{"id":8909,"date":"2020-04-01T16:11:51","date_gmt":"2020-04-01T15:11:51","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8909"},"modified":"2023-02-07T10:33:41","modified_gmt":"2023-02-07T10:33:41","slug":"vccp-spain-wins-2-silver-best-awards-with-lapso","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2020\/apr\/vccp-spain-wins-2-silver-best-awards-with-lapso","title":{"rendered":"Nuestra campa\u00f1a para Alhambra gana en Best Awards"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Zs4QLv wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Nuestro trabajo para Cervezas Alhambra ha obtenido dos platas en las categorias \u201cBest Digital\u201d y \u201cBest Gr\u00e1fica\u201d de los Best Awards.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2rqI9c wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Lapso es un formato de novela ilustrada, a trav\u00e9s de la cual hablaremos del origen de Cervezas<strong>\u00a0<\/strong>Alhambra y del misterio de la ciudad de Granada de una forma entretenida y actual.\u00a0Lapso constar\u00e1 de 6 cap\u00edtulos inicialmente, que se distribuir\u00e1n durante el 2019. Estos cap\u00edtulos estar\u00e1n alojados en la web p\u00fablica. Cada uno de estos cap\u00edtulos ser\u00e1 autoconclusivo y por lo tanto el usuario podr\u00e1 leer cualquiera de ellos sin perder el hilo de la historia.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Cada cap\u00edtulo tiene asociado un misterio que el usuario resolver\u00e1 en el \u00e1rea privada. Los misterios estar\u00e1n alojados en el \u00e1rea privada de Cervezas Alhambra.\u00a0Cada misterio, tendr\u00e1 una vigencia de un mes para que los usuarios participen, pero los misterios se podr\u00e1n completar a posteriori, aunque ya no optar\u00e1 por el incentivo ad hoc del mismo. Si el usuario completa todos los sorteos optar\u00e1 por un incentivo global al completar todos.\u00a0<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z1Yabf1 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                <div class=\"carousel-controls\">\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Previous<\/span>\n          <\/a>\n    \n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-ZyPSWU wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        LAPSO es una novela gr\u00e1fica digital de misterio que toma lugar en la ciudad de Granada. \n        <cite>VCCP Madrid<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[391],"class_list":["post-8909","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"404633176","hero_image":{"ID":8906,"id":8906,"title":"LAPSO_BESTAWARDS2 (1)","filename":"LAPSO_BESTAWARDS2-1.jpg","filesize":104685,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/apr\/vccp-spain-wins-2-silver-best-awards-with-lapso\/attachment\/lapso_bestawards2-1","alt":"","author":"2","description":"","caption":"","name":"lapso_bestawards2-1","status":"inherit","uploaded_to":8905,"date":"2020-08-20 15:13:40","modified":"2020-08-20 15:13:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1196,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x403.jpg","medium_large-width":640,"medium_large-height":336,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-1024x538.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","1536x1536-width":1196,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","2048x2048-width":1196,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","Header-width":1196,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","Wide-width":1196,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","Facebook-width":1196,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta_title":"VCCP Spain wins 2 Silver Best Awards with LAPSO","meta-description":"Nuestro trabajo para Cervezas Alhambra ha obtenido dos platas en las categorias \u201cBest Digital\u201d y \u201cBest Gr\u00e1fica\u201d de los Best Awards. LAPSO es una novela gr\u00e1fica digital de misterio que toma lugar en la ciudad de Granada.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8692,"post_author":"5","post_date":"2020-01-30 15:48:22","post_date_gmt":"2020-01-30 15:48:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385959046\",\"blockId\":\"sUrS2\",\"blockUniqueClass\":\"lazyblock-video-sUrS2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe telecommunications operator 02, owned by Telef\u00f3nica, launched an innovative integrated campaign last weekend created by VCCP Spain , the agency responsible for managing the O2 brand in Spain since its launch in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith the aim of continuing to increase the notoriety and positioning of the brand, the campaign is aimed directly at dissatisfied customers in the sector with a close and friendly tone, inviting those who remain with other companies only out of inertia to think.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign tries to appeal to the latent feeling of frustration in a large part of the telephony users, with the aim of awakening them to reflect on them and, with this, promote the process of change to O2.\\u003c\/p\\u003e\",\"quote\":\"O2 is a brand that dares to make consumers think. As a creative, it is always a challenge and a huge pleasure to work for these types of brands.\",\"blockId\":\"Z1yN8Ut\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1yN8Ut\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2202_fish_closeup%22,%22caption%22:%22%22,%22id%22:8677,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_closeup%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_closeup.jpg%22%7D\",\"blockId\":\"1mJTW9\",\"blockUniqueClass\":\"lazyblock-image-full-width-1mJTW9\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"To do this, the campaign shows a flying fish that, realizing that it has wings, leaves the school of fish, rises to the surface and, driven by its wings, flies. The main message of the campaign is: \\u0022You have wings, aren't you going to use them?\\u0022\",\"blockId\":\"Z2uIJtS\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z2uIJtS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAs in the previous campaign, the one in charge of giving voice to all the pieces has been the actress and composer Leonor Watling . For the music there has been an original music from the Neuman group.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cPez\u201d is an integrated campaign with a significant presence on TV with 25 \u201dspots, as well as in the outdoor environment , underground, canopies and columns. It also has a wide digital and social media campaign.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAfter its launch in 2018, O2 revolutionized the Spanish market with a differentiated value proposition, based on an ethical and simple service, a clear offer and a fair price.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking hand in hand with the VCCP Spain agency, O2 has established itself with remarkable success as a close operator that offers a new way of relating to the consumer that is much simpler, personal and non-intrusive, being the alternative for the high percentage of disappointed people with the telephony sector.\\u003c\/p\\u003e\",\"blockId\":\"LkHDJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LkHDJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22O2_fish_campaign_Bellas_Artes_Madrid_billboard%22,%22caption%22:%22%22,%22id%22:8675,%22link%22:%22https:\/\/www.vccp.com\/madrid\/o2_fish_campaign_bellas_artes_madrid_billboard%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/O2_fish_campaign_Bellas_Artes_Madrid_billboard.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2202_fish_campaign_close_up%22,%22caption%22:%22%22,%22id%22:8676,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_campaign_close_up%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_campaign_close_up.jpg%22%7D%7D%5D\",\"blockId\":\"1DVCDz\",\"blockUniqueClass\":\"lazyblock-two-column-images-1DVCDz\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the new campaign, we remain faithful to our line of communication relying on our values \u200b\u200bof proposing to the client that has shown us is the pillar of differentiation of O2 in the sector, and at the same time visually innovating with a beautiful high quality advertisement where the Flying Fish together with the unique elements of the brand, the gradient blue and bubble, form a great team\",\"quotee\":\"Gema Perona, O2.\",\"blockId\":\"Z1XL67r\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1XL67r\"} \/-->","post_title":"Pez Volador","post_excerpt":"Spot de O2 que usa un pez volador para rellenar su mensaje.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pez-volador","to_ping":"","pinged":"","post_modified":"2020-09-07 13:29:27","post_modified_gmt":"2020-09-07 12:29:27","post_content_filtered":"","post_parent":8553,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8692","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8945,"post_author":"2","post_date":"2020-03-23 17:45:00","post_date_gmt":"2020-03-23 17:45:00","post_content":"<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3E%3Cstrong%3EVCCP%20Spain%3C\/strong%3E%C2%A0ha%20ganado%20la%20cuenta%20de%20Larios%20tras%20la%20celebraci%C3%B3n%20de%20un%20concurso%20de%20agencias%20que%20tuvo%20lugar%20recientemente%20y%20en%20el%20que%20participaron%204%20agencias.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EComo%20resultado%20del%20concurso,%20VCCP%20Spain%20es%20la%20nueva%20agencia%20responsable%20tanto%20del%20desarrollo%20estrat%C3%A9gico%20como%20de%20la%20creaci%C3%B3n%20y%20producci%C3%B3n%20de%20las%20diferentes%20campa%C3%B1as%20de%20Larios%20en%20todos%20los%20puntos%20de%20contacto,%20trabajando%20en%20estrecha%20colaboraci%C3%B3n%20con%20las%20agencias%20de%20medios%20y%20relaciones%20p%C3%BAblicas%20de%20la%20marca.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z24kX2O\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z24kX2O\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Tenemos mucha ilusi\u00f3n y confianza en el camino que iniciamos juntos con VCCP, durante las pocas semanas que llevamos juntos ya han demostrado sensibilidad y frescura para defender el estilo de vida mediterr\u00e1neo del que Larios hace bandera. Nos sentimos afortunados de que hayan puesto su talento al servicio de Larios\",\"quotee\":\"Marcos de la Torre, director de marketing de Maxxium\",\"blockId\":\"DYfF\",\"blockUniqueClass\":\"lazyblock-quote-full-width-DYfF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eA pesar de la compleja situaci\u00f3n de la categor\u00eda ginebras, que tras 8 a\u00f1os de crecimiento empieza a decrecer en volumen, Larios mantiene el liderazgo gracias al plan de transformaci\u00f3n de la marca emprendido durante los \u00faltimos a\u00f1os.\\u003c\/p\\u003e\\n\\u003cp\\u003eEn palabras de\u00a0\\u003cstrong\\u003eJavier Suso, CEO de VCCP Spain\\u003c\/strong\\u003e: \u201c\\u003cem\\u003eLarios es una gran marca, de esas para las que toda agencia desea trabajar por su gran arraigo, su relevancia en la cultura popular espa\u00f1ola, su personalidad y, sobre todo, por la ambici\u00f3n de su proyecto de futuro, en el que tendremos la suerte de participar. Estamos muy agradecidos al equipo de la marca por la confianza depositada en nosotros\u201d.\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eEl trabajo que VCCP Spain desarrollar\u00e1 para la marca tiene como objetivo consolidar el liderazgo sostenible de Larios en la categor\u00eda ginebras en los pr\u00f3ximos a\u00f1os, incrementando el brand equity, la relevancia y la diferenciaci\u00f3n de la marca en un sector cada d\u00eda m\u00e1s competitivo, intensificando el v\u00ednculo emocional con la marca Larios, as\u00ed como optimizando la experiencia de marca.\\u003c\/p\\u003e\",\"quote\":\"Larios es una gran marca, de esas para las que toda agencia desea 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