{"id":8941,"date":"2020-03-25T17:32:14","date_gmt":"2020-03-25T17:32:14","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&p=8941"},"modified":"2020-08-27T16:57:34","modified_gmt":"2020-08-27T15:57:34","slug":"stay-awards","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2020\/mar\/stay-awards","title":{"rendered":"Stay Awards"},"content":{"rendered":"
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Nace Stay Awards, el primer festival que pone la creatividad al servicio de la sociedad, para luchar contra las consecuencias del coronavirus.<\/h4>\n <\/div>\n<\/section><\/div>\n\n
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Stay Awards<\/strong>\u00a0es una iniciativa creada desde el compromiso de un grupo de profesionales de la agencia VCCP y cuenta con la misi\u00f3n de poner el talento de las personas al servicio de la sociedad para luchar contra el coronavirus y sus efectos en nuestras vidas.<\/p>\n

Actualmente, muchos profesionales de diferentes sectores (psic\u00f3logos, docentes, personal sanitario, abogados…) est\u00e1n ofreciendo su ayuda de forma desinteresada para superar el reto al que nos enfrentamos como consecuencia de la crisis sanitaria por el coronavirus.<\/p>\n

En este sentido,\u00a0Stay Awards<\/strong>\u00a0trata de promover y articular la ayuda desinteresada de todos los profesionales del sector publicitario para ofrecer soluciones a un mismo cliente: la sociedad. Y lo hace a trav\u00e9s de sus perfiles de Instagram (stayawards_es<\/strong>\u00a0para pa\u00edses hispanoparlantes y\u00a0stayawards_International<\/strong>\u00a0para pa\u00edses angloparlantes).<\/p>\n

En concreto, se trata de un festival publicitario virtual que ofrece premios a las mejores ideas para hacer frente a las principales problem\u00e1ticas derivadas del coronavirus y del estado de confinamiento al que nos enfrentamos.<\/p>\n

Estas problem\u00e1ticas, que definen las categor\u00edas de este festival, son las siguientes:\u00a0<\/p>\n

– Nuevos medios: los balcones.<\/p>\n

– Outdoor: apoyo a los profesionales que siguen trabajando fuera de casa.<\/p>\n

– Entretenimiento: en tiempo de cuarentena.<\/p>\n

– (Des) activaci\u00f3n de ni\u00f1os en horario laboral.<\/p>\n

– PR: paremos los bulos.<\/p>\n

– Direct: c\u00f3mo acompa\u00f1ar a los hospitalizados.<\/p>\n

– Responsabilidad con las personas vulnerables.<\/p>\n

– Storytelling para ni\u00f1os:educaci\u00f3n sanitaria a ni\u00f1os respecto al COVID-19.<\/p>\n

– \u00bfY despu\u00e9s? Vuelta a la vida real: ayuda a los afectados tras la vuelta a la normalidad.<\/p> <\/div>\n \n <\/div>\n\n <\/div> \n <\/div>\n

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Cada semana se seleccionar\u00e1 una categor\u00eda, que se har\u00e1 p\u00fablica a trav\u00e9s de un story en el perfil de\u00a0Instagram stayawards_es<\/strong>, y se abrir\u00e1 un periodo de 48 horas para que cualquier persona pueda proponer sus ideas para dar respuesta a la problem\u00e1tica propuesta. La participaci\u00f3n se articular\u00e1 a trav\u00e9s de Instagram (DM al perfil de Stay Awards) o por email (hellostayawards@gmail.com<\/a>).<\/p>\n

Las soluciones, de acuerdo a los ejemplos propuestas en la secci\u00f3n “Inspiraci\u00f3n” de los destacados del perfil de Instagram, deben ser sencillas y f\u00e1ciles de aplicar para cualquier persona.<\/p>\n

A finales de cada semana se compartir\u00e1n las mejores ideas, d\u00e1ndoles la mayor difusi\u00f3n posible para que todo el mundo pueda ponerlas en pr\u00e1ctica.<\/p>\n

La participaci\u00f3n en este festival est\u00e1 abierto a cualquier persona, ya sea profesional del sector publicitario o no, tanto en Espa\u00f1a de cualquier pa\u00eds del mundo, porque aunque debemos quedarnos en casa, nuestras ideas no tienen por qu\u00e9 estar cuarentena.<\/p> <\/div>\n \n <\/div>\n\n <\/div> \n <\/div>\n \n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n \n <\/use><\/svg>\n Previous<\/span>\n <\/a>\n \n \n <\/use><\/svg>\n Next<\/span> \n <\/a>\n <\/div>\n \n \n <\/div>\n\n <\/div>\n <\/section>\n<\/div>\n\n
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\n Sabemos que una situaci\u00f3n como la que estamos viviendo requiere que todos pongamos nuestro granito de arena para ayudar, as\u00ed que empezamos a preguntarnos qu\u00e9 papel podr\u00eda jugar el sector publicitario en esta crisis. Nosotros creemos que la creatividad es una herramienta fundamental para solventar algunos de los retos a los que nos estamos enfrentando en estos momentos. Por eso, a trav\u00e9s de Stay Awards, queremos invitar a todo el sector a ponerse al servicio de la sociedad para aportar soluciones reales a los problemas del que ya es nuestro nuevo d\u00eda a d\u00eda.Quiz\u00e1s con nuestro trabajo no podamos salvar vidas, pero estamos seguros de que podemos, al menos, mejorarlas. \n Lia Garcia, copywriter en VCCP<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[391],"class_list":["post-8941","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":[],"author":false,"hero_video":"","hero_image":{"ID":8940,"id":8940,"title":"STAYAWARDS WEB_ 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