{"id":10132,"date":"2025-12-10T16:33:36","date_gmt":"2025-12-10T16:33:36","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10132"},"modified":"2025-12-11T09:30:47","modified_gmt":"2025-12-11T09:30:47","slug":"somos-la-agencia-internacional-del-anyo-para-adweek","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2025\/dec\/somos-la-agencia-internacional-del-anyo-para-adweek","title":{"rendered":"Somos la Agencia Internacional del A\u00f1o para ADWEEK"},"content":{"rendered":"<div class=\"lazyblock-quote-full-width-Z1jdcyI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        \u00a1VCCP es la Agencia Internacional del A\u00f1o seg\u00fan @ADWEEK! \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z7pF3O wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\" data-start=\"51\" data-end=\"159\">Un d\u00eda brillante para formar parte de VCCP, ya que <strong data-start=\"102\" data-end=\"158\">ADWEEK nos corona como Agencia Internacional del A\u00f1o<\/strong>.<\/p>\n<p style=\"text-align: left\" data-start=\"161\" data-end=\"461\">Este reconocimiento, el primero para nosotros, es un testimonio de c\u00f3mo llevamos el esp\u00edritu retador de VCCP a cada cliente con el que trabajamos, y una evidencia de que nuestro mantra <em data-start=\"344\" data-end=\"382\">\u00abit only works when it all works\u00bb<\/em> nos gu\u00eda a elevar continuamente el list\u00f3n, aportando mayor relevancia y valor.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png\" alt=\"\" class=\"wp-image-10133\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-300x169.png 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-768x432.png 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1iq0cQ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\" data-start=\"141\" data-end=\"372\">Este reconocimiento refleja <strong data-start=\"169\" data-end=\"217\">12 meses realmente decisivos para VCCP Group<\/strong>, marcados por un crecimiento significativo, m\u00e1s de <strong data-start=\"269\" data-end=\"299\">80 nuevas cuentas globales<\/strong> y una <strong data-start=\"306\" data-end=\"338\">excelencia creativa premiada<\/strong> al servicio de nuestros clientes.<\/p>\n<p style=\"text-align: left\" data-start=\"374\" data-end=\"573\">Sabemos que desafiar lo establecido desbloquea verdadero valor. Este reconocimiento demuestra el impacto de nuestro <strong data-start=\"490\" data-end=\"511\">modelo \u2018one roof\u2019<\/strong> y nuestra experiencia en <strong data-start=\"537\" data-end=\"572\">todas las disciplinas de medios<\/strong>.<\/p>\n<p style=\"text-align: left\" data-start=\"575\" data-end=\"657\"><a class=\"decorated-link\" href=\"https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"575\" data-end=\"657\">https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/<\/a><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[393],"class_list":["post-10132","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":10144,"id":10144,"title":"VCCP-Agency-of-the-year-ADWEEK_web_banner_spain","filename":"VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","filesize":277693,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2025\/dec\/somos-la-agencia-internacional-del-anyo-para-adweek\/attachment\/vccp-agency-of-the-year-adweek_web_banner_spain","alt":"","author":"23","description":"","caption":"","name":"vccp-agency-of-the-year-adweek_web_banner_spain","status":"inherit","uploaded_to":10132,"date":"2025-12-11 09:27:39","modified":"2025-12-11 09:27:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"\u00a1VCCP es la Agencia Internacional del A\u00f1o seg\u00fan @ADWEEK!","meta-description":"Este reconocimiento refleja 12 meses realmente decisivos para VCCP Group, marcados por un crecimiento significativo, m\u00e1s de 80 nuevas cuentas globales y una excelencia creativa premiada al servicio de nuestros clientes.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10033,"post_author":"23","post_date":"2025-03-11 18:46:19","post_date_gmt":"2025-03-11 18:46:19","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-start=\\u0022544\\u0022 data-end=\\u0022916\\u0022\\u003eVCCP Madrid ha sido seleccionada como la agencia creativa de \\u003cstrong data-start=\\u0022604\\u0022 data-end=\\u0022619\\u0022\\u003eDONTE GROUP\\u003c\/strong\\u003e, el grupo l\u00edder en salud y cuidado bucodental en Espa\u00f1a. Tras un proceso de selecci\u00f3n en el que participaron diversas agencias, VCCP asumir\u00e1 la estrategia creativa de \\u003cstrong data-start=\\u0022787\\u0022 data-end=\\u0022825\\u0022\\u003eVitaldent, Smysecret, Moonz y MAEX\\u003c\/strong\\u003e, con el objetivo de fortalecer su posicionamiento y optimizar el tr\u00e1fico a sus cl\u00ednicas.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u0022918\\u0022 data-end=\\u00221126\\u0022\\u003eLa colaboraci\u00f3n busca una integraci\u00f3n coherente en todos los medios, canales y plataformas de comunicaci\u00f3n a lo largo del funnel de conversi\u00f3n, asegurando una mayor visibilidad y conexi\u00f3n con los pacientes.\\u003c\/p\\u003e\",\"blockId\":\"Z1nvLf9\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1nvLf9\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22IMAGEN_WEB_VCCP_VITALDENT_1920x960%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-300x150.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-300x150.png%20300w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-1024x512.png%201024w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-768x384.png%20768w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-1536x768.png%201536w,%20https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:10036,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=10036%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"Z1izPSo\",\"blockUniqueClass\":\"lazyblock-carousel-Z1izPSo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-start=\\u00221128\\u0022 data-end=\\u00221509\\u0022\\u003eSeg\u00fan \\u003cstrong data-start=\\u00221134\\u0022 data-end=\\u00221156\\u0022\\u003eGonzalo Echavarr\u00eda\\u003c\/strong\\u003e, Director de Marketing y Cartera de DONTE GROUP, \\u003cem data-start=\\u00221206\\u0022 data-end=\\u00221506\\u0022\\u003e\\u0022VCCP ha demostrado comprender los desaf\u00edos de nuestro negocio desde el primer momento, tanto en la construcci\u00f3n de marca como en la generaci\u00f3n de visitas a nuestras cl\u00ednicas. Confiamos en que su experiencia nos permitir\u00e1 consolidarnos como referentes en el sector de la salud bucodental en Espa\u00f1a\u201d\\u003c\/em\\u003e.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221511\\u0022 data-end=\\u00221881\\u0022\\u003ePor su parte, \\u003cstrong data-start=\\u00221525\\u0022 data-end=\\u00221540\\u0022\\u003eJavier Suso\\u003c\/strong\\u003e, CEO de VCCP en Espa\u00f1a, destaca la relevancia de esta adjudicaci\u00f3n: \\u003cem data-start=\\u00221609\\u0022 data-end=\\u00221878\\u0022\\u003e\\u0022Nos ilusiona enormemente comenzar a trabajar con el grupo l\u00edder en salud bucodental en Espa\u00f1a. En VCCP creemos en la construcci\u00f3n de marca como un medio para optimizar de manera sostenida la inversi\u00f3n de nuestros clientes, una visi\u00f3n que compartimos con DONTE GROUP\u201d\\u003c\/em\\u003e.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221883\\u0022 data-end=\\u00222193\\u0022\\u003eLa agencia ya est\u00e1 desarrollando su primera campa\u00f1a para \\u003cstrong data-start=\\u00221940\\u0022 data-end=\\u00221965\\u0022\\u003eVitaldent y Smysecret\\u003c\/strong\\u003e, cuyo lanzamiento est\u00e1 previsto en las pr\u00f3ximas semanas. Adem\u00e1s, el estudio de producci\u00f3n creativa \\u003cstrong data-start=\\u00222065\\u0022 data-end=\\u00222084\\u0022\\u003eGirl\\u0026amp;Bear Spain\\u003c\/strong\\u003e, parte de VCCP, se encargar\u00e1 de la adaptaci\u00f3n de las piezas creativas a los distintos canales de la marca.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222195\\u0022 data-end=\\u00222341\\u0022\\u003eCon esta nueva colaboraci\u00f3n, VCCP refuerza su posici\u00f3n en el sector salud, sumando a su portafolio una de las marcas m\u00e1s prestigiosas en Espa\u00f1a.\\u003c\/p\\u003e\",\"blockId\":\"5vMfU\",\"blockUniqueClass\":\"lazyblock-text-full-width-5vMfU\"} \/-->","post_title":"VCCP gana la cuenta de VITALDENT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-se-convierte-en-la-agencia-creativa-de-vitaldent","to_ping":"","pinged":"","post_modified":"2025-03-12 09:37:29","post_modified_gmt":"2025-03-12 09:37:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10033","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10079,"post_author":"23","post_date":"2025-10-10 15:05:27","post_date_gmt":"2025-10-10 14:05:27","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eEn 2025, GBfoods confi\u00f3 en VCCP como su nueva agencia creativa para Yatekomo en Espa\u00f1a. El reto era claro: revitalizar la marca y conectar con una nueva generaci\u00f3n de consumidores m\u00e1s j\u00f3venes, atrevidos y apasionados por la cultura del f\u00fatbol y el entretenimiento digital.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u0022529\\u0022 data-end=\\u0022532\\u0022 \/\\u003eEl lanzamiento deb\u00eda transmitir la energ\u00eda de Yatekomo y reflejar la autenticidad y car\u00e1cter de una colaboraci\u00f3n muy especial con \\u003cstrong data-start=\\u0022662\\u0022 data-end=\\u0022678\\u0022\\u003eLamine Yamal\\u003c\/strong\\u003e y su equipo de la \\u003cstrong data-start=\\u0022697\\u0022 data-end=\\u0022725\\u0022\\u003eKings League, La Capital\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"Z1fu62v\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1fu62v\"} \/-->\n\n<!-- wp:image {\"id\":10082,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-1-1024x512.png\" alt=\"\" class=\"wp-image-10082\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP respondi\u00f3 con una \\u003cstrong data-start=\\u0022779\\u0022 data-end=\\u0022795\\u0022\\u003ecampa\u00f1a 360\u00ba\\u003c\/strong\\u003e para el lanzamiento de \\u003cstrong data-start=\\u0022819\\u0022 data-end=\\u0022852\\u0022\\u003eYatekomo La Capital by Lamine\\u003c\/strong\\u003e, una \\u003cstrong data-start=\\u0022858\\u0022 data-end=\\u0022878\\u0022\\u003eedici\u00f3n limitada\\u003c\/strong\\u003e con dos nuevos sabores: \\u003cstrong data-start=\\u0022903\\u0022 data-end=\\u0022912\\u0022\\u003eFuego\\u003c\/strong\\u003e e \\u003cstrong data-start=\\u0022915\\u0022 data-end=\\u0022927\\u0022\\u003eInfierno\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u0022928\\u0022 data-end=\\u0022931\\u0022 \/\\u003eEl trabajo combin\u00f3 innovaci\u00f3n en producto y frescura en la comunicaci\u00f3n, apostando por una narrativa que celebra la pasi\u00f3n, el juego y la autenticidad.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u00221082\\u0022 data-end=\\u00221085\\u0022 \/\\u003eLa agencia trabaj\u00f3 mano a mano con Yatekomo para crear una plataforma integral que abarc\u00f3 \\u003cstrong data-start=\\u00221175\\u0022 data-end=\\u00221215\\u0022\\u003etelevisi\u00f3n, digital y punto de venta\\u003c\/strong\\u003e, con la participaci\u00f3n del streamer y YouTuber \\u003cstrong data-start=\\u00221262\\u0022 data-end=\\u00221274\\u0022\\u003eLa Cobra\\u003c\/strong\\u003e, presidente de La Capital, reforzando as\u00ed el v\u00ednculo con el universo de la Kings League y el p\u00fablico joven.\\u003c\/p\\u003e\",\"blockId\":\"ZjOjWc\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZjOjWc\"} \/-->\n\n<!-- wp:image {\"id\":10081,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-2-1024x512.png\" alt=\"\" class=\"wp-image-10081\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eEl lanzamiento de Yatekomo La Capital by Lamine ha supuesto un soplo de aire fresco para la categor\u00eda, atrayendo a consumidores que buscan experiencias intensas y sabores que desaf\u00edan.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u00221599\\u0022 data-end=\\u00221602\\u0022 \/\\u003eLa colaboraci\u00f3n entre GBfoods y VCCP se ha consolidado como una alianza basada en la creatividad estrat\u00e9gica, la pasi\u00f3n y la ejecuci\u00f3n impecable.\\u003c\/p\\u003e\",\"blockId\":\"ZgkBD6\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZgkBD6\"} \/-->\n\n<!-- wp:image {\"id\":10083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-5-1024x512.png\" alt=\"\" class=\"wp-image-10083\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Desde el primer momento, VCCP entendi\u00f3 perfectamente lo que quer\u00edamos transmitir. Ha sido incre\u00edblemente f\u00e1cil trabajar con ellos, y eso se nota en el resultado: una campa\u00f1a impactante que nos ayudar\u00e1 a conectar con los m\u00e1s j\u00f3venes.\",\"quotee\":\"Mireia Mulet, Marketing Director Spain de GBfoods\",\"blockId\":\"Z1TRFIg\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1TRFIg\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003ePor su parte, \\u003cstrong data-start=\\u00222072\\u0022 data-end=\\u00222087\\u0022\\u003eBeto Nahmad\\u003c\/strong\\u003e, Executive Creative Director de VCCP, resume la esencia del proyecto:\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222162\\u0022 data-end=\\u00222251\\u0022\\u003e\u201cEsto va mucho m\u00e1s all\u00e1 de una campa\u00f1a: es trabajo en equipo, en su forma m\u00e1s aut\u00e9ntica.\u201d\\u003c\/p\\u003e\",\"blockId\":\"4cPbS\",\"blockUniqueClass\":\"lazyblock-text-full-width-4cPbS\"} \/-->\n\n<!-- wp:image {\"id\":10084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-3-1024x512.png\" alt=\"\" class=\"wp-image-10084\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"La Capital by Lamine, la edici\u00f3n m\u00e1s picante de Yatekomo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"la-capital-by-lamine-la-edicion-mas-picante-de-yatekomo","to_ping":"","pinged":"","post_modified":"2025-10-10 15:07:24","post_modified_gmt":"2025-10-10 14:07:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10079","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9991,"post_author":"23","post_date":"2024-11-25 11:24:38","post_date_gmt":"2024-11-25 11:24:38","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eEn su apuesta por consolidarse como la cerveza espa\u00f1ola l\u00edder en Europa, San Miguel ha lanzado una innovadora campa\u00f1a en el Reino Unido: \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e. Desarrollada en colaboraci\u00f3n con \\u003cstrong\\u003eVCCP Spain\\u003c\/strong\\u003e, esta acci\u00f3n busca \\u0022regalar\\u0022 a los londinenses una hora y media extra de sol, capturando la esencia c\u00e1lida y vibrante de la cultura espa\u00f1ola y llev\u00e1ndola directamente al coraz\u00f3n de Londres.\\u003c\/p\\u003e\",\"blockId\":\"2jfNy0\",\"blockUniqueClass\":\"lazyblock-text-full-width-2jfNy0\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9992,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3ELa%20iniciativa%20se%20centra%20en%20una%20espectacular%20intervenci%C3%B3n%20art%C3%ADstica%20en%20el%20mural%20publicitario%20m%C3%A1s%20grande%20de%20Europa,%20ubicado%20en%20el%20ic%C3%B3nico%20barrio%20de%20Shoreditch.%20Este%20mural,%20dise%C3%B1ado%20por%20el%20reconocido%20artista%20espa%C3%B1ol%20%3Cstrong%3EAsis%20Percales%3C\/strong%3E%20y%20ejecutado%20por%20%3Cstrong%3EGlobal%20Street%20Art%3C\/strong%3E,%20transforma%20el%20espacio%20urbano%20en%20un%20vibrante%20homenaje%20a%20la%20calidez%20y%20la%20vitalidad%20de%20Espa%C3%B1a.%20Adem%C3%A1s,%20el%20mural%20ha%20contado%20con%20un%20deslumbrante%20espect%C3%A1culo%20de%20luces%20(del%2024%20de%20octubre%20al%203%20de%20noviembre),%20iluminando%20las%20calles%20y%20ofreciendo%20a%20los%20viandantes%20una%20experiencia%20%C3%BAnica.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ELa%20estrategia%20integral%20de%20esta%20campa%C3%B1a%20incluye%20m%C3%BAltiples%20elementos:%3C\/p%3E%5Cn%3Cul%3E%5Cn%3Cli%3E%3Cstrong%3ECampa%C3%B1a%20digital%3C\/strong%3E%20desarrollada%20junto%20a%20%3Cstrong%3EZenith%20Media%3C\/strong%3E,%20dise%C3%B1ada%20para%20amplificar%20el%20alcance%20del%20mensaje.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EColaboraciones%20con%20influencers%20locales%3C\/strong%3E,%20gestionadas%20por%20la%20agencia%20de%20PR%20y%20comunicaci%C3%B3n%20%3Cstrong%3EHeadland%3C\/strong%3E,%20que%20conectan%20directamente%20con%20los%20consumidores%20brit%C3%A1nicos.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EPromociones%20en%20puntos%20de%20venta%3C\/strong%3E%20mediante%20activaciones%20de%20cashback,%20incentivando%20la%20interacci%C3%B3n%20directa%20con%20la%20marca.%3C\/li%3E%5Cn%3C\/ul%3E%22%7D%5D\",\"blockId\":\"Z2a3CMN\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2a3CMN\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAdem\u00e1s, se cre\u00f3 una plataforma web din\u00e1mica (\\u003cstrong\\u003e\\u003ca href=\\u0022http:\/\/www.seekingthespanishsunshine.co.uk\\u0022\\u003ewww.seekingthespanishsunshine.co.uk\\u003c\/a\\u003e\\u003c\/strong\\u003e) que complementa el concepto central de la campa\u00f1a. La web presenta dos modos interactivos: cuando el mural est\u00e1 iluminado en tiempo real, el sitio se muestra en colores vivos; en cambio, cuando no hay luz, se transforma en blanco y negro, manteniendo una conexi\u00f3n visual y emocional con la intervenci\u00f3n art\u00edstica.\\u003c\/p\\u003e\",\"blockId\":\"ZLTlrw\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZLTlrw\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9994,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1024x512.jpg\" alt=\"\" class=\"wp-image-9994\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eLa campa\u00f1a \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e, enmarcada dentro de la estrategia global de San Miguel \\u003cstrong\\u003e\u201cHere\u2019s to the Seekers\u201d\\u003c\/strong\\u003e, es un reflejo del compromiso de la marca y de VCCP Spain por ofrecer experiencias significativas que resuenen con sus consumidores. Este ambicioso proyecto no solo fortalece la identidad de San Miguel como un \u00edcono cultural global, sino que tambi\u00e9n demuestra el poder de la creatividad para transformar espacios y conectar emociones.\\u003c\/p\\u003e\\n\\u003cp\\u003eDesde la espectacular obra mural hasta las acciones digitales y de PR, cada elemento de la campa\u00f1a trabaja en armon\u00eda para transportar a los londinenses a la c\u00e1lida esencia de Espa\u00f1a, record\u00e1ndoles que siempre hay una oportunidad para disfrutar un poco m\u00e1s del sol.\\u003c\/p\\u003e\",\"blockId\":\"2ob1UO\",\"blockUniqueClass\":\"lazyblock-text-full-width-2ob1UO\"} \/-->","post_title":"San Miguel regala una hora y media de sol a los londinenses","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","to_ping":"","pinged":"","post_modified":"2024-11-25 11:29:39","post_modified_gmt":"2024-11-25 11:29:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9991","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[],"news_id":"393"},"lang":"es-es","translations":{"es-es":10132,"en-gb":10130},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/10132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=10132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}