{"id":9803,"date":"2023-05-30T16:51:15","date_gmt":"2023-05-30T15:51:15","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9803"},"modified":"2023-05-30T16:53:53","modified_gmt":"2023-05-30T15:53:53","slug":"vccp-lanza-faith-agencia-creativa-ia","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2023\/may\/vccp-lanza-faith-agencia-creativa-ia","title":{"rendered":"VCCP launches AI creative agency, faith"},"content":{"rendered":"<div class=\"lazyblock-carousel-Z2mqI9w wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Group-AI_16x9-1.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Group-AI_16x9-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-VcBhk wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><em><strong>Sage will be the agency\u2019s founding client<\/strong><\/em><\/p>\n<p>The UK\u2019s leading creative agency VCCP, is today launching an AI creative agency called <strong>faith<\/strong>. The new agency will act as the Group\u2019s Generative AI creative shop, producing work for new and existing clients and through a pioneering partnership with two universities will also act as an explorative R&amp;D hub.<\/p>\n<p>The agency launches globally and will work alongside VCCP\u2019s seven international offices, servicing VCCP\u2019s worldwide roster of clients. VCCP has created and been using generative AI tools for several years within its media, data, planning, production and UX\/UI capabilities. This move sees the network further invest in their AI capabilities to accelerate and diversify their learning and client offering<\/p>\n<p><strong>faith<\/strong> will be spearheaded by VCCP Partnership CEO, Michael Sugden who will also become CEO of faith. The agency will launch with a collective of 14 practitioners made up of creatives, technologists, prompt engineers, strategists, data analysts and makers.\u00a0<\/p>\n<p>Talking about the agency\u2019s ambition Sugden explains: \u201cWe have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. We reject the notion that AI will make human creativity obsolete. Sugden continues \u201cWe won\u2019t realise this potential however by noodling around with MidJourney and Chat GPT. This is why we\u2019re launching a dedicated agency to advance AI\u2019s creative applications, accelerate our collective learning and share it quickly with our clients\u201d.<\/p>\n<p><strong>faith<\/strong> launches with a founding client Sage, the leaders in accounting, financial, HR and payroll technology. <strong>Cath Keers, Chief Marketing Officer at Sage<\/strong> explains: \u201cAs a market leading technology company, thousands of Sage customers are already benefiting from AI solutions and services, elevating the work of humans and freeing them from repetitive administration tasks. AI also provides us with powerful insights that help us deliver a more personalised and human experience for our customers.<\/p>\n<p>\u201cWe are excited about the possibilities of this collaboration and what it gives us from a creative agency perspective.\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>faith<\/strong> launches with two knowledge sharing R&amp;D partnerships with universities at the forefront of innovation in the creative and technology sectors.\u00a0<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>A Knowledge Transfer Partnership with Staffordshire University\u2019s Digital Technologies and Arts faculty will be focused on designing the new \u201cframeworks for use\u201d within the industry. A partnership with Keele University Business School will explore the implications of AI on the operational and commercial structure of businesses.\u00a0<\/p>\n<p>VCCP Partnership Chief Strategy Officer Michael Lee will also become CSO of <b>faith<\/b>. He explains \u201cWe\u2019re delighted to have partnerships with two of the most forward-thinking universities in the UK. Staffs is a world leader in virtual production, and Keele University has already worked successfully with other industries such as law and architecture to develop and understand the implications and opportunity of real world applications of AI.\u201d<\/p>\n<p><b>Dr Colin Rigby, Director of Enterprise<\/b> at <b>Keele University\u2019s Business Schoo<\/b>l said: \u201cWe\u2019re very excited to be working in partnership with VCCP. At KBS we\u2019ve been exploring the potential of AI in areas as diverse as neuromarketing, net zero opportunities, customer service and work enrichment. The creative sector is an area of almost unlimited potential for successful application of these new AI capabilities.\u201d<\/p>\n<p><b>Professor Carlton Reeve, Associate Dean for Research and Enterprise, School of Digital, Technologies and Arts, Staffordshire University<\/b> added: \u201cWe have a unique transdisciplinary approach that brings together expertise from diverse but complementary disciplines ranging from art and design to engineering including media, games and computing. Our partnership with VCCP is an important way to explore new ideas and ways of working with AI in the creative sector. It\u2019s great for our staff to share and develop their expertise and for our students who gain invaluable real world experience.\u201d\u00a0\u00a0<\/p>\n<p>With the belief that AI should only ever be used for good, <b>faith <\/b>launches with a detailed generative AI policy based around four principles:<\/p>\n<ol>\n<li><b>Be Transparent<\/b> when AI is being used<\/li>\n<li><b>Be Authentic<\/b>, fact-check AI-generated content<\/li>\n<li><b>Be Compliant<\/b> and break no laws<\/li>\n<li><b>Be Ethical<\/b>, only use AI for good<\/li>\n<\/ol>\n<p>The shop is actively recruiting for further prompt engineers. For further information on faith, please visit <a href=\"https:\/\/www.vccp.com\/capabilities\/ai\">https:\/\/www.vccp.com\/capabilities\/ai<\/a>.\u00a0<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z15bgjH wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. \n        <cite>VCCP Partnership and faith CEO, Michael Sugden<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[193],"class_list":["post-9803","news","type-news","status-publish","hentry","category-in-the-press"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":9804,"id":9804,"title":"Faith 16x9 1920x1080 (1)","filename":"Faith-16x9-1920x1080-1.png","filesize":1533112,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1.png","link":"https:\/\/www.vccp.com\/spain\/news\/2023\/may\/vccp-lanza-faith-agencia-creativa-ia\/attachment\/faith-16x9-1920x1080-1","alt":"","author":"23","description":"","caption":"","name":"faith-16x9-1920x1080-1","status":"inherit","uploaded_to":9803,"date":"2023-05-30 15:15:53","modified":"2023-05-30 15:15:53","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1921,"height":1081,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1.png","2048x2048-width":1921,"2048x2048-height":1081,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/05\/Faith-16x9-1920x1080-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"","meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You 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This year VCCP Group is the first advertising network in the world to open its global virtual office doors in Roblox.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eRoblox is a global gaming social platform where millions of people gather together every day to imagine, create, and share experiences with each other. In 2021 Roblox grew their community to \\u003ca href=\\u0022https:\\\/\\\/ir.roblox.com\\\/news\\\/news-details\\\/2021\\\/Roblox-Reports-November-2021-Key-Metrics\\\/default.aspx\\u0022\\u003enearly 50 million\\u003c\\\/a\\u003e daily active users across 180 countries from 32.6 million in the previous year before, spending a total of 9.7 billion hours on the platform. As a platform, it has grown rapidly in the last several years with big brands such as Nike, \\u003ca href=\\u0022https:\\\/\\\/www.marketingdive.com\\\/news\\\/chipotle-hosts-virtual-restaurant-on-roblox-for-halloween-experience\\\/608979\\\/\\u0022\\u003eChipotle\\u003c\\\/a\\u003e, Vans, The BBC, and Netflix all creating their worlds in the game.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP X Roblox \\u003c\\\/strong\\u003eis a reimagining of VCCP\\u2019s network, inspired by its headquarters in London Victoria, \\u003cstrong\\u003eGreencoat House.\\u003c\\\/strong\\u003e Spearheaded by the Innovation team at VCCP to educate colleagues across their eight global offices about the opportunities within gaming, in a new, fun way. 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The only way to appreciate the scale of what can be achieved for brands is to try it out for yourself - go have a play now!\",\"quotee\":\"Alex Dalman, Business Director - Innovation at VCCP London\",\"blockId\":\"1uoR7m\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1uoR7m\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22Roblox-x-VCCP-6%22,%22caption%22:%22%22,%22id%22:9502,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9502%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/Roblox-x-VCCP-6-scaled.jpg%22%7D\",\"blockId\":\"Z2qvoNm\",\"blockUniqueClass\":\"lazyblock-hero-Z2qvoNm\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe building features five floors and includes mini-games as well as Easter egg collectibles and fun homages to some of VCCP\\u2019s clients from across its global network and key features including a Compare The Market, Meerkat enclosure and O2\\u2019s friendly blue robot, Bubl. There are NPCs (non-playable characters) inside including VCCP Founders Charles Vallance and Adrian Coleman alongside well-known and loved office staff from VCCP London; Milani from Office Support, Samson from IT and ECD Monty Verdi in the DJ Booth.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP X Roblox\\u003c\\\/strong\\u003e was led by ACDs Ben Hopkins and Morten Legarth alongside Alex Dalman, Business Director - Innovation and collaboratively produced through VCCP\\u2019s global content studio, Girl\\u0026amp;Bear and Pro Roblox Builder, TrustMeImRussian.\\u003c\\\/p\\u003e\",\"blockId\":\"Z18yAv\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z18yAv\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22Roblox-x-VCCP-7%22,%22caption%22:%22%22,%22id%22:9503,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9503%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/Roblox-x-VCCP-7-scaled.jpg%22%7D\",\"blockId\":\"lpIRb\",\"blockUniqueClass\":\"lazyblock-hero-lpIRb\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As gamers and creatives, we\\u2019re incredibly excited that this space is getting more attention. Roblox is just one of many virtual, vibrant communities with rich opportunities for new ideas and ways for brands to interact with audiences. We want to lead by example; VCCP X Roblox isn\\u2019t about talking a good game, it\\u2019s about putting ourselves in the game to help immerse colleagues and clients about the opportunities ahead. It\\u2019s also a ton of fun\\u2019\",\"quotee\":\"Ben Hopkins and Morten Legarth - ACDs at VCCP London \",\"blockId\":\"1HXUxJ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1HXUxJ\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22Roblox-x-VCCP-9%22,%22caption%22:%22%22,%22id%22:9504,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9504%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/Roblox-x-VCCP-9-scaled.jpg%22%7D\",\"blockId\":\"Z2pnJSo\",\"blockUniqueClass\":\"lazyblock-hero-Z2pnJSo\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP X Roblox is a fantastical version of our VCCP\\u2019s offices in London where no laws of gravity exist and our chance to work creatively isn\\u2019t disrupted by work from home constraints. We created a really accessible learning environment for our global network of staff to play in, get to know this amazing platform, and understand just how powerful it can be for our clients. Having an office in Roblox means we can meet, socialise, work in an exciting environment and even pitch\",\"quotee\":\"Michael Sugden, CEO of VCCP Partnership\",\"blockId\":\"1vfj0A\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1vfj0A\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22Roblox-y-VCCP-equipo%22,%22caption%22:%22%22,%22id%22:9505,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9505%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/Roblox-y-VCCP-equipo.jpg%22%7D\",\"blockId\":\"ZziOPc\",\"blockUniqueClass\":\"lazyblock-hero-ZziOPc\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cstrong\\u003eVCCP X Roblox\\u003c\\\/strong\\u003e soft-launched earlier this month to staff which enabled employees' parents, brothers, sisters, daughters and sons to see and experience where they worked.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eTo access VCCP in Roblox visit \\u003ca href=\\u0022https:\\\/\\\/www.roblox.com\\\/games\\\/7963608408\\\/VCCP\\u0022\\u003ehttps:\\\/\\\/www.roblox.com\\\/games\\\/7963608408\\\/VCCP\\u003c\\\/a\\u003e or search \\u2018VCCP\\u2019 in Roblox on either desktop or mobile.\\u003c\\\/p\\u003e\",\"blockId\":\"1K6KXL\",\"blockUniqueClass\":\"lazyblock-text-full-width-1K6KXL\"} \/-->","post_title":"VCCP builds office in Roblox to immerse agency in gaming","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"el-metaverso-ha-llegado-a-vccp","to_ping":"","pinged":"","post_modified":"2022-02-03 09:29:50","post_modified_gmt":"2022-02-03 09:29:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9499","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[]},"lang":"en-gb","translations":{"en-gb":9803,"es-es":9808},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/9803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=9803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=9803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}