{"id":8882,"date":"2019-11-25T14:49:25","date_gmt":"2019-11-25T14:49:25","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8882"},"modified":"2023-02-07T10:35:26","modified_gmt":"2023-02-07T10:35:26","slug":"vccp-spain-empieza-a-trabajar-para-head-spain","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2019\/nov\/vccp-spain-empieza-a-trabajar-para-head-spain","title":{"rendered":"Head Spain conf\u00eda su cuenta a VCCP"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-13zClr wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Los productos Head han alcanzado posiciones de liderazgo de mercado en Espa\u00f1a gracias a su reputaci\u00f3n, alcanzando gran notoriedad a trav\u00e9s del uso que de ellos han hecho los mejores atletas de p\u00e1del como es el caso de Bela (Fernando Belastegu\u00edn), Sanyo Guti\u00e9rrez o Eli Amatriain.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1MMADf wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>La asignaci\u00f3n se ha producido tras un proceso de consulta a diferentes agencias que se ha llevado a cabo durante los \u00faltimos meses.<\/p>\n<p><strong>VCCP Spain<\/strong>\u00a0est\u00e1 ya trabajando en el primer lanzamiento que tiene como objetivo comunicar los beneficios de su nueva pala de p\u00e1del\u00a0<strong>Head Delta Hybrid.<\/strong>\u00a0<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Para el lanzamiento de esta nueva pala, previsto el pr\u00f3ximo mes de enero, se est\u00e1 trabajando en un spot para medios online, activaciones, materiales para el punto de venta, as\u00ed como una campa\u00f1a centrada en Social Media.<\/p>\n<p>Head Spain es la filial espa\u00f1ola de la marca Head, fabricante global de art\u00edculos deportivos\u00a0 (esqu\u00eds alpinos, fijaciones de esqu\u00ed, botas de esqu\u00ed, snowboard y productos de protecci\u00f3n, raquetas de tenis, p\u00e1del, squash)\u00a0 y ropa (calzado de tenis, ropa deportiva y productos de nataci\u00f3n)<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[393],"class_list":["post-8882","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8881,"id":8881,"title":"LOGO_VCCP_HEAD","filename":"LOGO_VCCP_HEAD.jpg","filesize":42054,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2019\/nov\/vccp-spain-starts-working-for-head-spain\/attachment\/logo_vccp_head","alt":"","author":"2","description":"","caption":"","name":"logo_vccp_head","status":"inherit","uploaded_to":8880,"date":"2020-08-20 13:52:13","modified":"2020-08-20 13:52:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"VCCP Spain comienza a trabajar para HEAD Spain","meta-description":"VCCP Spain es la agencia elegida por Head Spain para crear y desarrollar sus principales nuevos lanzamientos de la marca en el a\u00f1o 2020.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"393","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8874,"post_author":"2","post_date":"2019-11-15 14:17:28","post_date_gmt":"2019-11-15 14:17:28","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eJavier Suso, CEO de VCCP Spain, ha sido nombrado Grand Jury en el New York Festival Advertising Awards.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"2tNxvR\",\"blockUniqueClass\":\"lazyblock-text-full-width-2tNxvR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%220028_Javier%20Suso%22,%22caption%22:%22%22,%22id%22:8872,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/javier-suso-grand-jury-en-new-york-festival\/attachment\/0028_javier-suso%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/0028_Javier-Suso.jpg%22%7D\",\"title\":\"New York Festival Advertising Awards\",\"text\":\"\\u003cp\\u003eSuso juzgar\u00e1 los mejores trabajos de m\u00e1s de 100 pa\u00edses en todo el mundo que participan en la nueva edici\u00f3n de este Festival.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eLos New York Festival Advertising Awards nacieron hace m\u00e1s de 60 a\u00f1os en la ciudad de Nueva York, el epicentro de la publicidad y la expresi\u00f3n creativa en el mundo. Reconocen el mejor trabajo en comunicaci\u00f3n y marketing que destacan por su excelencia creativa.\\u003cbr \/\\u003e\\u003cbr \/\\u003eLos trabajos ganadores en los New York Festival Awards se dar\u00e1n a conocer en Nueva York la pr\u00f3xima primavera.\\u003c\/p\\u003e\",\"blockId\":\"ZMrWkG\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZMrWkG\"} \/-->","post_title":"Javier Suso, Grand Jury en New York Festival","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"javier-suso-grand-jury-en-new-york-festival","to_ping":"","pinged":"","post_modified":"2020-09-01 12:27:25","post_modified_gmt":"2020-09-01 11:27:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8874","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8879,"post_author":"2","post_date":"2019-11-13 14:32:54","post_date_gmt":"2019-11-13 14:32:54","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eLeoVegas naci\u00f3 en Suecia en 2012 y desde entonces se caracteriza por su importante y constante crecimiento y expansi\u00f3n tanto en los pa\u00edses escandinavos como en otros pa\u00edses europeos como Reino Unido, Alemania e Italia.\\u003c\/h4\\u003e\",\"blockId\":\"Z1d09BL\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1d09BL\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EEl%20primer%20spot%20de%20la%20campa%C3%B1a%20se%20titula%20%E2%80%9CHighway%E2%80%9D%20y%20ha%20sido%20producido%20por%20la%20productora%20especializada%20en%20animaci%C3%B3n%20The%20Frank%20Barton%20Company.%20Para%20esta%20primera%20ejecuci%C3%B3n,%20cuya%20producci%C3%B3n%20ha%20llevado%20m%C3%A1s%20de%2016%20semanas,%20se%20ha%20recreado%20la%20t%C3%ADpica%20carretera%20americana%20en%20un%20paisaje%20des%C3%A9rtico%20de%20Las%20Vegas.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EAl%20parar%20en%20una%20gasolinera,%20el%20le%C3%B3n%20huye%20de%20su%20jaula%20y%20escapa%20de%20su%20rutina%20para%20disfrutar%20de%20la%20experiencia%20de%20conducir%20la%20moto%20de%20sus%20sue%C3%B1os.%3C\/p%3E%5Cn%3Cp%3EEn%20palabras%20de%C2%A0%3Cstrong%3EJes%C3%BAs%20Mellado,%20Director%20Creativo%20de%20VCCP%20Spain,%C2%A0%3C\/strong%3E%5C%22Nuestro%20objetivo%20con%20esta%20campa%C3%B1a%20es%20generar%20disrupci%C3%B3n%20en%20la%20categor%C3%ADa%20a%20trav%C3%A9s%20de%20un%20nuevo%20personaje%20que%20acaba%20de%20entrar%20en%20juego.%5C%22%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1zEy3s\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1zEy3s\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20Vccp%20Highway%202%22,%22caption%22:%22%22,%22id%22:8878,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas-vccp-highway-2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas-Vccp-Highway-2.jpg%22%7D\",\"blockId\":\"ZGF0rf\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZGF0rf\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLeoVegas, el Rey del casino en el m\u00f3vil, la marca l\u00edder mundial que empez\u00f3 a operar en Espa\u00f1a el pasado mes de julio, ha lanzado su primera campa\u00f1a en el mercado espa\u00f1ol en TV y medios digitales.\\u003c\/p\\u003e\\n\\u003cp\\u003eEsta campa\u00f1a ha sido creada por VCCP Spain, la agencia que, tras un proceso de consulta de agencias, fue designada para el desarrollo estrat\u00e9gico, la creaci\u00f3n y producci\u00f3n de las acciones de comunicaci\u00f3n de esta marca.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa figura central de la campa\u00f1a es el le\u00f3n, icono que representa a la marca. En el spot de lanzamiento, el le\u00f3n de LeoVegas escapa de su jaula y, cansado de hacer siempre lo mismo, huye de la rutina para probar cosas nuevas, vivir nuevas experiencias interesantes y, sobre todo, diferentes. A trav\u00e9s de las diferentes historias que contar\u00e1 la comunicaci\u00f3n de la marca, y de la personalidad del propio le\u00f3n, LeoVegas presenta su posicionamiento y su oferta de productos de casino online en el m\u00f3vil en el mercado espa\u00f1ol.\\u003c\/p\\u003e\",\"quote\":\"Es un enorme placer para nosotros, haber podido crear y dar vida desde cero a un icono de la marca tan potente y con un car\u00e1cter tan marcado como es el le\u00f3n de LeoVegas.\",\"blockId\":\"ZKNeNG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZKNeNG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20VCCP%20Highway%201%22,%22caption%22:%22%22,%22id%22:8877,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas-vccp-highway-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas-VCCP-Highway-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas_Logo%22,%22caption%22:%22%22,%22id%22:8876,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas_logo%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas_Logo.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"PNeM1\",\"blockUniqueClass\":\"lazyblock-carousel-PNeM1\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Estamos muy contentos con el resultado de la campa\u00f1a. VCCP ha reflejado muy bien la esencia de nuestra marca a trav\u00e9s de la personalidad del le\u00f3n y la fant\u00e1stica recreaci\u00f3n que han llevado a cabo. Esperamos que sea un \u00e9xito.\",\"quotee\":\"Sandra Salgado, Directora de Marketing de LeoVegas Espa\u00f1a\",\"blockId\":\"Z1eNi1y\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1eNi1y\"} \/-->","post_title":"Empezamos a trabajar para Leo Vegas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-comienza-a-trabajar-para-leo-vegas","to_ping":"","pinged":"","post_modified":"2023-02-07 10:35:42","post_modified_gmt":"2023-02-07 10:35:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8879","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":1032,"post_author":"2","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capacidades\",\"blockId\":\"Z1Qr647\",\"blockUniqueClass\":\"lazyblock-page-title-Z1Qr647\"} \/-->","post_title":"Capacidades","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capacidades","to_ping":"","pinged":"","post_modified":"2020-08-27 14:36:32","post_modified_gmt":"2020-08-27 13:36:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=1032","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[]},"lang":"es-es","translations":{"es-es":8882,"en-gb":8880},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}