{"id":8920,"date":"2020-02-11T16:41:27","date_gmt":"2020-02-11T16:41:27","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8920"},"modified":"2023-02-07T10:34:41","modified_gmt":"2023-02-07T10:34:41","slug":"poweredbytweets","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2020\/feb\/poweredbytweets","title":{"rendered":"VCCP es uno de los gandores de #PoweredByTweets"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1bXGvN wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>En la segunda posici\u00f3n ha habido VCCP, con #TweetsFromTheFuture. Ha apostado por mirar al futuro para sensibilizar sobre la soledad de nuestros mayores y el cambio clim\u00e1tico. #TweetsFromTheFuture propone lanzar mensajes que creen puentes entre agentes medioambientales y los \u00e1mbitos de la informaci\u00f3n y la formaci\u00f3n, la investigaci\u00f3n y la educaci\u00f3n.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-20GqwJ wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>Punto de partida<\/strong><\/p>\n<p>El cambio clim\u00e1tico es real y, si no podemos controlarlo, afectar\u00e1 a nuestra planeta y nuestras vidas de manera irreversible. Todos conocemos algunas de sus consecuencias, como el calentamiento global y la subida del nivel del mar per, de verdad sabemos como estas cosas van a afectar nuestras vidas diarias?<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>El idea\u00a0<\/strong><\/p>\n<p>A trav\u00e9s de #TweetsFromTheFuture vamos a concienciar, e involucrar a la comunidad de Twitter, mostr\u00e1ndoles lo que podr\u00e1n tuitear. Un futuro en el cual las consecuencias del cambio clim\u00e1tico ser\u00e1n una parte significativa de nuestras vidas.\u00a0<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-M0ksU wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LiaGonzaloTwitter2.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-1ftMy4 wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6 p-md-0 \">\n      \n        <div class=\"embed-responsive embed-responsive-1by1 \">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LiaGonzaloTwitter.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LiaGonzaloTwitter.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            #TweetsFromTheFuture \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>El concurso #PoweredByTweets premia ideas originales que propicien la creaci\u00f3n de movimientos en Twitter para cambiar el mundo. Los ganadores de este a\u00f1o abogan por la lucha contra la pobreza infantil y la soledad de los mayores, as\u00ed como la conversaci\u00f3n del medio ambiente.<\/p>\n<p>La conversaci\u00f3n de Twitter ha sido la impulsora principal de la cuarta edici\u00f3n de la aceleradora de proyectos sociales #PoweredbyTweets, promovida por la Caixa y Twitter Espa\u00f1a con la colaboraci\u00f3n de ESIC.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1hlH5y wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Nuestra plataforma, analizar\u00e1 la historia de los usuarios de Twitter adem\u00e1s de sus localizaciones. Sus tweets van a proporcionar informaci\u00f3n tales como sus in intereses principales, sus pasatiempos y sus formas de escribir. Gracias a la localizaci\u00f3n, vamos a determinar cuales ser\u00e1n los problemas principales en su barrio si el cambio clim\u00e1tico sigue creciendo con esta velocidad. El resultado, ser\u00e1 un tweet que los usuarios podr\u00edan escribir por s\u00ed mismos en el futuro. Este tweet servir\u00e1 como aviso de los efectos diarios que experimentaran en el futuro si no hacemos algo para detenerlo ahora. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[391],"class_list":["post-8920","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8919,"id":8919,"title":"TWEETSFROMTHEFUTURE","filename":"TWEETSFROMTHEFUTURE.jpg","filesize":49515,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/feb\/poweredbytweets\/attachment\/tweetsfromthefuture","alt":"","author":"2","description":"","caption":"","name":"tweetsfromthefuture","status":"inherit","uploaded_to":8915,"date":"2020-08-20 15:41:06","modified":"2020-08-20 15:41:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"Competici\u00f3n #TweetsFromTheFuture","meta-description":"VCCP gana segunda posici\u00f3n con #TweetsFromTheFuture","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8694,"post_author":"5","post_date":"2019-11-18 15:33:11","post_date_gmt":"2019-11-18 15:33:11","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"VCCP Spain crea la nueva campa\u00f1a de Worten con motivo del periodo promocional m\u00e1s importante del a\u00f1o, Black Friday. En esta ocasi\u00f3n, la compa\u00f1\u00eda apuesta por un Black Friday XXL, el m\u00e1s grande.\",\"blockId\":\"q1my6\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-q1my6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22GirafaQuemandoDinero%22,%22caption%22:%22%22,%22id%22:8668,%22link%22:%22https:\/\/www.vccp.com\/madrid\/work\/worten\/worthen-xxl\/attachment\/girafaquemandodinero%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/GirafaQuemandoDinero.jpg%22%7D\",\"text\":\"\\u003cp\\u003eTras el \u00e9xito logrado el a\u00f1o pasado con la campa\u00f1a \u201cEstate al Lory\u201d, la marca sigue apostando por iniciativas diferenciales y disruptivas en el entorno digital, con el objetivo de ser atractivos y diferenciales.\\u003c\/p\\u003e\\n\\u003cp\\u003eEste a\u00f1o, recogen el testigo el d\u00fao art\u00edstico Glitch Gyals, formado por Alejandro y Pilar (m\u00e1s conocidos como Jirafa Rey y LaPili), quienes se han convertido en un verdadero fen\u00f3meno de masas a partir de su presentaci\u00f3n a trav\u00e9s del exitoso talent show Factor X con la canci\u00f3n \u201cC\u00f3meme el donut\u201d, entre otros hits, y que cuentan con m\u00e1s de 35 millones de visualizaciones en Youtube.\\u003c\/p\\u003e\\n\\u003cp\\u003ePara el sector retail en general, y especialmente en el caso del marco de la electr\u00f3nica y los electrodom\u00e9sticos, Black Friday representa un important\u00edsimo momento comercial, que adem\u00e1s marca el periodo de inicio de la campa\u00f1a de ventas de Navidad.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa campa\u00f1a es puramente online y se lanzar\u00e1 en medios digitales y en redes sociales (Youtube, Instagram, Facebook).\\u003c\/p\\u003e\",\"blockId\":\"zaMBG\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-zaMBG\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Una vez m\u00e1s, Worten contin\u00faa afianz\u00e1ndose como una compa\u00f1\u00eda pionera e innovadora que apuesta por despuntar con creatividad y comunicaci\u00f3n en general en un periodo de tal saturaci\u00f3n comercial.\",\"blockId\":\"Z2bQNDD\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2bQNDD\"} \/-->","post_title":"\u201cXXL\u201d","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"worten-xxl","to_ping":"","pinged":"","post_modified":"2023-02-07 09:58:18","post_modified_gmt":"2023-02-07 09:58:18","post_content_filtered":"","post_parent":3867,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8694","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8693,"post_author":"5","post_date":"2019-04-12 15:38:21","post_date_gmt":"2019-04-12 14:38:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301565290\",\"blockId\":\"27MXr5\",\"blockUniqueClass\":\"lazyblock-video-27MXr5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLory Money es el l\u00edder del SUAJ, un surrealista partido pol\u00edtico que promueve la democratizaci\u00f3n de la tecnolog\u00eda. La acci\u00f3n tambi\u00e9n cuenta con la colaboraci\u00f3n del periodista Tom\u00e1s Roncero y blogger de cocina Abel Arana.\\u003c\/p\\u003e\\n\\u003cp\\u003eEn la propuesta electoral de Lory Money se encuentran iniciativas como crear el Memesterio, Menos Impuestos, M\u00e1s medios de transportes el\u00e9ctricos, Mejores Resoluciones o Promover una pol\u00edtica con M\u00e1s sabor. Bajo esta campa\u00f1a, los clientes de Worten podr\u00e1n encontrar diferentes propuestas comerciales y promociones alineadas bajo el hashtag #VotaSuaj.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn\u00eas Drummond Borges, Responsable de Marketing en Worten Iberia, se\u00f1ala: \\u0022Con el objetivo de ofrecer una campa\u00f1a diferencial y disruptiva volvemos a apostar por una campa\u00f1a atrevida con Lory Money como protagonista. #VotaSuaj pondr\u00e1 un toque de humor al periplo actual, al mismo tiempo que, como compa\u00f1\u00eda, ofreceremos las mejores propuestas comerciales a nuestros clientes\\u0022.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa campa\u00f1a ideada por VCCP Spain incluir\u00e1 diferentes acciones, como un mitin en la tienda Worten de Valencia (Centro Comercial Bonaire) el pr\u00f3ximo 17 de abril y en el que los asistentes podr\u00e1n adquirir productos a precios especiales. Adem\u00e1s, celebrar\u00e1 una fiesta fin de campa\u00f1a en Worten San Sebastian los Reyes y se realizar\u00e1 un refer\u00e9ndum tecnol\u00f3gico, cuyas fechas anunciar\u00e1 en redes sociales y en la web de la campa\u00f1a.\\u003c\/p\\u003e\\n\\u003cp\\u003eLory Money ya fue el protagonista de \\u0022Estate al Lory\\u0022, otra hilarante campa\u00f1a de Black Friday para la compa\u00f1\u00eda. Worten no ha dudado en volver a contar con el \\u0022punch\\u0022 del rapero en esta nueva campa\u00f1a.\\u003c\/p\\u003e\",\"quote\":\"Convertimos al famoso rapero Lory Money en Candidato a las Elecciones por el Partido SUAJ en nuestra \u00faltima campa\u00f1a para Worten.\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lory-President%22,%22caption%22:%22%22,%22id%22:8670,%22link%22:%22https:\/\/www.vccp.com\/madrid\/lory-president%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Lory-President.jpg%22%7D\",\"blockId\":\"sEJ2g\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-sEJ2g\"} \/-->","post_title":"Vota SUAJ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"votasuaj","to_ping":"","pinged":"","post_modified":"2020-09-07 13:35:39","post_modified_gmt":"2020-09-07 12:35:39","post_content_filtered":"","post_parent":3867,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8693","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8656,"post_author":"5","post_date":"2019-04-22 14:17:52","post_date_gmt":"2019-04-22 13:17:52","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"La primera campa\u00f1a de VCCP Spain para ALSA, con el objetivo de aumentar la notoriedad y consideraci\u00f3n de la marca.\",\"blockId\":\"1pGycM\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-1pGycM\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ALSA-Dragon%22,%22caption%22:%22%22,%22id%22:8655,%22link%22:%22https:\/\/www.vccp.com\/madrid\/work\/alsa\/dragon\/attachment\/alsa-dragon%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/ALSA-Dragon.jpg%22%7D\",\"blockId\":\"2pIcGa\",\"blockUniqueClass\":\"lazyblock-image-full-width-2pIcGa\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eEsta campa\u00f1a cuenta con m\u00faltiples ejecuciones de spots de televisi\u00f3n y piezas digitales (display y social media) con creatividades din\u00e1micas en funci\u00f3n del origen y destino de los diferentes trayectos nacionales que cubre ALSA, de sus precios (que var\u00edan con el tiempo) y de los diferentes beneficios de la marca.\\u003c\/p\\u003e\",\"quote\":\"Nuestra primera campa\u00f1a para ALSA.\",\"blockId\":\"2kdsTW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2kdsTW\"} \/-->","post_title":"Drag\u00f3n","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dragon","to_ping":"","pinged":"","post_modified":"2023-02-07 09:59:34","post_modified_gmt":"2023-02-07 09:59:34","post_content_filtered":"","post_parent":3765,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8656","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[]},"lang":"es-es","translations":{"es-es":8920,"en-gb":8915},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}