{"id":18,"date":"2020-06-15T12:01:30","date_gmt":"2020-06-15T11:01:30","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?page_id=18"},"modified":"2026-10-22T10:58:11","modified_gmt":"2026-10-22T09:58:11","slug":"home","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/spain\/","title":{"rendered":"Home"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":{"vimeo_video_id":"1237533284","hero_image":false,"meta-description":"At VCCP Madrid our challenger attitute transforms the fortunes of our clients.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","office_name":"Madrid","office_address":"C\/ Cardenal Marcelo Sp\u00ednola, 2, 6\u00aa Planta,<br>28016<br>Madrid","office_contact_number":"+34 91 524 95 00","office_contact_email":"vccpspain@vccp.com","new_business_contact_name":"Javier Suso","new_business_contact_number":"","new_business_contact_email":"suso@vccp.com","office_image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/07\/Madrid.jpg","meta_title":"VCCP Madrid","related_content_title":"You May Also Like","relateditems":[{"relateditem":{"ID":896,"post_author":"5","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2024-02-07 09:42:41","post_modified_gmt":"2024-02-07 09:42:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":598,"post_author":"2","post_date":"2024-02-06 13:35:24","post_date_gmt":"2024-02-06 13:35:24","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAt VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. 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Since then, VCCP Madrid has not stopped growing, currently working for several of the largest brands in this country.\u00a0\\u003c\/p\\u003e\",\"quote\":\"At VCCP our challenger attitude transforms the fortunes of our clients.\",\"blockId\":\"1izwBP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1izwBP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Our principles\",\"text\":\"\\u003cp\\u003eVCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. 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btn-sm btn-icon-only h5\\u0022 href=\\u0022#imageCarousel\\u0022 role=\\u0022button\\u0022 data-slide=\\u0022next\\u0022\\u003e\\n                        \\n                        \\u003cspan class=\\u0022sr-only\\u0022\\u003eNext\\u003c\/span\\u003e\\n                    \\u003c\/a\\u003e\\n                \\u003c\/div\\u003e\\n            \\u003c\/div\\u003e\\n        \\u003c\/div\\u003e\\n    \\u003c\/div\\u003e\\n\\u003c\/div\\u003e\",\"blockId\":\"1zi0Ql\",\"blockUniqueClass\":\"lazyblock-custom-php-1zi0Ql\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Our People\",\"blockId\":\"2ium6H\",\"blockUniqueClass\":\"lazyblock-text-full-width-2ium6H\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Javier%20Suso%22,%22title%22:%22Javier%20Suso%22,%22caption%22:%22%22,%22id%22:9321,%22link%22:%22https:\/\/www.vccp.com\/madrid\/javier-suso-avatar-2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2021\/02\/Javier-Suso-Avatar-1.png%22%7D\",\"image-border-bottom\":true,\"title\":\"Javier Suso\",\"sub-title\":\"CEO\",\"text\":\"Javier Suso has more than 20 years of experience in the communication industry in Spain. He is a renowned professional with extensive experience in agency leadership, highlighted by his strategic vision and sensitivity for creative work.\\n\\nBefore becoming CEO of VCCP Spain, Suso worked in senior positions at agencies such as Shackleton where he was Managing Director of the Madrid office (2007-2012) and CEO of Gray Spain (2015-2018). In addition, he was also part of the founding team and Managing Director of VCCP Spain (2012-2015).\\n\\nJavier Suso has a degree in Business Administration, an Executive MBA from IE Business School and an Executive Master in Relational Marketing CRM and e-commerce from ICEMD. He has been Co-Director of El Sol (2017 and 2018), collaborates with numerous business schools as a speaker and has been a jury of El Sol, CdeC, FIAP, Inspirational, Imam, IMC European Awards and Aster Awards.\",\"blockId\":\"ZtfKqm\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZtfKqm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Beto-Nahmad%22,%22caption%22:%22%22,%22id%22:3465,%22link%22:%22https:\/\/www.vccp.com\/madrid\/about-us\/attachment\/beto-nahmad%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Beto-Nahmad.png%22%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Beto Nahmad\",\"sub-title\":\"Executive Creative Director\",\"text\":\"Beto began his career at the Argentine agency Agulla y Baccetti. Following on from that, he worked for several multinational agencies in Spain before becoming the Executive Creative Director and Innovation Lead at DraftFCB.\\n\\nBeto has developed award-winning advertising, digital, experiential and branded content campaigns at Cannes Lions, El Sol, FIAP, El Ojo de Iberoam\u00e9rica, Caples, Laus or ECHO Awards, among others.\\n\\nHe is a Media Technician, studied Film and Advertising in Buenos Aires and, in his spare time, writes and directs short films.\",\"blockId\":\"eFnxk\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-eFnxk\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Alvaro%20Ojeda%20Head%20Strategy%22,%22title%22:%22Alvaro%20ojeda%22,%22caption%22:%22%22,%22id%22:9339,%22link%22:%22https:\/\/www.vccp.com\/madrid\/people\/alvaro-ojeda\/attachment\/alvaro-ojeda%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2021\/03\/Alvaro-ojeda.png%22%7D\",\"image-border-bottom\":true,\"title\":\"Alvaro Ojeda\",\"sub-title\":\"Head of Strategic Planning\",\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00c1lvaro has extensive international experience leading strategy teams where he has had the opportunity to work for brands such as EE (leading telco brand in the UK), Nestl\u00e9, Heineken global, Samsung, and Sky. Prior to joining VCCP Spain, he worked in London in strategic management positions at Publicis \u2022 Poke, Engine Group, and The Mill. His work has been recognised by awards such as WARC, The Drum, BIMA, The Lovie Awards, and YouTube Works for Brands for 'Best Long-Term Effectiveness \u201d. He has a degree in Advertising and Public Relations from the University of Navarra, a diploma in Digital Media from Hyper Island Stockholm and has completed several strategic training programs at the London APG.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"107FPT\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-107FPT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Eliana-Cantonati-AVATAR-OK-2021-1%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9748,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/sobre-nosotros\/attachment\/eliana-cantonati-avatar-ok-2021-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/Eliana-Cantonati-AVATAR-OK-2021-1.png%22,%22height%22:2000,%22width%22:2000,%22orientation%22:%22landscape%22%7D%7D%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Eliana Cantonati\",\"sub-title\":\"Head of Account Services \\u0026amp; Head of Girl\\u0026amp;Bear Spain\",\"text\":\"\\u003cp\\u003eEliana Cantonati joined VCCP Spain as Client Services Director in 2019\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0was promoted to Head of Account Services at VCCP Spain in 2023. She has previously worked at agencies such as VML, PS21,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0Yslandia,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0for high-profile clients such as Grupo Mahou San Miguel, Telef\u00f3nica, Netflix, Warner Bros, PepsiCo, Casa Tarradellas, Merck Group,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0DIA. Throughout her career, she has worked on both national\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0international projects, developing her expertise in areas such as trade marketing, digital marketing, traditional advertising,\u00a0\\u003cspan class=\\u0022il\\u0022\\u003eand\\u003c\/span\\u003e\u00a0experiential marketing.\\u003c\/p\\u003e\",\"blockId\":\"ZhNO62\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZhNO62\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Carlota%20Arriols%22,%22title%22:%22CARLOTA%20ARRIOLS%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9741,%22link%22:%22https:\/\/www.vccp.com\/madrid\/people\/carlota-arriols\/attachment\/carlota-v2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/CARLOTA-V2.png%22,%22height%22:3544,%22width%22:3544,%22orientation%22:%22landscape%22%7D%7D%7D\",\"image-border-bottom\":true,\"title\":\"Carlota Arriols\",\"sub-title\":\"Client Service Director\",\"text\":\"\\u003cp\\u003eCarlota started her professional career more than 9 years ago at MCCann Erickson Madrid after winning the first 'Creatividad en Vivo' award. Here she had the opportunity to learn how to manage a brand such as Repsol YPF. Later, she spent almost two years at PS21 (formerly dommo) as Brand Manager, working for clients such as Shiseido, Nars, Buckler 0'0 or Ikea. Since 2013 she has been part of the VCCP team and has had the good fortune to continue developing her career with major clients such as Pl\u00e1tano de Canarias, Nike, Worten, Alsa and Grupo Liberty Seguros. She has a degree in Advertising and Public Relations from the Universidad Complutense de Madrid.\\u003c\/p\\u003e\",\"blockId\":\"garl4\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-garl4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22LUIS-V2%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9749,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/sobre-nosotros\/attachment\/luis-v2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/02\/LUIS-V2.png%22,%22height%22:3544,%22width%22:3544,%22orientation%22:%22landscape%22%7D%7D%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Luis Alberto L\u00f3pez\",\"sub-title\":\"Head of Digital\",\"text\":\"\\u003cp\\u003eLuis Alberto has an Engineering degree from the Polytechnic University in Madrid and has studies in Business Administration and Management from the UOC. He also brings training and experience in Project \\u0026amp; Operations Management and Specialization in Digital Marketing.\\u003c\/p\\u003e\\n\\u003cp\\u003eBefore holding the position of Head of Digital at VCCP, he has been Digital Global Account Manager and Digital Project Manager at Lola MullenLowe and at DDB \/ C14torce.\\u003c\/p\\u003e\",\"blockId\":\"Zss9tm\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Zss9tm\"} \/-->","post_title":"Our vision","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"about-us","to_ping":"","pinged":"","post_modified":"2024-11-27 17:10:24","post_modified_gmt":"2024-11-27 17:10:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=598","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2026-08-10 15:50:34","post_modified_gmt":"2026-08-10 14:50:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"featured_posts":[{"post":{"ID":10258,"post_author":"23","post_date":"2026-09-21 14:13:23","post_date_gmt":"2026-09-21 13:13:23","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eO2 starts the new season by evolving its brand communication with a fully integrated campaign developed by VCCP Spain. Under the concept \\u003cstrong\\u003e\u201cBreathe to Build Momentum\u201d\\u003c\/strong\\u003e, the brand moves beyond the peace of mind that has traditionally defined its proposition to show everything consumers can do as a result of it.\\u003c\/p\\u003e\",\"blockId\":\"Z1ixrmn\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1ixrmn\"} \/-->\n\n<!-- wp:image {\"id\":10261,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/09\/O2-Manos-1920x960-1-1024x512.jpg\" alt=\"\" class=\"wp-image-10261\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eSince arriving in Spain, O2\u2019s communication has been built around \\u003cstrong\\u003e\u201cBreathe\u201d\\u003c\/strong\\u003e, a concept that represents the peace of mind of having an operator that makes things simple: a high-quality network, excellent service, good value and an experience without unnecessary friction.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe challenge for this campaign was to evolve that platform without losing its essence. At a particularly hectic time of year such as the back-to-school period, O2 wanted to move beyond simply communicating the peace of mind it provides and focus on something even more meaningful: \\u003cstrong\\u003ewhat customers can do with the time they get back when everything works as it should\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eTime to reconnect with loved ones, return to a favourite hobby, enjoy a TV series, browse online or simply focus on the things that genuinely matter, instead of spending that time dealing with their telecoms provider.\\u003c\/p\\u003e\",\"blockId\":\"Z2b06Ro\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2b06Ro\"} \/-->\n\n<!-- wp:image {\"id\":10262,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/09\/O2-Oso-1920x960-1-1024x512.jpg\" alt=\"\" class=\"wp-image-10262\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAt VCCP Spain, we developed a natural evolution of O2\u2019s communication platform: \\u003cstrong\\u003e\u201cBreathe to Build Momentum\u201d\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe idea transforms peace of mind into a starting point. Breathing is no longer simply about stopping or switching off; it is about taking a breath before moving forward, regaining control of your time and choosing how you want to spend it.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign retains recognisable elements from O2\u2019s brand world, including its iconic bear, while introducing new visual elements designed to convey movement and the sense of moving forward that defines this next chapter for the brand.\\u003c\/p\\u003e\\n\\u003cp\\u003eVCCP Spain led the creative strategy and its execution across every channel, developing an integrated campaign including 20- and 10-second audiovisual pieces \u2014featuring the \\u003cstrong\\u003e\u201cAro\u201d\\u003c\/strong\\u003e spot\u2014 alongside social media, radio, digital display and large-format outdoor advertising.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign also supports the evolution of O2\u2019s proposition. During September, customers can easily add new series, sports and film options directly to their Fibre plans, expanding the brand\u2019s connectivity and home entertainment experience.\\u003c\/p\\u003e\",\"blockId\":\"2tCgbq\",\"blockUniqueClass\":\"lazyblock-text-full-width-2tCgbq\"} \/-->\n\n<!-- wp:image {\"id\":10263,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/09\/O2-Tv-1920x960-1-1024x512.jpg\" alt=\"\" class=\"wp-image-10263\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eWith \\u003cstrong\\u003e\u201cBreathe to Build Momentum\u201d\\u003c\/strong\\u003e, O2 evolves an established communication platform without giving up the qualities that make the brand distinctive.\\u003c\/p\\u003e\\n\\u003cp\\u003ePeace of mind remains at the heart of the proposition, but it takes on a new dimension: it is no longer simply the result of everything working properly, but the opportunity to \\u003cstrong\\u003etake back your time and spend it on what truly matters\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign strengthens O2\u2019s customer-first philosophy and commitment to continuous improvement, while expanding the creative possibilities of the brand and opening a new chapter built around a simple idea: when technology stops taking up your time, you can decide how you want to use it.\\u003c\/p\\u003e\",\"blockId\":\"Za6jJa\",\"blockUniqueClass\":\"lazyblock-text-full-width-Za6jJa\"} \/-->","post_title":"O2 moves forward: \u201cBreathe to Build Momentum\u201d","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-da-un-paso-adelante-respira-para-coger-impulso","to_ping":"","pinged":"","post_modified":"2026-09-21 14:20:10","post_modified_gmt":"2026-09-21 13:20:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10258","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10130,"post_author":"23","post_date":"2025-12-10 16:33:36","post_date_gmt":"2025-12-10 16:33:36","post_content":"<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP is @ADWEEK\u2019s International Agency of the Year!\",\"blockId\":\"1FT0jo\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1FT0jo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eA brilliant day to be part of VCCP, as \\u003cstrong\\u003eADWEEK crowns us International Agency of the Year. \\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThis recognition, a first for us, is a testament to the way we bring the VCCP challenger spirit to each partner we work with, and evidence that our mantra of \u2018\\u003cem\\u003eit only works when it all works\\u003c\/em\\u003e\u2019 guides us to relentlessly raise the bar, delivering greater relevance and value.\\u003c\/p\\u003e\",\"blockId\":\"ZX3lq6\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZX3lq6\"} \/-->\n\n<!-- wp:image {\"id\":10133,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png\" alt=\"\" class=\"wp-image-10133\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThis recognition reflects a truly pivotal 12 months for the VCCP Group, marked by expanded scale, over 80 new global accounts, and award-winning creative excellence for our clients.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eWe know that challenging convention unlocks true value. This recognition demonstrates the impact of our 'one roof' model and expertise across all media disciplines.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/\\u0022\\u003ehttps:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Znh3hz\",\"blockUniqueClass\":\"lazyblock-text-full-width-Znh3hz\"} \/-->","post_title":"WE'RE ADWEEK'S INTERNATIONAL AGENCY OF THE YEAR","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-adweeks-international-agency-of-the-year","to_ping":"","pinged":"","post_modified":"2025-12-10 16:40:54","post_modified_gmt":"2025-12-10 16:40:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10130","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10285,"post_author":"23","post_date":"2026-10-19 15:37:21","post_date_gmt":"2026-10-19 14:37:21","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP Spain has promoted Carlos Camacho to Creative Director, marking the latest milestone in his career at the agency. Camacho joined VCCP Spain in 2021 as Art Director and was promoted to Creative Supervisor in 2025.\\u003c\/p\\u003e\\n\\u003cp\\u003eOver the past five years, Camacho has worked on some of the agency's key accounts, including Telef\u00f3nica (O2, eSimFLAG and Movistar). He has also contributed to campaigns and projects for brands such as Yatekomo and Rock FM, as well as new business pitches.\\u003c\/p\\u003e\\n\\u003ch2\\u003eOver a Decade of Experience in Advertising\\u003c\/h2\\u003e\\n\\u003cp\\u003eCarlos Camacho brings more than ten years of experience in the advertising industry, having worked at agencies including FCB, Ogilvy and VCCP. Throughout his career, he has contributed to campaigns and projects for brands such as Netflix, O2, MINI, Movistar and PlayStation.\\u003c\/p\\u003e\\n\\u003cp\\u003eHis work has received recognition at some of the industry's leading national and international advertising festivals, including Cannes Lions, The One Show, D\\u0026amp;AD, El Sol, El Ojo de Iberoam\u00e9rica and the Ondas Awards.\\u003c\/p\\u003e\\n\\u003cp\\u003eCamacho began his professional career as an Art Director at JLC, an agency based in Alicante, while studying Advertising and Public Relations at the University of Alicante. He later moved to Madrid to pursue a Master's degree in Advertising Creativity at The Atomic Garden, before joining FCB.\\u003c\/p\\u003e\\n\\u003cp\\u003eThree years later, he moved to Ogilvy Spain, where he worked on AliExpress, before joining VCCP Spain in 2021.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003ch2\\u003eRecognising Talent and Professional Growth at VCCP Spain\\u003c\/h2\\u003e\",\"blockId\":\"ng6Qp\",\"blockUniqueClass\":\"lazyblock-text-full-width-ng6Qp\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-pm-slice=\\u00221 2 []\\u0022\\u003eBeto Nahmad, Executive Creative Director at VCCP Spain, comments:\\u003c\/p\\u003e\\n\\u003cblockquote\\u003e\\n\\u003cp\\u003e\\u0022Carlos's progression from Art Director to Creative Director is much more than professional recognition: it reflects his creativity, dedication and loyalty to the agency over the years. Seeing someone who has contributed so much to our journey continue to grow is a source of great pride. It's an honour to have him on the team and to share this new chapter with him.\\u0022\\u003c\/p\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp\\u003eJavier Suso, CEO of VCCP Spain, adds:\\u003c\/p\\u003e\\n\\u003cblockquote\\u003e\\n\\u003cp\\u003e\\u0022When someone stands out for their talent, commitment, sense of responsibility, teamwork and, on top of all that, is a genuinely good person (like Carlos Camacho), VCCP is the ideal place for them to grow professionally at pace. Congratulations, Carlos!\\u0022\\u003c\/p\\u003e\\n\\u003c\/blockquote\\u003e\",\"blockId\":\"1I0idQ\",\"blockUniqueClass\":\"lazyblock-text-full-width-1I0idQ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This promotion belongs as much to me as it does to everyone who has helped me become a better creative. Now it's time to give back through great work.\",\"quotee\":\"Carlos Camacho\",\"blockId\":\"Z2whMam\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2whMam\"} \/-->","post_title":"Carlos Camacho Named Creative Director at VCCP Spain","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"carlos-camacho-named-creative-director-at-vccp-spain","to_ping":"","pinged":"","post_modified":"2026-10-19 15:37:43","post_modified_gmt":"2026-10-19 14:37:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10285","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10292,"post_author":"23","post_date":"2026-10-20 10:31:13","post_date_gmt":"2026-10-20 09:31:13","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-pm-slice=\\u00221 1 []\\u0022\\u003eThere's something truly special about getting something new. But what if we could experience that feeling again and again?\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eMovistar challenged us to develop a communications platform that would connect its Movistar Swap service with the emotions that come with getting a new iPhone. The goal was to showcase a proposition that allows customers to access the latest iPhone models through a monthly payment plan and upgrade every two years, turning a functional benefit into an emotionally engaging experience.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe project also marked the beginning of our creative partnership with Movistar, following eight years of working with Telef\u00f3nica in Spain.\\u003c\/p\\u003e\",\"blockId\":\"Z1WwQRq\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1WwQRq\"} \/-->\n\n<!-- wp:image {\"id\":10293,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP2_1920x960-1024x512.jpg\" alt=\"\" class=\"wp-image-10293\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-pm-slice=\\u00221 1 []\\u0022\\u003e\\u003cstrong\\u003e\\u0022Enjoy the beautiful feeling of always having something new.\\u0022\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eWe started with a universal insight: the best thing about getting something new isn't simply owning it, but everything we get to experience because of it.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eBuilding on this idea, we created a new creative platform for Movistar Swap that connects technological innovation with people's everyday experiences. An approach that celebrates the excitement, curiosity and endless possibilities that come with getting a new iPhone.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe platform came to life through two integrated campaigns: the first focused on the iPhone 17, followed by a second campaign accompanying the launch of the new iPhone 18 Pro.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eBoth campaigns were brought to life through a 360\u00b0 communications strategy, spanning traditional television, connected TV, digital out-of-home, large-format outdoor advertising, audio, digital channels and social media.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eOne consistent, flexible creative idea designed to work seamlessly across different formats and campaign moments.\\u003c\/p\\u003e\",\"blockId\":\"Z2wtQKt\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2wtQKt\"} \/-->\n\n<!-- wp:image {\"id\":10295,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/10\/movistar_swap_NDP_OP1_1920x960-1024x512.jpg\" alt=\"\" class=\"wp-image-10295\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022 data-pm-slice=\\u00221 1 []\\u0022\\u003eWith Movistar Swap, we transformed a device access and upgrade proposition into a communications platform built around a universal emotion: the joy of getting something new.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe two campaigns communicate the service's benefits in a relatable and engaging way, reinforcing Movistar's positioning as a brand that makes the latest technological innovations more accessible.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eDeveloped collaboratively by the Movistar and VCCP Spain teams, the project represents a new milestone in our relationship with Telef\u00f3nica and the beginning of an exciting creative chapter alongside two iconic brands: Movistar and Apple.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eBecause technology keeps evolving, but the excitement of something new never gets old.\\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZQb739\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZQb739\"} \/-->","post_title":"Movistar Swap: The Beautiful Feeling of Always Having Something New","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"movistar-swap-the-beautiful-feeling-of-always-having-something-new","to_ping":"","pinged":"","post_modified":"2026-10-20 10:31:34","post_modified_gmt":"2026-10-20 09:31:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10292","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10206,"post_author":"23","post_date":"2026-05-12 08:59:49","post_date_gmt":"2026-05-12 07:59:49","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eIn our everyday lives, we often pay almost obsessive attention to details that, in reality, matter very little: placing something in exactly the right spot, adjusting something that is slightly out of line, or making sure everything looks just the way we like it. However, that same level of attention is not always applied to something far more important: our oral health.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022827\\u0022 data-end=\\u00221153\\u0022\\u003eThe challenge for Smysecret, Vitaldent\u2019s dental aesthetics brand, was to bring this contradiction to light in a way that felt relatable, recognisable and connected to people\u2019s real lives. The campaign needed to reinforce the importance of oral care without sounding preachy, building a simple, universal and memorable message.\\u003c\/p\\u003e\",\"blockId\":\"aiqon\",\"blockUniqueClass\":\"lazyblock-text-full-width-aiqon\"} \/-->\n\n<!-- wp:image {\"id\":10209,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/05\/Ndp_SMY_fotos_1920X960_WEB-05-1024x512.jpg\" alt=\"\" class=\"wp-image-10209\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eAt VCCP, we developed a campaign based on a very everyday truth: we all have small habits, rituals or perfectionist behaviours around things that, deep down, are not that important.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221380\\u0022 data-end=\\u00221693\\u0022\\u003eFrom this insight, the campaign uses humour to portray recognisable situations in which viewers can instantly see themselves reflected. Simple, visual and universal scenes act as a mirror for our own daily obsessions and, with irony, invite us to question why we do not apply that same level of care to our mouth.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221695\\u0022 data-end=\\u00222037\\u0022\\u003eThe creative execution is built around highly visual everyday moments that are able to communicate the idea without the need for lengthy explanations. This approach allows the message to connect immediately with the audience and strengthens Smysecret\u2019s positioning as a close, accessible and relevant brand within the dental aesthetics space.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222039\\u0022 data-end=\\u00222274\\u0022\\u003eThe campaign is rolled out through a 360\u00ba approach, including TV, radio, point of sale and digital assets, with the aim of accompanying consumers across different moments of their day and amplifying the message across every touchpoint.\\u003c\/p\\u003e\",\"blockId\":\"1GOSpx\",\"blockUniqueClass\":\"lazyblock-text-full-width-1GOSpx\"} \/-->\n\n<!-- wp:image {\"id\":10210,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2026\/05\/Ndp_SMY_fotos_1920X960_WEB-03-1024x512.jpg\" alt=\"\" class=\"wp-image-10210\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign enables Smysecret to talk about oral health from a fresh, human and humorous perspective, moving away from the more conventional codes of the category and connecting with a universal truth.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222521\\u0022 data-end=\\u00222906\\u0022\\u003eFor Gonzalo Echavarr\u00eda, Marketing and Portfolio Director at DONTE GROUP, the campaign starts from \u201ca very universal truth\u201d: the attention we pay to everyday things of little relevance, which we do not always replicate when it comes to truly important matters such as oral health. According to Echavarr\u00eda, VCCP translated this idea \u201cwith great sensitivity and a strong sense of humour\u201d.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00222908\\u0022 data-end=\\u00223196\\u0022 data-is-last-node=\\u0022\\u0022 data-is-only-node=\\u0022\\u0022\\u003eFrom VCCP\u2019s perspective, the campaign consolidates a way of communicating dental care through the everyday, making the message easy to understand, remember and share. A simple but powerful idea: if we are so demanding with the small details, we should be just as demanding with our smile.\\u003c\/p\\u003e\",\"blockId\":\"1CSH2W\",\"blockUniqueClass\":\"lazyblock-text-full-width-1CSH2W\"} \/-->","post_title":"Smysecret takes better care of our oral health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smysecret-llama-al-cuidado-bucodental","to_ping":"","pinged":"","post_modified":"2026-05-12 09:02:54","post_modified_gmt":"2026-05-12 08:02:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10206","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10170,"post_author":"23","post_date":"2026-03-12 11:03:14","post_date_gmt":"2026-03-12 11:03:14","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eSan Miguel wanted to connect with British audiences through a very specific cultural and emotional truth: the arrival of winter in the UK and the loss of daylight hours, a shift that has a direct impact on people\u2019s mood. The challenge was to turn that context into a relevant and distinctive brand opportunity with the power to generate conversation, affinity and real business impact.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022544\\u0022 data-end=\\u0022985\\u0022\\u003eTo answer that challenge, VCCP Spain developed \\u003cstrong data-start=\\u0022634\\u0022 data-end=\\u0022668\\u0022\\u003e\u201cSeeking the Spanish Sunshine\u201d\\u003c\/strong\\u003e, an idea built around one of the most universal symbols associated with Spain: the sun. The execution turned that concept into a tangible experience in London through the creation of the largest mural in Europe in Shoreditch, a 300-square-metre piece painted by Spanish artist As\u00eds Percales over more than 300 hours.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u0022987\\u0022 data-end=\\u00221108\\u0022\\u003eEvery evening, as the sun set in London, the mural lit up in real time for as long as the sun was still shining in Spain.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221110\\u0022 data-end=\\u00221526\\u0022\\u003eThe campaign was further amplified at a key consumption moment through \\u003cstrong data-start=\\u00221181\\u0022 data-end=\\u00221208\\u0022\\u003e\u201cHappy Hour and a Half\u201d\\u003c\/strong\\u003e, an activation across hundreds of pubs offering discounts on San Miguel, symbolically bringing Spanish sunshine to the British capital. The campaign combined urban art, technology, point-of-sale activation, digital amplification and PR to create a culturally relevant experience fully rooted in the brand\u2019s territory.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221528\\u0022 data-end=\\u00221823\\u0022\\u003eThe campaign became one of the year\u2019s standout activations in the food and beverage sector. It won \\u003cstrong data-start=\\u00221669\\u0022 data-end=\\u00221716\\u0022\\u003efour awards at the Best in Food Awards 2026\\u003c\/strong\\u003e: two Golds in \\u003cstrong data-start=\\u00221731\\u0022 data-end=\\u00221745\\u0022\\u003eActivation\\u003c\/strong\\u003e and \\u003cstrong data-start=\\u00221750\\u0022 data-end=\\u00221756\\u0022\\u003ePR\\u003c\/strong\\u003e, one Silver in \\u003cstrong data-start=\\u00221772\\u0022 data-end=\\u00221794\\u0022\\u003eDigital Innovation\\u003c\/strong\\u003e and one Bronze in \\u003cstrong data-start=\\u00221813\\u0022 data-end=\\u00221822\\u0022\\u003ePrint\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022 data-start=\\u00221825\\u0022 data-end=\\u00222189\\u0022\\u003eIt also delivered \\u003cstrong data-start=\\u00221843\\u0022 data-end=\\u00221888\\u0022\\u003emore than 6.3 million organic impressions\\u003c\/strong\\u003e, coverage in \\u003cstrong data-start=\\u00221902\\u0022 data-end=\\u00221933\\u0022\\u003emore than 200 media outlets\\u003c\/strong\\u003e, and helped drive \\u003cstrong data-start=\\u00221952\\u0022 data-end=\\u00221994\\u0022\\u003e9.1% off-trade sales growth in October\\u003c\/strong\\u003e. The result is a clear demonstration of how a creatively powerful, culturally relevant and well-executed idea can generate awareness, audience connection and real business impact for the client.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222191\\u0022 data-end=\\u00222271\\u0022\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1KbmSB\",\"blockUniqueClass\":\"lazyblock-text-full-width-1KbmSB\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"With \u2018Seeking the Spanish Sunshine\u2019, we wanted to show that great ideas are born when you connect a cultural truth with a brand. The sun is one of the most powerful symbols associated with Spain, and turning it into a real medium in London allowed us to create an experience that felt relevant both to people and to the consumption moment. It makes us proud to see how such a simple yet culturally powerful idea can generate conversation, business impact and creative recognition.\",\"quotee\":\"Jes\u00fas Mellado, Creative Director at VCCP Spain\",\"blockId\":\"Z4hs1a\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z4hs1a\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"VCCP Spain triumphs at Best in Food Awards with San Miguel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-triumphs-at-best-in-food-awards-with-san-miguel","to_ping":"","pinged":"","post_modified":"2026-03-12 11:08:02","post_modified_gmt":"2026-03-12 11:08:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10170","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10278,"post_author":"23","post_date":"2026-09-22 17:04:31","post_date_gmt":"2026-09-22 16:04:31","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThroughout his career, Grasso has worked at agencies including Grey Buenos Aires, Ogilvy Madrid, Grey Barcelona, RK, Circus, Media.Monks, PS21 and Heimat TBWA, working with global brands and developing projects across a range of disciplines, particularly creativity, art direction, content and craft.\\u003c\/p\\u003e\\n\\u003cp\\u003eHis work has been recognised at festivals and awards including Cannes Lions, Effie M\u00e9xico, Effie Spain, C\u00edrculo Creativo de M\u00e9xico, c de c Espa\u00f1a, IAB M\u00e9xico, IAB Spain, El Sol, WINA Awards and Saniss Awards.\\u003c\/p\\u003e\\n\\u003cp\\u003eHis career has also been closely connected to the audiovisual and design worlds. In Mexico, he has directed several fashion films and holds a Master\u2019s degree in Motion Graphics from Trazos Madrid, specialising in Cinema 4D.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn recent years, he has also incorporated artificial intelligence into his creative process, developing his work as an AI Artist and exploring the possibilities technology offers to combine ideas, art direction, motion and new formats.\\u003c\/p\\u003e\\n\\u003cp\\u003eGrasso joins the creative team led by \\u003cstrong\\u003eBeto Nahmad\\u003c\/strong\\u003e, where he will work on the development of projects for the agency\u2019s clients.\\u003c\/p\\u003e\",\"blockId\":\"Zfk8w8\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zfk8w8\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I\u2019m joining VCCP with a lot of excitement and a real desire to contribute my experience, my way of looking at ideas and, above all, to keep growing. I\u2019m really motivated by the opportunity to be part of such a talented creative team alongside Beto, Juan and Carlos, and to work together to build relevant projects, driven by strong ideas and capable of making an impact.\",\"quotee\":\"Nicol\u00e1s Grasso\",\"blockId\":\"1QRj7h\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1QRj7h\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cstrong\\u003eBeto Nahmad\\u003c\/strong\\u003e, Executive Creative Director at VCCP, adds: \\u003cem\\u003e\u201cNico has an incredible profile, combining art direction, craft and creativity. He has also had the opportunity to work across many countries and cities, and that international experience gives him enormous versatility. It\u2019s an honour to have him at the agency. Our team continues to grow stronger, something our clients really value, because understanding all their needs and supporting them from different perspectives is essential to delivering great work.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2tdK1R\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2tdK1R\"} \/-->","post_title":"VCCP Spain has appointed Nicol\u00e1s Grasso as Creative Supervisor","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-has-appointed-nicolas-grasso-as-creative-supervisor","to_ping":"","pinged":"","post_modified":"2026-09-22 17:04:31","post_modified_gmt":"2026-09-22 16:04:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10278","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10076,"post_author":"23","post_date":"2025-10-10 15:05:27","post_date_gmt":"2025-10-10 14:05:27","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIn 2025, GBfoods chose VCCP as its new creative agency for Yatekomo in Spain. The challenge was clear: to revitalise the brand and connect with a new generation of younger consumers \u2014 bold, passionate, and deeply immersed in football and digital entertainment culture.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cbr data-start=\\u0022549\\u0022 data-end=\\u0022552\\u0022 \/\\u003eThe launch needed to capture Yatekomo\u2019s energy and convey the authenticity and character of a very special collaboration with \\u003cstrong data-start=\\u0022678\\u0022 data-end=\\u0022694\\u0022\\u003eLamine Yamal\\u003c\/strong\\u003e and his \\u003cstrong data-start=\\u0022703\\u0022 data-end=\\u0022719\\u0022\\u003eKings League\\u003c\/strong\\u003e team, \\u003cstrong data-start=\\u0022726\\u0022 data-end=\\u0022740\\u0022\\u003eLa Capital\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"Z1aMFoM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1aMFoM\"} \/-->\n\n<!-- wp:image {\"id\":10085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-1-1-1024x512.png\" alt=\"\" class=\"wp-image-10085\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eVCCP responded with a \\u003cstrong data-start=\\u0022794\\u0022 data-end=\\u0022811\\u0022\\u003e360\u00ba campaign\\u003c\/strong\\u003e for the launch of \\u003cstrong data-start=\\u0022830\\u0022 data-end=\\u0022863\\u0022\\u003eYatekomo La Capital by Lamine\\u003c\/strong\\u003e, a \\u003cstrong data-start=\\u0022867\\u0022 data-end=\\u0022886\\u0022\\u003elimited edition\\u003c\/strong\\u003e featuring two new spicy flavours: \\u003cstrong data-start=\\u0022921\\u0022 data-end=\\u0022930\\u0022\\u003eFuego\\u003c\/strong\\u003e and \\u003cstrong data-start=\\u0022935\\u0022 data-end=\\u0022947\\u0022\\u003eInfierno\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cbr data-start=\\u0022948\\u0022 data-end=\\u0022951\\u0022 \/\\u003eThe work combined product innovation with fresh and daring communication, creating a narrative that celebrates passion, play, and authenticity.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cbr data-start=\\u00221094\\u0022 data-end=\\u00221097\\u0022 \/\\u003eThe agency partnered closely with Yatekomo to deliver an integrated platform spanning \\u003cstrong data-start=\\u00221183\\u0022 data-end=\\u00221217\\u0022\\u003eTV, digital, and point of sale\\u003c\/strong\\u003e, featuring popular streamer and YouTuber \\u003cstrong data-start=\\u00221259\\u0022 data-end=\\u00221271\\u0022\\u003eLa Cobra\\u003c\/strong\\u003e, president of La Capital, further strengthening the connection with the Kings League universe and younger audiences.\\u003c\/p\\u003e\",\"blockId\":\"Z1DMWC7\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1DMWC7\"} \/-->\n\n<!-- wp:image {\"id\":10081,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-2-1024x512.png\" alt=\"\" class=\"wp-image-10081\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe launch of Yatekomo La Capital by Lamine brought new energy to the category, attracting consumers eager for intense flavours and bold experiences.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe collaboration between GBfoods and VCCP has become a true alliance built on strategic creativity, passion, and flawless execution.\\u003c\/p\\u003e\",\"blockId\":\"VeNPf\",\"blockUniqueClass\":\"lazyblock-text-full-width-VeNPf\"} \/-->\n\n<!-- wp:image {\"id\":10083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-5-1024x512.png\" alt=\"\" class=\"wp-image-10083\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"From the very beginning, VCCP completely understood what we wanted to communicate. They were fully committed at every stage, and that shows in the outcome \u2014 an impactful campaign that will help us connect with younger audiences.\",\"quotee\":\"Mireia Mulet, Marketing Director Spain at GBfoods\",\"blockId\":\"Z12hxgt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z12hxgt\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMeanwhile, \\u003cstrong data-start=\\u00222019\\u0022 data-end=\\u00222034\\u0022\\u003eBeto Nahmad\\u003c\/strong\\u003e, Executive Creative Director at VCCP, summed it up perfectly:\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022 data-start=\\u00222101\\u0022 data-end=\\u00222178\\u0022\\u003e\u201cThis goes far beyond a campaign \u2014 it\u2019s teamwork in its most authentic form.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z23BJhM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z23BJhM\"} \/-->\n\n<!-- wp:image {\"id\":10084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-3-1024x512.png\" alt=\"\" class=\"wp-image-10084\"\/><\/figure>\n<!-- \/wp:image -->","post_title":"La Capital by Lamine, the brand's spiciest edition yet","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"la-capital-by-lamine-la-edicion-mas-picante-de-yatekomo","to_ping":"","pinged":"","post_modified":"2026-08-11 10:50:36","post_modified_gmt":"2026-08-11 09:50:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10076","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10009,"post_author":"23","post_date":"2025-01-24 11:30:26","post_date_gmt":"2025-01-24 11:30:26","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a competitive pitch that evaluated proposals from various agencies, VCCP has been selected by the Pernod Ricard group to collaborate with the iconic brand Seagram\u2019s. The agency will conceptualize and implement the brand\u2019s hospitality activation plan in Spain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis assignment marks the beginning of the relationship between VCCP\u2019s Madrid office and Pernod Ricard, reinforcing VCCP\u2019s position as a leading creative agency by adding one of the most prestigious spirits brands to its portfolio.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter being awarded the account in November 2024, the agency has been working on conceptualizing and implementing Seagram\u2019s activation plan in Spain, which will roll out during 2025. This plan will bring the brand\u2019s value proposition and unique personality, embodied in the slogan \\u0022That's the New York Way,\\u0022 to life through brand activations.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDistributed by Pernod Ricard in Spain, Seagram\u2019s Gin is the market leader in its category. An authentically American premium gin with over 70 years of history.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Judit Rodr\u00edguez\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, Brand Manager for Seagram\u2019s in Spain, comments:\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cbr \/\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cVCCP captivated us with their creativity from the very first moment of a highly competitive pitch. At Seagram\u2019s, we are passionate about innovating and collaborating with diverse agencies to continue developing our brand platform, \u2018That's the New York Way.\u2019 We couldn\u2019t have chosen a better partner.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cbr \/\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe collaboration has been incredibly enriching, and we are confident that this relationship will be long-lasting. Lastly, we must highlight the significant role of our procurement department throughout the process, led by Iliana Rodr\u00edguez, marketing procurement expert at Pernod Ricard Spain.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJavier Suso\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, CEO of VCCP Spain, highlights the importance of this account for VCCP:\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cbr \/\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAt VCCP, we are very excited to join the Seagram\u2019s team, a brand that has achieved leadership in its category in Spain through excellent work. We are confident that this marks the beginning of a long and successful relationship, both with Seagram\u2019s and the Pernod Ricard group, based on innovation and creative excellence.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSeagram\u2019s Gin is a classic with character\u2014dry and straightforward, with a pale color, herbal aroma, citrus notes, and a smooth flavor. It is a timeless gin aimed at people who know what they want and how to get it. It speaks to cosmopolitan spirits who seek and enjoy a quality drink without pretense. A gin for all lovers of modern elegance. Authentically original and perfect, not defined by time but tied to a specific place: New York.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a competition in which proposals from different agencies were evaluated, VCCP has been selected by the Pernod Ricard Group to collaborate with the iconic Seagram's brand on the ideation and implementation of the brand's on-trade activation plan in Spain.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis assignment, which marks the beginning of the relationship between VCCP's Madrid office and the Pernod Ricard group, reinforces VCCP's position as one of the creative agencies of reference, adding to its portfolio one of the most prestigious brands in the spirits sector.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the assignment of this project in November 2024, the agency has been working on the ideation and implementation of the Seagram's activation plan in Spain, which will be launched in 2025. This plan will convey the brand's value proposition and personality, embodied in the claim \u201cThat's the New York Way,\u201d through brand activations.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDistributed by Pernod Ricard in Spain, Seagram's Gin is the leading gin brand in terms of market share. An authentically American premium gin, with more than 70 years of history.\u00a0\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaura Judit Rodr\u00edguez, Seagram's Brand Manager in Spain comments: \u201cVCCP captivated us with its creativity from the very first moment of a highly competitive pitch. At Seagram's, we are passionate about innovating and collaborating with diverse agencies to further develop our brand platform, That's the New York Way. We couldn't have chosen a better partner.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJavier Suso, CEO of VCCP in Spain, highlights the relevance of this account for VCCP: \u201cAt VCCP we are very excited to collaborate with the Seagram's team, a brand that has achieved leadership in its category in Spain by doing an excellent job\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSeagram's Gin is a classic with personality, dry and without artifice, with a pale color, herbal aroma with citrus notes and a smooth taste. It is a timeless gin aimed at people who know what they want and how to get it. Cosmopolitan spirits who seek and enjoy a good drink without artifice. A gin aimed at all lovers of modern elegance. An authentically original and perfect gin, with no definite time, but with a specific space: New York.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"FhuKh\",\"blockUniqueClass\":\"lazyblock-text-full-width-FhuKh\"} \/-->","post_title":"VCCP starts working on a project for Seagram's","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-comienza-a-trabajar-para-seagrams","to_ping":"","pinged":"","post_modified":"2025-02-04 16:28:02","post_modified_gmt":"2025-02-04 16:28:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10009","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9792,"post_author":"23","post_date":"2023-05-10 09:41:13","post_date_gmt":"2023-05-10 08:41:13","post_content":"<!-- wp:lazyblock\/carousel 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\/-->","post_title":"SpeedyRock.FM speeds up the music if you over speed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"speedyrock-fm-acelera-la-musica-si-te-pasas-de-velocidad","to_ping":"","pinged":"","post_modified":"2023-05-12 09:33:17","post_modified_gmt":"2023-05-12 08:33:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9792","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":10044,"post_author":"23","post_date":"2025-04-28 10:08:48","post_date_gmt":"2025-04-28 09:08:48","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Spain strengthens its team with the appointment of Mar\u00eda Imedio as Account Director. Mar\u00eda will oversee the Vitaldent, SmySecret, MOONZ, and MAEX brands from Donte Group, recently awarded to VCCP following a pitch, reporting to Eliana Cantonati, Head of Account Services of VCCP.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMar\u00eda Imedio began her professional career in the Marketing and Communications area of Hay Group (now Korn Ferry), where she spent over a decade gaining experience in the communications industry. In 2011, with the boom of social networks, she choose to specialise in digital communication, which allowed her to change direction and take the leap to the agency side joining Arroba, one of the pioneer digital agencies in the sector, where she started working in 2012. 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