{"id":10130,"date":"2025-12-10T16:33:36","date_gmt":"2025-12-10T16:33:36","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10130"},"modified":"2025-12-10T16:40:54","modified_gmt":"2025-12-10T16:40:54","slug":"were-adweeks-international-agency-of-the-year","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/dec\/were-adweeks-international-agency-of-the-year","title":{"rendered":"WE&#8217;RE ADWEEK&#8217;S INTERNATIONAL AGENCY OF THE YEAR"},"content":{"rendered":"<div class=\"lazyblock-quote-full-width-1FT0jo wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        VCCP is @ADWEEK\u2019s International Agency of the Year! \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZX3lq6 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">A brilliant day to be part of VCCP, as <strong>ADWEEK crowns us International Agency of the Year. <\/strong><\/p>\n<p style=\"text-align: left\">This recognition, a first for us, is a testament to the way we bring the VCCP challenger spirit to each partner we work with, and evidence that our mantra of \u2018<em>it only works when it all works<\/em>\u2019 guides us to relentlessly raise the bar, delivering greater relevance and value.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png\" alt=\"\" class=\"wp-image-10133\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-1024x576.png 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-300x169.png 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version-768x432.png 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-School-Photo-Annotated-Version.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-Znh3hz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">This recognition reflects a truly pivotal 12 months for the VCCP Group, marked by expanded scale, over 80 new global accounts, and award-winning creative excellence for our clients.<\/p>\n<p style=\"text-align: left\">We know that challenging convention unlocks true value. This recognition demonstrates the impact of our &#8216;one roof&#8217; model and expertise across all media disciplines.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/\">https:\/\/www.adweek.com\/agencies\/vccp-adweek-2025-international-agency-of-the-year\/<\/a><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[193],"class_list":["post-10130","news","type-news","status-publish","hentry","category-in-the-press"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":10144,"id":10144,"title":"VCCP-Agency-of-the-year-ADWEEK_web_banner_spain","filename":"VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","filesize":277693,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2025\/dec\/somos-la-agencia-internacional-del-anyo-para-adweek\/attachment\/vccp-agency-of-the-year-adweek_web_banner_spain","alt":"","author":"23","description":"","caption":"","name":"vccp-agency-of-the-year-adweek_web_banner_spain","status":"inherit","uploaded_to":10132,"date":"2025-12-11 09:27:39","modified":"2025-12-11 09:27:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/12\/VCCP-Agency-of-the-year-ADWEEK_web_banner_spain-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"\u00a1VCCP es la Agencia Internacional del A\u00f1o seg\u00fan @ADWEEK!","meta-description":"Este reconocimiento refleja 12 meses realmente decisivos para VCCP Group, marcados por un crecimiento significativo, m\u00e1s de 80 nuevas cuentas globales y una excelencia creativa premiada al servicio de nuestros clientes.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10031,"post_author":"23","post_date":"2025-03-11 18:46:19","post_date_gmt":"2025-03-11 18:46:19","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-start=\\u0022469\\u0022 data-end=\\u0022813\\u0022\\u003eVCCP Madrid has been selected as the creative agency for \\u003cstrong data-start=\\u0022525\\u0022 data-end=\\u0022540\\u0022\\u003eDONTE GROUP\\u003c\/strong\\u003e, Spain\u2019s leading oral health and dental care group. After a competitive pitch involving several agencies, VCCP will take on the creative strategy for \\u003cstrong data-start=\\u0022691\\u0022 data-end=\\u0022732\\u0022\\u003eVitaldent, Smysecret, Moonz, and MAEX\\u003c\/strong\\u003e, aiming to strengthen their positioning and optimise traffic to their clinics.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u0022815\\u0022 data-end=\\u00221017\\u0022\\u003eThe partnership focuses on integrating communications consistently across all media, channels, and platforms throughout the conversion funnel, ensuring greater visibility and engagement with patients.\\u003c\/p\\u003e\",\"blockId\":\"1ydL1e\",\"blockUniqueClass\":\"lazyblock-text-full-width-1ydL1e\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22IMAGEN_WEB_VCCP_VITALDENT_1920x960%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:10036,%22link%22:%22https:\/\/www.vccp.com\/madrid\/es-es\/noticias\/2025\/mar\/vccp-spain-se-convierte-en-la-agencia-creativa-de-donte-group\/attachment\/imagen_web_vccp_vitaldent_1920x960%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-300x150.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960-1024x512.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"2bEiRW\",\"blockUniqueClass\":\"lazyblock-carousel-2bEiRW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp data-start=\\u00221019\\u0022 data-end=\\u00221389\\u0022\\u003eAccording to \\u003cstrong data-start=\\u00221032\\u0022 data-end=\\u00221054\\u0022\\u003eGonzalo Echavarr\u00eda\\u003c\/strong\\u003e, Marketing and Portfolio Director at DONTE GROUP, \\u003cem data-start=\\u00221105\\u0022 data-end=\\u00221387\\u0022\\u003e\\u0022VCCP has demonstrated a deep understanding of our business challenges from the outset, both in terms of brand building and driving visits to our clinics. We are confident that their expertise will help us consolidate our position as the leading name in oral healthcare in Spain.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221391\\u0022 data-end=\\u00221703\\u0022\\u003eMeanwhile, \\u003cstrong data-start=\\u00221402\\u0022 data-end=\\u00221417\\u0022\\u003eJavier Suso\\u003c\/strong\\u003e, CEO of VCCP Madrid, highlighted the significance of this account: \\u003cem data-start=\\u00221484\\u0022 data-end=\\u00221701\\u0022\\u003e\\u0022We are thrilled to begin working with the leading oral healthcare group in Spain. At VCCP, we see brand building as a means to optimise investment results sustainably over time, a vision we share with DONTE GROUP.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221705\\u0022 data-end=\\u00221991\\u0022\\u003eThe agency is already working on its first campaign for \\u003cstrong data-start=\\u00221761\\u0022 data-end=\\u00221788\\u0022\\u003eVitaldent and Smysecret\\u003c\/strong\\u003e, which is set to launch in the coming weeks. Additionally, \\u003cstrong data-start=\\u00221848\\u0022 data-end=\\u00221867\\u0022\\u003eGirl\\u0026amp;Bear Spain\\u003c\/strong\\u003e, VCCP\u2019s creative production studio, will be responsible for adapting creative assets across the brand\u2019s various channels.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00221993\\u0022 data-end=\\u00222141\\u0022\\u003eWith this new partnership, VCCP strengthens its presence in the healthcare sector, adding one of Spain\u2019s most prestigious brands to its portfolio.\\u003c\/p\\u003e\",\"blockId\":\"1bQ5lH\",\"blockUniqueClass\":\"lazyblock-text-full-width-1bQ5lH\"} \/-->","post_title":"VCCP wins the Vitaldent account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-spain-becomes-the-creative-agency-for-vitaldent","to_ping":"","pinged":"","post_modified":"2025-03-12 09:44:27","post_modified_gmt":"2025-03-12 09:44:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10031","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10076,"post_author":"23","post_date":"2025-10-10 15:05:27","post_date_gmt":"2025-10-10 14:05:27","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eIn 2025, GBfoods chose VCCP as its new creative agency for Yatekomo in Spain. The challenge was clear: to revitalise the brand and connect with a new generation of younger consumers \u2014 bold, passionate, and deeply immersed in football and digital entertainment culture.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u0022549\\u0022 data-end=\\u0022552\\u0022 \/\\u003eThe launch needed to capture Yatekomo\u2019s energy and convey the authenticity and character of a very special collaboration with \\u003cstrong data-start=\\u0022678\\u0022 data-end=\\u0022694\\u0022\\u003eLamine Yamal\\u003c\/strong\\u003e and his \\u003cstrong data-start=\\u0022703\\u0022 data-end=\\u0022719\\u0022\\u003eKings League\\u003c\/strong\\u003e team, \\u003cstrong data-start=\\u0022726\\u0022 data-end=\\u0022740\\u0022\\u003eLa Capital\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"Z1aMFoM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1aMFoM\"} \/-->\n\n<!-- wp:image {\"id\":10085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-1-1-1024x512.png\" alt=\"\" class=\"wp-image-10085\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP responded with a \\u003cstrong data-start=\\u0022794\\u0022 data-end=\\u0022811\\u0022\\u003e360\u00ba campaign\\u003c\/strong\\u003e for the launch of \\u003cstrong data-start=\\u0022830\\u0022 data-end=\\u0022863\\u0022\\u003eYatekomo La Capital by Lamine\\u003c\/strong\\u003e, a \\u003cstrong data-start=\\u0022867\\u0022 data-end=\\u0022886\\u0022\\u003elimited edition\\u003c\/strong\\u003e featuring two new spicy flavours: \\u003cstrong data-start=\\u0022921\\u0022 data-end=\\u0022930\\u0022\\u003eFuego\\u003c\/strong\\u003e and \\u003cstrong data-start=\\u0022935\\u0022 data-end=\\u0022947\\u0022\\u003eInfierno\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u0022948\\u0022 data-end=\\u0022951\\u0022 \/\\u003eThe work combined product innovation with fresh and daring communication, creating a narrative that celebrates passion, play, and authenticity.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u00221094\\u0022 data-end=\\u00221097\\u0022 \/\\u003eThe agency partnered closely with Yatekomo to deliver an integrated platform spanning \\u003cstrong data-start=\\u00221183\\u0022 data-end=\\u00221217\\u0022\\u003eTV, digital, and point of sale\\u003c\/strong\\u003e, featuring popular streamer and YouTuber \\u003cstrong data-start=\\u00221259\\u0022 data-end=\\u00221271\\u0022\\u003eLa Cobra\\u003c\/strong\\u003e, president of La Capital, further strengthening the connection with the Kings League universe and younger audiences.\\u003c\/p\\u003e\",\"blockId\":\"Z1DMWC7\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1DMWC7\"} \/-->\n\n<!-- wp:image {\"id\":10081,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-2-1024x512.png\" alt=\"\" class=\"wp-image-10081\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe launch of Yatekomo La Capital by Lamine brought new energy to the category, attracting consumers eager for intense flavours and bold experiences.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr data-start=\\u00221566\\u0022 data-end=\\u00221569\\u0022 \/\\u003eThe collaboration between GBfoods and VCCP has become a true alliance built on strategic creativity, passion, and flawless execution.\\u003c\/p\\u003e\",\"blockId\":\"VeNPf\",\"blockUniqueClass\":\"lazyblock-text-full-width-VeNPf\"} \/-->\n\n<!-- wp:image {\"id\":10083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-5-1024x512.png\" alt=\"\" class=\"wp-image-10083\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"From the very beginning, VCCP completely understood what we wanted to communicate. They were fully committed at every stage, and that shows in the outcome \u2014 an impactful campaign that will help us connect with younger audiences.\",\"quotee\":\"Mireia Mulet, Marketing Director Spain at GBfoods\",\"blockId\":\"Z12hxgt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z12hxgt\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eMeanwhile, \\u003cstrong data-start=\\u00222019\\u0022 data-end=\\u00222034\\u0022\\u003eBeto Nahmad\\u003c\/strong\\u003e, Executive Creative Director at VCCP, summed it up perfectly:\\u003c\/p\\u003e\\n\\u003cp data-start=\\u00222101\\u0022 data-end=\\u00222178\\u0022\\u003e\u201cThis goes far beyond a campaign \u2014 it\u2019s teamwork in its most authentic form.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z23BJhM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z23BJhM\"} \/-->\n\n<!-- wp:image {\"id\":10084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/10\/YATEKOMO_IMAGEN-3-1024x512.png\" alt=\"\" class=\"wp-image-10084\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"La Capital by Lamine, the brand's spiciest edition yet","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"la-capital-by-lamine-la-edicion-mas-picante-de-yatekomo","to_ping":"","pinged":"","post_modified":"2025-10-10 15:12:18","post_modified_gmt":"2025-10-10 14:12:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=work&#038;p=10076","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9989,"post_author":"23","post_date":"2024-11-25 11:24:38","post_date_gmt":"2024-11-25 11:24:38","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eIn its quest to solidify its position as Europe\u2019s leading Spanish beer, San Miguel has launched an innovative campaign in the UK: \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e. Developed in collaboration with \\u003cstrong\\u003eVCCP Spain\\u003c\/strong\\u003e, this initiative aims to \\u0022gift\\u0022 Londoners an extra hour and a half of sunlight, capturing the warm and vibrant essence of Spanish culture and bringing it directly to the heart of London.\\u003c\/p\\u003e\",\"blockId\":\"Z1fvuxe\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1fvuxe\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9992,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20campaign%20centers%20around%20a%20spectacular%20artistic%20intervention%20on%20Europe%E2%80%99s%20largest%20advertising%20mural,%20located%20in%20the%20iconic%20Shoreditch%20district.%20This%20mural,%20designed%20by%20renowned%20Spanish%20artist%20%3Cstrong%3EAsis%20Percales%3C\/strong%3E%20and%20executed%20by%20%3Cstrong%3EGlobal%20Street%20Art%3C\/strong%3E,%20transforms%20the%20urban%20space%20into%20a%20vibrant%20tribute%20to%20the%20warmth%20and%20vitality%20of%20Spain.%20Additionally,%20the%20mural%20will%20feature%20a%20dazzling%20daily%20light%20show%20from%20October%2024th%20to%20November%203rd,%20lighting%20up%20the%20streets%20and%20uplifting%20spirits%20as%20daylight%20hours%20shorten.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThis%20comprehensive%20campaign%20strategy%20includes%20multiple%20elements:%3C\/p%3E%5Cn%3Cul%3E%5Cn%3Cli%3E%3Cstrong%3EDigital%20campaign%3C\/strong%3E%20developed%20with%20%3Cstrong%3EZenith%20Media%3C\/strong%3E,%20designed%20to%20amplify%20the%20reach%20of%20the%20message.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3ECollaborations%20with%20local%20influencers%3C\/strong%3E,%20managed%20by%20the%20PR%20and%20communication%20agency%20%3Cstrong%3EHeadland%3C\/strong%3E,%20creating%20direct%20connections%20with%20British%20consumers.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EPoint-of-sale%20promotions%3C\/strong%3E%20through%20cashback%20activations,%20encouraging%20direct%20interaction%20with%20the%20brand.%3C\/li%3E%5Cn%3C\/ul%3E%22%7D%5D\",\"blockId\":\"ZM9nEU\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZM9nEU\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAdditionally, a dynamic platform (\\u003cstrong\\u003e\\u003ca href=\\u0022http:\/\/www.seekingthespanishsunshine.co.uk\\u0022\\u003ewww.seekingthespanishsunshine.co.uk\\u003c\/a\\u003e\\u003c\/strong\\u003e) was created to complement the campaign's central concept. The website features two interactive modes: when the mural is illuminated in real-time, the site appears in vibrant colors; when it\u2019s not lit, the site shifts to black and white, maintaining a visual and emotional connection with the artistic intervention.\\u003c\/p\\u003e\",\"blockId\":\"Z1L2clf\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1L2clf\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9994,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1024x512.jpg\" alt=\"\" class=\"wp-image-9994\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e campaign, part of San Miguel\u2019s global strategy \\u003cstrong\\u003e\u201cHere\u2019s to the Seekers\u201d\\u003c\/strong\\u003e, reflects the brand\u2019s and \\u003cstrong\\u003eVCCP Spain\u2019s\\u003c\/strong\\u003e commitment to delivering meaningful experiences that resonate with their consumers. This ambitious project not only strengthens San Miguel\u2019s identity as a global cultural icon but also demonstrates the power of creativity to transform spaces and connect with emotions.\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom the spectacular large-scale mural to the digital and PR initiatives, every element of the campaign works in harmony to transport Londoners to the warm essence of Spain, reminding them there\u2019s always a way to enjoy a little more sunshine.\\u003c\/p\\u003e\",\"blockId\":\"Z9ijfv\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z9ijfv\"} \/-->","post_title":"Bringing the Spanish Sun to London","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","to_ping":"","pinged":"","post_modified":"2024-11-25 11:29:33","post_modified_gmt":"2024-11-25 11:29:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9989","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[]},"lang":"en-gb","translations":{"en-gb":10130,"es-es":10132},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/10130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=10130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}