{"id":8945,"date":"2020-03-23T17:45:00","date_gmt":"2020-03-23T17:45:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8945"},"modified":"2023-02-07T10:33:52","modified_gmt":"2023-02-07T10:33:52","slug":"vccp-spain-gana-la-cuenta-de-larios","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2020\/mar\/vccp-spain-gana-la-cuenta-de-larios","title":{"rendered":"Ganamos la cuenta de Larios"},"content":{"rendered":"<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z24kX2O wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>VCCP Spain<\/strong>\u00a0ha ganado la cuenta de Larios tras la celebraci\u00f3n de un concurso de agencias que tuvo lugar recientemente y en el que participaron 4 agencias.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Como resultado del concurso, VCCP Spain es la nueva agencia responsable tanto del desarrollo estrat\u00e9gico como de la creaci\u00f3n y producci\u00f3n de las diferentes campa\u00f1as de Larios en todos los puntos de contacto, trabajando en estrecha colaboraci\u00f3n con las agencias de medios y relaciones p\u00fablicas de la marca.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-DYfF wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Tenemos mucha ilusi\u00f3n y confianza en el camino que iniciamos juntos con VCCP, durante las pocas semanas que llevamos juntos ya han demostrado sensibilidad y frescura para defender el estilo de vida mediterr\u00e1neo del que Larios hace bandera. Nos sentimos afortunados de que hayan puesto su talento al servicio de Larios \n        <cite>Marcos de la Torre, director de marketing de Maxxium<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z19Afsi wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Larios es una gran marca, de esas para las que toda agencia desea trabajar                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Familia-LariosEspiritu-Mediterraneocitrus.jpg 768w\">\r\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Familia-LariosEspiritu-Mediterraneocitrus.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>A pesar de la compleja situaci\u00f3n de la categor\u00eda ginebras, que tras 8 a\u00f1os de crecimiento empieza a decrecer en volumen, Larios mantiene el liderazgo gracias al plan de transformaci\u00f3n de la marca emprendido durante los \u00faltimos a\u00f1os.<\/p>\n<p>En palabras de\u00a0<strong>Javier Suso, CEO de VCCP Spain<\/strong>: \u201c<em>Larios es una gran marca, de esas para las que toda agencia desea trabajar por su gran arraigo, su relevancia en la cultura popular espa\u00f1ola, su personalidad y, sobre todo, por la ambici\u00f3n de su proyecto de futuro, en el que tendremos la suerte de participar. Estamos muy agradecidos al equipo de la marca por la confianza depositada en nosotros\u201d.<\/em><\/p>\n<p>El trabajo que VCCP Spain desarrollar\u00e1 para la marca tiene como objetivo consolidar el liderazgo sostenible de Larios en la categor\u00eda ginebras en los pr\u00f3ximos a\u00f1os, incrementando el brand equity, la relevancia y la diferenciaci\u00f3n de la marca en un sector cada d\u00eda m\u00e1s competitivo, intensificando el v\u00ednculo emocional con la marca Larios, as\u00ed como optimizando la experiencia de marca.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[391],"class_list":["post-8945","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":[],"author":false,"hero_video":"","hero_image":{"ID":8944,"id":8944,"title":"LARIOS_Nota de Prensa","filename":"LARIOS_Nota-de-Prensa.jpg","filesize":246900,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/mar\/vccp-spain-gana-la-cuenta-de-larios\/attachment\/larios_nota-de-prensa","alt":"","author":"2","description":"","caption":"","name":"larios_nota-de-prensa","status":"inherit","uploaded_to":8942,"date":"2020-08-20 16:46:46","modified":"2020-08-20 16:46:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"VCCP Madrid wins Larios Account","meta-description":"VCCP Spain es la nueva agencia responsable tanto del desarrollo estrat\u00e9gico como de la creaci\u00f3n y producci\u00f3n de las diferentes campa\u00f1as de Larios en todos los puntos de contacto, trabajando en estrecha colaboraci\u00f3n con las agencias de medios y relaciones p\u00fablicas de la marca.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8692,"post_author":"5","post_date":"2020-01-30 15:48:22","post_date_gmt":"2020-01-30 15:48:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385959046\",\"blockId\":\"sUrS2\",\"blockUniqueClass\":\"lazyblock-video-sUrS2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe telecommunications operator 02, owned by Telef\u00f3nica, launched an innovative integrated campaign last weekend created by VCCP Spain , the agency responsible for managing the O2 brand in Spain since its launch in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith the aim of continuing to increase the notoriety and positioning of the brand, the campaign is aimed directly at dissatisfied customers in the sector with a close and friendly tone, inviting those who remain with other companies only out of inertia to think.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign tries to appeal to the latent feeling of frustration in a large part of the telephony users, with the aim of awakening them to reflect on them and, with this, promote the process of change to O2.\\u003c\/p\\u003e\",\"quote\":\"O2 is a brand that dares to make consumers think. As a creative, it is always a challenge and a huge pleasure to work for these types of brands.\",\"blockId\":\"Z1yN8Ut\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1yN8Ut\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2202_fish_closeup%22,%22caption%22:%22%22,%22id%22:8677,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_closeup%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_closeup.jpg%22%7D\",\"blockId\":\"1mJTW9\",\"blockUniqueClass\":\"lazyblock-image-full-width-1mJTW9\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"To do this, the campaign shows a flying fish that, realizing that it has wings, leaves the school of fish, rises to the surface and, driven by its wings, flies. The main message of the campaign is: \\u0022You have wings, aren't you going to use them?\\u0022\",\"blockId\":\"Z2uIJtS\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z2uIJtS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAs in the previous campaign, the one in charge of giving voice to all the pieces has been the actress and composer Leonor Watling . For the music there has been an original music from the Neuman group.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cPez\u201d is an integrated campaign with a significant presence on TV with 25 \u201dspots, as well as in the outdoor environment , underground, canopies and columns. It also has a wide digital and social media campaign.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAfter its launch in 2018, O2 revolutionized the Spanish market with a differentiated value proposition, based on an ethical and simple service, a clear offer and a fair price.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking hand in hand with the VCCP Spain agency, O2 has established itself with remarkable success as a close operator that offers a new way of relating to the consumer that is much simpler, personal and non-intrusive, being the alternative for the high percentage of disappointed people with the telephony sector.\\u003c\/p\\u003e\",\"blockId\":\"LkHDJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LkHDJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images 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proposing to the client that has shown us is the pillar of differentiation of O2 in the sector, and at the same time visually innovating with a beautiful high quality advertisement where the Flying Fish together with the unique elements of the brand, the gradient blue and bubble, form a great team\",\"quotee\":\"Gema Perona, O2.\",\"blockId\":\"Z1XL67r\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1XL67r\"} \/-->","post_title":"Pez Volador","post_excerpt":"Spot de O2 que usa un pez volador para rellenar su mensaje.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pez-volador","to_ping":"","pinged":"","post_modified":"2020-09-07 13:29:27","post_modified_gmt":"2020-09-07 12:29:27","post_content_filtered":"","post_parent":8553,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8692","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8879,"post_author":"2","post_date":"2019-11-13 14:32:54","post_date_gmt":"2019-11-13 14:32:54","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eLeoVegas naci\u00f3 en Suecia en 2012 y desde entonces se caracteriza por su importante y constante crecimiento y expansi\u00f3n tanto en los pa\u00edses escandinavos como en otros pa\u00edses europeos como Reino Unido, Alemania e Italia.\\u003c\/h4\\u003e\",\"blockId\":\"Z1d09BL\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1d09BL\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button 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\/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20Vccp%20Highway%202%22,%22caption%22:%22%22,%22id%22:8878,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas-vccp-highway-2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas-Vccp-Highway-2.jpg%22%7D\",\"blockId\":\"ZGF0rf\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZGF0rf\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLeoVegas, el Rey del casino en el m\u00f3vil, la marca l\u00edder mundial que empez\u00f3 a operar en Espa\u00f1a el pasado mes de julio, ha lanzado su primera campa\u00f1a en el mercado espa\u00f1ol en TV y medios digitales.\\u003c\/p\\u003e\\n\\u003cp\\u003eEsta campa\u00f1a ha sido creada por VCCP Spain, la agencia que, tras un proceso de consulta de agencias, fue designada para el desarrollo estrat\u00e9gico, la creaci\u00f3n y producci\u00f3n de las acciones de comunicaci\u00f3n de esta marca.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa figura central de la campa\u00f1a es el le\u00f3n, icono que representa a la marca. En el spot de lanzamiento, el le\u00f3n de LeoVegas escapa de su jaula y, cansado de hacer siempre lo mismo, huye de la rutina para probar cosas nuevas, vivir nuevas experiencias interesantes y, sobre todo, diferentes. A trav\u00e9s de las diferentes historias que contar\u00e1 la comunicaci\u00f3n de la marca, y de la personalidad del propio le\u00f3n, LeoVegas presenta su posicionamiento y su oferta de productos de casino online en el m\u00f3vil en el mercado espa\u00f1ol.\\u003c\/p\\u003e\",\"quote\":\"Es un enorme placer para nosotros, haber podido crear y dar vida desde cero a un icono de la marca tan potente y con un car\u00e1cter tan marcado como es el le\u00f3n de LeoVegas.\",\"blockId\":\"ZKNeNG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZKNeNG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20VCCP%20Highway%201%22,%22caption%22:%22%22,%22id%22:8877,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas-vccp-highway-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas-VCCP-Highway-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas_Logo%22,%22caption%22:%22%22,%22id%22:8876,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas_logo%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas_Logo.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"PNeM1\",\"blockUniqueClass\":\"lazyblock-carousel-PNeM1\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Estamos muy contentos con el resultado de la campa\u00f1a. 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