{"id":8840,"date":"2020-04-30T14:34:37","date_gmt":"2020-04-30T13:34:37","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/news\/2020\/04\/vccp-appointed-lead-creative-agency-for-toblerone\/"},"modified":"2020-08-27T15:31:08","modified_gmt":"2020-08-27T14:31:08","slug":"vccp-appointed-lead-creative-agency-for-toblerone","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2020\/apr\/vccp-appointed-lead-creative-agency-for-toblerone","title":{"rendered":"VCCP Appointed Lead Creative Agency for Toblerone"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2l1yJC wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          As one of the most iconic chocolate bars in the world, Toblerone has a rich history.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eMondelu0113z International has appointed VCCP as their lead creative agency for Toblerone. VCCPu2019s appointment on Mondelu0113z Internationalu2019s popular chocolate brand follows the agencyu2019s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassettu2019s and Green u0026amp; Blacku2019s in 2019.u00a0u003cbr \/u003eu003cbr \/u003eVCCP will initially be working on a large global creative platform, looking to launch in 2021.u003cbr \/u003eu003cbr \/u003eDavid Boscawen, group managing director, VCCP added: u0022It&#8217;s a huge privilege to be asked to work on Toblerone as it&#8217;s one of the most iconic food products in the world and extends our relationship with Mondelu0113z International.u0022u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1wxIrW wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We are thrilled to start this collaboration with VCCP. It comes at an inflection point in the history of the brand and our belief is that VCCP will help us unleash the true potential of Toblerone to play an even more meaningful role in our consumersu2019 lives. \n        <cite>Emanuel Gavert, Global Brand Lead, Toblerone at Mondelu0113z International<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[191],"class_list":["post-8840","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"visible_on_home_page":[],"news_id":"391","meta-description":"Mondel\u0113z International has appointed VCCP as their lead creative agency for Toblerone. VCCP\u2019s appointment on Mondel\u0113z International\u2019s popular chocolate brand follows the agency\u2019s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett\u2019s and Green &amp; Black\u2019s in 2019.","og-image":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"YOU MAY ALSO LIKE","relateditems":[{"relateditem":{"ID":8657,"post_author":"5","post_date":"2019-09-04 14:24:39","post_date_gmt":"2019-09-04 13:24:39","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"Z15RlQ6\",\"blockUniqueClass\":\"lazyblock-video-Z15RlQ6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"ZfnTGy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZfnTGy\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:8658,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=8658%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z24cKGa\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z24cKGa\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"Z26tmjl\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z26tmjl\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-09-07 13:34:09","post_modified_gmt":"2020-09-07 12:34:09","post_content_filtered":"","post_parent":3762,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=8657","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-07-10 11:38:57","post_date_gmt":"2020-07-10 10:38:57","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-31 09:21:47","post_modified_gmt":"2020-08-31 08:21:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2026-08-10 15:50:34","post_modified_gmt":"2026-08-10 14:50:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"capability_ids":[],"client_id":"","author":false,"hero_video":"","hero_image":{"ID":8902,"id":8902,"title":"Toblerone header001 (1)","filename":"Toblerone-header001-1.jpg","filesize":72656,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1.jpg","link":"https:\/\/www.vccp.com\/spain\/toblerone-header001-1","alt":"","author":"2","description":"","caption":"","name":"toblerone-header001-1","status":"inherit","uploaded_to":0,"date":"2020-08-20 14:59:40","modified":"2020-08-20 14:59:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/Toblerone-header001-1-720x720.jpg","Square-width":720,"Square-height":720}},"meta_title":"VCCP Appointed Lead Creative Agency for Toblerone"},"lang":"en-gb","translations":{"en-gb":8840},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/8840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=8840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=8840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}