{"id":8905,"date":"2020-04-01T16:11:51","date_gmt":"2020-04-01T15:11:51","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8905"},"modified":"2020-08-27T15:36:37","modified_gmt":"2020-08-27T14:36:37","slug":"vccp-spain-wins-2-silver-best-awards-with-lapso","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/apr\/vccp-spain-wins-2-silver-best-awards-with-lapso","title":{"rendered":"VCCP Spain wins 2 Silver Best Awards with LAPSO"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-KjrFH wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Our work for Cervezas Alhambra has obtained two Silver in the \u201cBest Digital\u201d and \u201cBest Graphic\u201d in the Best Awards.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z12jLQD wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Lapso is an illustrated novel format, through which we talk about the origin of Cervezas Alhambra and the mystery of the city of Granada in an entertaining and current way. Constant span of 6 recent chapters, to be distributed during 2019. These chapters are located on the public website. Each of these chapters will be self-conclusive and therefore the user will be able to read any of them without losing the thread of the story.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Each chapter has an associated mystery that the user solves in the private area. The mysteries housed in the private area of Cervezas Alhambra. Each mystery will be valid for one month for users to participate, but the mysteries may be completed a posteriori, although they will no longer opt for its ad hoc incentive. If the user completes all the draws he will choose a global incentive when completing all.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-rtoOf wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                              \n          <div class=\"carousel-item \">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2.jpg 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                <div class=\"carousel-controls\">\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Previous<\/span>\n          <\/a>\n    \n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n            <span class=\"sr-only\">Next<\/span> \n          <\/a>\n        <\/div>\n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-1nHsHw wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Lapso is a mysterious digital graphic novel that takes place in the city of Granada. \n        <cite>VCCP Madrid<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[191],"class_list":["post-8905","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"404633176","hero_image":{"ID":8906,"id":8906,"title":"LAPSO_BESTAWARDS2 (1)","filename":"LAPSO_BESTAWARDS2-1.jpg","filesize":104685,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/apr\/vccp-spain-wins-2-silver-best-awards-with-lapso\/attachment\/lapso_bestawards2-1","alt":"","author":"2","description":"","caption":"","name":"lapso_bestawards2-1","status":"inherit","uploaded_to":8905,"date":"2020-08-20 15:13:40","modified":"2020-08-20 15:13:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1196,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x403.jpg","medium_large-width":640,"medium_large-height":336,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-1024x538.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","1536x1536-width":1196,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","2048x2048-width":1196,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","Header-width":1196,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","Wide-width":1196,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","Facebook-width":1196,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta_title":"VCCP Spain wins 2 Silver Best Awards with LAPSO","meta-description":"Nuestro trabajo para Cervezas Alhambra ha obtenido dos platas en las categorias \u201cBest Digital\u201d y \u201cBest Gr\u00e1fica\u201d de los Best Awards. LAPSO es una novela gr\u00e1fica digital de misterio que toma lugar en la ciudad de Granada.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/04\/LAPSO_BESTAWARDS2-1.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8679,"post_author":"5","post_date":"2020-01-30 15:48:22","post_date_gmt":"2020-01-30 15:48:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385959046\",\"blockId\":\"2rfcqz\",\"blockUniqueClass\":\"lazyblock-video-2rfcqz\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe telecoms operator O2, launched an innovative integrated campaign last week created by VCCP Spain. VCCP has been the agency responsible for representing the brand since its Spanish launch in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith the aim of continuing to increase the visibility of the brand, this campaign targets dissatisfied customers with its relatable and friendly tone, inviting those who continue with other companies solely out of habit, to consider their options.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign tries to appeal to the dormant frustration that many telephone users have, provoking a moment of self reflection, and in turn inspiring the change to O2.\\u003c\/p\\u003e\",\"quote\":\"O2 is a brand that dares to make consumers think. In a creative sense, its always a great challenge, and an enormous pleasure to work with these types of brands.\\n\",\"blockId\":\"2dwbO9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2dwbO9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2202_fish_closeup%22,%22caption%22:%22%22,%22id%22:8677,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_closeup%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_closeup.jpg%22%7D\",\"blockId\":\"Z1M8aWc\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1M8aWc\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"This campaign shows a flying fish, that upon realising that it has wings, abandons the other fish, swims towards the surface, and propels itself into the air. The main message of the campaign is: \u201cYou have wings, are you not going to use them?\u201d.\\n\",\"blockId\":\"Z1zWntU\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1zWntU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAs with the previous campaign, the person in charge of putting all the pieces together has been the actor and composer Leonor Watling. For the music, an original song by the group Neuman was chosen.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022Pez\\u0022 is an integrated campaign with an important\u00a0\\u003cstrong\\u003eTV\u00a0\\u003c\/strong\\u003epresence, as with other outdoor mediums such as on the metro, and on billboards. It also relies on a variety of\u00a0\\u003cstrong\\u003edigital\u00a0\\u003c\/strong\\u003eand\u00a0\\u003cstrong\\u003esocial media\u00a0\\u003c\/strong\\u003ecampaigns.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eSince its launch in 2018, O2 revolutionised the Spanish market with a new offer, conveying an ethical, and simple message, prioritising clarity at a fair price.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking side by side with VCCP Spain, O2 has successfully established itself as a relatable operator which offers a simpler, more personal and unobtrusive relationship with the customer, an alternative for the many people that feel disillusioned with the telephone industry.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Uy9Ru\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Uy9Ru\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22O2_fish_campaign_Bellas_Artes_Madrid_billboard%22,%22caption%22:%22%22,%22id%22:8675,%22link%22:%22https:\/\/www.vccp.com\/madrid\/o2_fish_campaign_bellas_artes_madrid_billboard%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/O2_fish_campaign_Bellas_Artes_Madrid_billboard.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2202_fish_campaign_close_up%22,%22caption%22:%22%22,%22id%22:8676,%22link%22:%22https:\/\/www.vccp.com\/madrid\/02_fish_campaign_close_up%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/02_fish_campaign_close_up.jpg%22%7D%7D%5D\",\"blockId\":\"1GmVXw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1GmVXw\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the new campaign, we stick to our value based proposal to the customer, which has demonstrated to us that this is the pillar of differentiation between O2 and other companies in the sector. At the same time as this, we have innovated visually with a high quality advert where the Flying Fish, together with unique elements of the brand, such as the light blue colour and the bubble, come together to represent the brand brilliantly\\n\",\"quotee\":\"Gema Perona, O2.\",\"blockId\":\"Wp2PG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Wp2PG\"} \/-->","post_title":"Flying Fish","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"flying-fish","to_ping":"","pinged":"","post_modified":"2020-09-07 13:28:23","post_modified_gmt":"2020-09-07 12:28:23","post_content_filtered":"","post_parent":3899,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8679","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8942,"post_author":"2","post_date":"2020-03-23 17:45:00","post_date_gmt":"2020-03-23 17:45:00","post_content":"<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3E%3Cstrong%3EVCCP%20Spain%3C\\\/strong%3E%C2%A0has%20won%20the%20Larios%20account%20after%20holding%20an%20agency%20competition%20that%20took%20place%20recently%20and%20in%20which%204%20agencies%20participated.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EAs%20a%20result%20of%20the%20contest,%20VCCP%20Spain%20is%20the%20new%20agency%20responsible%20for%20both%20strategic%20development%20and%20the%20creation%20and%20production%20of%20the%20different%20Larios%20campaigns%20at%20all%20contact%20points,%20working%20closely%20with%20the%20brand's%20media%20and%20public%20relations%20agencies.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"Z1DRWEi\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1DRWEi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very excited and confident in the path that we started together with VCCP, during the few weeks that we have been together they have already shown sensitivity and freshness to defend the Mediterranean lifestyle that Larios is flagging. We feel fortunate that they have put their talents at the service of Larios\",\"quotee\":\"Marcos de la Torre, Marketing Director, Maxxium Inc.\",\"blockId\":\"ZyzeOe\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZyzeOe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eDespite the complex situation of the gin category, which after 8 years of growth begins to decrease in volume, Larios maintains leadership thanks to the brand transformation plan undertaken in recent years.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eIn Javier Suso, CEO of VCCP Spain, words: \\u0022We must highlight Larios for his deep roots, his relevance in Spanish popular culture, his personality and, above all, for the ambition of his future project, in which we will have lucky to participate. We are very grateful to the brand team for the trust placed in us\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan lang=\\u0022ES\\u0022\\u003eThe work that VCCP Spain will carry out for the brand aims to consolidate Larios' sustainable leadership in the gin category in the coming years, increasing brand equity, relevance and brand differentiation in an increasingly competitive sector, intensifying the emotional bond with the Larios brand, as well as optimizing the brand experience.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Larios is a great brand, one of those that every agency wants to work for\",\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Familia%20LariosEspiritu%20Mediterraneocitrus%22,%22caption%22:%22%22,%22id%22:8943,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8943%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/Familia-LariosEspiritu-Mediterraneocitrus.jpg%22%7D\",\"blockId\":\"1gUQIv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gUQIv\"} \/-->","post_title":"VCCP Spain wins Larios account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-gana-la-cuenta-de-larios","to_ping":"","pinged":"","post_modified":"2020-11-10 15:19:03","post_modified_gmt":"2020-11-10 15:19:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8942","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8937,"post_author":"2","post_date":"2020-03-25 17:32:14","post_date_gmt":"2020-03-25 17:32:14","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eStay Awards is born, the first festival that puts creativity at the service of society, to fight against the consequences of the coronavirus.\\u003c\\\/h4\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\\n\\u003csection\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\",\"blockId\":\"Z27wch8\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z27wch8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cdiv%3E%5Cn%3Cp%3EStay%20Awards%20is%20an%20initiative%20created%20from%20the%20commitment%20of%20a%20group%20of%20professionals,%20from%20the%20VCCP%20agency,%20and%20has%20the%20mission%20of%20putting%20the%20talent%20of%20people%20at%20the%20service%20of%20society%20to%20fight%20coronavirus%20and%20its%20effects%20on%20our%20lives.%3C\\\/p%3E%5Cn%3Cp%3ECurrently,%20many%20professionals%20from%20different%20sectors%20(psychologists,%20teachers,%20health%20personnel,%20lawyers%20...)%20are%20offering%20their%20help%20in%20a%20disinterested%20way%20to%20overcome%20the%20challenge%20we%20face%20as%20a%20consequence%20of%20the%20coronavirus%20health%20crisis.%3C\\\/p%3E%5Cn%3Cp%3EIn%20this%20sense,%20Stay%20Awards%20tries%20to%20promote%20and%20articulate%20the%20selfless%20help%20of%20all%20professionals%20in%20the%20advertising%20sector%20to%20offer%20solutions%20to%20the%20same%20client:%20society.%20And%20it%20does%20so%20through%20their%20Instagram%20profiles%20(stayawards_es%20for%20Spanish-speaking%20countries%20and%20stayawards_International%20for%20English-speaking%20countries).%3C\\\/p%3E%5Cn%3Cp%3ESpecifically,%20it%20is%20a%20virtual%20advertising%20festival%20that%20offers%20prizes%20for%20the%20best%20ideas%20to%20face%20the%20main%20problems%20arising%20from%20the%20coronavirus%20and%20the%20state%20of%20confinement%20we%20are%20facing.%3C\\\/p%3E%5Cn%3Cp%3EThese%20problems,%20which%20define%20the%20categories%20of%20this%20festival,%20are%20the%20following:%3C\\\/p%3E%5Cn%3Cp%3E-%20New%20means:%20the%20balconies.%3C\\\/p%3E%5Cn%3Cp%3E-%20Outdoor:%20support%20for%20professionals%20who%20continue%20to%20work%20outside%20the%20home.%3C\\\/p%3E%5Cn%3Cp%3E-%20Entertainment:%20in%20quarantine%20time.%3C\\\/p%3E%5Cn%3Cp%3E-%20(De)%20activation%20of%20children%20during%20working%20hours.%3C\\\/p%3E%5Cn%3Cp%3E-%20PR:%20Let's%20stop%20the%20hoaxes.%3C\\\/p%3E%5Cn%3Cp%3E-%20Direct:%20how%20to%20accompany%20the%20hospitalized.%3C\\\/p%3E%5Cn%3Cp%3E-%20Responsibility%20with%20vulnerable%20people.%3C\\\/p%3E%5Cn%3Cp%3E-%20Storytelling%20for%20children:%20health%20education%20for%20children%20regarding%20COVID-19.%3C\\\/p%3E%5Cn%3Cp%3E-%20And%20then?%20Return%20to%20real%20life:%20help%20those%20affected%20after%20returning%20to%20normal.%3C\\\/p%3E%5Cn%3C\\\/div%3E%5Cn%3Cdiv%3E%C2%A0%3C\\\/div%3E%22%7D,%7B%22text%22:%22%3Csection%3E%5Cn%3Cdiv%3E%5Cn%3Cdiv%3E%5Cn%3Cdiv%3E%5Cn%3Cp%3EEach%20week%20a%20category%20will%20be%20selected,%20which%20will%20be%20made%20public%20through%20a%20story%20on%20the%20Instagram%20profile%20stayawards_es,%20and%20a%20period%20of%2048%20hours%20will%20open%20so%20that%20anyone%20can%20propose%20their%20ideas%20to%20respond%20to%20the%20proposed%20problem.%20Participation%20will%20be%20articulated%20through%20Instagram%20(DM%20to%20the%20Stay%20Awards%20profile)%20or%20by%20email%20(%3Ca%20href=%5C%22mailto:hellostayawards@gmail.com%5C%22%3Ehellostayawards@gmail.com%3C\\\/a%3E).%3C\\\/p%3E%5Cn%3Cp%3EThe%20solutions,%20according%20to%20the%20examples%20proposed%20in%20the%20%5C%22Inspiration%5C%22%20section%20of%20the%20Instagram%20profile%20highlights,%20should%20be%20simple%20and%20easy%20to%20apply%20for%20anyone.%3C\\\/p%3E%5Cn%3Cp%3EAt%20the%20end%20of%20each%20week%20the%20best%20ideas%20will%20be%20shared,%20giving%20them%20the%20widest%20possible%20dissemination%20so%20that%20everyone%20can%20put%20them%20into%20practice.%3C\\\/p%3E%5Cn%3Cp%3EParticipation%20in%20this%20festival%20is%20open%20to%20anyone,%20be%20it%20a%20professional%20in%20the%20advertising%20sector%20or%20not,%20both%20in%20Spain%20from%20any%20country%20in%20the%20world,%20because%20although%20we%20must%20stay%20at%20home,%20our%20ideas%20do%20not%20have%20to%20be%20quarantined.%3C\\\/p%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/section%3E%5Cn%3Csection%3E%5Cn%3Cdiv%3E%5Cn%3Cdiv%20data-aos=%5C%22fade-up%5C%22%3E%5Cn%3Cdiv%3E%5Cn%3Cdiv%20id=%5C%22imageCarousel%5C%22%20data-ride=%5C%22carousel%5C%22%20data-interval=%5C%22false%5C%22%3E%5Cn%3Cdiv%3E%5Cn%3Cdiv%3E%5Cn%3Cdiv%3E%3Cpicture%3E%3Csource%20srcset=%5C%22\\\/madrid\\\/-\\\/media\\\/vccpimagelibrary\\\/madrid\\\/news\\\/stay-awards\\\/stayawards-vccp-medios-2.ashx?cw=1152\\u0026amp;ch=648\\u0026amp;cr=2:1\\u0026amp;resizemode=cropxy\\u0026amp;jq=70\\u0026amp;formatmode=optimise\\u0026amp;hash=8F26F87B57425961AB6712631E5CEE19B44BB486%201152w%5C%22%20data-srcset=%5C%22\\\/madrid\\\/-\\\/media\\\/vccpimagelibrary\\\/madrid\\\/news\\\/stay-awards\\\/stayawards-vccp-medios-2.ashx?cw=1152\\u0026amp;ch=648\\u0026amp;cr=2:1\\u0026amp;resizemode=cropxy\\u0026amp;jq=70\\u0026amp;formatmode=optimise\\u0026amp;hash=8F26F87B57425961AB6712631E5CEE19B44BB486%201152w%5C%22%20\\\/%3E%3C\\\/picture%3E%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/div%3E%5Cn%3C\\\/section%3E%22%7D%5D\",\"blockId\":\"1fdCic\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-1fdCic\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22STAYAWARDS%20Vccp%20medios%202%22,%22caption%22:%22%22,%22id%22:8939,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8939%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/STAYAWARDS-Vccp-medios-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22STAYAWARDS%20Vccp%20medios%201%22,%22caption%22:%22%22,%22id%22:8938,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8938%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/STAYAWARDS-Vccp-medios-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z25vfXy\",\"blockUniqueClass\":\"lazyblock-carousel-Z25vfXy\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We know that a situation like the one we are living requires that we all do our bit to help, so we began to wonder what role the public sector could play in this crisis. We believe that creativity is a fundamental tool to solve some of the challenges that we are facing right now. For this reason, through Stay Awards, we want to invite the entire sector to put itself at the service of society to provide real solutions to the problems of what our new day is now. Perhaps with our work we do not help to save lives, but we are sure that we can, at least, improve them.\",\"quotee\":\"Lia Garcia, VCCP copywriter\",\"blockId\":\"xkuo4\",\"blockUniqueClass\":\"lazyblock-quote-full-width-xkuo4\"} \/-->","post_title":"Stay Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"stay-awards","to_ping":"","pinged":"","post_modified":"2020-08-27 16:56:35","post_modified_gmt":"2020-08-27 15:56:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8937","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"lang":"en-gb","translations":{"en-gb":8905,"es-es":8909},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}