{"id":9568,"date":"2022-05-17T13:00:13","date_gmt":"2022-05-17T12:00:13","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9568"},"modified":"2022-05-17T13:02:06","modified_gmt":"2022-05-17T12:02:06","slug":"o2-renueva-su-creatividad-de-la-mano-de-vccp-spain","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2022\/may\/o2-renueva-su-creatividad-de-la-mano-de-vccp-spain","title":{"rendered":"O2 renews its creativity by VCCP Spain"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-IESQC wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Only O2 does things like O2, is the new campaign message that summarizes the value proposition of the entire O2 service, very different from its competitors.<\/h2>\n    \n    <p>Following the great success of O2&#8217;s business and brand building since its launch, Telef\u00f3nica&#8217;s operator has once again entrusted VCCP Spain with the development of its new advertising campaign.<\/p>\n<p>In this new campaign, an evolution of the brand narrative can be observed. O2 continues to bet on the creation of a visual universe of the brand, building its own and unique codes in the communication sector, but in this case, O2 and its values are represented through the figure of a blue bear. It is an animal that, like O2, stands out for its courage, transparency and reliability, and that comes to value the differential proposal that O2 offers.<\/p>\n<p>O2&#8217;s proposal goes far beyond just offering a very competitive price, but also incorporates the largest fiber network in Spain (Telef\u00f3nica&#8217;s), and a commitment to offer the best quality customer service, always with respect for the customer.<\/p>\n<p>In this way, following the success of O2&#8217;s business since its launch in the Spanish market almost four years ago, always in collaboration with VCCP Spain, the brand continues to consolidate itself firmly in the market, thanks to its own brand values, a relevant value proposition for the consumer and a unique communication code in the sector.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z15dWiz wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        In this new campaign we want to speak openly about the total reductionism to price that most of our competitors insist on establishing in our sector. At O2 we think that price is an important factor in decision making, of course, but there are many more reasons that our competitors don&#8217;t want to talk about. Factors as important as customer service and respect for privacy, as opposed to the bombardment of commercial calls and messages. Not to mention something as essential in the proposal of any telecommunications operator as the quality of the network and mobile coverage. We believe it is very important to tell consumers about all these factors \n        <cite>Gema Perona, Head of Marketing and Communications at O2<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Zfq8rG wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It is an honor for us to build a brand as unique as O2 in Spain. The result of great teamwork with many teams involved. Creativity, planning, social, accounts, production and the trust of a client who wants to do things in a simple and unique way. Thank you and we keep on rowing. \n        <cite>Beto Nahmad, Executive Creative Director of VCCP Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1mpL37 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The brand has built a strong and clear positioning in the minds of Spaniards and this bear figure allows us to communicate this spirit. It is always a pleasure and a source of pride to work with a brand like O2 that knows what it wants \n        <cite>Juan Cenoz, Creative Director of VCCP Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[193],"class_list":["post-9568","news","type-news","status-publish","hentry","category-in-the-press"],"acf":{"author":false,"capability_ids":["988"],"client_id":"3899","hero_video":"710733773","hero_image":{"ID":9570,"id":9570,"title":"Solo O2 hace las cosas como O2","filename":"Frame-1.jpg","filesize":291957,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2022\/may\/o2-renueva-su-creatividad-de-la-mano-de-vccp-spain\/attachment\/frame-1","alt":"Solo O2 hace las cosas como O2","author":"23","description":"","caption":"","name":"frame-1","status":"inherit","uploaded_to":9569,"date":"2022-05-17 11:41:44","modified":"2022-05-17 11:58:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"O2 renueva su creatividad  de la mano de VCCP Spain","meta-description":"La marca cambia la idea creativa desarrollada hasta, integrando elementos diferenciales que se alejan de los c\u00f3digos de comunicaci\u00f3n habituales del sector. ","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9394,"post_author":"23","post_date":"2021-07-20 15:39:17","post_date_gmt":"2021-07-20 14:39:17","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"In the campaign \\u0022The trip to meet us\\u0022, three travelers of different profiles visit the main tourist sites in Castilla y Le\\u00f3n while their brain activity is measured.\\n\\nTo do this, they used a cap with 2,048 microsensors and a subjective camera, which collects their brain activity in real time when visiting each tourist spot.\\n\\nThanks to this project it was possible to show that the stimuli that generate the greatest positive emotional activation are those that are unknown and most surprising.\",\"blockId\":\"Z1zcSH8\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1zcSH8\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22UEZYFNMzN0I%22%7D%5D\",\"blockId\":\"2t9FIO\",\"blockUniqueClass\":\"lazyblock-carousel-2t9FIO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe Junta de Castilla y Le\\u00f3n has promoted an innovative neuromarketing project, called \\u0022The trip to meet us\\u0022 (elviajeparaconocernos.com), to claim the attractiveness of the wide range of experiences that all types of tourists can live in Castilla y Le\\u00f3n, something that makes this tourist destination unique.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn this project, devised by the creative agency VCCP Spain, the brain activity of three tourists of different profiles was measured for the first time in real time while visiting the main tourist enclaves of the 9 provinces of Castilla y Le\\u00f3n.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFor this, an innovative cap was used that incorporates a front camera and an invisible mesh with 2,048 microsensors that collected the brain activity of tourists for four days, transforming it into data.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThanks to this technology, unique in the world, more than 48 hours of brain activity were analyzed, which has served to know the emotions that each tourist enclave aroused in each type of traveler, being able to know what it was that most attracted attention to each tourist and what were their true emotions during the trip.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign was starred by the chef, Fabi\\u00e1n Le\\u00f3n (@Fabianmasterchef), the traveler Sara Caballero (@lamochiladesara) and the adventurer David Castell\\u00f3 Fern\\u00e1ndez (@OceanLifeDC), who traveled 1,233 kilometers during 4 days of travel in which they visited the Market del Val, the Plaza Mayor, San Pablo, the Royal Palace and the Chancery in Valladolid; the aqueduct, the Hoces del Durat\\u00f3n and Sep\\u00falveda in Segovia; the R\\u00edo Lobos Canyon Natural Park and the San Bartolom\\u00e9 Chapel in Soria; a winery in Aranda de Duero, the Cathedral and the archaeological site of Atapuerca in Burgos; a section of the Camino de Santiago, Fr\\u00f3mista and the Canal de Castilla in Palencia; the cathedral, the walls and the Gaud\\u00ed Palace in Astorga, the Las M\\u00e9dulas World Heritage Site and the wet neighborhood, the San Marco Convent and the historic center of Le\\u00f3n; the region of Sanabria, with the castle and its impressive lake, a cruise on the Duero river in the town of Fermoselle in Zamora; the center, the Plaza Mayor and the University of Salamanca; the walls of \\u00c1vila. Likewise, in each visited town they were able to enjoy the typical gastronomy and oenology of each area of \\u200b\\u200bCastilla y Le\\u00f3n.\\u003c\\\/p\\u003e\",\"blockId\":\"KNhVx\",\"blockUniqueClass\":\"lazyblock-text-full-width-KNhVx\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_07%22,%22caption%22:%22%22,%22id%22:9396,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9396%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_07-scaled.jpg%22%7D\",\"blockId\":\"Z2dGN6I\",\"blockUniqueClass\":\"lazyblock-hero-Z2dGN6I\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The analysis of the brain activity data of the three types of tourists that were the object of this study allowed us to draw numerous conclusions, among which the following stand out:\",\"text\":\"\\u003cp\\u003e1.- The stimuli that generate the greatest positive emotional activation are those unknown and most surprising for each person:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The chef felt more emotional intensity in activities in nature: Lake Sanabria, Zamora and the experience in canoes in Hoces del Durat\\u00f3n, Segovia.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The traveler felt more emotional intensity in activities related to gastronomy: Tapas in the wet neighborhood of L\\u00e9on and pairing in Aranda de Duero.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The adventurer felt more emotional intensity in cultural activities: Archaeological site, Burgos Cathedral.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e2.- The most felt emotions were: optimism, amazement, enjoyment, surprise and curiosity.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e3.- All the destinations visited \\\/ activities carried out have evoked positive emotions in the participants. And 61% of those destinations visited \\\/ activities carried out have caused some of the participants a significant change in their emotional state, going from neutral or negative to positive.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The 5 moments of greatest emotional intensity were:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Archaeological site of Atapuerca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Hoces del R\\u00edo Durat\\u00f3n (canoe route).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Wet neighborhood of Le\\u00f3n (tapas).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Church of San Mart\\u00edn de Tours (Fr\\u00f3mista).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Plaza Mayor of Salamanca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e4.- The most intense emotions experienced in:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Natural resources, calm and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In cultural resources, amazement and admiration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In gastronomic resources, satisfaction and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e5.- 72% of the intense emotional experiences surprised the participants.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e6.- 68.2% of the peaks of positive emotional activation experienced in places \\\/ activities, cause a positive mood of more than forty minutes, 21.3% of more than 50 minutes and 10.5% of more than an hour.\\u003c\\\/p\\u003e\",\"blockId\":\"5vjum\",\"blockUniqueClass\":\"lazyblock-text-full-width-5vjum\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_02%22,%22caption%22:%22%22,%22id%22:9398,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9398%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_02-scaled.jpg%22%7D\",\"blockId\":\"Z1UmwA8\",\"blockUniqueClass\":\"lazyblock-hero-Z1UmwA8\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We have been able to see how corners of Castilla y Le\\u00f3n have totally changed the mood of the people who participated in the experiment. We can be proud to have measured the magic of a tourist destination for the first time in history. In this way we have scientifically demonstrated that Castilla y Le\\u00f3n is an attractive destination for different types of tourists, with different motivations \",\"quotee\":\"Jos\\u00e9 Ruiz Pardo, CEO and Director of Neurotechnology at Goli neuromarketing\",\"blockId\":\"Z1gD0zt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gD0zt\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_04%22,%22caption%22:%22%22,%22id%22:9399,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9399%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_04-scaled.jpg%22%7D\",\"blockId\":\"Z1KDLPw\",\"blockUniqueClass\":\"lazyblock-hero-Z1KDLPw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When technology and emotion are properly mixed, magical things can happen. It is a pleasure to share this project with everyone. Castilla y Le\\u00f3n is waiting for you. What we do not know is what excites us the most, it is a unique experience \",\"quotee\":\"Beto Nahmad, Executive Creative Director of VCCP Spain\",\"blockId\":\"pay1R\",\"blockUniqueClass\":\"lazyblock-quote-full-width-pay1R\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_06%22,%22caption%22:%22%22,%22id%22:9397,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9397%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_06-scaled.jpg%22%7D\",\"blockId\":\"Z3eV3z\",\"blockUniqueClass\":\"lazyblock-hero-Z3eV3z\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We must assess the vision and courage of the Junta de Castilla y Le\\u00f3n by understanding the value of the idea that we proposed to them and by betting on a real experiment, without knowing the results that we were going to obtain. This courage has been translated into a communication action never before done in the tourism sector in which, not only is it communicated but also shows the relevance of the different experiences that each type of tourist can live in this tourist destination \",\"quotee\":\"Javier Suso, CEO VCCP Spain\",\"blockId\":\"Zc4Gac\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zc4Gac\"} \/-->","post_title":"Castilla y Le\u00f3n turns to neuroscience to demonstrate its attractiveness as a tourist destination","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"castilla-y-leon-usa-neurociencia-para-demostrar-su-atractivo-como-destino-turistico","to_ping":"","pinged":"","post_modified":"2021-07-20 15:39:18","post_modified_gmt":"2021-07-20 14:39:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9394","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9464,"post_author":"23","post_date":"2021-12-01 19:15:33","post_date_gmt":"2021-12-01 19:15:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHonda Motorcycles, the world's largest motorcycle manufacturer, has\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e today \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunched a full 360 pan-European integrated campaign. The\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enew\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign is designed to appeal to a broad demographic of both current riders, and future riders, and will support Honda Motorcycles\\u2019 ambition of increasing its market share in Europe. Unlike previous campaigns, the new brand positioning focuses on the experience of the Honda bike rider, rather than the bike itself, a further nod to dreams which is at the heart of the new campaign.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z28Ilfd\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z28Ilfd\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2222YM_CBR1000RR-R_SP_GrandPrixRed_R380_Location_KV%20(1)%22,%22caption%22:%22%22,%22id%22:9484,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/es-es\\\/noticias\\\/2021\\\/dec\\\/vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe\\\/attachment\\\/22ym_cbr1000rr-r_sp_grandprixred_r380_location_kv-1%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/12\\\/22YM_CBR1000RR-R_SP_GrandPrixRed_R380_Location_KV-1.jpeg%22%7D\",\"blockId\":\"1GTCR0\",\"blockUniqueClass\":\"lazyblock-hero-1GTCR0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At Honda Motorcycles, our riders are very much at the heart of our brand. The beauty of a Honda motorcycle is that they facilitate incredible journeys and wonderful memories that stay with us forever, and this has been the case since the very beginnings of the brand back in 1948. In order to create a new brand platform it was critical that we placed our riders at the very core of this campaign.\",\"quotee\":\"Andrew Saxon Head of European Marketing - Motorcycle division at Honda Motor Europe Ltd\",\"blockId\":\"ZxTNaW\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZxTNaW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewith a 2 minute hero film celebrating a restless \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003espirit which is rooted all the way back to the origins of Honda Motorcycles'. The emotive brand film was produced by \\u003c\\\/span\\u003e\\u003cb\\u003eOther Lands \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\\\/span\\u003e\\u003cb\\u003eBand Originale, \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand takes the audience on a powerful journey, paying homage to Honda Motorcycles\\u2019 founding engineers who first dared to dream, and showcases Honda Motorcycles as the brand it is today. The film includes a cameo from Honda long-term ambassador \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand current MotoGP rider \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMarc M\\u00e1rquez who is the youngest rider to win a MotoGP championship. The cinematic experience begins with the narrator asking \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhat is it that stirs your heart, ignites your passion and spurs you onwards, upwards?\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 He answers with \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018it\\u2019s your dream.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe visually bold film showcases the iconic Honda motorcycles riding across remote roads, race tracks, cityscapes and some of the most beautiful scenery in the world, with the motivational voiceover sharing the Honda Motorcycles\\u2019 story.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new brand campaign, building on \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018The Power of Dreams\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0embodies the core emotion associated with the Honda Motorcycles brand, and translates the real reason why humans by nature continue to strive for success, push for innovation, and never question the limits of a motorcycle.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZYN1lB\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZYN1lB\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"K3q4pqfO1io\",\"blockId\":\"Zs1eXi\",\"blockUniqueClass\":\"lazyblock-video-Zs1eXi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Honda Motorcycles is a world famous brand, and it's a true honour to be tasked with the responsibility of spearheading its European brand relaunch. Together with VCCP London, \\u2018The Power of Dreams\\u2019 has been a complete joy to work on, and a real embodiment of our attitude as a challenger agency, with an international footprint that delivers world class creative. \\u2018The Power of Dreams\\u2019 encapsulates what Honda Motorcycles is about - a brand which is passionate about its riders and about making dreams come true.\",\"quotee\":\"Beto Nahmad, Executive Creative Director at VCCP Madrid\",\"blockId\":\"1xnylp\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1xnylp\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2222YM_CBR1000RR-R_30Anniversary_History_D6H1665a%22,%22caption%22:%22%22,%22id%22:9485,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/es-es\\\/noticias\\\/2021\\\/dec\\\/vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe\\\/attachment\\\/22ym_cbr1000rr-r_30anniversary_history_d6h1665a%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/12\\\/22YM_CBR1000RR-R_30Anniversary_History_D6H1665a.jpeg%22%7D\",\"blockId\":\"Z1Gmiss\",\"blockUniqueClass\":\"lazyblock-hero-Z1Gmiss\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019The Power of Dreams\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 will run across key European markets from today for six months. The creative will roll out across owned media, paid digital, social, online and print. It will also be amplified through the subsequent product launches in the coming months. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by UM.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign, created by VCCP, is the first piece of work to run since winning the European business at the end of 2020. The pan-European brief is being run out of VCCP London and VCCP Madrid.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1jBxwB\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1jBxwB\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2222YM_NT1100_LOCATION_Action_09220KV%20(1)%22,%22caption%22:%22%22,%22id%22:9486,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/es-es\\\/noticias\\\/2021\\\/dec\\\/vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe\\\/attachment\\\/22ym_nt1100_location_action_09220kv-1%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/12\\\/22YM_NT1100_LOCATION_Action_09220KV-1.jpeg%22%7D\",\"blockId\":\"mlz7t\",\"blockUniqueClass\":\"lazyblock-hero-mlz7t\"} \/-->","post_title":"Honda Motor Europe \u2013 Motorcycles and VCCP launch Pan European campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-lanza-la-nueva-campana-paneuropea-de-honda-motor-europe","to_ping":"","pinged":"","post_modified":"2022-01-14 13:06:20","post_modified_gmt":"2022-01-14 13:06:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9464","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9530,"post_author":"23","post_date":"2022-03-07 10:17:03","post_date_gmt":"2022-03-07 10:17:03","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP Spain is the new agency responsible for the international management of Mahou\\u2019s digital communication and social profiles.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe agency, which was already providing the same services for Cervezas San Miguel and Cervezas Alhambra, will now manage the international digital communication of Mahou San Miguel\\u2019s three iconic brands.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis decision is the result of the work carried out by VCCP Spain since 2016 for the other beer brands, bringing together from this moment onwards the international communication management of the three companies in digital and social networks.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn addition to the management of social networks, VCCP is also the agency in charge of digital communication in key international markets, developing campaigns with influencers, local advertising and creating branded content that serves to nurture the communication in the different contact channels.\\u003c\\\/p\\u003e\",\"blockId\":\"HdnxB\",\"blockUniqueClass\":\"lazyblock-text-full-width-HdnxB\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22Web-Mahou-2%22,%22caption%22:%22%22,%22id%22:9534,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9534%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/Web-Mahou-2.jpg%22%7D\",\"blockId\":\"ZrjqcB\",\"blockUniqueClass\":\"lazyblock-hero-ZrjqcB\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"With the addition of Mahou to the agency\\u2019s client portfolio, we not only strengthen our relationship with Mahou San Miguel\\u2019s brands, but also the international protection of VCCP Spain. We are very grateful for Mahou\\u2019s trust, which comes in recognition of work we have done in recent years. 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