{"id":9445,"date":"2021-11-16T18:39:27","date_gmt":"2021-11-16T18:39:27","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9445"},"modified":"2021-11-23T11:12:24","modified_gmt":"2021-11-23T11:12:24","slug":"beto-nahmad-jurado-festival-eurobest-young-creatives","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2021\/nov\/beto-nahmad-jurado-festival-eurobest-young-creatives","title":{"rendered":"Beto Nahmad (VCCP Spain), will judge the talent of young Europeans at the Eurobest Young Creatives festival."},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1t05JF wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Beto Nahmad, Executive Creative Director of VCCP Spain, will be a member of the Jury of the next edition of the Eurobest Young Creatives festival, which will be 100% online.<\/p>\n<p>Nahmad has been a judge at the main national and international festivals of the industry. This same year, he was a Jury in the Young Lions of the Cannes festival at the proposal of the Creative Circle of the United States.<\/p>\n<p>For this occasion, teams of two must create, within 48 hours, an integrated campaign in response to a briefing established by a charity or non-profit organization, whose name, objectives, strategies and target audience are kept secret until the session. informative of the contest.<\/p>\n<p>Over the years, the Eurobest Young Creatives festival, which is part of the Cannes Lions family, has become a true celebration of European creativity in which young professionals have the opportunity to show their talents by offering participants the opportunity to gain industry recognition and make their mark across Europe. Winners will be announced on December 15 via Eurobest Unwrapped&#8217;s live stream to a global audience.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Zyj5pm wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It is a pleasure to be part of this incredible jury and to be able to select the talent of tomorrow as a team. Thanks to the Eurobest and Cannes Lions for their support. \n        <cite>Beto Nahmad, Executive Creative Director of VCCP Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[191],"class_list":["post-9445","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":9450,"id":9450,"title":"Beto-jurado-eurobest","filename":"Beto-jurado-eurobest.png","filesize":672777,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest.png","link":"https:\/\/www.vccp.com\/spain\/news\/2021\/nov\/beto-nahmad-jurado-festival-eurobest-young-creatives\/attachment\/beto-jurado-eurobest","alt":"","author":"23","description":"","caption":"","name":"beto-jurado-eurobest","status":"inherit","uploaded_to":9445,"date":"2021-11-16 18:35:49","modified":"2021-11-16 18:35:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/11\/Beto-jurado-eurobest-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"Beto Nahmad (VCCP Spain), will judge the talent of young Europeans at the Eurobest Young Creatives festival","meta-description":"Equipos de dos personas tienen 48 horas para crear una campa\u00f1a publicitaria integrada en respuesta a un briefing establecido por una organizaci\u00f3n ben\u00e9fica o sin \u00e1nimo de lucro","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9394,"post_author":"23","post_date":"2021-07-20 15:39:17","post_date_gmt":"2021-07-20 14:39:17","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"In the campaign \\u0022The trip to meet us\\u0022, three travelers of different profiles visit the main tourist sites in Castilla y Le\\u00f3n while their brain activity is measured.\\n\\nTo do this, they used a cap with 2,048 microsensors and a subjective camera, which collects their brain activity in real time when visiting each tourist spot.\\n\\nThanks to this project it was possible to show that the stimuli that generate the greatest positive emotional activation are those that are unknown and most surprising.\",\"blockId\":\"Z1zcSH8\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1zcSH8\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22UEZYFNMzN0I%22%7D%5D\",\"blockId\":\"2t9FIO\",\"blockUniqueClass\":\"lazyblock-carousel-2t9FIO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe Junta de Castilla y Le\\u00f3n has promoted an innovative neuromarketing project, called \\u0022The trip to meet us\\u0022 (elviajeparaconocernos.com), to claim the attractiveness of the wide range of experiences that all types of tourists can live in Castilla y Le\\u00f3n, something that makes this tourist destination unique.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn this project, devised by the creative agency VCCP Spain, the brain activity of three tourists of different profiles was measured for the first time in real time while visiting the main tourist enclaves of the 9 provinces of Castilla y Le\\u00f3n.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFor this, an innovative cap was used that incorporates a front camera and an invisible mesh with 2,048 microsensors that collected the brain activity of tourists for four days, transforming it into data.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThanks to this technology, unique in the world, more than 48 hours of brain activity were analyzed, which has served to know the emotions that each tourist enclave aroused in each type of traveler, being able to know what it was that most attracted attention to each tourist and what were their true emotions during the trip.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign was starred by the chef, Fabi\\u00e1n Le\\u00f3n (@Fabianmasterchef), the traveler Sara Caballero (@lamochiladesara) and the adventurer David Castell\\u00f3 Fern\\u00e1ndez (@OceanLifeDC), who traveled 1,233 kilometers during 4 days of travel in which they visited the Market del Val, the Plaza Mayor, San Pablo, the Royal Palace and the Chancery in Valladolid; the aqueduct, the Hoces del Durat\\u00f3n and Sep\\u00falveda in Segovia; the R\\u00edo Lobos Canyon Natural Park and the San Bartolom\\u00e9 Chapel in Soria; a winery in Aranda de Duero, the Cathedral and the archaeological site of Atapuerca in Burgos; a section of the Camino de Santiago, Fr\\u00f3mista and the Canal de Castilla in Palencia; the cathedral, the walls and the Gaud\\u00ed Palace in Astorga, the Las M\\u00e9dulas World Heritage Site and the wet neighborhood, the San Marco Convent and the historic center of Le\\u00f3n; the region of Sanabria, with the castle and its impressive lake, a cruise on the Duero river in the town of Fermoselle in Zamora; the center, the Plaza Mayor and the University of Salamanca; the walls of \\u00c1vila. Likewise, in each visited town they were able to enjoy the typical gastronomy and oenology of each area of \\u200b\\u200bCastilla y Le\\u00f3n.\\u003c\\\/p\\u003e\",\"blockId\":\"KNhVx\",\"blockUniqueClass\":\"lazyblock-text-full-width-KNhVx\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_07%22,%22caption%22:%22%22,%22id%22:9396,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9396%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_07-scaled.jpg%22%7D\",\"blockId\":\"Z2dGN6I\",\"blockUniqueClass\":\"lazyblock-hero-Z2dGN6I\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The analysis of the brain activity data of the three types of tourists that were the object of this study allowed us to draw numerous conclusions, among which the following stand out:\",\"text\":\"\\u003cp\\u003e1.- The stimuli that generate the greatest positive emotional activation are those unknown and most surprising for each person:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The chef felt more emotional intensity in activities in nature: Lake Sanabria, Zamora and the experience in canoes in Hoces del Durat\\u00f3n, Segovia.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The traveler felt more emotional intensity in activities related to gastronomy: Tapas in the wet neighborhood of L\\u00e9on and pairing in Aranda de Duero.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The adventurer felt more emotional intensity in cultural activities: Archaeological site, Burgos Cathedral.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e2.- The most felt emotions were: optimism, amazement, enjoyment, surprise and curiosity.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e3.- All the destinations visited \\\/ activities carried out have evoked positive emotions in the participants. And 61% of those destinations visited \\\/ activities carried out have caused some of the participants a significant change in their emotional state, going from neutral or negative to positive.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- The 5 moments of greatest emotional intensity were:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Archaeological site of Atapuerca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Hoces del R\\u00edo Durat\\u00f3n (canoe route).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Wet neighborhood of Le\\u00f3n (tapas).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Church of San Mart\\u00edn de Tours (Fr\\u00f3mista).\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Plaza Mayor of Salamanca.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e4.- The most intense emotions experienced in:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- Natural resources, calm and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In cultural resources, amazement and admiration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e- In gastronomic resources, satisfaction and pleasure.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e5.- 72% of the intense emotional experiences surprised the participants.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e6.- 68.2% of the peaks of positive emotional activation experienced in places \\\/ activities, cause a positive mood of more than forty minutes, 21.3% of more than 50 minutes and 10.5% of more than an hour.\\u003c\\\/p\\u003e\",\"blockId\":\"5vjum\",\"blockUniqueClass\":\"lazyblock-text-full-width-5vjum\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_02%22,%22caption%22:%22%22,%22id%22:9398,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9398%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_02-scaled.jpg%22%7D\",\"blockId\":\"Z1UmwA8\",\"blockUniqueClass\":\"lazyblock-hero-Z1UmwA8\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We have been able to see how corners of Castilla y Le\\u00f3n have totally changed the mood of the people who participated in the experiment. We can be proud to have measured the magic of a tourist destination for the first time in history. In this way we have scientifically demonstrated that Castilla y Le\\u00f3n is an attractive destination for different types of tourists, with different motivations \",\"quotee\":\"Jos\\u00e9 Ruiz Pardo, CEO and Director of Neurotechnology at Goli neuromarketing\",\"blockId\":\"Z1gD0zt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gD0zt\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_04%22,%22caption%22:%22%22,%22id%22:9399,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9399%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_04-scaled.jpg%22%7D\",\"blockId\":\"Z1KDLPw\",\"blockUniqueClass\":\"lazyblock-hero-Z1KDLPw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When technology and emotion are properly mixed, magical things can happen. It is a pleasure to share this project with everyone. Castilla y Le\\u00f3n is waiting for you. What we do not know is what excites us the most, it is a unique experience \",\"quotee\":\"Beto Nahmad, Executive Creative Director of VCCP Spain\",\"blockId\":\"pay1R\",\"blockUniqueClass\":\"lazyblock-quote-full-width-pay1R\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%22CYL_backstage_06%22,%22caption%22:%22%22,%22id%22:9397,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9397%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/CYL_backstage_06-scaled.jpg%22%7D\",\"blockId\":\"Z3eV3z\",\"blockUniqueClass\":\"lazyblock-hero-Z3eV3z\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We must assess the vision and courage of the Junta de Castilla y Le\\u00f3n by understanding the value of the idea that we proposed to them and by betting on a real experiment, without knowing the results that we were going to obtain. This courage has been translated into a communication action never before done in the tourism sector in which, not only is it communicated but also shows the relevance of the different experiences that each type of tourist can live in this tourist destination \",\"quotee\":\"Javier Suso, CEO VCCP Spain\",\"blockId\":\"Zc4Gac\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zc4Gac\"} \/-->","post_title":"Castilla y Le\u00f3n turns to neuroscience to demonstrate its attractiveness as a tourist destination","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"castilla-y-leon-usa-neurociencia-para-demostrar-su-atractivo-como-destino-turistico","to_ping":"","pinged":"","post_modified":"2021-07-20 15:39:18","post_modified_gmt":"2021-07-20 14:39:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9394","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9378,"post_author":"23","post_date":"2021-06-04 11:33:02","post_date_gmt":"2021-06-04 10:33:02","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"Cervezas San Miguel launches the campaign \\u201cMake your Summer Richer\\u201d (Vivi un'estate pi\\u00f9 rica) in Italy, which will also have a decline for Finland, Sweden and Ireland.\",\"text\":\"\\u003cp\\u003eVCCP Spain has developed the creativity of the \\u201cMake your Summer Richer\\u201d campaign of Cervezas San Miguel, in which consumers are invited to enjoy the summer season, living experiences, disconnecting or enjoying their own, thus discovering a richer way of living. The campaign presents a way of living in the style of Cerveza San Miguel, with the freshness and spontaneity that characterize the brand.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe campaign, developed for Italy, but which will also have declines for Finland, Sweden and Ireland, will have a strong presence in digital media, will have visibility on the main video platforms of the local market, will be complemented by banners in Italian digital media more representative, actions in social networks and an action with more than 75 local influencers, who will tell, from a real perspective, their interpretation of how they live a richer summer together with Cervezas San Miguel.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIt was launched on June 1 coinciding with the summer season and will be active during June, July and August, it aims to boost the visibility of the brand during these months and to generate relevance and notoriety in the mind of the Italian consumer.\\u003c\\\/p\\u003e\",\"blockId\":\"29YUFI\",\"blockUniqueClass\":\"lazyblock-text-full-width-29YUFI\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2203%22,%22caption%22:%22%22,%22id%22:9380,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9380%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/03.png%22%7D\",\"blockId\":\"Z1Ssmu6\",\"blockUniqueClass\":\"lazyblock-hero-Z1Ssmu6\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP is proud to have the trust of a client like Cervezas San Miguel since 2016, accompanying them not only in the on-going strategy but also in international launches as important as this one. When the synergies between clients and agencies work, they are palpable in the excellence of the work achieved\",\"quotee\":\"Eliana Cantonati, Director of Customer Service at VCCP Spain\",\"blockId\":\"Zq79FU\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zq79FU\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22PCZwVRzThzM%22%7D%5D\",\"blockId\":\"FzGKx\",\"blockUniqueClass\":\"lazyblock-carousel-FzGKx\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our objective was to transmit to the international public everything related to our way of being, enjoying, socializing ... In short, reflecting our way of enriching our lives on a daily basis. Something that goes hand in hand with a brand like San Miguel and its need to export its spirit to all those countries where it is present\",\"quotee\":\"Jes\\u00fas Mellado, Creative Director of VCCP Spain\",\"blockId\":\"1HP4aC\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1HP4aC\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2202%22,%22caption%22:%22%22,%22id%22:9381,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9381%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/02.png%22%7D\",\"blockId\":\"15M0Aw\",\"blockUniqueClass\":\"lazyblock-hero-15M0Aw\"} \/-->","post_title":"Cervezas San Miguel trusts VCCP for the launch of its summer campaign in Italy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cervezas-san-miguel-trusts-vccp-for-the-launch-of-its-summer-campaign-in-italy","to_ping":"","pinged":"","post_modified":"2021-06-04 11:33:02","post_modified_gmt":"2021-06-04 10:33:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9378","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9364,"post_author":"23","post_date":"2021-05-27 12:26:35","post_date_gmt":"2021-05-27 11:26:35","post_content":"<!-- wp:heading -->\n<h2><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"OPPO, the worldwide leader in innovation and smart technology devices has selected VCCP Spain to strengthen its presence in Latin America after a competitive pitch \",\"text\":\"\\u003cp\\u003eOPPO, the worldwide leader in innovation and smart devices, has appointed VCCP Spain to help its expansion into Latin America after a four-way competitive pitch. Work will begin immediately on the business and will be run out of VCCP Spain\\u2019s office in Latin America. The first campaign rolled out on 4\\u003csup\\u003eth\\u003c\\\/sup\\u003e May launching the OPPO Reno5 Lite in Latin America.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe launch campaign aims to drive awareness and sales of the Oppo Reno5 Lite smartphone, capturing the attention of consumers in Latin America. It introduces the 48 megapixel camera and the dual-video functionality, which allow users to capture two different viewpoints of unique scenes as well capture moments of loved ones.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eVCCP was responsible for the creative and communications strategy alongside digital and social media executions which will roll out in key Latin American markets: Mexico, Colombia and Chile.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eVCCP Spain, which represents clients including O2, Larios, Worten, Alsa, Microsoft, LeoVegas, Interporc, San Miguel and Alhambra among others, has a proven track record of creating innovative and exciting advertising that transforms the fortunes of brands.\\u003c\\\/p\\u003e\",\"blockId\":\"ZHIuIr\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZHIuIr\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2202_VCCP-x-Oppo%22,%22caption%22:%22%22,%22id%22:9367,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9367%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/02_VCCP-x-Oppo.png%22%7D\",\"blockId\":\"1gjNQx\",\"blockUniqueClass\":\"lazyblock-hero-1gjNQx\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"OPPO is fast becoming an international leader in innovative consumer electronics. As the global challenger agency, VCCP is helping OPPO to realise its aspiration to become a superbrand outside of China. OPPO has a strong belief in humanity, and  to embed their philosophy into every piece of work and spread to the world. \",\"quotee\":\"Kan Ng, VCCP Global Business Director \",\"blockId\":\"1vt4k2\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1vt4k2\"} \/-->\n\n<!-- wp:lazyblock\/hero {\"image-1920x720\":\"%7B%22alt%22:%22%22,%22title%22:%2207_VCCP-x-Oppo-1%22,%22caption%22:%22%22,%22id%22:9369,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=9369%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/07_VCCP-x-Oppo-1.png%22%7D\",\"blockId\":\"Z1TylfT\",\"blockUniqueClass\":\"lazyblock-hero-Z1TylfT\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Every day, there are more and more international brands trusting in VCCP Spain to develop campaigns in Latin America as well as in Europe, with the international VCCP team support. The case of OPPO, as well as other international brands that we have started to work with recently, is a clear example of that. We\\u2019re absolutely thrilled to be working with the team at OPPO and look forward to launching our first campaign together\",\"quotee\":\"Javier Suso, CEO at VCCP Spain \",\"blockId\":\"Z2ghGCE\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2ghGCE\"} \/-->","post_title":"OPPO appoints VCCP Spain  for expansion into Latin America","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"oppo-appoints-vccp-spain-for-expansion-into-latin-america","to_ping":"","pinged":"","post_modified":"2021-05-27 12:26:35","post_modified_gmt":"2021-05-27 11:26:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9364","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"lang":"en-gb","translations":{"en-gb":9445,"es-es":9449},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/9445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=9445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=9445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}