{"id":8942,"date":"2020-03-23T17:45:00","date_gmt":"2020-03-23T17:45:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8942"},"modified":"2020-11-10T15:19:03","modified_gmt":"2020-11-10T15:19:03","slug":"vccp-spain-gana-la-cuenta-de-larios","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/mar\/vccp-spain-gana-la-cuenta-de-larios","title":{"rendered":"VCCP Spain wins Larios account"},"content":{"rendered":"<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1DRWEi wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>VCCP Spain<\/strong>\u00a0has won the Larios account after holding an agency competition that took place recently and in which 4 agencies participated.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>As a result of the contest, VCCP Spain is the new agency responsible for both strategic development and the creation and production of the different Larios campaigns at all contact points, working closely with the brand&#8217;s media and public relations agencies.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZyzeOe wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We are very excited and confident in the path that we started together with VCCP, during the few weeks that we have been together they have already shown sensitivity and freshness to defend the Mediterranean lifestyle that Larios is flagging. We feel fortunate that they have put their talents at the service of Larios \n        <cite>Marcos de la Torre, Marketing Director, Maxxium Inc.<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1gUQIv wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Larios is a great brand, one of those that every agency wants to work for                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Familia-LariosEspiritu-Mediterraneocitrus.jpg 768w\">\r\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Familia-LariosEspiritu-Mediterraneocitrus.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span lang=\"ES\">Despite the complex situation of the gin category, which after 8 years of growth begins to decrease in volume, Larios maintains leadership thanks to the brand transformation plan undertaken in recent years.<\/span><\/p>\n<p><span lang=\"ES\">In Javier Suso, CEO of VCCP Spain, words: &#8220;We must highlight Larios for his deep roots, his relevance in Spanish popular culture, his personality and, above all, for the ambition of his future project, in which we will have lucky to participate. We are very grateful to the brand team for the trust placed in us<\/span><\/p>\n<p><span lang=\"ES\">The work that VCCP Spain will carry out for the brand aims to consolidate Larios&#8217; sustainable leadership in the gin category in the coming years, increasing brand equity, relevance and brand differentiation in an increasingly competitive sector, intensifying the emotional bond with the Larios brand, as well as optimizing the brand experience.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[191],"class_list":["post-8942","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":[],"author":false,"hero_video":"","hero_image":{"ID":8944,"id":8944,"title":"LARIOS_Nota de Prensa","filename":"LARIOS_Nota-de-Prensa.jpg","filesize":246900,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/mar\/vccp-spain-gana-la-cuenta-de-larios\/attachment\/larios_nota-de-prensa","alt":"","author":"2","description":"","caption":"","name":"larios_nota-de-prensa","status":"inherit","uploaded_to":8942,"date":"2020-08-20 16:46:46","modified":"2020-08-20 16:46:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"VCCP Madrid wins Larios Account","meta-description":"VCCP Spain es la nueva agencia responsable tanto del desarrollo estrat\u00e9gico como de la creaci\u00f3n y producci\u00f3n de las diferentes campa\u00f1as de Larios en todos los puntos de contacto, trabajando en estrecha colaboraci\u00f3n con las agencias de medios y relaciones p\u00fablicas de la marca.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_Nota-de-Prensa.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8679,"post_author":"5","post_date":"2020-01-30 15:48:22","post_date_gmt":"2020-01-30 15:48:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385959046\",\"blockId\":\"2rfcqz\",\"blockUniqueClass\":\"lazyblock-video-2rfcqz\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe telecoms operator O2, launched an innovative integrated campaign last week created by VCCP Spain. VCCP has been the agency responsible for representing the brand since its Spanish launch in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith the aim of continuing to increase the visibility of the brand, this campaign targets dissatisfied customers with its relatable and friendly tone, inviting those who continue with other companies solely out of habit, to consider their options.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign tries to appeal to the dormant frustration that many telephone users have, provoking a moment of self reflection, and in turn inspiring the change to O2.\\u003c\/p\\u003e\",\"quote\":\"O2 is a brand that dares to make consumers think. In a creative sense, its always a great challenge, and an enormous pleasure to work with these types of brands.\\n\",\"blockId\":\"2dwbO9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2dwbO9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2202_fish_closeup%22,%22caption%22:%22%22,%22id%22:8677,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_closeup%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_closeup.jpg%22%7D\",\"blockId\":\"Z1M8aWc\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1M8aWc\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"This campaign shows a flying fish, that upon realising that it has wings, abandons the other fish, swims towards the surface, and propels itself into the air. The main message of the campaign is: \u201cYou have wings, are you not going to use them?\u201d.\\n\",\"blockId\":\"Z1zWntU\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1zWntU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAs with the previous campaign, the person in charge of putting all the pieces together has been the actor and composer Leonor Watling. For the music, an original song by the group Neuman was chosen.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022Pez\\u0022 is an integrated campaign with an important\u00a0\\u003cstrong\\u003eTV\u00a0\\u003c\/strong\\u003epresence, as with other outdoor mediums such as on the metro, and on billboards. It also relies on a variety of\u00a0\\u003cstrong\\u003edigital\u00a0\\u003c\/strong\\u003eand\u00a0\\u003cstrong\\u003esocial media\u00a0\\u003c\/strong\\u003ecampaigns.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eSince its launch in 2018, O2 revolutionised the Spanish market with a new offer, conveying an ethical, and simple message, prioritising clarity at a fair price.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking side by side with VCCP Spain, O2 has successfully established itself as a relatable operator which offers a simpler, more personal and unobtrusive relationship with the customer, an alternative for the many people that feel disillusioned with the telephone industry.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Uy9Ru\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Uy9Ru\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22O2_fish_campaign_Bellas_Artes_Madrid_billboard%22,%22caption%22:%22%22,%22id%22:8675,%22link%22:%22https:\/\/www.vccp.com\/madrid\/o2_fish_campaign_bellas_artes_madrid_billboard%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/O2_fish_campaign_Bellas_Artes_Madrid_billboard.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2202_fish_campaign_close_up%22,%22caption%22:%22%22,%22id%22:8676,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_campaign_close_up%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_campaign_close_up.jpg%22%7D%7D%5D\",\"blockId\":\"1GmVXw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1GmVXw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the new campaign, we stick to our value based proposal to the customer, which has demonstrated to us that this is the pillar of differentiation between O2 and other companies in the sector. At the same time as this, we have innovated visually with a high quality advert where the Flying Fish, together with unique elements of the brand, such as the light blue colour and the bubble, come together to represent the brand brilliantly\\n\",\"quotee\":\"Gema Perona, O2.\",\"blockId\":\"Wp2PG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Wp2PG\"} \/-->","post_title":"Flying Fish","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"flying-fish","to_ping":"","pinged":"","post_modified":"2020-09-07 13:28:23","post_modified_gmt":"2020-09-07 12:28:23","post_content_filtered":"","post_parent":3899,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8679","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8875,"post_author":"2","post_date":"2019-11-13 14:32:54","post_date_gmt":"2019-11-13 14:32:54","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eLeoVegas was born in Sweden in 2012, and since then it has been characterized for its constant expansion, especially in Scandinavian countries as with others such as the UK, Germany and Italy.\\u003c\\\/h4\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\\n\\u003csection\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\",\"blockId\":\"AvAaH\",\"blockUniqueClass\":\"lazyblock-text-full-width-AvAaH\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20first%20advertising%20campaign%20is%20titled%20%5C%22Highway%5C%22,%20and%20it%20has%20been%20produced%20by%20the%20animation%20company%20'The%20Franck%20Barton%20Company'.%20For%20this%20first%20execution,%20the%20production%20production%20of%20which%20took%20more%20than%2016%20weeks%20to%20complete,%20a%20typical%20American%20highway%20has%20been%20created%20in%20the%20desert%20landscape%20of%20Las%20Vegas.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%20dir=%5C%22ltr%5C%22%3EUpon%20stopping%20at%20a%20gas%20station,%20the%20lion%20escapes%20from%20his%20cage%20and%20escapes%20his%20routine%20to%20enjoy%20the%20experience%20of%20driving%20the%20car%20of%20his%20dreams.%3C\\\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EIn%20the%20words%20of%20Jes%C3%BAs%20Mellado,%20Creative%20Director%20of%20VCCP%20Spain,%20%E2%80%9COur%20aim%20with%20this%20campaign%20is%20to%20generate%20disruption%20in%20the%20industry%20through%20this%20new%20character%20that%20has%20recently%20entered%20the%20game.%E2%80%9D%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"ZaDQzY\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZaDQzY\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20Vccp%20Highway%202%22,%22caption%22:%22%22,%22id%22:8878,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8878%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LeoVegas-Vccp-Highway-2.jpg%22%7D\",\"blockId\":\"Z23TDfU\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z23TDfU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLeoVegas is the King of mobile casino. It is a world leading brand which started operating in Spain last July, and now has launched its first Spanish TV campaign, as well as advertisement on digital mediums.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign has been created by VCCP Spain, the agency which, after a process of selection, was chosen to develop strategic, creative, and productive development of the brand.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe central figure of the campaign is the lion, LeoVegas' icon, In the launching advertisement, the lion escapes from its cage, tired of its repetitive life, escaping its daily routine to try new things and gain new experiences. Through the different stories that the brand will tell during this campaign, through the personality of the lion in particular, LeoVegas positions itself as a new offer within the Spanish online, mobile casino market.\\u003c\\\/p\\u003e\",\"quote\":\"It is an enormous pleasure for us to have been able to create and give life to such a significant icon of the brand, especially when dealing with a character as significant as the LeoVegas\\u2019s lion.\",\"blockId\":\"Zun84L\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zun84L\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20VCCP%20Highway%201%22,%22caption%22:%22%22,%22id%22:8877,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8877%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LeoVegas-VCCP-Highway-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas_Logo%22,%22caption%22:%22%22,%22id%22:8876,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8876%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LeoVegas_Logo.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"299Q\",\"blockUniqueClass\":\"lazyblock-carousel-299Q\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the result of the campaign. VCCP has reflected the essence of our brand really well through the way that they were able to represent the personality of the lion. We really hope that it is a success.\",\"quotee\":\"Sandra Salgado, Director of Marketing, LeoVegas Spain.\",\"blockId\":\"qnK84\",\"blockUniqueClass\":\"lazyblock-quote-full-width-qnK84\"} \/-->","post_title":"VCCP Spain starts working for Leo Vegas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-comienza-a-trabajar-para-leo-vegas","to_ping":"","pinged":"","post_modified":"2020-08-20 14:39:48","post_modified_gmt":"2020-08-20 13:39:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8875","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8880,"post_author":"3","post_date":"2019-11-25 14:49:25","post_date_gmt":"2019-11-25 14:49:25","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThanks to their reputation, Head products have reached leading positions in the Spanish markets. 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