{"id":8925,"date":"2020-07-16T17:09:00","date_gmt":"2020-07-16T16:09:00","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8925"},"modified":"2020-08-27T16:06:28","modified_gmt":"2020-08-27T15:06:28","slug":"larios-summer-2020","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/jul\/larios-summer-2020","title":{"rendered":"Mediterranean Spirit"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-M6huD wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <section data-aos=\"fade-up\">\n<div>\n<h4>&#8220;LET\u2019S RECOVER OUR MEDITERRANEAN SPIRIT\u201d, A SUMMER CAMPAIGN TO GO BACK TO OUR ESSENCE OF REALLY ENJOYING LIFE<\/h4>\n<\/div>\n<\/section>\n<section data-aos=\"fade-up\">\n<div>\n<div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-8qvqQ wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6 p-md-0 \">\n      \n        <div class=\"embed-responsive embed-responsive-1by1 \">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB3.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB3.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            The new Larios Summer campaign is here \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>Let&#8217;s recover our Mediterranean Spirit\u201d campaign aims at highlighting the real value of celebrating that special things in life, such as spending time with friends whilst enjoying together the small pleasures of life. The campaign invites consumers to reconnect with the Mediterranean mood this particular summer after Covid 19.\u00a0<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-OlfKV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          It is an honour for us to work together with an incredible brand like Larios and to be able to recover what makes us feel good. Otis Redding&#8217;s iconic, upbeat music and positive messages are part of that same thought.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Mediterranean beaches, dreamy sunsets, friends having a nice drink, are part of those unforgettable eternal summers images we all bear in our memories. The scenes in this \u00a0audiovisual piece reflect an optimistic tone to continue enjoying the good times, after such complicated months we have left behind.<\/p>\n<p>The selected soundtrack also plays a key role in the campaign. The song (Sittin \u2019on) the Dock of the Bay by Otis Redding known as the\u201c father of soul \u201dhas been chosen. The mythical whistle of this song is able to mesmerise\u00a0customers directly to those unique moments that reflect what it means to live in a Mediterranean summer style.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Znpcxa wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB2.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1jxw0L wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        After a difficult time for everyone, many things have changed, it is still important that we do not lose our essence. With this campaign we want people to continue enjoying in their day-to-day life the little things that are part of the Mediterranean lifestyle \n        <cite>Marcos de la Torre, Marketing Director of Maxxium Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[191],"class_list":["post-8925","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8929,"id":8929,"title":"LARIOS_WEB1","filename":"LARIOS_WEB1.jpg","filesize":78136,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/jul\/larios-summer-2020\/attachment\/larios_web1","alt":"","author":"2","description":"","caption":"","name":"larios_web1","status":"inherit","uploaded_to":8925,"date":"2020-08-20 16:11:53","modified":"2020-08-20 16:11:53","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"\u201cRECUPEREMOS NUESTRO ESP\u00cdRITU MEDITERR\u00c1NEO\u201d, UNA CAMPA\u00d1A DE VERANO PARA VOLVER A DISFRUTAR DE LA VIDA BIEN VIVIDA","meta-description":"\u201cRecuperemos nuestro Esp\u00edritu Mediterr\u00e1neo\u201d es una campa\u00f1a que pretende poner en valor la importancia de celebrar las peque\u00f1as cosas, como  pasar tiempo con los amigos y disfrutar juntos de los peque\u00f1os placeres de la vida, invitando a reconectar con el mood mediterr\u00e1neo en este verano tan particular.\u201cRecuperemos nuestro Esp\u00edritu Mediterr\u00e1neo\u201d es una campa\u00f1a que pretende poner en valor la importancia de celebrar las peque\u00f1as cosas, como  pasar tiempo con los amigos y disfrutar juntos de los peque\u00f1os placeres de la vida, invitando a reconectar con el mood mediterr\u00e1neo en este verano tan particular.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8714,"post_author":"5","post_date":"2020-06-29 18:39:44","post_date_gmt":"2020-06-29 17:39:44","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left;\\u0022\\u003eFeels like being there\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eVccp Spain has created the digital for the \u201cFeels like being there\u201d concept campaign, which intends to reactivate the international consumer for Mahou, San Miguel, Alhambra and Sol\u00e1n de Cabras brands, through social media, after the Covid 19 health crisis.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThis digital campaign aims to reconnect their consumers with the unique Spanish lifestyle, focusing on it\u2019s positivity, closeness, empathy and enjoyment.\\u003c\/p\\u003e\",\"blockId\":\"Z2fR20\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2fR20\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"431414332\",\"blockId\":\"ThSIy\",\"blockUniqueClass\":\"lazyblock-video-ThSIy\"} \/-->","post_title":"Mahou San Miguel - Feels like being there","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mahou-san-miguel-feels-like-being-there","to_ping":"","pinged":"","post_modified":"2020-09-07 14:36:27","post_modified_gmt":"2020-09-07 13:36:27","post_content_filtered":"","post_parent":3762,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8714","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8905,"post_author":"2","post_date":"2020-04-01 16:11:51","post_date_gmt":"2020-04-01 15:11:51","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eOur work for Cervezas Alhambra has obtained two Silver in the \\u201cBest Digital\\u201d and \\u201cBest Graphic\\u201d in the Best Awards.\\u003c\\\/h4\\u003e\",\"blockId\":\"KjrFH\",\"blockUniqueClass\":\"lazyblock-text-full-width-KjrFH\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button 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{\"items\":\"%5B%7B%22text%22:%22%3Cp%3E%3Cstrong%3EVCCP%20Spain%3C\\\/strong%3E%C2%A0has%20won%20the%20Larios%20account%20after%20holding%20an%20agency%20competition%20that%20took%20place%20recently%20and%20in%20which%204%20agencies%20participated.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EAs%20a%20result%20of%20the%20contest,%20VCCP%20Spain%20is%20the%20new%20agency%20responsible%20for%20both%20strategic%20development%20and%20the%20creation%20and%20production%20of%20the%20different%20Larios%20campaigns%20at%20all%20contact%20points,%20working%20closely%20with%20the%20brand's%20media%20and%20public%20relations%20agencies.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"Z1DRWEi\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1DRWEi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very excited and confident in the path that we started together with VCCP, during the few weeks that we have been together they have already shown sensitivity and freshness to defend the Mediterranean lifestyle that Larios is flagging. We feel fortunate that they have put their talents at the service of Larios\",\"quotee\":\"Marcos de la Torre, Marketing Director, Maxxium Inc.\",\"blockId\":\"ZyzeOe\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZyzeOe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eDespite the complex situation of the gin category, which after 8 years of growth begins to decrease in volume, Larios maintains leadership thanks to the brand transformation plan undertaken in recent years.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eIn Javier Suso, CEO of VCCP Spain, words: \\u0022We must highlight Larios for his deep roots, his relevance in Spanish popular culture, his personality and, above all, for the ambition of his future project, in which we will have lucky to participate. We are very grateful to the brand team for the trust placed in us\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eThe work that VCCP Spain will carry out for the brand aims to consolidate Larios' sustainable leadership in the gin category in the coming years, increasing brand equity, relevance and brand differentiation in an increasingly competitive sector, intensifying the emotional bond with the Larios brand, as well as optimizing the brand experience.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Larios is a great brand, one of those that every agency wants to work for\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Familia%20LariosEspiritu%20Mediterraneocitrus%22,%22caption%22:%22%22,%22id%22:8943,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8943%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/Familia-LariosEspiritu-Mediterraneocitrus.jpg%22%7D\",\"blockId\":\"1gUQIv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gUQIv\"} \/-->","post_title":"VCCP Spain wins Larios account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-gana-la-cuenta-de-larios","to_ping":"","pinged":"","post_modified":"2020-11-10 15:19:03","post_modified_gmt":"2020-11-10 15:19:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8942","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"lang":"en-gb","translations":{"en-gb":8925,"es-es":8930},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}