a significant step forward in reinforcing Vitaldent\u2019s positioning as a brand committed to society \u2014 not only as a market leader, but as a driver of meaningful behavioural change in health habits.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222187\\u0022 data-end=\\u00222429\\u0022\\u003eFrom the client\u2019s perspective, the initiative stands out for its tangible and relatable impact, as well as for the strong strategic alignment with VCCP, which enabled the brand\u2019s vision to be effectively translated into a powerful campaign.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222431\\u0022 data-end=\\u00222662\\u0022 data-is-last-node=\\u0022\\u0022 data-is-only-node=\\u0022\\u0022\\u003eBeyond awareness, the true success of the campaign lies in its ability to go beyond advertising and become a message with real purpose: a simple, memorable idea with the potential to improve the oral health of an entire population.\\u003c\/p\\u003e\",\"blockId\":\"9KU8F\",\"blockUniqueClass\":\"lazyblock-text-full-width-9KU8F\"} \/-->","post_title":"\u201cA yearly check-up does no harm\u201d: Vitaldent\u2019s campaign aiming to change habits in Spain\u201c","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"una-revision-al-ano-no-hace-dano-la-campana-de-vitaldent-que-busca-cambiar-un-habito-en-espana","to_ping":"","pinged":"","post_modified":"2026-03-23 16:11:16","post_modified_gmt":"2026-03-23 16:11:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10181","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10009,"post_author":"23","post_date":"2025-01-24 11:30:26","post_date_gmt":"2025-01-24 11:30:26","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a competitive pitch that evaluated proposals from various agencies, VCCP has been selected by the Pernod Ricard group to collaborate with the iconic brand Seagram\u2019s. The agency will conceptualize and implement the brand\u2019s hospitality activation plan in Spain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis assignment marks the beginning of the relationship between VCCP\u2019s Madrid office and Pernod Ricard, reinforcing VCCP\u2019s position as a leading creative agency by adding one of the most prestigious spirits brands to its portfolio.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter being awarded the account in November 2024, the agency has been working on conceptualizing and implementing Seagram\u2019s activation plan in Spain, which will roll out during 2025. This plan will bring the brand\u2019s value proposition and unique personality, embodied in the slogan \\u0022That's the New York Way,\\u0022 to life through brand activations.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDistributed by Pernod Ricard in Spain, Seagram\u2019s Gin is the market leader in its category. An authentically American premium gin with over 70 years of history.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Judit Rodr\u00edguez\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, Brand Manager for Seagram\u2019s in Spain, comments:\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cbr \/\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cVCCP captivated us with their creativity from the very first moment of a highly competitive pitch. At Seagram\u2019s, we are passionate about innovating and collaborating with diverse agencies to continue developing our brand platform, \u2018That's the New York Way.\u2019 We couldn\u2019t have chosen a better partner.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cbr \/\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe collaboration has been incredibly enriching, and we are confident that this relationship will be long-lasting. Lastly, we must highlight the significant role of our procurement department throughout the process, led by Iliana Rodr\u00edguez, marketing procurement expert at Pernod Ricard Spain.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJavier Suso\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, CEO of VCCP Spain, highlights the importance of this account for VCCP:\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cbr \/\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAt VCCP, we are very excited to join the Seagram\u2019s team, a brand that has achieved leadership in its category in Spain through excellent work. We are confident that this marks the beginning of a long and successful relationship, both with Seagram\u2019s and the Pernod Ricard group, based on innovation and creative excellence.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSeagram\u2019s Gin is a classic with character\u2014dry and straightforward, with a pale color, herbal aroma, citrus notes, and a smooth flavor. It is a timeless gin aimed at people who know what they want and how to get it. It speaks to cosmopolitan spirits who seek and enjoy a quality drink without pretense. A gin for all lovers of modern elegance. Authentically original and perfect, not defined by time but tied to a specific place: New York.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a competition in which proposals from different agencies were evaluated, VCCP has been selected by the Pernod Ricard Group to collaborate with the iconic Seagram's brand on the ideation and implementation of the brand's on-trade activation plan in Spain.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis assignment, which marks the beginning of the relationship between VCCP's Madrid office and the Pernod Ricard group, reinforces VCCP's position as one of the creative agencies of reference, adding to its portfolio one of the most prestigious brands in the spirits sector.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the assignment of this project in November 2024, the agency has been working on the ideation and implementation of the Seagram's activation plan in Spain, which will be launched in 2025. This plan will convey the brand's value proposition and personality, embodied in the claim \u201cThat's the New York Way,\u201d through brand activations.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDistributed by Pernod Ricard in Spain, Seagram's Gin is the leading gin brand in terms of market share. An authentically American premium gin, with more than 70 years of history.\u00a0\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaura Judit Rodr\u00edguez, Seagram's Brand Manager in Spain comments: \u201cVCCP captivated us with its creativity from the very first moment of a highly competitive pitch. At Seagram's, we are passionate about innovating and collaborating with diverse agencies to further develop our brand platform, That's the New York Way. We couldn't have chosen a better partner.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJavier Suso, CEO of VCCP in Spain, highlights the relevance of this account for VCCP: \u201cAt VCCP we are very excited to collaborate with the Seagram's team, a brand that has achieved leadership in its category in Spain by doing an excellent job\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSeagram's Gin is a classic with personality, dry and without artifice, with a pale color, herbal aroma with citrus notes and a smooth taste. It is a timeless gin aimed at people who know what they want and how to get it. Cosmopolitan spirits who seek and enjoy a good drink without artifice. A gin aimed at all lovers of modern elegance. An authentically original and perfect gin, with no definite time, but with a specific space: New York.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"FhuKh\",\"blockUniqueClass\":\"lazyblock-text-full-width-FhuKh\"} \/-->","post_title":"VCCP starts working on a project for Seagram's","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-comienza-a-trabajar-para-seagrams","to_ping":"","pinged":"","post_modified":"2025-02-04 16:28:02","post_modified_gmt":"2025-02-04 16:28:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10009","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9942,"post_author":"23","post_date":"2024-04-08 15:32:54","post_date_gmt":"2024-04-08 14:32:54","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP continues to strengthen its Social Media and Creativity team with the incorporation of Ra\u00fal Garc\u00eda as Social Media Strategist.\\u003c\/p\\u003e\\n\\u003cp\\u003eRa\u00fal began his professional career after an excellent academic background at IE University and University of Leeds. The man from Segovia has 6 years of experience in social media management and strategy, working for leading brands in the logistics and messaging, automotive, restaurant, or digitalization sectors.\\u003c\/p\\u003e\\n\\u003cp\\u003eAfter specializing through a master's degree in advertising creativity, Ra\u00fal defines himself as a multidisciplinary professional within the world of communication. His strategic vision in social networks, as well as his passion for advertising, have opened the doors of VCCP to develop his full potential within the area of Social Media, where networks and creativity go hand in hand.\\u003c\/p\\u003e\",\"blockId\":\"QpWlM\",\"blockUniqueClass\":\"lazyblock-text-full-width-QpWlM\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I am very excited and grateful for the opportunity to join the VCCP team. As a digital native and passionate about creativity, I firmly believe in social networks as a means to develop brand strategies and identity, as well as promote creative ideas. I am passionate about challenges and I am looking forward to contributing to the success of VCCP Spain and its clients\",\"quotee\":\"Ra\u00fal Garc\u00eda, Social Media Strategist\",\"blockId\":\"mUMNs\",\"blockUniqueClass\":\"lazyblock-quote-full-width-mUMNs\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eFor \u00c1lvaro Ojeda, Chief Strategy Officer of VCCP Spain: \\u0022Ra\u00fal is passionate about social media and brings great experience in both the strategic and creative aspects. A Swiss army knife of networks, we are very happy to have him join the team. \\u0022.\\u003c\/p\\u003e\\n\\u003cp\\u003eFor Beto Nahmad, Executive Creative Director: \\u0022It is very difficult to find a profile like Ra\u00fal. He is a great communicator, he handles networks better than anyone and he is also a great guy. What more could we ask for? Welcome to the VCCP family.\\u003c\/p\\u003e\",\"blockId\":\"Z1B9mnG\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1B9mnG\"} \/-->","post_title":"VCCP strengthens its department of Social Media and Creativity","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-refuerza-su-departamento-de-social-media-y-creatividad","to_ping":"","pinged":"","post_modified":"2024-04-08 15:36:32","post_modified_gmt":"2024-04-08 14:36:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9942","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10076,"post_author":"23","post_date":"2025-10-10 15:05:27","post_date_gmt":"2025-10-10 14:05:27","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eIn 2025, GBfoods chose VCCP as its new creative agency for Yatekomo in Spain. The challenge was clear: to revitalise the brand and connect with a new generation of younger consumers \u2014 bold, passionate, and deeply immersed in football and digital entertainment culture.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u0022549\\u0022 data-end=\\u0022552\\u0022 \/\\u003eThe launch needed to capture Yatekomo\u2019s energy and convey the authenticity and character of a very special collaboration with \\u003cstrong data-start=\\u0022678\\u0022 data-end=\\u0022694\\u0022\\u003eLamine Yamal\\u003c\/strong\\u003e and his \\u003cstrong data-start=\\u0022703\\u0022 data-end=\\u0022719\\u0022\\u003eKings League\\u003c\/strong\\u003e team, \\u003cstrong data-start=\\u0022726\\u0022 data-end=\\u0022740\\u0022\\u003eLa Capital\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"Z1aMFoM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1aMFoM\"} \/-->\n\n<!-- wp:image {\"id\":10085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-1-1-1024x512.png\" alt=\"\" class=\"wp-image-10085\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP responded with a \\u003cstrong data-start=\\u0022794\\u0022 data-end=\\u0022811\\u0022\\u003e360\u00ba campaign\\u003c\/strong\\u003e for the launch of \\u003cstrong data-start=\\u0022830\\u0022 data-end=\\u0022863\\u0022\\u003eYatekomo La Capital by Lamine\\u003c\/strong\\u003e, a \\u003cstrong data-start=\\u0022867\\u0022 data-end=\\u0022886\\u0022\\u003elimited edition\\u003c\/strong\\u003e featuring two new spicy flavours: \\u003cstrong data-start=\\u0022921\\u0022 data-end=\\u0022930\\u0022\\u003eFuego\\u003c\/strong\\u003e and \\u003cstrong data-start=\\u0022935\\u0022 data-end=\\u0022947\\u0022\\u003eInfierno\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u0022948\\u0022 data-end=\\u0022951\\u0022 \/\\u003eThe work combined product innovation with fresh and daring communication, creating a narrative that celebrates passion, play, and authenticity.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u00221094\\u0022 data-end=\\u00221097\\u0022 \/\\u003eThe agency partnered closely with Yatekomo to deliver an integrated platform spanning \\u003cstrong data-start=\\u00221183\\u0022 data-end=\\u00221217\\u0022\\u003eTV, digital, and point of sale\\u003c\/strong\\u003e, featuring popular streamer and YouTuber \\u003cstrong data-start=\\u00221259\\u0022 data-end=\\u00221271\\u0022\\u003eLa Cobra\\u003c\/strong\\u003e, president of La Capital, further strengthening the connection with the Kings League universe and younger audiences.\\u003c\/p\\u003e\",\"blockId\":\"Z1DMWC7\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1DMWC7\"} \/-->\n\n<!-- wp:image {\"id\":10081,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-2-1024x512.png\" alt=\"\" class=\"wp-image-10081\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe launch of Yatekomo La Capital by Lamine brought new energy to the category, attracting consumers eager for intense flavours and bold experiences.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u00221566\\u0022 data-end=\\u00221569\\u0022 \/\\u003eThe collaboration between GBfoods and VCCP has become a true alliance built on strategic creativity, passion, and flawless execution.\\u003c\/p\\u003e\",\"blockId\":\"VeNPf\",\"blockUniqueClass\":\"lazyblock-text-full-width-VeNPf\"} \/-->\n\n<!-- wp:image {\"id\":10083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-5-1024x512.png\" alt=\"\" class=\"wp-image-10083\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"From the very beginning, VCCP completely understood what we wanted to communicate. They were fully committed at every stage, and that shows in the outcome \u2014 an impactful campaign that will help us connect with younger audiences.\",\"quotee\":\"Mireia Mulet, Marketing Director Spain at GBfoods\",\"blockId\":\"Z12hxgt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z12hxgt\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eMeanwhile, \\u003cstrong data-start=\\u00222019\\u0022 data-end=\\u00222034\\u0022\\u003eBeto Nahmad\\u003c\/strong\\u003e, Executive Creative Director at VCCP, summed it up perfectly:\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222101\\u0022 data-end=\\u00222178\\u0022\\u003e\u201cThis goes far beyond a campaign \u2014 it\u2019s teamwork in its most authentic form.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z23BJhM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z23BJhM\"} \/-->\n\n<!-- wp:image {\"id\":10084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-3-1024x512.png\" alt=\"\" class=\"wp-image-10084\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"La Capital by Lamine, the brand's spiciest edition yet","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"la-capital-by-lamine-la-edicion-mas-picante-de-yatekomo","to_ping":"","pinged":"","post_modified":"2025-10-10 15:12:18","post_modified_gmt":"2025-10-10 14:12:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10076","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9394,"post_author":"23","post_date":"2021-07-20 15:39:17","post_date_gmt":"2021-07-20 14:39:17","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"In the campaign \\u0022The trip to meet us\\u0022, three travelers of different profiles visit the main tourist sites in Castilla y Le\\u00f3n while their brain activity is measured.\\n\\nTo do this, they used a cap with 2,048 microsensors and a subjective camera, which collects their brain activity in real time when visiting each tourist spot.\\n\\nThanks to this project it was possible to show that the stimuli that generate the greatest positive emotional activation are those that are unknown and most surprising.\",\"blockId\":\"Z1zcSH8\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1zcSH8\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22UEZYFNMzN0I%22%7D%5D\",\"blockId\":\"2t9FIO\",\"blockUniqueClass\":\"lazyblock-carousel-2t9FIO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe Junta de Castilla y Le\\u00f3n has promoted an innovative neuromarketing project, called \\u0022The trip to meet us\\u0022 (elviajeparaconocernos.com), to claim the attractiveness of the wide range of experiences that all types of tourists can live in Castilla y Le\\u00f3n, something that makes this tourist destination unique.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn this project, devised by the creative agency VCCP Spain, the brain activity of three tourists of different profiles was measured for the first time in real time while visiting the main tourist enclaves of the 9 provinces of Castilla y Le\\u00f3n.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFor this, an innovative cap was used that incorporates a front camera and an invisible mesh with 2,048 microsensors that collected the brain activity of tourists for four days, transforming it into data.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThanks to this technology, unique in the world, more than 48 hours of brain activity were analyzed, which has served to know the emotions that each tourist enclave aroused in each type of traveler, being able to know what it was that most attracted attention to each tourist and what were their true emotions during the trip.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign was starred by the chef, Fabi\\u00e1n Le\\u00f3n (@Fabianmasterchef), the traveler Sara Caballero (@lamochiladesara) and the adventurer David Castell\\u00f3 Fern\\u00e1ndez (@OceanLifeDC), who traveled 1,233 kilometers during 4 days of travel in which they visited the Market del Val, the Plaza Mayor, San Pablo, the Royal Palace and the Chancery in Valladolid; the aqueduct, the Hoces del Durat\\u00f3n and Sep\\u00falveda in Segovia; the R\\u00edo Lobos Canyon Natural Park and the San Bartolom\\u00e9 Chapel in Soria; a winery in Aranda de Duero, the Cathedral and the archaeological site of Atapuerca in Burgos; a section of the Camino de Santiago, Fr\\u00f3mista and the Canal de Castilla in Palencia; the cathedral, the walls and the Gaud\\u00ed Palace in Astorga, the Las M\\u00e9dulas World Heritage Site and the wet neighborhood, the San Marco Convent and the historic center of Le\\u00f3n; the region of Sanabria, with the castle and its impressive lake, a cruise on the Duero river in the town of Fermoselle in Zamora; the center, the Plaza Mayor and the University of Salamanca; the walls of \\u00c1vila. Likewise, in each visited town they were able to enjoy the typical gastronomy and oenology of each area of \\u200b\\u200bCastilla y Le\\u00f3n.\\u003c\\\/p\\u003e\",\"blockId\":\"KNhVx\",\"blockUniqueClass\":\"lazyblock-text-full-width-KNhVx\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_07%22,%22caption%22:%22%22,%22id%22:9396,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9396%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_07-scaled.jpg%22%7D\",\"blockId\":\"Z2dGN6I\",\"blockUniqueClass\":\"lazyblock-hero-Z2dGN6I\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The analysis of the brain activity data of the three types of tourists that were the object of this study allowed us to draw numerous conclusions, among which the following stand out:\",\"text\":\"\\u003cp\\u003e1.- The stimuli that generate the greatest positive emotional activation are those unknown and most surprising for each person:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The chef felt more emotional intensity in activities in nature: Lake Sanabria, Zamora and the experience in canoes in Hoces del Durat\\u00f3n, Segovia.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The traveler felt more emotional intensity in activities related to gastronomy: Tapas in the wet neighborhood of L\\u00e9on and pairing in Aranda de Duero.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The adventurer felt more emotional intensity in cultural activities: Archaeological site, Burgos Cathedral.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e2.- The most felt emotions were: optimism, amazement, enjoyment, surprise and curiosity.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e3.- All the destinations visited \\\/ activities carried out have evoked positive emotions in the participants. And 61% of those destinations visited \\\/ activities carried out have caused some of the participants a significant change in their emotional state, going from neutral or negative to positive.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The 5 moments of greatest emotional intensity were:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Archaeological site of Atapuerca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Hoces del R\\u00edo Durat\\u00f3n (canoe route).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Wet neighborhood of Le\\u00f3n (tapas).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Church of San Mart\\u00edn de Tours (Fr\\u00f3mista).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Plaza Mayor of Salamanca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e4.- The most intense emotions experienced in:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Natural resources, calm and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In cultural resources, amazement and admiration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In gastronomic resources, satisfaction and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e5.- 72% of the intense emotional experiences surprised the participants.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e6.- 68.2% of the peaks of positive emotional activation experienced in places \\\/ activities, cause a positive mood of more than forty minutes, 21.3% of more than 50 minutes and 10.5% of more than an hour.\\u003c\\\/p\\u003e\",\"blockId\":\"5vjum\",\"blockUniqueClass\":\"lazyblock-text-full-width-5vjum\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_02%22,%22caption%22:%22%22,%22id%22:9398,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9398%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_02-scaled.jpg%22%7D\",\"blockId\":\"Z1UmwA8\",\"blockUniqueClass\":\"lazyblock-hero-Z1UmwA8\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We have been able to see how corners of Castilla y Le\\u00f3n have totally changed the mood of the people who participated in the experiment. We can be proud to have measured the magic of a tourist destination for the first time in history. In this way we have scientifically demonstrated that Castilla y Le\\u00f3n is an attractive destination for different types of tourists, with different motivations \",\"quotee\":\"Jos\\u00e9 Ruiz Pardo, CEO and Director of Neurotechnology at Goli neuromarketing\",\"blockId\":\"Z1gD0zt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gD0zt\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_04%22,%22caption%22:%22%22,%22id%22:9399,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9399%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_04-scaled.jpg%22%7D\",\"blockId\":\"Z1KDLPw\",\"blockUniqueClass\":\"lazyblock-hero-Z1KDLPw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When technology and emotion are properly mixed, magical things can happen. It is a pleasure to share this project with everyone. Castilla y Le\\u00f3n is waiting for you. What we do not know is what excites us the most, it is a unique experience \",\"quotee\":\"Beto Nahmad, Executive Creative Director of VCCP Spain\",\"blockId\":\"pay1R\",\"blockUniqueClass\":\"lazyblock-quote-full-width-pay1R\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_06%22,%22caption%22:%22%22,%22id%22:9397,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9397%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_06-scaled.jpg%22%7D\",\"blockId\":\"Z3eV3z\",\"blockUniqueClass\":\"lazyblock-hero-Z3eV3z\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We must assess the vision and courage of the Junta de Castilla y Le\\u00f3n by understanding the value of the idea that we proposed to them and by betting on a real experiment, without knowing the results that we were going to obtain. This courage has been translated into a communication action never before done in the tourism sector in which, not only is it communicated but also shows the relevance of the different experiences that each type of tourist can live in this tourist destination \",\"quotee\":\"Javier Suso, CEO VCCP Spain\",\"blockId\":\"Zc4Gac\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zc4Gac\"} \/-->","post_title":"Castilla y Le\u00f3n turns to neuroscience to demonstrate its attractiveness as a tourist destination","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"castilla-y-leon-usa-neurociencia-para-demostrar-su-atractivo-como-destino-turistico","to_ping":"","pinged":"","post_modified":"2021-07-20 15:39:18","post_modified_gmt":"2021-07-20 14:39:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9394","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9792,"post_author":"23","post_date":"2023-05-10 09:41:13","post_date_gmt":"2023-05-10 08:41:13","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22AsFiGVO11NY%22%7D%5D\",\"blockId\":\"1RdaM4\",\"blockUniqueClass\":\"lazyblock-carousel-1RdaM4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EExcessive%20speeding%20behind%20the%20wheel%20causes%20one%20in%20every%20four%20traffic%20accident%20fatalities,%20resulting%20in%20over%204,500%20deaths%20in%20the%20last%20decade.%3C\/p%3E%5Cn%3Cp%3EMillions%20of%20people%20listen%20to%20RockFM%20every%20day%20from%20their%20cars,%20which%20is%20why%20RockFM%20(one%20of%20the%20most%20popular%20thematic%20radio%20stations%20in%20Spain,%20with%20nearly%20one%20million%20daily%20listeners)%20and%20Alejo%20Stivel,%20leader%20of%20the%20legendary%20group%20Tequila%20and%20presenter%20of%20the%20program%20%5C%22M%C3%BAsica%20para%20Animales%5C%22%20on%20RockFM,%20had%20to%20do%20something%20about%20it.%3C\/p%3E%5Cn%3Cp%3EThe%20SpeedyRock.FM%20platform,%20conceived%20by%20the%20agency%20VCCP%20Spain,%20is%20born%20with%20the%20aim%20of%20raising%20awareness%20among%20drivers%20about%20the%20importance%20of%20respecting%20speed%20limits.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EIt%20is%20the%20first%20playlist%20that,%20when%20it%20detects%20that%20the%20maximum%20speed%20limit%20is%20exceeded,%20accelerates%20the%20tempo%20of%20the%20currently%20playing%20song%20and%20sends%20a%20message%20from%20Alejo%20Stivel,%20requesting%20the%20driver%20to%20ease%20off%20the%20accelerator%20pedal%20to%20continue%20enjoying%20the%20best%20Rock%20\\u0026amp;%20Roll.%3C\/p%3E%5Cn%3Cp%3EThe%20developed%20platform%20uses%20a%20geolocation%20API%20that,%20upon%20acceptance%20of%20its%20use,%20accesses%20the%20smartphone's%20positioning%20and%20calculates%20the%20vehicle's%20speed.%20By%20using%20a%20temporal%20synchronization%20method%20such%20as%20SNTP,%20the%20song's%20beats%20accelerate%20proportionally%20to%20the%20vehicle's%20speed%20when%20the%20maximum%20speed%20limit%20is%20exceeded.%3C\/p%3E%5Cn%3Cp%3EThe%20playlist,%20available%20on%20SpeedyRock.FM%20(a%20web%20app%20available%20for%20iOS%20and%20Android),%20consists%20of%20Rock%20\\u0026amp;%20Roll%20classics%20personally%20selected%20by%20Alejo%20Stivel.%3C\/p%3E%22%7D%5D\",\"blockId\":\"1E24BJ\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-1E24BJ\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%203_MO%CC%81VIL%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9793,%22link%22:%22https:\/\/www.vccp.com\/madrid\/work\/rock-fm\/speedyrock-fm-acelera-la-musica-si-te-pasas-de-velocidad\/attachment\/foto-3_movil%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%202_TECNO%CC%81LOGO%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9794,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9794%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%201_ALEJO%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9795,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9795%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%204_CIERRE%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9796,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9796%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZBKMcr\",\"blockUniqueClass\":\"lazyblock-carousel-ZBKMcr\"} \/-->","post_title":"SpeedyRock.FM speeds up the music if you over speed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"speedyrock-fm-acelera-la-musica-si-te-pasas-de-velocidad","to_ping":"","pinged":"","post_modified":"2023-05-12 09:33:17","post_modified_gmt":"2023-05-12 08:33:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9792","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9649,"post_author":"23","post_date":"2022-09-07 16:38:00","post_date_gmt":"2022-09-07 15:38:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"375916716\",\"blockId\":\"1G67m0\",\"blockUniqueClass\":\"lazyblock-video-1G67m0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left\\u0022\\u003eEveryday there are multiple hit-and-runs to cyclists on Spanish roads.\\u003c\/h4\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eGenesis, one of the main insurance companies, works to protect people on the road. To this end, the prevention campaign \\u0022Maillot 45\\u0022 is launched, an initiative aimed at all drivers to reduce their speed to 45km\/h (recommended speed in the presence of cyclists), using a cyclist's jersey as a mobile signal, detectable by signal recognition cameras. The camera detects the jersey signal as a traffic signal alerting drivers through the car's dashboard.\\u003c\/p\\u003e\",\"blockId\":\"Z1W5I04\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1W5I04\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-09-08%20at%2011.58.18%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9651,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9651%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.18.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.18-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:188,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.18-300x188.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:400,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.18-1024x640.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.18.png%22,%22height%22:1800,%22width%22:2880,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-09-08%20at%2011.58.26%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9652,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9652%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.26.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.26-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:188,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.26-300x188.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:400,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.26-1024x640.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.26.png%22,%22height%22:1800,%22width%22:2880,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-09-08%20at%2011.58.34%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9653,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9653%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.34.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.34-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:188,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.34-300x188.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:400,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.34-1024x640.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.34.png%22,%22height%22:1800,%22width%22:2880,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-09-08%20at%2011.58.40%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9654,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9654%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.40.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.40-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:188,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.40-300x188.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:400,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.40-1024x640.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2022\/09\/Screen-Shot-2022-09-08-at-11.58.40.png%22,%22height%22:1800,%22width%22:2880,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"xCzYr\",\"blockUniqueClass\":\"lazyblock-carousel-xCzYr\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"More than three million cars can detect the jersey, more than five million drivers impacted by the campaign and almost four million cyclists could avoid being run over.\",\"blockId\":\"Z1zL3N8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1zL3N8\"} \/-->","post_title":"Maillot 45","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"maillot-45","to_ping":"","pinged":"","post_modified":"2022-09-13 10:14:55","post_modified_gmt":"2022-09-13 09:14:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9649","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"lang":"en-gb","translations":{"en-gb":18,"es-es":168},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":99,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":10204,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/pages\/18\/revisions\/10204"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}