{"id":8880,"date":"2019-11-25T14:49:25","date_gmt":"2019-11-25T14:49:25","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8880"},"modified":"2020-08-27T16:48:12","modified_gmt":"2020-08-27T15:48:12","slug":"vccp-spain-starts-working-for-head-spain","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2019\/nov\/vccp-spain-starts-working-for-head-spain","title":{"rendered":"VCCP Spain starts working for HEAD Spain"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1tHKbB wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Thanks to their reputation, Head products have reached leading positions in the Spanish markets. This reputation has grown further due to the use of these products by leading paddle sport professionals, such as Bela (Fernando Belasteguin), Sanyo Gutierrez and Eli Amatriain.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1kcKXR wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>VCCP Spain is the agency chosen by Head Spain to create and develop its main new brand launches in 2020. This allocation has taken place following consultation with a number of agencies over the past months.<\/p>\n<p>VCCP is already working on its first launch of the year, the\u00a0<strong>Head Delta Hybrid<\/strong>\u00a0paddle.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>For the launch of this new paddle, scheduled to be released next January, an ad is being worked on to be released on a number of platforms.<\/p>\n<p>Head Spain is the Spanish subsidiary of the Head brand, a global manufacturer of sporting goods (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis rackets, paddle tennis, squash) and clothing (tennis shoes, sportswear and swimming products).<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","categories":[193],"class_list":["post-8880","news","type-news","status-publish","hentry","category-in-the-press"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8881,"id":8881,"title":"LOGO_VCCP_HEAD","filename":"LOGO_VCCP_HEAD.jpg","filesize":42054,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2019\/nov\/vccp-spain-starts-working-for-head-spain\/attachment\/logo_vccp_head","alt":"","author":"2","description":"","caption":"","name":"logo_vccp_head","status":"inherit","uploaded_to":8880,"date":"2020-08-20 13:52:13","modified":"2020-08-20 13:52:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"VCCP Spain starts working for HEAD Spain","meta-description":"VCCP Spain es la agencia elegida por Head Spain para crear y desarrollar sus principales nuevos lanzamientos de la marca en el a\u00f1o 2020.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LOGO_VCCP_HEAD.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"393","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8871,"post_author":"2","post_date":"2019-11-15 14:17:28","post_date_gmt":"2019-11-15 14:17:28","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eJavier Suso, CEO of VCCP Spain, has been named Grand Jury at the New York Festival Advertising Awards.\\u003c\\\/h4\\u003e\",\"blockId\":\"whaJ1\",\"blockUniqueClass\":\"lazyblock-text-full-width-whaJ1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%220028_Javier%20Suso%22,%22caption%22:%22%22,%22id%22:8872,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8872%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/0028_Javier-Suso.jpg%22%7D\",\"title\":\"New York Festival Advertising Awards\",\"text\":\"\\u003cp\\u003eSuso will judge the best works from more than 100 countries around the world participating in the new edition of this Festival.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe New York Festival Advertising Awards started more than 60 years ago in New York, the world's epicenter of advertising and creative expression. They recognize the best work in communication and marketing that stand out for their creative excellence.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u00a0The winners of the New York Festival Awards will be announced in New York next spring.\\u003c\\\/p\\u003e\",\"blockId\":\"Z1NaOAA\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Z1NaOAA\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Javier Suso Grand Jury en New York Festival","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"javier-suso-grand-jury-en-new-york-festival","to_ping":"","pinged":"","post_modified":"2020-08-21 12:00:23","post_modified_gmt":"2020-08-21 11:00:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8871","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8875,"post_author":"2","post_date":"2019-11-13 14:32:54","post_date_gmt":"2019-11-13 14:32:54","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eLeoVegas was born in Sweden in 2012, and since then it has been characterized for its constant expansion, especially in Scandinavian countries as with others such as the UK, Germany and Italy.\\u003c\\\/h4\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\\n\\u003csection\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\",\"blockId\":\"AvAaH\",\"blockUniqueClass\":\"lazyblock-text-full-width-AvAaH\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20first%20advertising%20campaign%20is%20titled%20%5C%22Highway%5C%22,%20and%20it%20has%20been%20produced%20by%20the%20animation%20company%20'The%20Franck%20Barton%20Company'.%20For%20this%20first%20execution,%20the%20production%20production%20of%20which%20took%20more%20than%2016%20weeks%20to%20complete,%20a%20typical%20American%20highway%20has%20been%20created%20in%20the%20desert%20landscape%20of%20Las%20Vegas.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%20dir=%5C%22ltr%5C%22%3EUpon%20stopping%20at%20a%20gas%20station,%20the%20lion%20escapes%20from%20his%20cage%20and%20escapes%20his%20routine%20to%20enjoy%20the%20experience%20of%20driving%20the%20car%20of%20his%20dreams.%3C\\\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EIn%20the%20words%20of%20Jes%C3%BAs%20Mellado,%20Creative%20Director%20of%20VCCP%20Spain,%20%E2%80%9COur%20aim%20with%20this%20campaign%20is%20to%20generate%20disruption%20in%20the%20industry%20through%20this%20new%20character%20that%20has%20recently%20entered%20the%20game.%E2%80%9D%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"ZaDQzY\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZaDQzY\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20Vccp%20Highway%202%22,%22caption%22:%22%22,%22id%22:8878,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8878%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LeoVegas-Vccp-Highway-2.jpg%22%7D\",\"blockId\":\"Z23TDfU\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z23TDfU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLeoVegas is the King of mobile casino. It is a world leading brand which started operating in Spain last July, and now has launched its first Spanish TV campaign, as well as advertisement on digital mediums.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign has been created by VCCP Spain, the agency which, after a process of selection, was chosen to develop strategic, creative, and productive development of the brand.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe central figure of the campaign is the lion, LeoVegas' icon, In the launching advertisement, the lion escapes from its cage, tired of its repetitive life, escaping its daily routine to try new things and gain new experiences. Through the different stories that the brand will tell during this campaign, through the personality of the lion in particular, LeoVegas positions itself as a new offer within the Spanish online, mobile casino market.\\u003c\\\/p\\u003e\",\"quote\":\"It is an enormous pleasure for us to have been able to create and give life to such a significant icon of the brand, especially when dealing with a character as significant as the LeoVegas\\u2019s lion.\",\"blockId\":\"Zun84L\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zun84L\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20VCCP%20Highway%201%22,%22caption%22:%22%22,%22id%22:8877,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8877%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LeoVegas-VCCP-Highway-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas_Logo%22,%22caption%22:%22%22,%22id%22:8876,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/?attachment_id=8876%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/LeoVegas_Logo.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"299Q\",\"blockUniqueClass\":\"lazyblock-carousel-299Q\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are very happy with the result of the campaign. 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We really hope that it is a success.\",\"quotee\":\"Sandra Salgado, Director of Marketing, LeoVegas Spain.\",\"blockId\":\"qnK84\",\"blockUniqueClass\":\"lazyblock-quote-full-width-qnK84\"} \/-->","post_title":"VCCP Spain starts working for Leo Vegas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-comienza-a-trabajar-para-leo-vegas","to_ping":"","pinged":"","post_modified":"2020-08-20 14:39:48","post_modified_gmt":"2020-08-20 13:39:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8875","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-31 09:21:47","post_modified_gmt":"2020-08-31 08:21:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[]},"lang":"en-gb","translations":{"en-gb":8880,"es-es":8882},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}