{"id":8987,"date":"2020-08-03T14:56:32","date_gmt":"2020-08-03T13:56:32","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/news\/2020\/08\/despite-the-difficulties-make-em-laugh\/"},"modified":"2020-09-03T23:54:08","modified_gmt":"2020-09-03T22:54:08","slug":"despite-the-difficulties-make-em-laugh","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/aug\/despite-the-difficulties-make-em-laugh","title":{"rendered":"Despite the difficulties, make &#8217;em laugh"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZN0dmb wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The secret to great comedy, they say, is 10 rounds of internal feedback and two rounds of amends from Clearcast.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eNo, as you all know very well, itu2019s timing. And thereu2019s never been a better time to be funny in ads than right now. In fact, you could say it has never been more necessary. Creative responses to shared tragedy have long been shared laughter. You only have to look at Hollywoodu2019s output following the Great Depression and World War II to see that audiences are hungry for a good belly laugh and the cathartic escapism that it brings. And by heck, do we need it.u003c\/pu003enu003cpu003eCreating commercial comedy gold can be hard, saysu00a0u003cstrongu003eLaura Muse, Creative Director at VCCP Londonu00a0u003c\/strongu003ebut ignore the Twitterati and let your funny bone lead the way. Read her feature on Shots Magazineu00a0u003ca href=u0022https:\/\/shots.net\/news\/view\/despite-the-difficulties-make-em-laughu0022u003ehereu003c\/au003e.u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","categories":[191],"class_list":["post-8987","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[]},"lang":"en-gb","translations":{"en-gb":8987},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}