{"id":9893,"date":"2023-11-24T09:41:00","date_gmt":"2023-11-24T09:41:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9893"},"modified":"2024-01-10T11:49:39","modified_gmt":"2024-01-10T11:49:39","slug":"vccp-best-creative-agency-at-the-ondas-awards-2023","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2023\/nov\/vccp-best-creative-agency-at-the-ondas-awards-2023","title":{"rendered":"VCCP: Best Creative Agency at the Ondas Awards 2023"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1piuKs wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">2,200 people attended the 70th edition of the Premios Ondas awards ceremony last Wednesday at the Gran Teatro del Liceo in Barcelona, where VCCP was recognized with the prestigious award for Best Creative Agency.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-jjfBi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">The Ondas Awards, internationally recognized for honoring excellence in the fields of radio, television, music and advertising, have highlighted VCCP among a select group of leading agencies in the industry &#8220;for being considered the most disruptive agency, integrating technology, innovation and creativity to interact with the user in a personalized way&#8221;.<\/p>\n<p style=\"text-align: left\">\u00a0<\/p>\n<p style=\"text-align: left\">In this year&#8217;s edition, the Ondas Awards managed to break the record of participation, with 587 entries from 17 countries around the world. This achievement reflects VCCP&#8217;s hard work, boundless creativity and strategic approach in each of its campaigns, driving the standard of excellence in the industry.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZTKBJy wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It is an honor to be recognized as the Best Creative Agency at the Premios Ondas. This achievement is the result of the unwavering commitment of our team, who every day strive to challenge boundaries and deliver innovative solutions to our clients \n        <cite>Javier Suso, CEO of VCCP Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-1024x768.jpg\" alt=\"\" class=\"wp-image-9898\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-1024x768.jpg 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-300x225.jpg 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-768x576.jpg 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-1536x1152.jpg 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-Qfw0Q wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">VCCP&#8217;s track record has been characterized by impactful campaigns that have left a lasting impression on the advertising market, demonstrating a unique ability to connect with audiences through powerful storytelling and innovative creative strategies. This recognition as Best Creative Agency at the Premios Ondas confirms its position as a benchmark in the industry and reaffirms its commitment to innovation and excellence in every project.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left\">With this award, VCCP reaffirms its commitment to continue leading the advertising industry with cutting-edge ideas, innovative strategies and a focus on creative excellence.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[191],"class_list":["post-9893","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":9902,"id":9902,"title":"foto_onda_IA_scale","filename":"foto_onda_IA_scale.jpg","filesize":1453391,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2023\/nov\/vccp-mejor-agencia-creativa-en-los-premios-ondas-2023\/attachment\/foto_onda_ia_scale","alt":"","author":"23","description":"","caption":"","name":"foto_onda_ia_scale","status":"inherit","uploaded_to":9894,"date":"2024-01-10 11:46:57","modified":"2024-01-10 11:46:57","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/11\/foto_onda_IA_scale-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"VCCP: Mejor Agencia Creativa en los Premios Ondas 2023","meta-description":"VCCP galardonada por ser considerada la agencia m\u00e1s disruptiva, integrando tecnolog\u00eda, innovaci\u00f3n y creatividad para interactuar con el usuario de manera personalizada","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9856,"post_author":"23","post_date":"2023-09-19 15:31:31","post_date_gmt":"2023-09-19 14:31:31","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch3\\u003eO2 is proud of the effort made throughout its 5 years of life to fulfill the promises of care and service that the brand promised at its birth.\\u003c\/h3\\u003e\\n\\u003cp\\u003eThe campaign has been launched during the months of August and September in multiple channels (TV, radio, digital, social media, outdoor,...) nationwide to demonstrate to O2 customers the brand's commitment to deliver on its promises to its customers aligned with its brand values.\\u003c\/p\\u003e\",\"blockId\":\"1s0KPg\",\"blockUniqueClass\":\"lazyblock-text-full-width-1s0KPg\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9861,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/09\/Pertiga-Salto-1024x575.png\" alt=\"\" class=\"wp-image-9861\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eDemonstrating in a market as competitive as the telecommunications market that there is room for a new brand was a difficult task five years ago. If, in addition, you present yourself to consumers as a disruptive brand, with a different way of doing things, in many ways totally opposed to how the competition offers its services and commercial proposals, the challenge is even greater.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 trusted VCCP Spain to accompany it on this journey. A journey that is now in its 5th year and where it has been demonstrated that \\u0022Only O2 does things like O2\\u0022. The brand and its commitments have been built and communicated little by little in a consistent way. The brand's values, shared by its customers, have consistently grown the brand, making it grow in the market and positioning it as one of the consumers' favorite choices.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eHow to represent in the new campaign what these 5 years of promises fulfilled mean for both customers and the brand? That was the challenge of this campaign.\\u003c\/p\\u003e\",\"blockId\":\"Z2hT7Bw\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2hT7Bw\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22865517313%22%7D%5D\",\"blockId\":\"1j7m05\",\"blockUniqueClass\":\"lazyblock-carousel-1j7m05\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our job is to evolve the brand's communication and convey the trust and confidence that O2 customers have felt over the years\",\"quotee\":\"Juan Cen\u00f3z, Creative Director in VCCP Spain\",\"blockId\":\"2tBxaT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2tBxaT\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9860,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/09\/Oso-flota-1024x576.png\" alt=\"\" class=\"wp-image-9860\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eTaking advantage of our blue bear, O2's benchmark, and which has achieved such good results, the brand continues to bet on the territory of effort to demonstrate all that the company does to offer a great service and a great price to its customers. Following on from the previous campaign, it was decided to take advantage of this \\u0022sporty\\u0022 line to create a campaign where our bear goes from inside the gym to the outside of a stadium, pole vaulting over obstacles and flying beyond physical restrictions.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe messages reinforced during the campaign, in the different channels, have revolved around this effort to fulfill the promises to its customers during the 5 years of life of the brand: Improve the tariff first to its customers, No Permanence, No surprises in your bill, With the largest fiber network and with 5G technology are some of the promises that have accompanied O2 since its birth and that it offers as brand values and services.\\u003c\/p\\u003e\",\"blockId\":\"1du2Xs\",\"blockUniqueClass\":\"lazyblock-text-full-width-1du2Xs\"} \/-->","post_title":"5 years of fullfilled 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subjective camera, which collects their brain activity in real time when visiting each tourist spot.\\n\\nThanks to this project it was possible to show that the stimuli that generate the greatest positive emotional activation are those that are unknown and most surprising.\",\"blockId\":\"Z1zcSH8\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1zcSH8\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22UEZYFNMzN0I%22%7D%5D\",\"blockId\":\"2t9FIO\",\"blockUniqueClass\":\"lazyblock-carousel-2t9FIO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe Junta de Castilla y Le\\u00f3n has promoted an innovative neuromarketing project, called \\u0022The trip to meet us\\u0022 (elviajeparaconocernos.com), to claim the attractiveness of the wide range of experiences that all types of tourists can live in Castilla y Le\\u00f3n, something that makes this tourist destination unique.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn this project, devised by the creative agency VCCP Spain, the brain activity of three tourists of different profiles was measured for the first time in real time while visiting the main tourist enclaves of the 9 provinces of Castilla y Le\\u00f3n.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFor this, an innovative cap was used that incorporates a front camera and an invisible mesh with 2,048 microsensors that collected the brain activity of tourists for four days, transforming it into data.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThanks to this technology, unique in the world, more than 48 hours of brain activity were analyzed, which has served to know the emotions that each tourist enclave aroused in each type of traveler, being able to know what it was that most attracted attention to each tourist and what were their true emotions during the trip.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign was starred by the chef, Fabi\\u00e1n Le\\u00f3n (@Fabianmasterchef), the traveler Sara Caballero (@lamochiladesara) and the adventurer David Castell\\u00f3 Fern\\u00e1ndez (@OceanLifeDC), who traveled 1,233 kilometers during 4 days of travel in which they visited the Market del Val, the Plaza Mayor, San Pablo, the Royal Palace and the Chancery in Valladolid; the aqueduct, the Hoces del Durat\\u00f3n and Sep\\u00falveda in Segovia; the R\\u00edo Lobos Canyon Natural Park and the San Bartolom\\u00e9 Chapel in Soria; a winery in Aranda de Duero, the Cathedral and the archaeological site of Atapuerca in Burgos; a section of the Camino de Santiago, Fr\\u00f3mista and the Canal de Castilla in Palencia; the cathedral, the walls and the Gaud\\u00ed Palace in Astorga, the Las M\\u00e9dulas World Heritage Site and the wet neighborhood, the San Marco Convent and the historic center of Le\\u00f3n; the region of Sanabria, with the castle and its impressive lake, a cruise on the Duero river in the town of Fermoselle in Zamora; the center, the Plaza Mayor and the University of Salamanca; the walls of \\u00c1vila. Likewise, in each visited town they were able to enjoy the typical gastronomy and oenology of each area of \\u200b\\u200bCastilla y Le\\u00f3n.\\u003c\\\/p\\u003e\",\"blockId\":\"KNhVx\",\"blockUniqueClass\":\"lazyblock-text-full-width-KNhVx\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_07%22,%22caption%22:%22%22,%22id%22:9396,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9396%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_07-scaled.jpg%22%7D\",\"blockId\":\"Z2dGN6I\",\"blockUniqueClass\":\"lazyblock-hero-Z2dGN6I\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The analysis of the brain activity data of the three types of tourists that were the object of this study allowed us to draw numerous conclusions, among which the following stand out:\",\"text\":\"\\u003cp\\u003e1.- The stimuli that generate the greatest positive emotional activation are those unknown and most surprising for each person:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The chef felt more emotional intensity in activities in nature: Lake Sanabria, Zamora and the experience in canoes in Hoces del Durat\\u00f3n, Segovia.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The traveler felt more emotional intensity in activities related to gastronomy: Tapas in the wet neighborhood of L\\u00e9on and pairing in Aranda de Duero.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The adventurer felt more emotional intensity in cultural activities: Archaeological site, Burgos Cathedral.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e2.- The most felt emotions were: optimism, amazement, enjoyment, surprise and curiosity.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e3.- All the destinations visited \\\/ activities carried out have evoked positive emotions in the participants. And 61% of those destinations visited \\\/ activities carried out have caused some of the participants a significant change in their emotional state, going from neutral or negative to positive.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The 5 moments of greatest emotional intensity were:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Archaeological site of Atapuerca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Hoces del R\\u00edo Durat\\u00f3n (canoe route).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Wet neighborhood of Le\\u00f3n (tapas).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Church of San Mart\\u00edn de Tours (Fr\\u00f3mista).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Plaza Mayor of Salamanca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e4.- The most intense emotions experienced in:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Natural resources, calm and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In cultural resources, amazement and admiration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In gastronomic resources, satisfaction and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e5.- 72% of the intense emotional experiences surprised the participants.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e6.- 68.2% of the peaks of positive emotional activation experienced in places \\\/ activities, cause a positive mood of more than forty minutes, 21.3% of more than 50 minutes and 10.5% of more than an hour.\\u003c\\\/p\\u003e\",\"blockId\":\"5vjum\",\"blockUniqueClass\":\"lazyblock-text-full-width-5vjum\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_02%22,%22caption%22:%22%22,%22id%22:9398,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9398%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_02-scaled.jpg%22%7D\",\"blockId\":\"Z1UmwA8\",\"blockUniqueClass\":\"lazyblock-hero-Z1UmwA8\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We have been able to see how corners of Castilla y Le\\u00f3n have totally changed the mood of the people who participated in the experiment. We can be proud to have measured the magic of a tourist destination for the first time in history. In this way we have scientifically demonstrated that Castilla y Le\\u00f3n is an attractive destination for different types of tourists, with different motivations \",\"quotee\":\"Jos\\u00e9 Ruiz Pardo, CEO and Director of Neurotechnology at Goli neuromarketing\",\"blockId\":\"Z1gD0zt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gD0zt\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_04%22,%22caption%22:%22%22,%22id%22:9399,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9399%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_04-scaled.jpg%22%7D\",\"blockId\":\"Z1KDLPw\",\"blockUniqueClass\":\"lazyblock-hero-Z1KDLPw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When technology and emotion are properly mixed, magical things can happen. It is a pleasure to share this project with everyone. Castilla y Le\\u00f3n is waiting for you. What we do not know is what excites us the most, it is a unique experience \",\"quotee\":\"Beto Nahmad, Executive Creative Director of VCCP Spain\",\"blockId\":\"pay1R\",\"blockUniqueClass\":\"lazyblock-quote-full-width-pay1R\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_06%22,%22caption%22:%22%22,%22id%22:9397,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9397%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_06-scaled.jpg%22%7D\",\"blockId\":\"Z3eV3z\",\"blockUniqueClass\":\"lazyblock-hero-Z3eV3z\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We must assess the vision and courage of the Junta de Castilla y Le\\u00f3n by understanding the value of the idea that we proposed to them and by betting on a real experiment, without knowing the results that we were going to obtain. 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