{"id":9973,"date":"2024-11-14T03:01:00","date_gmt":"2024-11-14T03:01:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&p=9973"},"modified":"2024-11-13T16:16:13","modified_gmt":"2024-11-13T16:16:13","slug":"llega-girlandbear-spain-el-estudio-de-creacion-de-contenidos-de-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2024\/nov\/llega-girlandbear-spain-el-estudio-de-creacion-de-contenidos-de-vccp","title":{"rendered":"Llega Girl&Bear, el estudio de creaci\u00f3n de contenidos de VCCP"},"content":{"rendered":"
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Girl&Bear Spain se encargar\u00e1 del desarrollo contenidos de primer nivel, integrando en sus servicios el dise\u00f1o y la gesti\u00f3n de la producci\u00f3n de campa\u00f1as en todos los puntos de contacto, abarcando toda la gama de contenidos, ya sean audiovisuales, digitales, experienciales o gr\u00e1ficos.<\/p>\n

Para ello, Girl&Bear Spain contar\u00e1 con los recursos y la experiencia tanto de VCCP Spain como de la red internacional de VCCP. Adem\u00e1s, facilitar\u00e1 a los anunciantes el acceso al mejor talento de la industria, tanto en Espa\u00f1a como en el resto del mundo, a trav\u00e9s de una red de colaboradores que integran creadores, dise\u00f1adores, editores, fot\u00f3grafos, realizadores, productoras o desarrolladores a nivel internacional.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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La oficina de Madrid de VCCP ser\u00e1 la tercera del grupo en lanzar Girl&Bear, que actualmente cuenta con su sede central en Londres y oficina en Praga.<\/p>\n

Enfrentando el dilema moderno de producci\u00f3n entre la excelencia o el desarrollo eficiente a gran escala, Girl&Bear ofrecer\u00e1 soluciones a medida de cada cliente, pudiendo adaptarse a las necesidades de cada proyecto.<\/p>\n

Girl&Bear contar\u00e1 con el apoyo de Faith, la unidad de negocio especializada en IA del grupo VCCP, que le permitir\u00e1 aprovechar las posibilidades de la IA para producir con una mayor calidad y eficiencia en cada punto de contacto.<\/p> <\/div>\n \n <\/div>\n\n <\/div> \n <\/div>\n

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Adem\u00e1s, contar\u00e1 con soluciones para optimizar el desarrollo automatizado de piezas de gran calidad a gran escala, para la transcreaci\u00f3n y localizaci\u00f3n de campa\u00f1as multimercado, as\u00ed como soluciones de \u201cservice\u201d facilitando la producci\u00f3n en Espa\u00f1a de campa\u00f1as internacionales.<\/p>\n

Estos servicios garantizar\u00e1n que los creadores espa\u00f1oles o latinoamericanos integrados en la red de colaboradores de Girl&Bear puedan trabajar de manera m\u00e1s eficiente, brindando sus servicios a clientes internacionales.<\/p>\n

Girl&Bear Spain empezar\u00e1 trabajando para los clientes actuales de VCCP Spain, pero tambi\u00e9n ofrecer\u00e1 soluciones para clientes de forma directa, tanto en Espa\u00f1a, como en Latinoam\u00e9rica o en cualquier parte del mundo.<\/p> <\/div>\n \n <\/div>\n\n <\/div> \n <\/div>\n \n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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Girl&Bear Spain estar\u00e1 liderado por Eliana Cantonati, Head of Girl&Bear Spain, que reportar\u00e1 a Javier Suso (CEO de VCCP en Espa\u00f1a) y a Claire Young (CEO de Girl&Bear). Jes\u00fas Mellado asumir\u00e1 funciones de Head of Content and Design, supervisando el desarrollo de contenidos y el trabajo de dise\u00f1o de Girl&Bear Spain.<\/p>\n

Eliana Cantonati se incorpor\u00f3 al equipo de VCCP Espa\u00f1a como Directora de Servicios al Cliente en 2019 y fue promocionada al cargo de Head of Account Services de VCCP Spain en 2023. Ha trabajado en agencias como VML, PS21 e Yslandia y para clientes de primer nivel como: Grupo Mahou San Miguel, Telef\u00f3nica, Netflix, Warner Bros, Pepsico, Casa Tarradellas, Merck Group o DIA. A lo largo de su carrera ha trabajado en proyectos nacionales e internacionales, en donde desarroll\u00f3 su experiencia en diferentes disciplinas como trade marketing, marketing digital, publicidad convencional y marketing experiencial.<\/p>\n

Young cuenta con m\u00e1s de 20 a\u00f1os de experiencia en producci\u00f3n, trabajando en algunas de las agencias creativas m\u00e1s respetadas de la industria, como Mother, Exposure y JWT, y ha liderado la producci\u00f3n en VCCP Londres durante los \u00faltimos seis a\u00f1os.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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Javier Suso, CEO de VCCP Spain, coment\u00f3: \u201cLa revoluci\u00f3n que vive nuestro sector implica la redefinici\u00f3n de la forma de dise\u00f1ar y producir contenidos, por eso Girl&Bear aterriza en Espa\u00f1a. Una nueva unidad del grupo VCCP hace a\u00fan m\u00e1s relevante nuestra propuesta en Espa\u00f1a y Latinoam\u00e9rica al facilitar el acceso a una producci\u00f3n de contenidos de clase mundial, la m\u00e1xima agilidad y eficiencia en producciones a gran escala, y la reducci\u00f3n de la complejidad en la localizaci\u00f3n de campa\u00f1as internacionales, todo ello maximizando relevancia local”<\/em>.<\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[393],"class_list":["post-9973","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"author":false,"capability_ids":["3505","3507","3508","3512","3516"],"client_id":"","hero_video":"","hero_image":{"ID":9972,"id":9972,"title":"GIRL&BEAR 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