{"id":8930,"date":"2020-07-16T17:09:00","date_gmt":"2020-07-16T16:09:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&p=8930"},"modified":"2023-02-07T10:32:39","modified_gmt":"2023-02-07T10:32:39","slug":"larios-summer-2020","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2020\/jul\/larios-summer-2020","title":{"rendered":"Recuperemos nuestro esp\u00edritu mediterr\u00e1neo"},"content":{"rendered":"
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“RECUPEREMOS NUESTRO ESP\u00cdRITU MEDITERR\u00c1NEO\u201d, UNA CAMPA\u00d1A DE VERANO PARA VOLVER A DISFRUTAR DE LA VIDA BIEN VIVIDA<\/h4>\n <\/div>\n<\/section><\/div>\n\n
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\n La nueva campa\u00f1a de verano de Larios ya est\u00e1 aqu\u00ed \n <\/h3>\n \n
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\u201cRecuperemos nuestro Esp\u00edritu Mediterr\u00e1neo\u201d es una campa\u00f1a que pretende poner en valor la importancia de celebrar las peque\u00f1as cosas, como<\/p>\n

pasar tiempo con los amigos y disfrutar juntos de los peque\u00f1os placeres de la vida, invitando a reconectar con el mood mediterr\u00e1neo en este<\/p>\n

verano tan particular.<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\r\n Es un honor para nosotros trabajar junto a una marca incre\u00edble como Larios y poder recuperar aquello que nos hacen sentir bien. La m\u00fasica optimista e ic\u00f3nica de Otis Redding, y los mensajes positivos, son parte de ese mismo pensamiento <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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Playas mediterr\u00e1neas, atardeceres de ensue\u00f1o, brindis con amigos, forman parte de esos veranos eternos inolvidables. Las im\u00e1genes de la pieza audiovisual de Larios reflejan una mirada optimista para seguir disfrutando de los buenos momentos, despu\u00e9s de estos.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 meses tan complicados. Puedes disfrutar de ella en nuestro canal de YouTube:\u00a0<\/span>https:\/\/youtu.be\/0Vij_6X25Zo<\/a><\/p>\n

La banda sonora de la campa\u00f1a tambi\u00e9n tiene un papel fundamental en la campa\u00f1a. Se ha elegido la canci\u00f3n (Sittin\u2019 on) the Dock of the Bay de Otis Redding conocido como el \u201cpadre del soul\u201d. El m\u00edtico silbido de este tema consigue trasladar al espectador directamente a esos momentos \u00fanicos que reflejan lo que significa vivir bien.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n Despu\u00e9s de un tiempo dif\u00edcil para todos, son muchas las cosas que han cambiado, pero es importante que no perdamos nuestra esencia. Con esta campa\u00f1a de Larios queremos que la gente siga disfrutando en su d\u00eda a d\u00eda de las peque\u00f1as cosas que son parte del estilo de vida mediterr\u00e1neo \n Marcos de la Torre, director de Marketing de Maxxium Espa\u00f1a<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[391],"class_list":["post-8930","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8929,"id":8929,"title":"LARIOS_WEB1","filename":"LARIOS_WEB1.jpg","filesize":78136,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/jul\/larios-summer-2020\/attachment\/larios_web1","alt":"","author":"2","description":"","caption":"","name":"larios_web1","status":"inherit","uploaded_to":8925,"date":"2020-08-20 16:11:53","modified":"2020-08-20 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