{"id":8852,"date":"2019-12-03T14:07:29","date_gmt":"2019-12-03T14:07:29","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8852"},"modified":"2023-02-07T10:34:52","modified_gmt":"2023-02-07T10:34:52","slug":"vccp-spain-comienza-a-trabajar-para-el-grupo-lactalis","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2019\/dec\/vccp-spain-comienza-a-trabajar-para-el-grupo-lactalis","title":{"rendered":"Empezamos a trabajar para Grupo Lactalis"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-offset-image-button-Z1X4EAt wp-block-lazyblock-two-column-text-offset-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-7 \">\n      \n        <div class=\"embed-responsive embed-responsive-1by1 img-inline  img-offset-left-md \">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_Logo_3.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_Logo_3.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-5\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            LACTALiS \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p><strong>Lactalis Food Service Iberia<\/strong>, compa\u00f1\u00eda l\u00edder en el sector profesional y parte del Grupo Lactalis, cuenta con una\u00a0amplia gama de productos l\u00e1cteos dirigidos principalmente a los segmentos Horeca, Tienda tradicional, Pasteler\u00eda\/Panader\u00eda, Bar\/Cafeter\u00eda y Semi-industrial.<\/p>\n<p>A lo largo de los \u00faltimos 10 a\u00f1os, el\u00a0Grupo Lactalis, a trav\u00e9s de la adquisici\u00f3n de empresas l\u00edderes en el mercado espa\u00f1ol, ha desarrollado una pol\u00edtica de expansi\u00f3n que le ha posicionado como l\u00edder a nivel mundial con reconocidas marcas tales como:\u00a0Pr\u00e9sident Profesional, Flor de Esgueva, Galbani, El Ventero, Puleva, Gran Capit\u00e1n, Don Bernardo, El Castillo, Chufi, Ram, etc\u2026<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1HBMSh wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LACTALIS_VCCP_TEAM_ok-02122019.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZyR0lI wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>\u201cCasi todas las agencias cuentas con una larga experiencia en Retail, sin embargo el canal horeca creemos que se trata de una v\u00eda todav\u00eda por explotar. De VCCP nos ha sorprendido la capacidad de adaptaci\u00f3n a nuestro negocio y la frescura que nos han aportado al proyecto, todo ello capitalizado por un equipo humano muy en armon\u00eda con el nuestro.\u201d Para Pedro Medina, Director de Marketing de Lactalis FoodService<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-ZNWehz wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>Lactalis Food Service Iberia<\/strong>\u00a0destaca por crear y ofrecer productos innovadores, que ayuda al sector hostelero a optimizar todos los procesos de una forma simple y efectiva, adapt\u00e1ndose a las diferentes necesidades del sector, dando una respuesta profesional al canal Horeca, compuesto por m\u00e1s de 70.000 establecimientos de hosteler\u00eda en Espa\u00f1a.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p><strong>VCCP Spain<\/strong>\u00a0ha iniciado su colaboraci\u00f3n con Lactalis Food, realizando un profundo trabajo estrat\u00e9gico dirigido a posicionar el concepto, territorio y posicionamiento que va a definir la nueva gama de productos, y desde el cual la agencia definir\u00e1 el concepto creativo para esta nueva gama. Este concepto ser\u00e1 el hilo conductor de una primera acci\u00f3n especial innovadora para el canal Horeca.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-ZKdFWz wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_cafe.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_cafe.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_closeup.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_closeup.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2bAseI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Lactalis gestiona varias de las marcas m\u00e1s potentes en su sector y su divisi\u00f3n de Foodservice comercializa de sus productos a clientes horeca, pasteler\u00edas, tiendas tradicionales y otros. Estamos encantados de que hayan confiado en nosotros y pondremos a su servicio toda nuestras capacidades con un \u00fanico objetivo: hacer crecer las ventas de esta divisi\u00f3n. \n        <cite>Javier Suso, CEO de VCCP Spain.<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","categories":[391],"class_list":["post-8852","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8833,"id":8833,"title":"Lactalis_coffee_art","filename":"Lactalis_coffee_art.jpg","filesize":76758,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2019\/dec\/vccp-spain-comienza-a-trabajar-para-el-grupo-lactalis\/attachment\/lactalis_coffee_art","alt":"","author":"2","description":"","caption":"","name":"lactalis_coffee_art","status":"inherit","uploaded_to":8828,"date":"2020-08-19 13:08:43","modified":"2020-08-19 13:08:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"VCCP Spain comienza a trabajar para el Grupo Lactalis","meta-description":"VCCP Spain ha sido seleccionada por el Grupo Lactalis tras un proceso de consulta a diferentes agencias que se ha llevado a cabo recientemente.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Lactalis_coffee_art.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8867,"post_author":"2","post_date":"2019-11-22 12:32:29","post_date_gmt":"2019-11-22 12:32:29","post_content":"<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Beto%20Nahmad_joven_final%22,%22caption%22:%22%22,%22id%22:8865,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/news\\\/2019\\\/11\\\/beto-nahmad-jurado-en-el-festival-el-chupete\\\/attachment\\\/beto-nahmad_joven_final%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/Beto-Nahmad_joven_final.jpg%22%7D\",\"title\":\"Beto Nahmad ser\\u00e1 jurado del festival de comunicaci\\u00f3n infantil El Chupete\",\"text\":\"\\u003cp\\u003eEl 4 de Diciembre de 2019 se celebra en Madrid el Festival Internacional de Comunicaci\\u00f3n Infantil El Chupete bajo el t\\u00edtulo \\u0022Digital Kids\\u0022 donde nuestro Director Creativo Ejecutivo, Beto Nahmad, ser\\u00e1 jurado, donde las conferencias se adentrar\\u00e1n en las caracter\\u00edsticas de esta generaci\\u00f3n, mostrando ejemplos que desde la comunicaci\\u00f3n, educaci\\u00f3n y otro \\u00e1mbitos cuiden, incentiven y potencien las aptitudes tecnol\\u00f3gicas, creativas y potencien las aptitudes tecnol\\u00f3gicas.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eEl Chupete prepara una edici\\u00f3n muy especial para rendir homenaje a su XV edici\\u00f3n. Cada a\\u00f1o, el Festival El Chupete se convierte en el foro internacional de referencia de la comunicaci\\u00f3n infantil, a trav\\u00e9s de un Congreso y premiando los mejores trabajos creativos con valores, de productos o servicios para ni\\u00f1os y ni\\u00f1as de 0 a 17 a\\u00f1os. Una raz\\u00f3n de ser que se mantiene intacta desde hace 15 a\\u00f1os.\\u003c\\\/p\\u003e\",\"blockId\":\"Z2eMYPL\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Z2eMYPL\"} \/-->","post_title":"\u200bBeto Nahmad jurado en el Festival El Chupete","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beto-nahmad-jurado-en-el-festival-el-chupete","to_ping":"","pinged":"","post_modified":"2020-08-20 12:38:52","post_modified_gmt":"2020-08-20 11:38:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8867","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8874,"post_author":"2","post_date":"2019-11-15 14:17:28","post_date_gmt":"2019-11-15 14:17:28","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eJavier Suso, CEO de VCCP Spain, ha sido nombrado Grand Jury en el New York Festival Advertising Awards.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"2tNxvR\",\"blockUniqueClass\":\"lazyblock-text-full-width-2tNxvR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%220028_Javier%20Suso%22,%22caption%22:%22%22,%22id%22:8872,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/javier-suso-grand-jury-en-new-york-festival\/attachment\/0028_javier-suso%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/0028_Javier-Suso.jpg%22%7D\",\"title\":\"New York Festival Advertising Awards\",\"text\":\"\\u003cp\\u003eSuso juzgar\u00e1 los mejores trabajos de m\u00e1s de 100 pa\u00edses en todo el mundo que participan en la nueva edici\u00f3n de este Festival.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eLos New York Festival Advertising Awards nacieron hace m\u00e1s de 60 a\u00f1os en la ciudad de Nueva York, el epicentro de la publicidad y la expresi\u00f3n creativa en el mundo. Reconocen el mejor trabajo en comunicaci\u00f3n y marketing que destacan por su excelencia creativa.\\u003cbr \/\\u003e\\u003cbr \/\\u003eLos trabajos ganadores en los New York Festival Awards se dar\u00e1n a conocer en Nueva York la pr\u00f3xima primavera.\\u003c\/p\\u003e\",\"blockId\":\"ZMrWkG\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZMrWkG\"} \/-->","post_title":"Javier Suso, Grand Jury en New York Festival","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"javier-suso-grand-jury-en-new-york-festival","to_ping":"","pinged":"","post_modified":"2020-09-01 12:27:25","post_modified_gmt":"2020-09-01 11:27:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=8874","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8879,"post_author":"2","post_date":"2019-11-13 14:32:54","post_date_gmt":"2019-11-13 14:32:54","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eLeoVegas naci\u00f3 en Suecia en 2012 y desde entonces se caracteriza por su importante y constante crecimiento y expansi\u00f3n tanto en los pa\u00edses escandinavos como en otros pa\u00edses europeos como Reino Unido, Alemania e Italia.\\u003c\/h4\\u003e\",\"blockId\":\"Z1d09BL\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1d09BL\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EEl%20primer%20spot%20de%20la%20campa%C3%B1a%20se%20titula%20%E2%80%9CHighway%E2%80%9D%20y%20ha%20sido%20producido%20por%20la%20productora%20especializada%20en%20animaci%C3%B3n%20The%20Frank%20Barton%20Company.%20Para%20esta%20primera%20ejecuci%C3%B3n,%20cuya%20producci%C3%B3n%20ha%20llevado%20m%C3%A1s%20de%2016%20semanas,%20se%20ha%20recreado%20la%20t%C3%ADpica%20carretera%20americana%20en%20un%20paisaje%20des%C3%A9rtico%20de%20Las%20Vegas.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EAl%20parar%20en%20una%20gasolinera,%20el%20le%C3%B3n%20huye%20de%20su%20jaula%20y%20escapa%20de%20su%20rutina%20para%20disfrutar%20de%20la%20experiencia%20de%20conducir%20la%20moto%20de%20sus%20sue%C3%B1os.%3C\/p%3E%5Cn%3Cp%3EEn%20palabras%20de%C2%A0%3Cstrong%3EJes%C3%BAs%20Mellado,%20Director%20Creativo%20de%20VCCP%20Spain,%C2%A0%3C\/strong%3E%5C%22Nuestro%20objetivo%20con%20esta%20campa%C3%B1a%20es%20generar%20disrupci%C3%B3n%20en%20la%20categor%C3%ADa%20a%20trav%C3%A9s%20de%20un%20nuevo%20personaje%20que%20acaba%20de%20entrar%20en%20juego.%5C%22%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1zEy3s\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1zEy3s\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20Vccp%20Highway%202%22,%22caption%22:%22%22,%22id%22:8878,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas-vccp-highway-2%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas-Vccp-Highway-2.jpg%22%7D\",\"blockId\":\"ZGF0rf\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZGF0rf\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLeoVegas, el Rey del casino en el m\u00f3vil, la marca l\u00edder mundial que empez\u00f3 a operar en Espa\u00f1a el pasado mes de julio, ha lanzado su primera campa\u00f1a en el mercado espa\u00f1ol en TV y medios digitales.\\u003c\/p\\u003e\\n\\u003cp\\u003eEsta campa\u00f1a ha sido creada por VCCP Spain, la agencia que, tras un proceso de consulta de agencias, fue designada para el desarrollo estrat\u00e9gico, la creaci\u00f3n y producci\u00f3n de las acciones de comunicaci\u00f3n de esta marca.\\u003c\/p\\u003e\\n\\u003cp\\u003eLa figura central de la campa\u00f1a es el le\u00f3n, icono que representa a la marca. En el spot de lanzamiento, el le\u00f3n de LeoVegas escapa de su jaula y, cansado de hacer siempre lo mismo, huye de la rutina para probar cosas nuevas, vivir nuevas experiencias interesantes y, sobre todo, diferentes. A trav\u00e9s de las diferentes historias que contar\u00e1 la comunicaci\u00f3n de la marca, y de la personalidad del propio le\u00f3n, LeoVegas presenta su posicionamiento y su oferta de productos de casino online en el m\u00f3vil en el mercado espa\u00f1ol.\\u003c\/p\\u003e\",\"quote\":\"Es un enorme placer para nosotros, haber podido crear y dar vida desde cero a un icono de la marca tan potente y con un car\u00e1cter tan marcado como es el le\u00f3n de LeoVegas.\",\"blockId\":\"ZKNeNG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZKNeNG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas%20VCCP%20Highway%201%22,%22caption%22:%22%22,%22id%22:8877,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas-vccp-highway-1%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas-VCCP-Highway-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LeoVegas_Logo%22,%22caption%22:%22%22,%22id%22:8876,%22link%22:%22https:\/\/www.vccp.com\/madrid\/news\/2019\/11\/vccp-spain-comienza-a-trabajar-para-leo-vegas\/attachment\/leovegas_logo%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/LeoVegas_Logo.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"PNeM1\",\"blockUniqueClass\":\"lazyblock-carousel-PNeM1\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Estamos muy contentos con el resultado de la campa\u00f1a. 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