{"id":8915,"date":"2020-02-11T16:41:27","date_gmt":"2020-02-11T16:41:27","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8915"},"modified":"2020-08-27T15:48:42","modified_gmt":"2020-08-27T14:48:42","slug":"poweredbytweets","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/feb\/poweredbytweets","title":{"rendered":"VCCP gana segunda posici\u00f3n en el concurso #PoweredByTweets"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZqCcYN wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>VCCP came second, with their campaign #TweetsFromTheFuture. They decided to reflect on the future by raising awareness for loneliness in old age, as well as climate change. #TweetsFromTheFuture aims to link environmental agents with the fields of information, training, investigation and education.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-1Xu5an wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>Starting Point<\/strong><\/p>\n<p>Climate change is real, and if we don&#8217;t start trying to prevent it , it will affect our planet and our lives irreversibly. We&#8217;re all aware of its consequences, such as global warming, and rise in sea level, but do we really know how such impacts will directly impact our day-to-day lives?<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>The idea<\/strong><\/p>\n<p>Through #TweetsFromTheFuture we will raise awareness, involving the Twitter community, showing them what they may be tweeting in the future. A future in which the consquences of climate change will be a significant part of our lives.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1oAHMI wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LiaGonzaloTwitter2.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-Z13mF6P wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6 p-md-0 \">\n      \n        <div class=\"embed-responsive embed-responsive-1by1 \">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LiaGonzaloTwitter.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LiaGonzaloTwitter.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            #TweetsFromTheFuture \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>The #PoweredByTweets competition gives awards to original, potentially world changing ideas, that provoke movements on Twitter. This year&#8217;s winners aimed to help fight against child poverty, old age loneliness, and the issue of global warming.<\/p>\n<p>Twitter has been the central topic of this fourth edition of #PoweredByTweets, which is promoted by Caixa and Twitter Spain, collaborating also with ESIC.<\/p>\n<p>#TweetsFromTheFuture aims to link environmental agents with various fields, and our #PoweredByTweets idea fits into this perfectly.\u00a0<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1jBmIS wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our platform will analyze users\u2019 tweet history, as well as their location. Their tweets will provide personal information such as their interests, hobbies and writing style. Thanks to their location, we will be able to establish the common issues that they will face in 50 years time if climate change continues to grow at this rate. The result will be a tweet that looks like something that the users would have written themselves, in turn making them aware of how their lives may be affected by climate change in the future if we do not change our ways imminently. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[191],"class_list":["post-8915","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8919,"id":8919,"title":"TWEETSFROMTHEFUTURE","filename":"TWEETSFROMTHEFUTURE.jpg","filesize":49515,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/feb\/poweredbytweets\/attachment\/tweetsfromthefuture","alt":"","author":"2","description":"","caption":"","name":"tweetsfromthefuture","status":"inherit","uploaded_to":8915,"date":"2020-08-20 15:41:06","modified":"2020-08-20 15:41:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"Competici\u00f3n #TweetsFromTheFuture","meta-description":"VCCP gana segunda posici\u00f3n con #TweetsFromTheFuture","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/TWEETSFROMTHEFUTURE.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8665,"post_author":"5","post_date":"2019-11-18 15:33:11","post_date_gmt":"2019-11-18 15:33:11","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"VCCP Spain is creating the new Worten campaign for the most important promotional period of the year, Black Friday. The company is aiming to have a Black friday of \u201cXXL\u201d proportions.\\n\",\"blockId\":\"Z2tYwV2\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z2tYwV2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAfter the success of the \\u0022Estate al Lory\\u0022 campaign last year, the brand is continuing to opt for different and disruptive initiatives, with the intention of positively differentiating themselves from other brands in the digital market.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThis year, they have picked up the Glitch Gyals, a musical group formed by Alejandro and Pilar (better known as Jirafa Rey and LaPili), who have become a phenomenon since their performance of the song \\u0022C\u00f3meme el donut\\u0022 (amongst other hits) on the X Factor, and they have amassed more than 35 million views on Youtube.\\u003c\/p\\u003e\\n\\u003cp\\u003eFor the retail sector in general, and especially in the case of eletronic and home appliance brands, Black Friday represents an incredibly important commercial opportunity, that also marks the beginnning of the Christmas sales period.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign is solely online, and will be launched on digital mediums and social media (Youtube, Instagram, Facebook).\\u003c\/p\\u003e\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22GirafaQuemandoDinero%22,%22caption%22:%22%22,%22id%22:8668,%22link%22:%22https:\/\/www.vccp.com\/madrid\/girafaquemandodinero%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/GirafaQuemandoDinero.jpg%22%7D\",\"blockId\":\"Z1xR8mL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1xR8mL\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Once again, Worten continues to strengthen its position as a pioneering and innovative company, that aims to stand out creatively and as well as in terms of communication.\\n\",\"blockId\":\"15kvI6\",\"blockUniqueClass\":\"lazyblock-quote-full-width-15kvI6\"} \/-->","post_title":"\u201cXXL\u201d new campaign from VCCP Spain to Worten.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"worthen-xxl","to_ping":"","pinged":"","post_modified":"2020-09-07 13:31:05","post_modified_gmt":"2020-09-07 12:31:05","post_content_filtered":"","post_parent":3866,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8665","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8671,"post_author":"5","post_date":"2019-04-12 15:38:21","post_date_gmt":"2019-04-12 14:38:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301565290\",\"blockId\":\"Z1mgmVh\",\"blockUniqueClass\":\"lazyblock-video-Z1mgmVh\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLory Money is the leader of SUAJ, a surrealist political party that promotes the democratization of technology. The action also count with the collaboration of the journalist Tom\u00e1s Roncero and the kitchen blogger Abel Arana.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn the electoral proposal of Lory Money are initiatives such as creating the Memesterio, less taxes, more means of electric transport, better resolutions or promote policy with more flavour, under this campaign, Worten customers can find different commercial proposal and promotions aligned under the hashtag #VotaSuaj.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn\u00eas Drummond Borges, Marketing Manager at Worten Iberia, points out:\\u0022With the aim of offering a differential and disruptive campaign, we are once again betting on a daring campaign with Lory Money as the protagonist. #VotaSuaj will add a touch of humour to the current journey, while at the same time, as a company, we offer the best commercial proposals to our customers\\u0022.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign devised by VCCP Spain will include different actions, such as a rally at the Worten store in Valencia (Bonaire Shopping Center) on 17 April, where attendees will be able to purchase products at special prices. In addition, there will be an end-of-campaign party in San Sebastian de los Reyes Worten and a technological referendum will be held, the dates of which will be announced on social networks and on the campaign website.\\u003c\/p\\u003e\\n\\u003cp\\u003eLory Money was already the protagonist of \\u0022Estate al Lory\\u0022, another hilarious Black Friday campaign for the company. Worten has not hesitated to count on the rapper\u00b4s \\u0022punch\\u0022 in this new campaign.\\u003c\/p\\u003e\",\"quote\":\"We turned the famous rapper Lory Money into a candidate to the Elections by the SUAJ Party in our latest campaign for Worten.\\n\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lory-President%22,%22caption%22:%22%22,%22id%22:8670,%22link%22:%22https:\/\/www.vccp.com\/madrid\/lory-president%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/Lory-President.jpg%22%7D\",\"blockId\":\"ZwUKqO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZwUKqO\"} \/-->","post_title":"Vota SUAJ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"votasuaj","to_ping":"","pinged":"","post_modified":"2020-09-07 13:38:05","post_modified_gmt":"2020-09-07 12:38:05","post_content_filtered":"","post_parent":3866,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8671","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8649,"post_author":"5","post_date":"2019-04-22 14:17:52","post_date_gmt":"2019-04-22 13:17:52","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"The objective of this campaign is to increase notoriety and brand recognition.\",\"blockId\":\"12KFzF\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-12KFzF\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ALSA-Dragon%22,%22caption%22:%22%22,%22id%22:8655,%22link%22:%22https:\/\/www.vccp.com\/madrid\/work\/alsa\/dragon\/attachment\/alsa-dragon%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/ALSA-Dragon.jpg%22%7D\",\"blockId\":\"1sYHc6\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sYHc6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis campaign relies on a number of TV ads and digital elements (such as on social media). The creatively dynamic approach is very much based on the origins and destinations of national routes covered by ASLA, its prices (which vary at different points of time), and the vast array of existing brand benefits.\\u003c\/p\\u003e\",\"quote\":\"This is our first campaign for ALSA.\",\"blockId\":\"Z1pdoGK\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pdoGK\"} \/-->","post_title":"Dragon","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dragon","to_ping":"","pinged":"","post_modified":"2020-09-07 13:32:16","post_modified_gmt":"2020-09-07 12:32:16","post_content_filtered":"","post_parent":3762,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8649","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[]},"lang":"en-gb","translations":{"en-gb":8915,"es-es":8920},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}